FINDIS

What FINDIS does

Findis is France's leading B2B wholesale distributor of home equipment products, serving approximately 13,000 independent retail stores nationwide. Headquartered in Beaucouzé (Angers) and operating since 1987, the group is structured in three core divisions: Électroménager, Image & Son (EIS); Entretien, Bricolage, Jardin (EBJ); and Art de la Cuisine (ADC). The group distributes 35,000 product references sourced from 750 national and international brands, and operates 7 retail banners (Extra, PRO & Cie, ProxiConfort, Blanc Brun, Cuiseo, Eureka Ma Maison, Cuisine Plaisir) under which 1,200+ stores operate. Following its September 2025 acquisition of PRO & Cie, group revenue is approximately €400M, with ~480 employees and Naxicap Partners as majority shareholder since April 2017.

The group's product and technology stack is anchored by FindisNet, a B2B extranet that handles real-time stock visibility, promotions, and order management and processes over 60% of group revenue via automated purchasing. Physical operations run across five logistics platforms totaling 60,000 m², located in Rennes, Reims, Lyon, Brive, and Moulins/Avermes, supporting 80% next-day delivery and €45M in stocked inventory. In-store interactive kiosks (bornes interactives), mobile-equipped field sales tools, per-store geolocated e-commerce websites, and the e-Centrexpo virtual trade show (350 exhibitors, 2,000 visitors) form the digital layer that extends store assortment beyond physical shelf space.

Findis monetizes through wholesale distribution of branded products (one-off resale to independent stores), franchise and banner royalty arrangements (member fees, marketing contributions), and shared marketing/communication services (catalogs, e-commerce, digital). The go-to-market combines 90 field sales representatives covering all French territories with 70 inside-sales representatives and digital self-service ordering. Group leadership is operational-retail veteran in profile: President Frédéric Jumentier (since 2007, ex-Conforama, ex-France Loisirs), DG Édouard Deville (since 2022, ex-Weldom), CFO Christophe Ducourtieux (since 2017), with independent-store loyalty reinforced by 20+ years of stated 7%+ annual growth and three high-profile distributor-buyer awards (Capital/Statista 2024-2025 for PRO&Cie, Trophée d'Or 2016 for financial management).

Name

FINDIS

Legal name

FINDIS

Website

http://www.groupefindis.fr/

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Beaucouzé

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Distribution of Equipment Products: Findis generates revenue by purchasing large quantities of home equipment products directly from manufacturers (750+ national and international brands) and reselling to approximately 13,000 independent retail stores. The company acts as a distributor/wholesaler, providing logistics, marketing support, and brand expertise.
2. Franchise/Banner Network Fees: Revenue from affiliated stores operating under Findis's 7 retail banners (Extra, PRO&Cie, ProxiConfort, BlancBrun, Cuiseo, Eureka Ma Maison, Cuisine Plaisir). Stores pay for the right to use the banner concept, receive marketing support, and access to collective purchasing power.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Groupe FINDIS is a B2B wholesale distributor purchasing home equipment products in bulk from 750+ national and international manufacturers and reselling them to approximately 13,000 independent retail stores across France. The company operates three core divisions — Électroménager, Image & Son (appliances and consumer electronics); Entretien, Bricolage, Jardin (DIY, maintenance, garden); and Art de la Cuisine (culinary arts, kitchen utensils, tableware) — and supports 1,000+ of those stores via seven proprietary retail banners.

Product overview

FINDIS is a B2B wholesale distributor of home equipment products operating three core divisions: Électroménager, Image & Son (appliances and electronics); Entretien, Bricolage, Jardin (DIY, maintenance, and garden); and Art De la Cuisine (culinary arts and tableware). The company distributes 750+ major brands through a network of 13,000 independent stores, of which 1,200 operate under its 7 retail brands/sub-brands: Extra, PRO & Cie, ProxiConfort, Blanc Brun, Cuiseo, Eureka Ma Maison, Cuisine Plaisir, ElectroCuis'in, and Tendance Concept. Findis also operates digital platforms including FindisNet (B2B extranet for ordering and inventory management) and e-Centrexpo (virtual trade show). The company operates 5 logistics platforms totaling 60,000 m² across France, enabling next-day delivery to 80% of customers.

Differentiator

Problem solved

Functional benefit

Brands

• Extra: Leading electromenager, TV, and hifi retail brand for proximity stores
• PRO & Cie / Findis PRO
• ProxiConfort
• Blanc Brun
• Cuiseo
• Eureka Ma Maison
• Cuisine Plaisir
• Tendance Concept
• ElectroCuis'in
• Réseau REpar
• Maison à Vivre

Products and services

• Électroménager, Image & Son Distribution Wholesale distribution of major-brand home appliances (refrigerators, washing machines, dishwashers, cookers, ovens, hobs), consumer electronics (TVs, audio, cameras) and small appliances to independent proximity stores across France; serves 4,000+ clients via ~220M€+ revenue.
• Entretien, Bricolage, Jardin Distribution Wholesale distribution of DIY, maintenance and garden products including hardware, paints, tools, plumbing, electrical supplies, cleaning products and house equipment to independent stores; operated under Findis Desamais brand serving 7,000 clients with 25,000 product references (~60M€+ revenue).
• Art de la Cuisine Distribution Wholesale distribution of culinary arts products including cookware, kitchen utensils, tableware and small kitchen appliances to independent stores; operated under Findis ADC and Findis Sabatier brands serving 2,000 clients with 9,000+ product references (~40M€+ revenue).
• Extra Banner Electroménager, Image & Son retail banner operated by independent merchants; 300+ stores across France offering home appliances, TVs and audio equipment under a unified store concept.
• PRO & Cie Banner Electroménager, Image & Son retail banner founded in 1965, integrated into Groupe Findis in 2025; 300+ branded stores plus ~1,000 partner stores across France. Awarded "Meilleure Enseigne d'Électroménager 2025" by Capital/Statista (8.08/10).
• ProxiConfort Banner Electroménager, Image & Son retail banner serving independent proximity stores with brand signage, marketing tools and e-commerce capabilities as part of the Findis network.
• Blanc Brun Banner Electroménager retail banner operated by independent merchants under the Findis network; provides comprehensive store concepts, digital tools and marketing support.
• Cuiseo Label Professional kitchen-designer label connecting independent kitchen designers with Findis's product catalog and distribution network for appliances and kitchen equipment.
• Eureka Ma Maison Banner Droguerie (hardware/drugstore) proximity retail banner with 100+ member stores across France; offers household maintenance, DIY, garden products and culinary arts supplies under a unified brand concept.
• Cuisine Plaisir Banner Art de la Cuisine retail banner created in 2008 with 100+ member stores specializing in culinary arts products, cookware, kitchen utensils, tableware and small appliances; offers comprehensive store concepts with e-commerce, newsletters and SMS marketing tools.
• ElectroCuis'in Label Professional kitchen-installer label for independent kitchen designers providing certified expertise in appliance installation and kitchen project management with access to Findis's full product catalog.
• Tendance Concept Banner Kitchen and bathroom furniture retail banner operating 180+ stores across France; provides comprehensive kitchen projects including furniture, appliances, accessories and installation services through independent professional retailers.
• Maison à Vivre Label Culinary specialty store label under Findis Sabatier with 200+ member stores; offers a curated selection of high-end culinary products and kitchen accessories with exclusive distribution zones.
• FindisNet Extranet (B2B Portal) B2B online portal providing independent store clients with real-time inventory access, order management, promotional information, consumer offers and thousands of products for ordering 24/7; processes over 60% of Findis revenue.
• e-Centrexpo Virtual Trade Show Virtual professional trade show platform hosting Findis's annual Centrexpo exhibition with ~350 exhibitors and 2,000 retail-store visitors; features virtual booths, live demonstrations, product discovery and online ordering capabilities.

Quantifiable outcome

• Stores under Findis banners outperform the market by 3% annual growth
• +3 more outcomes

Named customers8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PRO & Cie GroupcoreStrategic or Co-development Partner · 25 September 2025In September 2025, Findis acquired PRO & Cie Group, a major distributor of appliance, image, and sound products to proximity stores. PRO & Cie was founded in 1965 by Louis Thuillier in Thionville. The acquisition combines Findis's logistics and industrial partnerships with PRO & Cie's network of approximately 1,000 stores (370 under the PRO & Cie banner). This strategic acquisition made Findis the undisputed #1 French distributor in its market with 400M€ revenue.
• SabatierminorStrategic or Co-development Partner · 1 January 2021Findis acquired Sabatier company in 2021 to consolidate its position in the small appliance and culinary arts markets.
• ConcertominorStrategic or Co-development Partner · 1 February 2018Findis and Concerto, both key players in proximity store sales, announced the creation of a common referencing center to optimize purchasing and product selection processes.
• Joncoux Ménager GroupminorStrategic or Co-development Partner · 1 January 2018Findis acquired Joncoux Ménager Group, which included companies Joncoux Ménager (Rennes), Samnord (Lille), Simon (Cholet), and Equinox (Lyon), strengthening Findis's presence in northern and western France.
• Désamais DistributionminorStrategic or Co-development Partner · 1 January 2015Findis acquired Désamais Distribution in July 2015, creating the Entretien, Bricolage, Jardin (Maintenance, DIY, Garden) division. Désamais was founded in 1908 by Francis Desamais as a 'marchand de couleurs' (paint merchant) in Moulins.
• COCÉLEC GroupminorStrategic or Co-development Partner · 1 January 2011Findis acquired COCÉLEC Group and its two banners (EXTRA and DOMIAL) in 2011, one of Findis's major competitors in the Appliance, Image & Sound market.

Scale indicators17 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Castorama: Kingfisher-owned DIY retailer in France operating owned warehouse-format stores. Downstream competitor to Findis's EBJ customer independents, sharing the same French DIY end-market but not the wholesale-distribution business model.
• Conforama: French home-furniture and appliance retailer; notably, Findis's President Frédéric Jumentier was previously Director General at Conforama. Competes for the same French appliance consumer demand as banner stores served by Findis's EIS division.
• Leroy Merlin: France's largest DIY retailer (Adeo Group), with broad DIY/garden/maintenance assortments. A downstream competitor to Findis's EBJ customer base rather than a wholesale partner, but materially shapes the competitive landscape for the independents Findis serves.
• Sonepar: Global electrical-products distributor; Findis itself acquired Sonepar's appliance activities in 2001. Operates a B2B distribution model with comparable logistics and field-sales scaling, though narrower in category scope (electrical) than Findis.
• Brico Dépôt: Kingfisher-owned big-box DIY retailer operating directly owned stores across France. Competes with the same end customers as Findis's EBJ-served independents but via company-owned warehouse retail rather than wholesale distribution to independents.
• Boulanger: Major French specialty retailer of home appliances, consumer electronics, and connected devices. Competes directly with the independent Extra, PRO&Cie, ProxiConfort, and BlancBrun banner stores that Findis supplies via the EIS division.

Direct peers

• Euronics: Pan-European independent retailer and B2B distribution group for consumer electronics, appliances, and IT. Highly analogous to Findis: member-based model, banner networks of independent retailers, central purchasing, and shared marketing — directly comparable across Findis's EIS division.
• Mr. Bricolage: French cooperative-style network of independent DIY retailers with affiliated banner model, central purchasing, and shared marketing. Directly comparable to Findis's EBJ (Entretien, Bricolage, Jardin) division and Eureka Ma Maison banner network.
• Weldom: French network of independent proximity-format DIY stores with central purchasing and franchise-style support. Strong model parallel to Findis EBJ and Eureka Ma Maison, both serving small-format DIY/maintenance retailers across France.

Others

• Prolians (Descours & Cabaud): French technical-distribution network for professionals (plumbing, heating, hardware) — Findis itself acquired appliance/distribution assets from Descours & Cabaud in 2000. Adjacent B2B-distribution business model serving installer and trade customers with comparable field-sales and logistics structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MagasinsExtra
• Facebookfacebook.com/MagasinsExtra
• LinkedInlinkedin.com/company/findis

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINDIS