Angel Water

Name

Angel Water

Legal name

Angel Water, Inc.

Website

https://angelwater.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Water Treatment Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industries

Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK), Water Filtration, Treatment & Softening Plumbing Products (IMADALAK), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Residential water filtration
• Water softener systems
• Reverse osmosis systems
• Well water treatment
• Home water purification

Headquarters

HQ city

Barrington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Water Treatment Equipment Sales: Sale of water treatment equipment including water softeners, reverse osmosis systems, whole house filters, chlorine injection systems, sump pumps, water heaters, air purifiers, and alkaline water systems. Products are sold with installation services included.
2. Installation Services: Professional installation by licensed plumbers for all water treatment equipment. Installation is offered as part of the customer purchase experience with licensed, bonded, insured technicians.
3. Maintenance and Repair Services: Ongoing maintenance services for water softeners, RO systems, chlorine injection systems, whole house filters, sump pumps, water heaters, and air purifiers. Priced at $169 per service visit with annual maintenance recommended.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Angel Water sells and installs residential water treatment and purification systems — including PurASoft water softeners, PurASure reverse osmosis systems, PurAClear chlorine injection and ozone whole house filters, alkaline water systems, plus complementary home equipment such as A.O. Smith water heaters, Zoeller and Glentronics sump and sewage pumps, and HealthWay air purifiers. Every sale is bundled with free in-home water testing, professional installation by licensed plumbers, and ongoing annual maintenance services delivered across Northern Illinois and Southeast Florida.

Product overview

Angel Water offers a comprehensive portfolio of water treatment and home comfort products organized into two main categories: water purification systems and complementary home equipment. The core water purification lineup includes PurASoft water softeners (Basic, ESD 2802, ERRC 3702, ECC 1502, ERC 3702) for removing hard water minerals and contaminants like radium 226/228; PurASure reverse osmosis systems (ERO175, ERO385, HERO385 Alkaline, plus a Countertop RO) for drinking water filtration; PurAClear chlorine injection systems and whole house filters (ACF3000C, AO3 Ozone System) for well water treatment; and the Ecowater Alkaline/Remineralizing System for pH adjustment. Complementary products include HealthWay Deluxe air purifiers, A.O. Smith water heaters, Zoeller and Glentronics sump pumps and sewage pumps, and the Guardian Angel whole house water shut off. All products are sold alongside professional installation and maintenance services through licensed plumbers in Illinois and Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• PurASoft Water Softener Systems Residential water softener line (Basic, ESD 2802, ERRC 3702, ECC 1502, ERC 3702) using salt-based ion exchange with metered regeneration. ERRC 3702 is NSF/ANSI 44 certified to remove barium and radium 226/228 and includes Wi-Fi monitoring; starting at $899.
• PurASure Reverse Osmosis Systems Under-sink and countertop RO systems (ERO175, ERO385, HERO385 Alkaline, Countertop RO) with multi-stage filtration; NSF/ANSI 58 certified to remove up to 99% of contaminants including lead, hexavalent chromium, chlorine, mercury, cyanide and trihalomethanes; starting at $399.
• PurASure Countertop Reverse Osmosis System Compact, portable countertop RO unit ideal for renters; removes up to 99% of contaminants including lead, bacteria and chlorine without permanent installation; priced at $399.
• PurAClear Angel Chlorinator (Chlorine Injection System) Patented chlorine injection system for well water treatment using exact chlorine dosing via computerized turbine monitoring; eliminates bacteria, sulfur smell, and staining; 10-year warranty; patent USRE49098E1.
• PurAClear Whole House Water Filters (ACF3000C, AO3 Ozone System) Whole house filtration systems including a self-cleaning sediment/carbon unit (ACF3000C) and an NSF-certified ozone system (AO3) that is 1.5x more powerful than chlorine and converts iron to removable rust particles.
• Ecowater Alkaline/Remineralizing System (EACW) Alkaline water filter that raises pH to 9-10 and re-mineralizes RO water; compatible with certain reverse osmosis systems.
• HealthWay Deluxe Air Purification System Medical-grade portable air purifier using patented Disinfecting Filtration System (DFS) that captures 99.99% of particles down to 0.007 microns, exceeding HEPA standards; kills viruses, bacteria, mold and fungi.
• A.O. Smith Water Heaters (Gas Standard Vent, Gas Power Vent, Electric Tank) Energy-efficient residential water heaters in 40-75 gallon capacities with 6-10 year warranties; professional installation included.
• Sump Pumps and Sewage Pumps (Zoeller, Glentronics) Residential sump pumps (Zoeller M53, Glentronics S3 Series, Glentronics PS-C33 with battery backup) and sewage pumps (Glentronics E7040, Zoeller M267) plus Wi-Fi monitoring module, protecting basements from standing water and wastewater backup.
• Guardian Angel Whole House Water Shut Off System Automatic whole-house water shut-off device with two water sensors to protect homes from leaks and water emergencies.
• Professional Installation Services Professional installation of all water treatment equipment performed by licensed, bonded, insured plumbers; bundled with the customer purchase experience.
• Annual Maintenance and Repair Services Scheduled maintenance for water softeners, RO systems, chlorine injection systems, whole house filters, sump pumps, water heaters and air purifiers; includes testing, inspection, cleaning, repairs, filter replacement and final water testing; $169 per service visit.
• Free In-Home Water Testing Complimentary in-home water analysis performed by licensed technicians to identify exact contaminants and recommend a tailored treatment solution; primary lead generation and consultation tool.
• Plumbing Services General plumbing services offered alongside water treatment installation and repair work by Angel Water's licensed plumber team.

Quantifiable outcome

• Saves average American family $1,350 annually by eliminating bottled water purchases
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EcoWater SystemscoreChannel Partner/ Reseller/ DistributorAngel Water is an authorized dealer of EcoWater products, offering their water treatment equipment including water softeners and other filtration systems. EcoWater products are prominently featured alongside Angel Water's own PurASoft and PurAClear branded products.
• A.O. SmithcoreChannel Partner/ Reseller/ DistributorAngel Water offers A.O. Smith water heaters including gas standard vent, gas power vent, and electric tank models. Professional installation services provided for all A.O. Smith products.
• HealthWaycoreChannel Partner/ Reseller/ DistributorAngel Water sells the HealthWay Deluxe air purifier featuring patented Disinfecting Filtration System (DFS) technology that exceeds HEPA standards. This is marketed as the best air purifier available through Angel Water.
• ZoellerminorChannel Partner/ Reseller/ DistributorAngel Water offers Zoeller sump pumps including the M53 model for basement water removal and Zoeller sewage pumps like the M267 for wastewater ejection.
• GlentronicsminorChannel Partner/ Reseller/ DistributorAngel Water offers Glentronics sump pumps including S3 Series models and battery backup systems like the PHCC series. Also offers Glentronics sewage pumps and Wi-Fi monitoring accessories.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Pelican Water Systems: Pelican sells residential water softeners, RO, and whole-house filters with a strong DTC and Amazon presence. Competes with Angel Water on price and convenience for the same end customer.
• HomeWater: HomeWater offers direct-to-consumer whole-home water filtration and softening solutions, bypassing traditional dealer-led installation. It is an emerging threat to Angel Water's service-intensive, in-home consultation model.
• Aquasana: Aquasana sells under-sink and whole-home water filters primarily through DTC channels. It competes with Angel Water's RO and filtration offerings on convenience and price, especially for less service-intensive buyers.

Direct peers

• Hague Quality Water: Hague Quality Water manufactures and distributes residential water softeners and reverse osmosis systems through an authorized dealer network. Directly comparable to Angel Water in product categories and dealer-led sales motion.
• Kinetico: Kinetico is a premium manufacturer of residential and light commercial water softeners and filtration, sold through a local-dealer model. Highly comparable to Angel Water's non-electric, professional-installed approach and product categories.
• EcoWater Systems: EcoWater is a major manufacturer and authorized-dealer brand for residential water softeners and filtration. Angel Water is an authorized EcoWater dealer, so EcoWater's broader dealer network competes head-to-head with Angel Water in the same product categories.
• Rayne Water: Rayne Water is a regional water treatment dealer and service company offering softeners, RO, and filtration with an installed-base-plus-service model. Highly comparable to Angel Water in go-to-market and product mix.
• US Water Systems: US Water Systems is a residential and light commercial water treatment dealer and online retailer covering softeners, RO, and whole-house filtration. Competes with Angel Water across product categories via both online and service-channel offerings.

Broad incumbents

• Culligan Water: Culligan is the largest North American dealer network for residential water softening, filtration, and RO systems. It directly competes with Angel Water's installed-base-plus-recurring-service model but at national scale with broader geographic reach.
• Pentair: Pentair is a large water treatment manufacturer offering residential RO, filtration, and softening products through retail and pro channels. It overlaps with Angel Water's product lines at the equipment level, often via the same professional installer ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/angelwaterinc
• YouTubeyoutube.com/@AngelWater
• Facebookfacebook.com/angelwaterinc
• Instagraminstagram.com/angelwaterinc
• TikToktiktok.com/@angelwaterinc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel Water