Grace Healthcare Services

Name

Grace Healthcare Services

Legal name

Grace Healthcare Services

Website

https://gracehcs.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hospice Care Services

NAICS

Home Health Care Services (62161), Home Health Care Services (621610), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAEAC

Home Hospice Agencies

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAHAD

Hospice Care in Nursing Facilities (SNF/NH Hospice)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHLADAHAE

Hospice Care in Assisted Living / Residential Care Facilities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Hospice & Palliative Care (Home/Facility-Based)

SECONDARYHSABAFAL

In-Home Hospice Nursing Visits (RN/LPN)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

SECONDARYHLAFAEAO

Bereavement, Grief & Family Support Services (Hospice-Linked)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHSABAFAD

Respite Hospice Care (Short-Term Relief)

Home & Personal Services/Elder Care & In-Home Care Services/Hospice & Palliative In-Home Care

Keywords

• Hospice care services
• Palliative care programs
• Home health services
• Bereavement support services
• End-of-life care

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Healthcare Programs: Hospice care services reimbursed through Medicare and Medicaid programs. Care includes all medications, equipment, and medical supplies related to the hospice diagnosis.
2. Private Insurance: Services covered by most private insurance plans alongside Medicare and Medicaid.
3. Donations and Charitable Contributions: Accepts donations from the community to support comfort programs, bereavement services, and specialized therapies. Donations are tax-deductible and can be made in honor of loved ones.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grace Healthcare Services delivers hospice and palliative care across private homes, nursing facilities, and assisted living residences in 16 New Jersey counties. Services are provided by interdisciplinary teams of physicians, nurses, social workers, spiritual counselors, home health aides, and volunteers, with 24/7 availability, four levels of care, bereavement support for 13+ months, and a Complementary Therapy Program. Care is reimbursed through Medicare, Medicaid, and most private insurance plans.

Product overview

Grace Healthcare Services offers a comprehensive hospice care platform delivered across multiple settings (private homes, nursing facilities, and assisted living residences) with four levels of care (Routine, Inpatient, Continuous, and Respite). The core offering centers on home hospice care with expert symptom management and emotional/spiritual support, supplemented by a Palliative and Supportive Care program (via partnership with New Jersey Palliative Care Solutions), a Complementary Therapy Program (aromatherapy, massage, music, guided imagery, and touch therapy), and a Bereavement Support Program providing 13+ months of family support. The company serves 16 New Jersey counties with 24/7 availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Hospice Care In-home hospice care allowing terminally ill patients to remain in familiar surroundings while receiving expert symptom management, emotional support, and spiritual care from a team including nurses, social workers, aides, and volunteers.
• Palliative and Supportive Care Palliative medicine available at any stage of serious illness, provided alongside current treatments to help manage symptoms, reduce discomfort, and improve quality of life, offered through a partnership with New Jersey Palliative Care Solutions.
• Nursing Facility Hospice Partnership Program Coordinated end-of-life hospice care delivered in partnership with nursing facility staff, integrating the hospice benefit into residents' care plans with seamless communication and 24/7 clinical guidance.
• Assisted Living Hospice Care Compassionate hospice care for assisted living residents allowing them to age in place with expert pain management, medication coordination, and personalized attention while supporting families.
• Bereavement Support Program Compassionate bereavement support provided to families for at least 13 months after a loved one's passing, including regular mailings, counseling, educational materials, phone calls, and personal visits.
• Complementary Therapy Program Therapeutic services including aromatherapy, massage, music therapy, guided imagery, and touch therapy (Reiki, therapeutic touch, healing hands) that bring comfort beyond medical care.
• We Honor Veterans Program Veteran-focused hospice program providing specially trained Veteran Volunteers who offer camaraderie, recognition of military service, and support to veteran patients and families as a Level 4 partner in the We Honor Veterans program with the Veterans Administration.

Quantifiable outcome

• Bereavement support provided for at least 13 months after a loved one's passing

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• New Jersey Palliative Care SolutionscoreStrategic or Co-development PartnerReferral partnership for palliative care services. Grace Healthcare Services refers patients seeking palliative medicine (non-hospice) to this trusted partner, which provides specialized care for symptom management and quality of life for those with chronic or serious illnesses.
• Veterans Administration (VA) - We Honor Veterans ProgramcoreStrategic or Co-development PartnerLevel 4 partner in the We Honor Veterans partnership program. Grace Healthcare provides specially trained Veteran Volunteers who offer camaraderie and support to veteran patients and families, recognizing the unique needs of those who served in the military.
• RWJ (Robert Wood Johnson) Hospital CampusescoreStrategic or Co-development PartnerPartnership with RWJ Livingston and RWJ Somerset campuses where Grace Healthcare places RN Hospice Liaisons to build relationships with referral sources, assess patient needs, and coordinate care transitions from hospital to hospice settings.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VITAS Healthcare (CHEMED Corporation): VITAS is the largest hospice provider in the United States and a division of CHEMED Corporation. It is the dominant incumbent hospice player against which regional operators like Grace Healthcare Services compete for Medicare hospice referrals across multiple states.
• Amedisys: Amedisys is a national home health and hospice operator with hospice offerings across many states. It overlaps with Grace Healthcare Services on home hospice, hospice-in-facility, and palliative care delivery models, though at significantly larger scale.
• CenterWell Hospice (Humana): CenterWell is Humana's home health and hospice platform, formerly Kindred at Home. As a national payer-aligned hospice operator, it competes directly with regional agencies like Grace Healthcare Services for hospital, NF, and ALF hospice referrals.
• BrightSpring Health Services: BrightSpring's hospice and home health segments provide multi-setting hospice care including in-facility and home hospice, making it a scaled competitor comparable to Grace Healthcare Services' delivery model though much larger in scope.
• Enhabit Inc. Enhabit is a national home health and hospice operator that competes for the same Medicare-reimbursed, multi-setting hospice business as Grace Healthcare Services, with overlap on home-based and facility-based hospice delivery.

Direct peers

• Compassus: Compassus is a national hospice, palliative, and home health provider offering home hospice and facility-based hospice partnerships. It directly competes with Grace Healthcare Services' home and facility hospice model across multiple geographies.
• Bayada Hospice: Bayada is a large non-profit home health and hospice provider with significant New Jersey operations. It competes directly with Grace Healthcare Services for home health aide staffing, hospice referrals, and facility partnerships in the same regional market.

Regional players

• Hackensack Meridian Health Hospice: Hackensack Meridian operates a hospice program serving New Jersey counties, offering an integrated hospital-to-hospice referral path. It is the most directly comparable regional competitor to Grace Healthcare Services within the same geography.
• Holy Name Hospice: Holy Name operates a non-profit hospice in northern New Jersey. It overlaps with Grace Healthcare Services on home and facility hospice services and competes for similar hospital and community referral pipelines in the NJ market.
• Atlantic Health System Hospice: Atlantic Health System provides hospice services across northern New Jersey counties, offering facility-based and home hospice comparable to Grace Healthcare Services' multi-setting model within overlapping NJ service areas.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gracehealthcare
• Instagraminstagram.com/gracehealthcareservices
• LinkedInlinkedin.com/company/grace-healthcare-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Healthcare Services