StreetCred
StreetCred PR is a fully remote, US-based financial services public relations agency serving RIAs, wealth managers, asset managers, and fintech firms through retainer-based media relations, media training, and compliance-informed press release and video content services.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What StreetCred does
StreetCred PR is a fully remote, US-based public relations agency founded in September 2020 by Jason Lahita and Jimmy Moock, operating exclusively in the financial services vertical. The firm serves Registered Investment Advisors (RIAs), wealth managers, asset managers, and financial technology companies — clients including Mercer Advisors, Orion, Corient, Integrated Partners, Nitrogen, Wealth.com, and Ritholtz Wealth Management. Service delivery is organized around five integrated offerings: media counsel and relations (proactive pitching across print, online, podcasts, and video), media training, press releases and bylines (executed via the proprietary 10-step StreetCred Press Release Protocol), thought leadership and contributed content, and PRess Play Live (a one-day on-location video production service producing a full-year library of compliance-ready content). The firm also operates the PRess Play podcast as a branded content ecosystem piece.
The business model is B2B professional services with custom engagement-based pricing — recurring monthly or annual PR retainers supplemented by project-based work (media training, byline placement, video production), with billing negotiated per scope. Distribution is direct, founder-led, and disproportionately reliant on referrals and personal relationships cultivated over decades in financial services PR; the agency does not use paid acquisition, resellers, or marketplace channels. Operating geographies are limited to the United States, with a 22-person fully remote team distributed across US time zones allowing coast-to-coast responsiveness.
The agency has no disclosed external funding, no parent company, and is privately held by its named partners (Jason Lahita, Jimmy Moock, and Emma Smith, who joined as Partner in 2022). Its competitive positioning rests on vertical specialization (financial services only), compliance-informed content production built in from inception rather than retrofitted, and direct media relationships — supported by named proprietary assets (StreetCred Press Release Protocol, PRess Play Live) and an extensive "As Seen In" portfolio spanning Bloomberg, Barron's, CNBC, Forbes, Fortune, InvestmentNews, Reuters, and MarketWatch. No revenue, customer concentration metrics, or institutional investment details are publicly disclosed.
StreetCred firmographics
Firmographics- Name
- StreetCred
- Legal name
- StreetCred PR
- Website
- https://streetcredpr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StreetCred PR is a fully remote, US-based financial services public relations agency serving RIAs, wealth managers, asset managers, and fintech firms through retainer-based media relations, media training, and compliance-informed press release and video content services.
- Ownership category
- akta.pro rank
StreetCred industry classification
Industry- Product category
- Financial Services Public Relations
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where StreetCred is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StreetCred business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PR Retainer Services: Monthly or annual retainer arrangements for ongoing public relations services including media counsel, strategic guidance, proactive pitching, and thought leadership development. Services are customized per client and billed on a recurring basis.
- Project-Based Services: One-time or discrete project engagements including media training, press release drafting, byline placement, and PRess Play Live video production services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
StreetCred product offering
Product offeringCore offering
StreetCred PR is a full-service public relations agency that builds media-ready, media-relevant, and media-resilient brands for financial services firms. The agency delivers media counsel and relations, media training, compliance-informed press releases and bylines, thought leadership content, and on-location video production (PRess Play Live) for RIAs, wealth managers, asset managers, and fintech companies.
Product overview
StreetCred PR is a full-service public relations agency built around a unified offering rather than a platform-plus-modules architecture. The agency provides a consolidated suite of PR services specifically for financial services companies — RIAs, wealth managers, asset managers, and fintech firms. The core service portfolio comprises five integrated offerings: Media Counsel & Relations (strategic guidance and media pitching), Media Training (spokesperson coaching), Press Releases & Bylines (using the proprietary 10-step StreetCred Press Release Protocol), Thought Leadership & Contributed Content, and PRess Play Live (on-location video production delivering a year's worth of compliance-ready content). The agency also produces the PRess Play Podcast as branded content. Every service is compliance-informed from inception and designed to build credibility for clients in regulated financial markets.
Differentiator
Problem solved
Functional benefit
Brands
- PRess Play: The StreetCred Podcast featuring candid conversations with industry leaders, journalists, and influencers about their careers and experiences.
- The StreetCred Press Release Protocol
Products and services
- Media Counsel & Relations
- Media Training
- Press Releases & Bylines
- Thought Leadership & Contributed Content
- PRess Play Live
Quantifiable outcome
- Wealth.com reported 664% year-over-year growth following StreetCred-supported initiatives
- +1 more outcomes
Companies that use StreetCred
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles1 record
StreetCred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StreetCred partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
StreetCred competitors and assessment
Company assessmentDirect peers
- FiComm Partners: Financial-services-focused PR agency founded in 2012 by StreetCred's Jason Lahita, who later sold it in 2018. Today run by his former business partner Megan Carpenter, FiComm competes head-to-head with StreetCred for RIA, asset manager, and fintech PR mandates.
- Cognito: Specialist financial-services and fintech PR agency where Jason Lahita worked prior to founding FiComm. Directly comparable in vertical focus, client mix, and service offering to StreetCred PR.
- Prosek Partners: Independent financial-services and professional-services PR firm of comparable scale; StreetCred Account Executive Megan Szuchman joined from Prosek. Overlaps directly with StreetCred on asset management, fintech, and wealth management accounts.
- Gregory FCA: Full-service PR agency with a long-standing financial-services and tech practice; StreetCred VP Adam Redling joined from Gregory FCA. Competes for similar RIA and fintech communications engagements.
- Dix & Eaton: Strategic communications and investor relations firm serving financial services and B2B clients. Direct competitor for asset management, banking, and corporate PR mandates where StreetCred also competes.
- ICR: Strategic communications and advisory firm with a dedicated financial-services practice. Competitor for enterprise-level financial PR, IR, and crisis work pitched to StreetCred's mid-market and enterprise clients.
- Joele Frank: Specialist financial communications and strategic consulting firm focused on M&A, crises, and shareholder activism. Competes for higher-end financial-services and corporate communications mandates adjacent to StreetCred's RIA/wealthtech core.
Broad incumbents
- FTI Consulting (Strategic Communications): Global advisory firm with a large strategic communications segment serving financial services, including restructuring and crisis PR. Represents the scaled incumbent StreetCred is unlikely to displace at the largest enterprise engagements.
- Edelman: Largest global PR firm with a deep financial-services and capital-markets practice. Competes for enterprise financial services mandates where StreetCred is sub-scale.
- Peppercomm: Mid-sized strategic communications firm with a financial-services practice. Comparable in agency scale to StreetCred but with a broader industry mix, offering a reference point for where StreetCred could expand beyond financial services.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
StreetCred social profiles
Digital presenceStreetCred financial estimates
Financial estimateRevenue estimate
Valuation estimate
StreetCred leadership team
Management profileNumber of profiles
Profiles10 records
StreetCred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StreetCred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StreetCred
What does StreetCred do?
StreetCred PR is a full-service public relations agency that builds media-ready, media-relevant, and media-resilient brands for financial services firms. The agency delivers media counsel and relations, media training, compliance-informed press releases and bylines, thought leadership content, and on-location video production (PRess Play Live) for RIAs, wealth managers, asset managers, and fintech companies.
Is StreetCred a public or private company?
StreetCred is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StreetCred founded?
StreetCred was founded in 2020. It employs 1 to 10 people.
Where is StreetCred based?
StreetCred is headquartered in Los Angeles, United States, in the North America region.
How does StreetCred make money?
Two revenue lines are on record. PR Retainer Services are the primary driver. The others are project-Based Services.
Who are StreetCred's main competitors?
Direct peers on record are FiComm Partners, Cognito, Prosek Partners, Gregory FCA, Dix & Eaton, ICR and Joele Frank. Broad incumbents are FTI Consulting (Strategic Communications), Edelman and Peppercomm.
Does StreetCred have an API?
No public API is recorded for StreetCred.
What industry is StreetCred in?
StreetCred's product category is Financial Services Public Relations. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 541820 and its SIC code is 7311.