Red Technology Solutions
Red Technology Solutions Ltd. is a UK-based software and services company that develops and supports the proprietary tradeit™ ecommerce PaaS, serving mid-market and enterprise manufacturers, wholesalers, distributors and retailers with natively integrated retail and B2B storefronts, ERP integrations, and omni-channel commerce.
- Company typePrivate
- Founded2001
- HeadquartersEynsham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Red Technology Solutions does
Red Technology Solutions Ltd. is a UK-based (Eynsham, Witney) private limited company founded in 2001 that develops, hosts and supports the proprietary tradeit™ ecommerce Platform-as-a-Service (PaaS), built on ASP.NET and operated entirely in-house. tradeit™ is positioned as a single, inherently unified platform supporting both retail (B2C/DTC, omni-channel, subscription) and B2B commerce, with native modules covering digital storefronts, content management, Punchout (cXML/OCI), mobile app accelerators, dropship network management, advanced search and recommendations, ecommerce marketing, integration hub and order management — reducing reliance on third-party apps typical of Magento/Shopify deployments.
Red Technology Solutions firmographics
Firmographics- Name
- Red Technology Solutions
- Legal name
- Red Technology Solutions Ltd.
- Website
- https://redtechnology.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Technology Solutions Ltd. is a UK-based software and services company that develops and supports the proprietary tradeit™ ecommerce PaaS, serving mid-market and enterprise manufacturers, wholesalers, distributors and retailers with natively integrated retail and B2B storefronts, ERP integrations, and omni-channel commerce.
- Ownership category
- akta.pro rank
Red Technology Solutions industry classification
Industry- Product category
- Ecommerce Platform Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
- akta.pro secondary industry
- Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)
Keywords
Where Red Technology Solutions is headquartered
LocationHeadquarters
- HQ city
- Eynsham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Red Technology Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- tradeit Platform Subscription (PaaS): Managed ecommerce platform delivered as Platform-as-a-Service with subscription pricing tailored to scope including catalogue size, design, integrations and custom functionality. Includes hosting, support and ongoing platform evolution.
- Professional Services: Implementation services including discovery, definition, design, development, systems integration, testing, training, launch and post-launch optimisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom pricing based on project scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Red Technology Solutions product offering
Product offeringCore offering
Red Technology Solutions develops and sells tradeit™, a proprietary managed ecommerce Platform-as-a-Service (PaaS) built on ASP.NET for mid-market manufacturers, wholesalers, distributors, and retailers. The platform supports complex product catalogues, personalised pricing, multi-site operations, subscriptions, B2B ordering portals with Punchout, and deep ERP integration. The company complements the platform with end-to-end professional services including consulting, design, integration, hosting, training, replatforming, and ongoing optimisation.
Product overview
Red Technology Solutions offers tradeit™, a proprietary managed ecommerce Platform-as-a-Service (PaaS) designed for mid-market manufacturers, wholesalers, distributors, and retailers. The platform supports complex product catalogues, personalised pricing, multi-site operations, subscriptions, and deep ERP integration. tradeit is built on ASP.NET with all development, hosting, and support based in the UK. The core platform is complemented by a set of accelerator modules including Digital Storefronts, Mobile Application, Content Management (CMS), Punchout Connect, Dropship Network Manager, Search & Recommendations (powered by Elasticsearch), Ecommerce Marketing, Integration Hub, Commerce & Orders, and Ecommerce Cloud Services. The company also provides industry-specific solutions (B2B Ecommerce, Retail Ecommerce, DTC Ecommerce, B2B Ordering Portal, Global Ecommerce, Multi-channel Ecommerce, Omni-channel Retail, Subscription Ecommerce) targeting sectors such as IT, PPE & Safety, Giftware, Pet Care, Builder's Merchants, Catering Supplies, Hair & Beauty, Packaging, Foodservice, Horticulture, Aviation, Health & Nutrition, Healthcare, Jewellery, Cleaning & Janitorial, and Electrical Trade. Red Technology also offers a full suite of professional services including Consulting, Responsive Web Design, Ecommerce Development, Systems Integration, Hosting, Support & Training, Commerce Optimisation, and Replatforming.
Differentiator
Problem solved
Functional benefit
Brands
- tradeit™: Proprietary ecommerce platform (PaaS) developed and owned by Red Technology, designed for B2B, B2C, retail, wholesale, and multi-channel ecommerce operations.
Products and services
- tradeit Ecommerce Platform Proprietary managed ecommerce Platform-as-a-Service (PaaS) built on ASP.NET for mid-market manufacturers, wholesalers, distributors, and retailers. Supports complex product catalogues, personalised pricing, multi-site operations, subscriptions, B2B and B2C ecommerce, and deep ERP integration. All development, hosting, and support delivered in-house in the UK.
- B2B Ordering Portal Specialised procurement and reordering portal for B2B customers, providing approvals, budgets, buying lists, multi-location ordering, customer-tailored storefronts, master/sub account controls, and reporting. Targeted at wholesalers, distributors, and trade suppliers.
- Punchout Connect
Quantifiable outcome
- Subscription numbers grew 30% in first month after Healthspan platform migration
- +2 more outcomes
Companies that use Red Technology Solutions
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Red Technology Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability4 records
Feature11 records
Red Technology Solutions partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- MicrosoftcoreMicrosoft Partner with integrations for Dynamics 365 Business Central, Dynamics NAV, Dynamics GP, Dynamics AX, and Microsoft Azure cloud services. Deep partnership for ERP integrations and cloud infrastructure.
- ElasticsearchcoreElasticsearch integrated as search provider for tradeit platform, enabling sub-second search across hundreds of thousands of product records with improved search term handling, enhanced query performance, and better result relevancy.
- AdyencorePayments platform integrated with tradeit for global payments across B2B and B2C with localised payment methods. Uses Adyen Drop-in digital payment solution for quick integration.
- PayPalcoreGlobal online payment systems provider integrated with tradeit for direct checkout from product pages, shopping cart or checkout. PCI-compliant with Smart Payment Buttons.
- KlarnamajorEuropean payment solutions provider integrated with tradeit offering pay later, pay in 3 installments, and flexible financing options for international customers.
- WorldpaycoreGlobal payment processing integrated with tradeit supporting 116+ currencies. Direct integrations with Worldpay Online Payments and Corporate Direct products.
- LoqatemajorAddress verification and lookup service integrated with tradeit for quick address validation and verification, reducing checkout time and abandonment risk.
- GooglecoreGoogle integrations including Google Analytics, Google Analytics 4 transition support, and Google Consent Mode v2 compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red Technology Solutions competitors and assessment
Company assessmentDirect peers
- Shopify: Global SaaS commerce platform serving retail and B2B merchants of all sizes. Directly comparable to Red's tradeit on hosted ecommerce platform model, multi-currency and omni-channel capabilities, though Shopify's scale and ecosystem dwarf Red's mid-market focus.
- BigCommerce: Headless and API-driven SaaS ecommerce platform targeting mid-market and enterprise brands. Comparable to Red's tradeit on B2B and multi-storefront functionality, with stronger headless/composable positioning and a larger US go-to-market presence.
- Kooomo: European SaaS ecommerce platform with multi-currency, multi-store and B2B capabilities. Comparable to Red on UK/European mid-market positioning, managed cloud delivery and global commerce feature set.
- Sana Commerce: B2B ecommerce platform tightly integrated with Microsoft Dynamics and SAP ERPs. Highly comparable to Red's tradeit on native B2B workflows (Punchout, account hierarchies, customer-specific pricing) and ERP-led go-to-market.
- Shopware: European-headquartered open-source / SaaS commerce platform with strong DACH and growing UK presence. Comparable to Red on mid-market B2B and B2C ecommerce, multi-channel retail and European customer base.
- Adobe Commerce (Magento): Enterprise-grade open-source / SaaS ecommerce platform with deep customisation and B2B capabilities. Direct competitor in the mid-market replatforming space where Red positions tradeit as an alternative to Magento complexity.
- nopCommerce: Open-source ASP.NET ecommerce platform with broad plugin ecosystem. Closely comparable to Red on technology stack (both .NET-based) and multi-storefront / B2B + B2C capability, though Red offers managed PaaS rather than self-hosted.
Emerging players
- Spryker: Enterprise composable commerce platform with strong B2B, marketplace and transactional capabilities. Comparable to Red on complex B2B commerce and ERP-driven integrations, targeting larger enterprise accounts.
- Virto Commerce: .NET-based enterprise B2B and B2C commerce platform with strong headless API and ERP integration focus. Comparable to Red on Microsoft-stack origins and B2B ecommerce depth, with a more developer-centric go-to-market.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise commerce platform within the broader Salesforce CRM/Marketing Cloud ecosystem. Overlaps with Red on enterprise retail and B2B commerce but typically targets larger accounts as part of a wider CX portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Technology Solutions social profiles
Digital presenceRed Technology Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Technology Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Red Technology Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Technology Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Technology Solutions
What does Red Technology Solutions do?
Red Technology Solutions develops and sells tradeit™, a proprietary managed ecommerce Platform-as-a-Service (PaaS) built on ASP.NET for mid-market manufacturers, wholesalers, distributors, and retailers. The platform supports complex product catalogues, personalised pricing, multi-site operations, subscriptions, B2B ordering portals with Punchout, and deep ERP integration. The company complements the platform with end-to-end professional services including consulting, design, integration, hosting, training, replatforming, and ongoing optimisation.
Is Red Technology Solutions a public or private company?
Red Technology Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Technology Solutions founded?
Red Technology Solutions was founded in 2001. It employs 11 to 50 people.
Where is Red Technology Solutions based?
Red Technology Solutions is headquartered in Eynsham, United Kingdom, in the Europe region.
How does Red Technology Solutions make money?
Two revenue lines are on record. tradeit Platform Subscription (PaaS) is the primary driver. The others are professional Services.
Who are Red Technology Solutions's main competitors?
Direct peers on record are Shopify, BigCommerce, Kooomo, Sana Commerce, Shopware, Adobe Commerce (Magento) and nopCommerce. Emerging players are Spryker and Virto Commerce. Salesforce Commerce Cloud is listed as a broad incumbent.
Does Red Technology Solutions have an API?
No public API is recorded for Red Technology Solutions.
What industry is Red Technology Solutions in?
Red Technology Solutions's product category is Ecommerce Platform Software. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms), with a secondary code of HDAEAEAD, Retail ERP (Merchandising, POS Back Office). Its NAICS code is 541511 and its SIC code is 7371.