Omnipure

What Omnipure does

Omnipure Filter Co., Inc. is a privately held US manufacturer of point-of-use (POU) inline water filtration products, founded in 1970 in Caldwell, Idaho by engineer William Reid, who designed the world's first small disposable inline carbon filter. The company produces over a dozen filter series, including the CL, ELF, E, K, L, and Q inline filters, OC and OMB replacement cartridges, OMNI RO reverse osmosis systems, and the Omni Ice and Omni Steam commercial foodservice systems. Its technology portfolio centers on proprietary Aquabond media-bonding, carbon block compression molding introduced in 1999, and a broad filter media lineup spanning granular activated carbon, KDF, calcite, polyphosphate, ion exchange resins, and alkaline ceramics, all assembled at a 120,000 sq ft vertically integrated facility capable of producing more than 20,000 filters per day.

Omnipure serves four primary customer segments: commercial foodservice (coffee, ice, beverage, and warewash applications), residential homeowners (refrigerator, ice maker, and under-sink filtration), OEM/ODM equipment manufacturers seeking custom filtration integration, and industrial/institutional buyers in healthcare, pharmaceutical, power generation, and biotechnology. The company holds NSF/ANSI 42, 53, 401, and 44/61 certifications alongside WQA Gold Seal, WQA Certified Sustainable, and IAPMO approvals, which together constitute a significant compliance barrier in regulated commercial and institutional procurement.

The business model is exclusively indirect: Omnipure does not sell directly to consumers and generates revenue through wholesale distribution and OEM/ODM custom manufacturing relationships on a quote-based pricing structure. Distribution is global via a network of wholesale and wholesale/retail distributors searchable through an online locator tool, supplemented by OEM partnerships with international brands. Products are 100% manufactured in-house at the Caldwell facility, and the company operates as an independent, family-founded business with no disclosed external investment, parent entity, or acquisition activity.

Name

Omnipure

Legal name

Omnipure Filter Co., Inc.

Website

https://omnipure.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Omnipure Filter Co., Inc. is a privately held US manufacturer of point-of-use inline water filters, replacement cartridges, and reverse osmosis systems, serving commercial foodservice, residential, OEM/ODM, and industrial customers globally through distributors from its Caldwell, Idaho facility.

Ownership category

akta.pro rank

Product category

Water Filtration Equipment

akta.pro primary industry

Pitcher & Dispenser Water Filters (CRAJAJAB)

Keywords

• Inline water filters
• Carbon block filtration
• Point-of-use filtration
• Water filter cartridges
• Reverse osmosis systems

Headquarters

HQ city

Caldwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Water Filter Products and Replacement Cartridges: Omnipure generates revenue through the sale of water filtration hardware including inline water filters (CL, ELF, E, K, L, Q series), replacement cartridges (OC-Series, OMB-Series), and reverse osmosis systems. The company sells through distributors and OEM partners globally.
2. OEM/ODM Custom Manufacturing Services: Omnipure provides custom OEM/ODM water treatment manufacturing services to global brands, offering design, tooling, private labeling, and specialty media customization. This represents a B2B revenue stream supporting equipment manufacturers who integrate water filtration solutions.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

Omnipure designs, manufactures, and sells disposable inline point-of-use water filters, replacement filter cartridges, reverse osmosis systems, and commercial ice/steam filtration equipment, along with proprietary filter media (Aquabond bonded media and compression-molded carbon blocks). All products are produced at a 120,000 sq ft vertically integrated facility in Caldwell, Idaho, and sold exclusively through a worldwide distributor network and OEM/ODM partners.

Product overview

Omnipure is a manufacturer of point-of-use water filtration products, offering over a dozen unique series of inline water filters and replacement cartridges. The core product portfolio includes six main inline filter series (CL, ELF, E, K, L, Q) plus OC-Series and OMB-Series replacement cartridges, OMNI RO reverse osmosis systems, and Omni Ice and Omni Steam filtration systems for food service applications. The company also produces proprietary filter media including Aquabond bonded media technology and Omnipure Carbon Blocks. All products are manufactured at the company's vertically integrated 120,000-square-foot facility in Caldwell, Idaho, with capacity to produce over 20,000 filters daily.

Differentiator

Problem solved

Functional benefit

Products and services

• CL-Series Inline Water Filters The original Omnipure inline carbon filter launched in 1970, offering a compact, affordable disposable design used in residential and commercial applications including ice machines, water coolers, and coffee machines.
• ELF-Series Inline Water Filters

Quantifiable outcome

• Filters as small as 0.5 micron in size, reducing dirt, particles, and health contaminants such as cryptosporidium and giardia cysts.
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorOmnipure works through a network of trusted distributors and retailers globally. Distributors are categorized as Wholesale or Wholesale/Retail, and are searchable via an online locator tool by location and search radius. The distributor network is Omnipure's primary go-to-market channel for reaching end customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• A. O. Smith: Global water treatment and water heating company with a residential and light-commercial filtration business. Comparable in point-of-use and point-of-entry water treatment but vertically focused on water heating at much larger scale.
• Culligan: Global water treatment leader offering residential, commercial, and industrial filtration, softening, and RO solutions. Overlaps with Omnipure on point-of-use filtration but operates a much broader portfolio and a dealer/franchise-driven distribution model.
• 3M: Multinational conglomerate with a water purification division (formerly Cuno) producing industrial and commercial filtration products including carbon block and inline filters. Directly comparable product portfolio but operates across many other categories at much greater scale than Omnipure.
• Watts Water Technologies: Manufacturer of water quality, conservation, and filtration products for residential, commercial, and industrial markets. Comparable in water filtration hardware manufacturing but with much broader plumbing and flow-control product lines.

Direct peers

• Pentair: Major water treatment company whose Everpure brand is a direct competitor in commercial foodservice water filtration (coffee, ice, steam, combi ovens). Closely aligned with Omnipure's foodservice and OEM go-to-market, and substantially larger in scale and global reach.
• Katadyn: Swiss manufacturer of portable and point-of-use water filtration products for outdoor, marine, and residential use. Comparable in inline and cartridge filtration technology and global distribution, though focused on outdoor and survival segments.
• Selecto: Manufacturer of commercial and foodservice water filtration systems emphasizing proprietary media and quick-change cartridge designs. Closely aligned with Omnipure's foodservice focus and quick-change inline filter architecture.
• KX Technologies: Specialist manufacturer of carbon block and inline water filtration media and finished filters serving OEM and replacement markets. Most direct comparable to Omnipure's carbon block media and inline filtration product portfolio.
• EcoPure: Inline refrigerator and appliance water filter brand owned by Helen of Troy. Directly comparable with Omnipure's inline filter and replacement cartridge range and competes in the same OEM and retail channels.

Emerging players

• Brita: Consumer water filtration brand (owned by Clorox) best known for pitcher and dispenser filters. Adjacent competitor in household water treatment but addresses a different product format than Omnipure's inline and foodservice filters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omnipure