Dix & Eaton

What Dix & Eaton does

Dix & Eaton is a U.S.-based strategic communications consultancy founded in 1952 and headquartered in Cleveland, Ohio, with a second office in St. Louis acquired through the November 2023 purchase of Standing Partnership. The firm is 100% employee-owned and operates with a 51-100 person headcount, serving mid-market and enterprise B2B clients across financial services, industrial manufacturing, chemicals, mining, pharmaceuticals, consumer products, technology, and aviation. Its client roster includes Huntington Bank, ITW, Parker, CDW, Bayer, Lubrizol, Tronox, Plastipak, and Atlas Air Worldwide. The firm has been twice named the nation's best midsized firm and holds multiple PRSA Silver and Bronze Anvil awards.

The company's core offering is the 'Grow and Protect' integrated framework, launched in January 2026, which combines growth strategy and partner marketing (Grow platform) with risk intelligence and reputation management under the Anticipate, Engage, Mitigate (AEM Protect) methodology. Supporting service practices include sustainability communications (GRI/SASB/TCFD-aligned reporting), investor relations, crisis communications, organizational change management, marketing communications, and media relations. Quantified client outcomes cited include over $1 billion in partner-created pipeline growth for one global client, management of 160+ emerging risks over two years for a regulated manufacturer, and Tronox achieving EcoVadis platinum-level status. In October 2025 the firm also launched 'The IQ Report,' a subscription-based media intelligence service with four pricing tiers, providing a recurring-revenue complement to traditional professional services engagements.

The business model is professional services consulting delivered through direct enterprise engagement, with quote-based pricing and no publicly disclosed rate cards. Go-to-market is enterprise field sales targeting B2B organizations requiring integrated growth and risk management. Distribution is national across North America with offices in Cleveland and St. Louis. The firm employs an AI-assisted service delivery model, evidenced by a designated AI Solutions Lead and stated AI-enabled transformation across service delivery, though no proprietary AI models, patents, or research publications are disclosed in the source data. Marketing channels include thought leadership blogging, organic social (LinkedIn, Instagram, Facebook), PR distribution, and industry events.

Name

Dix & Eaton

Legal name

Dix & Eaton

Website

https://dix-eaton.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Dix & Eaton is a 100% employee-owned U.S. strategic communications consultancy founded in 1952, serving enterprise B2B clients with an integrated Grow and Protect framework spanning growth strategy, risk intelligence, sustainability, investor relations, and crisis communications.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Consulting

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Risk Management (ERM) Advisory (BPAHAFAA)

akta.pro secondary industries

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Digital Experience (BPAHAEAC)

Keywords

• Strategic communications consulting
• Investor relations services
• Crisis communications management
• Sustainability reporting services
• Public relations agency

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Marketing Communications: Strategic consulting services including marketing communications, business strategy, growth strategy, partner marketing, risk intelligence, and reputation management delivered to enterprise B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dix & Eaton is an integrated strategic communications and business strategy consultancy that delivers professional services to enterprise B2B clients. Its core offering is the "Grow and Protect" framework, which combines growth strategy and partner marketing (Grow platform) with risk intelligence and reputation management (Protect platform) under the Anticipate, Engage, Mitigate (AEM) methodology. The firm sells engagement-based consulting services in sustainability communications, investor relations, crisis communications, change management, marketing communications, and media relations, alongside a subscription media intelligence product called The IQ Report.

Product overview

Dix & Eaton is a strategic communications consultancy that operates as a unified service offering rather than a software platform. The firm's primary offering is the 'Grow and Protect' integrated framework, which combines the Grow platform (growth strategy and partner marketing services) with the Protect platform (risk intelligence and reputation management under the AEM Protect methodology). Supporting service practices include Sustainability Communications, Investor Relations, Crisis Communications, Organizational Change Management, Marketing Communications, and Media Relations. The firm also offers 'The IQ Report,' a subscription-based media intelligence service that delivers daily customized briefings on brand, competitors, and industry trends. The portfolio is organized into two operating groups under the Dix & Eaton enterprise, each serving distinct client needs in business strategy and communications.

Differentiator

Problem solved

Functional benefit

Brands

• The IQ Report: Media intelligence service delivering daily briefings on brand, competitors and industry trends
• Grow and Protect

Products and services

• Grow and Protect Integrated framework combining growth strategy and partner marketing services (Grow platform) with risk intelligence and reputation management (Protect platform) to help B2B organizations accelerate growth, manage risk, and preserve value simultaneously.
• The IQ Report A media intelligence service that delivers tailored media and intelligence briefings daily to users' inboxes, providing brand monitoring, competitor analysis, and industry trend insights without requiring dashboard management or subscriptions.
• Sustainability Communications Corporate sustainability reporting and communications services including strategy and messaging, benchmarking, stakeholder engagement, materiality assessment, reporting aligned with GRI/SASB/TCFD frameworks, ratings support, and long-term sustainability roadmap development.
• Investor Relations Services Investor relations consulting encompassing shareholder communications, corporate governance counsel, investor targeting, proxy contests and shareholder activism, M&A/IPO communications, bankruptcy communications, IR websites and digital strategies, annual reports, corporate sustainability reports, and program assessment.
• Crisis Communications Crisis preparedness and response services including crisis planning, issues management, media relations during crisis situations, regulatory communications, and spokesperson training.
• Organizational Change Management Services helping organizations navigate change including strategic communications during significant change, CEO transitions, new strategies, mergers and acquisitions, branding and employer branding, and communication audits.
• Marketing Communications Integrated marketing communications services including earned and paid PR coverage, content creation, social media strategy, digital marketing, website development, analytics, and measurement.
• Media Relations Media relations services including strategic media outreach, media pitching and monitoring, press release development, and relationship management with journalists and media outlets.
• AEM Protect Framework The Anticipate, Engage, Mitigate (AEM) framework within the Protect platform focused on helping clients manage risk, strengthen reputation, and build trust through reputation management, corporate communications, risk intelligence, issues management, sustainability/ESG, stakeholder engagement, and crisis expertise.

Quantifiable outcome

• Over $1 billion in partner-created pipeline growth for one global client
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• JIJ CommunicationsminorStrategic or Co-development Partner · 14 December 2016Jeff Johnson serves as senior advisor, corporate communications. Managing principal of Baltimore-based JIJ Communications. Worked with Dix & Eaton on public affairs, crisis communications, corporate social responsibility, diversity/inclusion and strategic planning issues including the 2016 Republican National Convention.
• Long & Short of ItminorStrategic or Co-development Partner · 14 December 2016Co-founded by Sue Stabe and Dean Ilijasic, providing expertise in data analytics research, customer insight, strategic marketing and brand communications. Dean Ilijasic co-authored three patents related to the marketing and payments industry.
• Worldcom GroupminorGTM or Marketing PartnerPartnership and communication network group displayed in footer of website.
• AIGminorGTM or Marketing PartnerPartnership displayed in footer of website.
• Destination ClevelandcoreStrategic or Co-development PartnerCleveland's convention and visitor bureau partnered with Dix & Eaton for the 2016 Republican National Convention communication strategy. Dix & Eaton developed and executed the integrated communication plan to showcase Northeast Ohio.
• Cleveland PluscoreStrategic or Co-development PartnerNonprofit charged with promoting the region's economic transformation partnered with Dix & Eaton for RNC communications, maximizing media relations efforts for Cleveland 2016 Host Committee.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Padilla: Mid-sized integrated communications and marketing firm serving enterprise B2B clients with capabilities in PR, branding, social, and sustainability — closely comparable to Dix & Eaton in size, services mix, and target verticals.
• Lambert by LLYC: Mid-sized integrated communications firm (now part of LLYC) with strong investor relations, public affairs, and marketing communications practices, closely overlapping Dix & Eaton's service portfolio and mid-market-to-enterprise client base.
• Finn Partners: Mid-to-large independent integrated PR and marketing firm with deep technology, B2B, health, and sustainability practices — directly comparable in service breadth and enterprise B2B orientation.
• Trevelino/Keller: Mid-sized integrated communications and growth marketing firm emphasizing B2B technology and regulated industries, overlapping Dix & Eaton's enterprise client focus and integrated offering model.
• Gregory FCA: Mid-sized integrated PR and investor communications firm with strong financial services and B2B tech exposure, comparable to Dix & Eaton's IR, public affairs, and enterprise communications practices.
• Gatesman: Mid-sized integrated marketing and communications agency with B2B, brand, and content capabilities, comparable to Dix & Eaton in scale and integrated agency model.

Broad incumbents

• Edelman: Largest independent global PR firm offering integrated communications across IR, crisis, sustainability, and brand — operates at materially greater scale than Dix & Eaton across the same capability set.
• FleishmanHillard: Global integrated communications network with strong reputation management, public affairs, and healthcare/regulated industry practices that overlap directly with Dix & Eaton's Protect platform.
• Weber Shandwick: Global communications agency with deep integrated marketing, corporate, and public affairs capabilities serving many of the same enterprise and regulated-industry clients as Dix & Eaton.
• Ketchum: Global communications network with significant B2B, corporate, and public affairs practices — competes for the same enterprise communications mandates Dix & Eaton serves, but at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dixandeaton
• Facebookfacebook.com/dixandeaton
• LinkedInlinkedin.com/company/dix-&-eaton
• Instagraminstagram.com/dixandeaton

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dix & Eaton