What EcoPure does

EcoPure is a residential water treatment hardware brand operated by Water Channel Partners, selling water softeners, under-sink filtration systems, whole-home filtration systems, refrigerator filters, RV/marine filters, and replacement filters and accessories to homeowners across the United States and Canada. Its portfolio spans roughly 35 SKUs organized around four pillars — water softening (compact units through 42,000-grain high-capacity models, including Wi-Fi-enabled EPW140 and salt-free EPAWCS), under-sink filtration (reverse osmosis, dual-stage, universal, and inline faucet systems), whole-home filtration (pivotal, valve-in-head, high-flow, and self-cleaning designs), and specialty filters for refrigerators and RVs. The technical foundation rests on patented FACT (Flow and Capture Technology) filter media, encapsulated "No-Mess" filter designs, predictive regeneration controls, and NSF/ANSI-certified contaminant reduction across more than 58 substances including lead, PFAS, chlorine, cysts, bacteria, viruses, and pharmaceuticals, with products designed, engineered, and assembled in the United States.

The company operates a product-led, multi-channel go-to-market model. Distribution spans national retailers (Amazon, Home Depot, Walmart, Lowes), regional hardware chains and cooperatives (Ace Hardware, Menards, Do It Best, Fleet Farm, Runnings, L&M Supply), Canadian partners (Peavey Mart, Home Depot Canada), and its own EcoPureHome.com e-commerce site. Demand generation is driven by free hard water and drinking water test strips, an educational Learning Center, and maintenance reminder emails that feed a recurring replacement-filter and cleaner aftermarket. Hardware ASPs run from roughly $120 for entry-level under-sink units to $600+ for softeners, with extended warranty programs (1–5 years for softeners, lifetime for filtration systems with product registration) contributing a secondary revenue layer atop the primary hardware and consumables streams. EcoPure competes against other home water treatment brands on retail shelves, with its differentiators centered on patented FACT media, easy-change encapsulated filters, smart connectivity on premium softeners, and a salt-free conditioning option.

Name

EcoPure

Legal name

Water Channel Partners

Website

https://ecopure.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoPure, a Water Channel Partners brand, designs, engineers, and assembles residential water softeners, under-sink and whole-home filtration systems, and replacement filters in the USA, selling them to homeowners across North America through Amazon, Home Depot, Walmart, Lowes, regional hardware chains, and EcoPureHome.com.

Ownership category

akta.pro rank

Product category

Home Water Treatment Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industries

Under-Sink Water Filtration Systems (CRAJAJAD), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Home water filtration
• Water softener systems
• Under sink filtration
• Whole home filtration
• Replacement water filters

Headquarters

HQ city

Katowice

HQ country

Poland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Water Treatment Hardware Sales: Primary revenue stream from selling water softeners, filtration systems, and related hardware. Products sold through retail partners and direct-to-consumer e-commerce. One-time hardware purchase with optional extended warranties available.
2. Replacement Filters and Parts: Recurring revenue from replacement filters, cartridges, and parts. Filters require periodic replacement (3-12 months depending on product). Also includes water softener salt and cleaner products.
3. Extended Warranties: Extended warranty programs available for water softeners (up to 5 years) and filtration systems (lifetime warranties available with product registration and filter purchase requirements).

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels6 records

Core offering

EcoPure designs, engineers, and assembles a complete line of residential water treatment systems sold under the EcoPure brand. The portfolio covers water softeners (including smart Wi-Fi and salt-free models), under-sink drinking water filtration (reverse osmosis and multi-stage), whole home filtration systems, refrigerator filters, RV/marine filters, and replacement filters and accessories. Products are sold through major retailers (Amazon, Home Depot, Walmart, Lowes), regional hardware stores across the US and Canada, and the EcoPureHome.com e-commerce site.

Product overview

EcoPure offers a comprehensive portfolio of home water treatment products including water softeners, under sink filtration systems, whole home filtration systems, refrigerator filters, RV/marine filters, and replacement filters/accessories. The product line centers on several core categories: (1) Water Softeners ranging from compact units for 1-2 person households (EPS110) to high-capacity 42,000-grain models (EP42), including Wi-Fi enabled smart softeners (EPW140), 2-in-1 hybrid softener/filtration systems (EPH130, EPHS, EPHY), and salt-free alternatives (EPAWCS); (2) Under Sink Filtration including reverse osmosis systems (ECOP30), dual-stage systems (ECOP20), water purifiers (ECOP40), and faucet-mounted filters (EPWUFF, EPWPFF); (3) Whole Home Filtration including pivotal systems (EPWHE), valve-in-head systems (EPW2VC), high-flow systems (EPWO4), and central/multi-function systems (EPWHCW, EPASF); (4) Specialty filters for refrigerators (EPINL series), RVs/marine (EPRV30); and (5) Replacement filters and accessories. The portfolio features EcoPure's patented FACT (Flow and Capture Technology) filters, encapsulated 'No-Mess' filter designs, and predictive regeneration technologies. Products are designed, engineered and assembled in the United States and backed by 100 years of innovation expertise.

Differentiator

Problem solved

Functional benefit

Brands

• EcoPure Home: Primary brand name for water filtration and softening products
• FACT (Flow and Capture Technology)
• EcoPure

Products and services

• Wi-Fi Water Softener for Up to 6 Person Households (EPW140) High-efficiency water softener with built-in Wi-Fi connectivity that lets households of up to 6 people monitor system status, salt levels, and receive performance alerts via smartphone.
• 2-in-1 Softener & Filtration System for Up to 5 Person Households (EPH130) Hybrid integrated system that softens and filters water throughout the entire home for families of up to 5, featuring built-in carbon filtration media that lasts the life of the product.
• Water Softener + Filter In One (EPHY) Hybrid water softener and filter system with no filters to replace, saving up to $100 per year in filter changes; compatible with city and private well water sources.
• 40,000-Grain Water Softener (EP40) Water softener for families of 1 to 5+ that eliminates mineral stains, reduces detergent usage, and helps water-using appliances operate more efficiently.
• 30,000-Grain Water Softener (EP30) Entry-level water softener suitable for smaller households; removes high levels of water hardness and up to 8 ppm clear water iron.
• 31,000 Grain Water Softener (EP31) Water softener for homes with 1-4 people and water hardness from slightly to very hard (3-14 gpg); removes high levels of hardness and up to 8 ppm iron.
• 42,000 Grain Water Softener (EP42) High-capacity water softener for larger households with hard to extremely hard water (8-15+ gpg); removes high levels of hardness and up to 11 ppm iron.
• Water Softener for 3–4 Person Households (EPS120) Water softener for families of 3-4 with predictive regeneration technology that calculates exact salt and water needed; uses up to 40% less salt than leading alternatives.
• Salt-Free Whole Home Water Conditioner (EPAWCS) Salt-free water conditioning system that treats hard water using FACT technology, activated carbon, and polyphosphate media to reduce scale, sediment, and chlorine without using salt.
• Reverse Osmosis Water Filter System (ECOP30) 3-stage reverse osmosis under-sink system delivering bottled-quality drinking water; certified to reduce sediment, chlorine, cysts, lead, chemicals, and total-dissolved solids using the same process as bottled water companies.
• Under Sink Water Filter System (ECOP20) Dual-stage under-sink water filtration system certified to reduce over 58 contaminants including sediment, chlorine taste and odor, cysts, lead, and chemicals; positioned as a budget-friendly alternative to bottled water.
• Water Purifier Filtration System (ECOP40) Premium under-sink water purifier exceeding EPA standards for 99.9% reduction of bacteria, viruses, and cysts; certified to reduce pharmaceuticals, chemicals, and other contaminants while retaining beneficial minerals for improved taste.
• Universal Water Filtration System (EPU3) Universal under-sink system compatible with various filter brands; NSF certified to reduce lead and other contaminants from municipal and well water sources.
• Under Sink Water Filter for Existing Faucet (EPWUFF) Inline under-sink filter that connects directly to existing faucet water lines in under 30 minutes; reduces chlorine taste and odor and sediment without the need for an additional faucet.
• Under Sink Water Filter for Existing Faucet, PFAS & Lead Reduction (EPWPFF) Under-sink filtration system certified to reduce PFAS, lead, mercury, chlorine, sediment, cysts, VOCs, pharmaceuticals and emerging contaminants; connects to existing faucet without permanent modifications.
• Whole Home Pivotal Filtration System (EPWHE) Whole home filtration system with innovative pivotal design for mess-free filter changes without tools or water shutoff; reduces sediment, chlorine taste and odor, sand, dirt, and rust down to 5 microns.
• Valve-in-Head Whole Home Water Filtration System (EPW2VC) Whole home filtration with built-in bypass valve and clear sump for easier filter viewing and changes; first line of defense against sediment, dirt, rust, sand, and chlorine.
• High Flow Whole Home Water Filtration System (EPWO4) Heavy-duty whole home system designed for larger homes with 1-inch plumbing; delivers high flow rates without reducing water pressure to showers and appliances.
• Central Water Filtration System (EPWHCW) Maintenance-free whole home filtration system that automatically flushes, cleans, and drains its internal filter every 14 days; no filters to replace.
• Whole Home Water Filtration System (EPW2) Universal whole home filtration system compatible with standard capacity filters from EcoPure and other major brands; cost-effective option for filtered water from municipal and well sources.
• 5-Year In-Line Refrigerator Filter (EPINL30) Long-lasting in-line refrigerator filter lasting 5 years with universal fit for Samsung, LG, Whirlpool, Kenmore, Frigidaire, and GE; eliminates sediment and chlorine taste.
• Universal RV and Marine Filter (EPRV30) Inline filter for RVs, campers, and boats with 12-inch standard garden hose connection; reduces sediment and chlorine taste and odor for great-tasting water on the go.
• Premium Carbon FACT Universal Large Capacity Filter (EPW4F) Replacement filter with FACT (Flow and Capture Technology) media offering better flow, higher filtration levels, and longer filter life than standard filters; certified to reduce chlorine, sediment, sand, and dirt down to less than 1 micron with a 6-month filter life.
• Reverse Osmosis Membrane (ECOROM) Stage 2 reverse osmosis membrane for the ECOP30 system; polyamide composite semi-permeable barrier certified to reduce sediment, chlorine, cysts, lead, chemicals, and total-dissolved solids.
• Water Softener Cleaner (EPCL) Resin cleanser that maintains water softener peak performance; removes iron, sediment, dirt, and rust from the resin bed and can extend warranty up to 5 years with regular use every 4 months.
• EcoPure Extended Warranty Program Optional extended warranty for EcoPure water softeners (up to 5 years parts and labor) and filtration systems (lifetime warranty available with product registration and ongoing filter purchase).

Quantifiable outcome

• Water heater operates 29% more efficiently and lasts 50% longer
• +5 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, regional and minor.

• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor national retail partner selling EcoPure water softeners, filtration systems, and replacement filters through Home Depot stores in the US and Canada. Products featured include whole home filtration systems, under-sink filters, and water softeners.
• WalmartcoreChannel Partner/ Reseller/ DistributorNational retail partner offering EcoPure products including under-sink filtration systems, whole home filters, and replacement filters through Walmart stores and Walmart.com.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online marketplace partner for EcoPure products. Amazon Store page features complete product catalog including water softeners, filtration systems, refrigerator filters, RV filters, and replacement parts. Products include EPW140 Wi-Fi softener, ECOP30 reverse osmosis system, and all filter variants.
• LowescoreChannel Partner/ Reseller/ DistributorNational home improvement retailer partner selling EcoPure products including whole home filtration systems and replacement filters.
• Peavey MartregionalChannel Partner/ Reseller/ DistributorCanadian retail partner selling EcoPure water softeners including EP40 (40,000 grain) and EPHY hybrid models across Canadian store locations.
• Home Depot CanadaregionalChannel Partner/ Reseller/ DistributorCanadian retail partner selling EcoPure products including under-sink filtration systems (EPU3, ECOP20), whole home filters, and refrigerator filters.
• Ace HardwareregionalChannel Partner/ Reseller/ DistributorHardware retail chain partner selling EcoPure products including hybrid water softener/filter systems (EPHS) and water softeners (EP31, EP42) through Ace Hardware stores.
• MenardsregionalChannel Partner/ Reseller/ DistributorMidwest regional home improvement retailer selling EcoPure products including valve-in-head whole home filtration systems and replacement filters.
• Do It BestregionalChannel Partner/ Reseller/ DistributorHardware dealer cooperative selling EcoPure products including EP31 and EP42 water softeners through member hardware stores.
• Fleet FarmregionalChannel Partner/ Reseller/ DistributorRegional retailer in the upper Midwest selling EcoPure whole home filtration systems, under-sink filters, and replacement filters.
• L&M SupplyregionalChannel Partner/ Reseller/ DistributorRegional plumbing supply distributor selling EcoPure products including whole home filtration systems, water softeners, and replacement filters.
• RunningsregionalChannel Partner/ Reseller/ DistributorRegional hardware retailer selling EcoPure products including whole home filtration systems, water softeners, and replacement filters.
• Accessible360minorImplementation/ SI/ Consulting PartnerAccessibility consultant engaged to conduct website accessibility audit and provide recommendations to increase accessibility so that EcoPure's website and mobile site meet or exceed applicable standards.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Pentair: Broad water-treatment incumbent with residential filtration, softener, and RO systems under multiple brands (e.g., Fleck valves, Everpure). Competes across many of EcoPure's categories at greater scale and with deeper installer channels.
• 3M (Filtrete Water): Broad incumbent in home water filtration including under-sink and whole-home systems, leveraging Filtrete brand and major retail presence. Overlaps on filter consumables and DIY-friendly installation.
• A.O. Smith: Broad incumbent in residential water heaters and water treatment, including scale-prevention and filtration accessories. Adjacent to EcoPure's water heater protector (EPWHP) and salt-free conditioning (EPAWCS) product lines.
• Watts Water Technologies: Broad incumbent in water quality, plumbing, and filtration including residential softening and filtration components. B2B-leaning but increasingly competes at retail for whole-home filtration categories.
• Whirlpool (EveryDrop / Whirlpool Water): Broad incumbent in major household appliances with refrigerator water filters (EveryDrop) and under-sink filtration. Competes with EcoPure's refrigerator and under-sink filter categories at much larger scale.

Direct peers

• SpringWell Water: Direct competitor in whole-home filtration, water softener alternatives, and under-sink RO. Primarily DTC and online, overlapping EcoPure's Amazon and e-commerce channels.
• Kinetico: Direct competitor in residential water softeners and filtration, known for non-electric, twin-tank softening. Targets the same homeowner pain points around hard water and appliance protection.
• Culligan: Direct competitor in residential water softeners, filtration, and reverse osmosis systems. Operates both direct-to-consumer and dealer networks, overlapping EcoPure's product categories and target homeowner segment.
• Aquasana: Direct competitor in whole-home and under-sink filtration, including chlorine, lead, and PFAS reduction. Competes head-on for EcoPure's premium drinking-water positioning and replacement filter recurring revenue.

Emerging players

• NuvoH2O: Emerging competitor in salt-free, cartridge-based water softening and conditioning. Targets the same homeowner segment seeking low-maintenance alternatives to traditional salt-based softeners, directly overlapping EcoPure's EPAWCS salt-free conditioner line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPYIokuDI_MEX5c0iSwoC9w
• Facebookfacebook.com/EcoPureWaterProducts
• Instagraminstagram.com/ecopurewater/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoPure