Glentronics

What Glentronics does

Glentronics, Inc. is a family-run specialty hardware manufacturer based in Lincolnshire, Illinois (Chicago area), founded by Alan Schulman in the late 1980s after he identified shortcomings in marine batteries used for backup sump pumps. The company designs and manufactures residential water-damage-prevention products, anchored by The Basement Watchdog battery backup sump pump system, which monitors battery, pump, and power conditions and triggers an alarm for conditions such as low battery fluid, discharged battery, or pump failure. Glentronics also produces Pro Series Pumps (industrial-grade primary sump pumps offered in 'Good, Better, Best' tiers for contractors and homeowners), and the Watchdog Water Alarm line (BWD-HWA and Watchdog 360° models) for water leak detection. Proprietary designs are protected by patents and the company claims first-mover status on combination sump pump systems (2007) and energy-efficient pumps (2005).

The business operates a hardware sales revenue model, selling finished products through retail hardware stores across the U.S. and Canada and through branded direct-to-consumer e-commerce storefronts (basementwatchdog.com, stopflooding.com). Pricing is not publicly disclosed and customers are directed to retail or e-commerce. The primary customer segment is residential homeowners seeking basement flood protection, with a secondary professional contractor segment served via the Pro Series line. Growth has historically been driven by word-of-mouth referrals from satisfied homeowners, and Glentronics describes itself as the leader in battery backup sump pumps.

Name

Glentronics

Legal name

Glentronics, Inc.

Website

https://glentronics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Glentronics is a family-run Illinois-based manufacturer of residential sump pumps, battery backup systems (Basement Watchdog), industrial-grade Pro Series Pumps, and Watchdog Water Alarms, sold through U.S. and Canadian hardware stores and branded e-commerce to homeowners and contractors.

Ownership category

akta.pro rank

Product category

Sump Pumps & Water Management Hardware

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Flood & Sump Pump Monitoring/Alarm Systems (HSAHAGAB)

akta.pro secondary industries

Water Leak Detection & Smart Shutoff Valve Systems (HSAHAGAA), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Battery backup sump pumps
• Basement water management
• Sump pump systems
• Water leak detection alarms
• Combination sump pumps

Headquarters

HQ city

Lincolnshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: Glentronics generates revenue through the sale of physical products including battery backup sump pumps, AC sump pumps, combination pumps, water alarms, batteries, and accessories. Products are sold through retail stores and direct channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Glentronics, Inc. manufactures and sells residential basement water management hardware: battery backup sump pump systems with built-in monitoring and alarms (The Basement Watchdog), industrial-grade AC primary sump pumps for the residential market with 'Good, Better, Best' options (Pro Series Pumps), and water leak detection alarms (Watchdog Water Alarms). Products are distributed through hardware stores and owned e-commerce sites to homeowners and professional contractors across the U.S. and Canada.

Product overview

Glentronics is a family-run business that manufactures a portfolio of sump pump and water alarm products. The company offers three main product lines: The Basement Watchdog (battery backup sump pump systems that monitor battery, pump, and power conditions with alarms for maintenance needs), Pro Series Pumps (industrial-grade primary sump pumps for the residential market with 'Good, Better, Best' options), and Watchdog Water Alarms (including the BWD-HWA and Watchdog 360˚ models for water leak detection). In 2005, Glentronics introduced energy-efficient sump pumps, and in 2007 launched the first combination sump pump system combining primary and backup pumps in a pre-assembled unit for easy installation.

Differentiator

Problem solved

Functional benefit

Brands

• The Basement Watchdog: Battery backup sump pump systems that monitor battery, pump and power conditions, and sound an alarm when maintenance is needed. Includes the Big Dog system.
• Pro Series Pumps
• Watchdog Water Alarms

Products and services

• The Basement Watchdog Battery backup sump pump system that monitors battery, pump, and power conditions and alerts homeowners when maintenance is needed, including low battery fluid, discharged battery, pump failure, and other conditions. Targeted at residential homeowners seeking flood protection.
• Pro Series Pumps Industrial-grade primary sump pumps designed for the residential market, offering 'Good, Better, Best' product options for professional contractors and homeowners; allows contractors to offer a range of products to meet customer needs and budgets while maximizing contractor profits.
• Watchdog Water Alarm (BWD-HWA) Water alarm device that alerts homeowners when water is detected, providing early warning of potential flooding in basements or other areas.
• Watchdog 360° Water Alarm Water alarm with 360-degree detection capability for comprehensive water leak monitoring in residential settings.
• Energy-Efficient Sump Pumps Energy-efficient sump pump line introduced as Glentronics's industry-leading green technology offering for residential basement water management.
• Combination Sump Pump System Pre-assembled combination sump pump system combining a primary pump and a backup pump in a single unit for quick and easy installation, the first such product introduced in the market.

Quantifiable outcome

• First battery backup sump pump system with comprehensive monitoring capabilities

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentair: Pentair is a large, publicly traded water solutions company whose residential water and pump portfolio overlaps with Glentronics' sump pump and water management categories, bringing deeper R&D, broader distribution, and connected-product capabilities.
• Franklin Electric: Franklin Electric is a global manufacturer of water and fueling systems, including a residential water systems business that competes with Glentronics in sump, effluent, and water-pressure pumping.

Emerging players

• PumpSpy Technology: PumpSpy is a newer entrant offering smart, internet-connected sump pump monitoring systems and cameras — a direct competitive threat and emerging substitute for Glentronics' legacy alarm-based Basement Watchdog monitoring architecture.
• Everbilt (Home Depot private label): Everbilt is Home Depot's owned private-label brand covering sump pumps and plumbing accessories — a price-aggressive substitute on the same shelf space as Glentronics' Pro Series Pumps.
• Basepump: Basepump manufactures battery backup sump pump systems for residential flood prevention, directly competing with The Basement Watchdog line and offering similar primary+backup architecture to homeowners.

Direct peers

• Superior Pump Company: Superior Pump manufactures a full line of utility, sump, and sewage pumps primarily for the retail and DIY market, directly comparable to Glentronics' Pro Series lineup in channel, price point, and end customer.
• Liberty Pumps: Liberty Pumps manufactures a broad line of sump, sewage, and drain pumps for residential and light commercial use, overlapping directly with Glentronics' Pro Series primary pumps and basement flood-prevention positioning.
• Zoeller Pump Company: Zoeller is one of the most established U.S. manufacturers of residential and commercial sump, sewage, and effluent pumps, directly competing with Glentronics across battery backup and primary sump pump categories through similar retail and contractor channels.
• Wayne Water Systems: Wayne is a long-standing consumer brand of sump, utility, and sewage pumps widely sold through home improvement retailers, competing head-to-head with Glentronics in battery backup and primary sump pump categories.
• Flotec: Flotec manufactures residential sump, utility, and well pumps distributed through major retailers, overlapping directly with Glentronics' Pro Series lineup and competing for the same DIY homeowner customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glentronics