Cedarhurst Senior Living

What Cedarhurst Senior Living does

Cedarhurst Senior Living is a privately held, for-profit senior living operator headquartered in Saint Louis, Missouri, founded in 2007. The company owns and operates senior living communities across seven U.S. states in the Midwest and Central regions, offering three core care tiers: Independent Living, Assisted Living, and Memory Care. Its service model is unified by the Living TRUE philosophy and augmented by signature programs including the Cedarhurst Promise 60-day money-back guarantee, Dream Come TRUE resident wish-fulfillment program, Pair to Prepare family transition support, and the Crafted by Cedarhurst dining program, with Certified Dementia Practitioner-trained staff supporting memory care residents.

The underlying technology layer is intentionally lean: the Caremerge family communication app provides regular updates to residents' families, while the company website hosts community-finder tools, cost calculators, and a 262+ resource content library supporting top-of-funnel demand generation. No proprietary AI/ML systems, APIs, or developer platforms are disclosed. GTM is sales-led, executed through local community-based teams, a formal healthcare professional referral program, and an extensive content/SEO marketing operation.

Cedarhurst generates revenue through recurring monthly resident fees (subscription model) that vary by care level (Levels 1–5 within assisted living), location, and individual needs, with additional optionality from long-term care insurance and Medicaid waivers in certain states. The company employs 1,001–5,000 people and is led by President Almir Sajtovic. No public ownership, institutional investors, M&A activity, or disclosed revenue figures are present in the available data.

Name

Cedarhurst Senior Living

Legal name

Cedarhurst Senior Living

Website

https://cedarhurstliving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Cedarhurst Senior Living is a privately held, Saint Louis-based operator of senior living communities across seven U.S. states, offering Independent Living, Assisted Living, and Memory Care services through a recurring monthly-fee model to seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)

akta.pro secondary industries

Assisted Living with Memory Care (Mixed Campus) (HLADABAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living services
• Assisted living communities
• Memory care facilities
• Independent living residences
• Residential care services

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Resident Fees: Cedarhurst generates revenue through monthly fees charged to residents for independent living, assisted living, and memory care services. Fees are based on care level requirements and include housing, meals, care services, and amenities. The company offers personalized care plans with different levels of care (Level 1-5) that determine pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Cedarhurst Senior Living operates owned and managed senior living communities across seven U.S. states, delivering three core care levels: Independent Living for clinically stable seniors seeking maintenance-free community living, Assisted Living with 24/7 support for activities of daily living (care levels 1-5), and Memory Care for residents with Alzheimer's disease and other dementias in secure, specialized environments. The offering is bundled with chef-prepared dining, social programming, family communication tools, and signature trademarked programs including Dream Come TRUE™, Pair to Prepare™, Living TRUE™, and the Cedarhurst Promise™ 60-day money-back guarantee.

Product overview

Cedarhurst Senior Living operates a portfolio of senior living communities offering three levels of care: Independent Living, Assisted Living, and Memory Care. The company provides a unified service model built around its Living TRUE℠ philosophy, complemented by signature programs including the Dream Come TRUE™ experience program, Pair to Prepare™ transition support, and Crafted by Cedarhurst® dining. Technology-enabled family communication is delivered through the Caremerge app. The portfolio also includes free assessment and guidance tools (Senior Living Assessment, Cost Calculator) to support families through the care decision journey.

Differentiator

Problem solved

Functional benefit

Brands

• Dream Come TRUE™: Resident dream fulfillment program providing experiences such as skydiving, NASCAR laps, hot air balloon rides, and other meaningful experiences for residents.
• Living TRUE℠
• The Cedarhurst Promise™
• Crafted by Cedarhurst®
• Pair to Prepare™

Products and services

• Independent Living A senior living option for clinically stable, independent seniors who do not require daily personal care. Includes maintenance-free housing, housekeeping, laundry, chef-prepared meals, and a calendar of social activities and events.
• Assisted Living Senior living with 24/7 on-site staff providing customized support with activities of daily living (ADLs) including medication management, dressing, bathing, and mobility assistance. Care levels 1-5 determine pricing based on individual assistance needs.
• Memory Care Specialized, secure care for residents living with Alzheimer's disease or other forms of dementia. Features customized clinical protocols, familiar routines, behavioral support, meaningful activities, and Certified Dementia Practitioner-trained staff.
• Cedarhurst Promise™ (60-Day Money-Back Guarantee) A trademarked confidence guarantee that gives assisted living and memory care residents a 60-day money-back option, reducing financial risk during the transition into the community.
• Dream Come TRUE™ Program A trademarked resident wish-fulfillment program that creates meaningful, often extraordinary experiences for seniors (e.g., skydiving, NASCAR laps, hot air balloon rides, vow renewals) to foster engagement and purpose.
• Crafted by Cedarhurst® Dining A trademarked all-day restaurant-style dining program featuring chef-prepared meals, seasonal menus, daily specials, and personalized attention to nutrition and dietary needs including heart-healthy and diabetic-friendly options.
• Healthcare Professional Referral Program A formalized referral service for hospitals, rehabilitation centers, and clinics to refer patients requiring senior living placement, offering individualized care plans, transparent communication, logistical support, and transportation to medical appointments.

Quantifiable outcome

• 50+ resident dreams fulfilled in 2025 through Dream Come TRUE program
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Chime EnterpriseminorGTM or Marketing Partner · 23 February 2026Chime Enterprise provides Cedarhurst Senior Living employees with access to its Chime Workplace financial wellness platform, which includes earned wage access, high-yield savings accounts, and credit-building tools at no cost to employers or employees. This partnership supports Cedarhurst's workforce by addressing employee financial stress and improving retention and productivity.
• Yorkville Forest Preserve DistrictminorStrategic or Co-development PartnerCedarhurst of Yorkville partnered with a local forest preserve program to help memory care residents reconnect with nature and old memories through outdoor experiences and nature-based activities designed for cognitive engagement.
• Chair One FitnessminorStrategic or Co-development PartnerChair One Fitness brings music, movement, and connection to Cedarhurst residents through fitness classes designed to build strength, confidence, and joy among senior residents.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Senior Lifestyle: Family-owned senior living operator with communities across multiple states offering independent living, assisted living, and memory care. Similar private ownership structure and three-tier care continuum.
• Five Star Senior Living: Senior living management and operating company providing independent living, assisted living, and memory care. Closely aligned business model of managing communities across multiple states with recurring monthly resident fees.
• Sunrise Senior Living: Established senior living operator with a strong reputation in assisted living and memory care. Comparable service tiers, urban/suburban community footprint, and emphasis on quality of care and resident engagement programs.
• Atria Senior Living: National operator of senior living communities offering independent living, assisted living, and memory care. Directly comparable care continuum, private-pay model, and programming-driven differentiation strategy.
• Enlivant: Senior living operator focused on assisted living and memory care. Comparable private-pay model and emphasis on programming and resident engagement as competitive differentiators.
• Frontier Management: Senior living management company operating independent living, assisted living, and memory care communities nationwide. Comparable third-party management and operating model serving private-pay residents.
• Discovery Senior Living: Privately held senior living operator with a multi-state footprint offering independent living, assisted living, and memory care. Comparable scale, regional growth strategy, and program-driven brand positioning.
• Sonida Senior Living: Senior living community operator with independent living, assisted living, and memory care offerings. Similar three-tier service model and recurring monthly revenue per resident.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~650 communities across independent living, assisted living, and memory care. Comparable product offering and target resident demographic; broader geographic footprint and public-company scale.
• National HealthCare Corporation: Healthcare services company with senior living and skilled nursing operations. Overlaps in assisted living and memory care but with broader skilled nursing exposure; relevant for understanding competitive dynamics across the senior care continuum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CedarhurstSeniorLiving
• LinkedInlinkedin.com/company/cedarhurstliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cedarhurst Senior Living