Seattle magazine
- Company typePrivate
- Founded1966
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Seattle magazine does
Seattle Magazine is a privately held regional consumer-media publication founded in 1966 and based in Seattle, Washington. It operates as a multi-format local media brand covering Seattle and the broader Pacific Northwest across news, arts, food and drink, travel, and lifestyle verticals. Its product surface spans a flagship print magazine, a digital publication at seattlemag.com, the Seattle Podcast distributed across Apple Podcasts, Spotify, Amazon Music, iHeartRadio, Podcast Addict, and Deezer, and a weekly email newsletter called The Must List. It also runs the affiliated Seattle Business Magazine (seattlebusinessmag.com) as a business-focused sub-brand.
The publication's content engine is built around recurring editorial franchises such as Best of the City, Most Influential, Top Docs, and Readers' Choice, which generate annual audience engagement and recurring advertiser inventory. Distribution is multi-channel but regionally concentrated in the Seattle/Pacific Northwest market; the print edition is sold via subscription and newsstand, while digital content is broadly accessible online. Leadership is led by publisher and owner Jonathan Sposato and editor-in-chief Rachel Gallaher, with a headcount in the 51–100 range.
The business model is not publicly disclosed in detail but is consistent with traditional regional magazine economics: a combination of print and digital subscriptions, sponsored/Elite Partner native-advertising placements with named regional advertisers (e.g., Visit Bellingham, Terminal One, Agency Inc, FareStart), and franchise-driven advertising around annual editorial properties. Pricing for subscriptions is not publicly listed, and no external funding rounds, parent-company ownership, or material M&A activity are identified in the source data.
Seattle magazine firmographics
Firmographics- Name
- Seattle magazine
- Legal name
- Seattle Magazine
- Website
- https://seattlemag.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Seattle magazine industry classification
Industry- Product category
- Regional Lifestyle Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Beauty & Grooming Magazines (MPAJAEAE)
- akta.pro secondary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where Seattle magazine is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Seattle magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels4 records
Marketing channels4 records
Seattle magazine product offering
Product offeringCore offering
Seattle Magazine is a regional media publication covering Seattle-area news, events, arts, food and drink, travel, and lifestyle content delivered in both print and digital formats. It operates a companion podcast series featuring interviews with local figures and a weekly email newsletter called The Must List that curates local events and recommendations for subscribers.
Product overview
Seattle magazine is a single unified print and digital media publication offering regional coverage of Seattle news, arts, food and drink, travel, and lifestyle content. The publication also produces a podcast series distributed across major podcast platforms and operates a weekly email newsletter called The Must List.
Differentiator
Problem solved
Functional benefit
Brands
- Seattle Business Magazine: A related business-focused publication operated by the same entity, accessible at seattlebusinessmag.com
Products and services
- Seattle Magazine
Companies that use Seattle magazine
Customer profileSegments3 records
Ideal customer profiles3 records
Seattle magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Seattle magazine partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights5 records
Seattle magazine competitors and assessment
Company assessmentOthers
- Visit Seattle: Visit Seattle is the city's destination marketing organization producing content and promotional campaigns around Seattle's restaurants, arts, and events — adjacent to Seattle Magazine as both a partner and occasional competitor for tourism marketing dollars.
Direct peers
- Los Angeles Magazine: Los Angeles Magazine is a major West Coast city magazine covering food, arts, entertainment, and lifestyle — a directly comparable city-magazine brand with similar editorial verticals and advertiser base.
- Austin Monthly: Austin Monthly is a U.S. city magazine covering dining, arts, events, and lifestyle for the Austin metro, mirroring Seattle Magazine's regional coverage model in a comparable high-growth urban market.
- San Francisco Magazine: San Francisco Magazine is a West Coast city magazine covering dining, arts, culture, and local news, operating on a similar business model and audience as Seattle Magazine in a comparable urban market.
- Seattle Met: Seattle Met is Seattle's other major city magazine, covering dining, arts, culture, and local news — directly competing with Seattle Magazine for the same Seattle readers and advertisers in print, digital, and events.
- Portland Monthly: Portland Monthly is a Pacific Northwest city magazine covering food, arts, and lifestyle in the Portland metro — a direct geographic and category peer to Seattle Magazine in the regional city-magazine category.
Emerging players
- Time Out: Time Out operates global city guides covering restaurants, arts, events, and things to do — increasingly competing with Seattle Magazine for digital city-lifestyle audiences and tourism/dining advertisers.
Regional players
- The Stranger (Seattle): The Stranger is a Seattle-based alternative weekly covering local news, arts, food, and culture — competing with Seattle Magazine for overlapping Seattle audiences and lifestyle advertisers in the same regional market.
Broad incumbents
- Boston Magazine: Boston Magazine is an established regional city magazine covering dining, arts, lifestyle, and city life in the Boston metro — a larger, more diversified city-magazine brand operating on a model analogous to Seattle Magazine.
- Philadelphia Magazine: Philadelphia Magazine is a long-established city magazine covering food, arts, events, and lifestyle in the Philadelphia metro — comparable in editorial structure, advertiser mix, and regional publishing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Seattle magazine social profiles
Digital presenceSeattle magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seattle magazine leadership team
Management profileNumber of profiles
Profiles2 records
Seattle magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seattle magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seattle magazine
What does Seattle magazine do?
Seattle Magazine is a regional media publication covering Seattle-area news, events, arts, food and drink, travel, and lifestyle content delivered in both print and digital formats. It operates a companion podcast series featuring interviews with local figures and a weekly email newsletter called The Must List that curates local events and recommendations for subscribers.
Is Seattle magazine a public or private company?
Seattle magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seattle magazine founded?
Seattle magazine was founded in 1966. It employs 51 to 100 people.
Where is Seattle magazine based?
Seattle magazine is headquartered in Seattle, United States, in the North America region.
Who are Seattle magazine's main competitors?
Visit Seattle is listed as an others. Direct peers are Los Angeles Magazine, Austin Monthly, San Francisco Magazine, Seattle Met and Portland Monthly. Time Out is listed as an emerging player. The Stranger (Seattle) is listed as a regional player. Broad incumbents are Boston Magazine and Philadelphia Magazine.
Does Seattle magazine have an API?
No public API is recorded for Seattle magazine.
What industry is Seattle magazine in?
Seattle magazine's product category is Regional Lifestyle Media. Its primary akta.pro industry code is MPAJAEAE, Beauty & Grooming Magazines, with a secondary code of MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.