Austin Monthly
Austin Monthly is a Hearst Newspapers-published city lifestyle magazine serving Austin, Texas residents and local businesses through a bimonthly print magazine, digital platform, weekly newsletter, annual directories (Top Doctors, Top Attorneys, Schools Guide), and signature events including Burger Bash and Best of ATX.
- Company typePrivate
- Founded1992
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Austin Monthly does
Austin Monthly is a privately held city lifestyle magazine publisher serving the Austin, Texas metropolitan area. Founded in 1992 and operated as a subsidiary of Hearst Newspapers, LLC (part of Hearst Corporation), the company publishes a bimonthly print magazine (six issues annually) alongside a free-access digital platform, a weekly email newsletter called The Scoop, and an integrated portfolio of directories and signature events. Core products include the flagship Austin Monthly Magazine covering Eat & Drink, Culture, City Life, Travel, and Best of ATX categories, three annual directories — Top Doctors (781+ physicians across 85 specialties), Top Attorneys, and Austin Schools Guide (39 schools, refreshed May 2025) — the Best of ATX reader poll, and the Faces of ATX sponsored publication profiling local business leaders.
The company monetizes through four revenue streams: advertising from local and regional businesses (restaurants, hospitality, healthcare, legal, real estate, lifestyle), print and digital subscriptions billed annually via the getausmag.com platform, branded sponsored-content partnerships, and event revenue from signature properties such as the fourth annual Burger Bash food festival (1,500+ attendees at Moody Amphitheater at Waterloo Park in June 2026) and Best of ATX awards. Distribution is regional Austin-metro only, with no mobile app, no API, no disclosed technology stack, and no AI/ML capabilities evidenced. Operational scale is modest at 11–50 employees, and the mailing address routes through Hearst's San Antonio hub, reflecting centralized shared services under the parent conglomerate.
The customer base is dual-sided: Austin-area residents and visitors consume editorial content on dining, culture, music, and city happenings, while local businesses — particularly restaurants, healthcare providers, legal services, hospitality venues, and lifestyle brands — purchase advertising, directory placements, sponsored content, and event sponsorships to reach the engaged Austin audience. Primary competitive advantages cited include established brand recognition as Austin's authoritative city magazine, a recurring event ecosystem (Best of ATX, Burger Bash) that drives annual community engagement cycles, and the editorial resource backing of Hearst Newspapers.
Austin Monthly firmographics
Firmographics- Name
- Austin Monthly
- Legal name
- Austin Monthly (Hearst Newspapers, LLC)
- Website
- https://austinmonthly.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Austin Monthly is a Hearst Newspapers-published city lifestyle magazine serving Austin, Texas residents and local businesses through a bimonthly print magazine, digital platform, weekly newsletter, annual directories (Top Doctors, Top Attorneys, Schools Guide), and signature events including Burger Bash and Best of ATX.
- Ownership category
- akta.pro rank
Austin Monthly industry classification
Industry- Product category
- City Lifestyle Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Local Community & Multi-Category Fairs (MPAGAFAO)
Keywords
Where Austin Monthly is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Austin Monthly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Advertising: Primary revenue stream from local and regional advertisers including restaurants, hospitality businesses, healthcare providers, legal services, real estate, and lifestyle brands seeking Austin-based audience reach.
- Subscriptions: Print and digital magazine subscriptions sold directly to consumers, with bimonthly publication schedule producing six issues annually.
- Sponsored Content: Branded content partnerships and sponsored editorial features where businesses pay for editorial-style coverage within designated sponsored content sections.
- Events: Revenue from signature events including Burger Bash (food festival), Best of ATX awards, and other community events with ticket sales, vendor fees, and sponsor activations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine subscription pricing not specified |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Austin Monthly product offering
Product offeringCore offering
Austin Monthly is a bimonthly city magazine covering Austin, Texas lifestyle, dining, culture, and local events, published in both print and digital formats. The publication serves local readers with editorial content while generating revenue through advertising sales to area businesses seeking exposure to Austin-area consumers.
Product overview
Austin Monthly is a Hearst Newspapers-published city lifestyle magazine operating as a single unified publication with several integrated content verticals and directories. The core offering is the Austin Monthly Magazine (print and digital), supplemented by The Scoop newsletter and branded events like Burger Bash. The company also maintains specialized annual directories including Top Doctors (781+ doctors), Top Attorneys, and Austin Schools Guide. Seasonal content programs include Best of ATX (annual reader poll) and Faces of ATX (annual business leader profiles). The publication covers EAT & DRINK, CULTURE, CITY LIFE, TRAVEL, and BEST OF ATX categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Austin Monthly Print Magazine A bimonthly print city magazine covering Austin, Texas lifestyle, dining, culture, local events, and community news, distributed by subscription and on newsstands.
- Austin Monthly Digital Website (austinmonthly.com) The online home of Austin Monthly providing continuously updated editorial coverage of Austin lifestyle, dining, culture, and events for local readers and a digital advertising channel for local businesses.
- Austin Monthly Email Newsletters Email-based newsletters delivering curated Austin lifestyle, dining, and event content to subscriber inboxes, used to drive readership and support sponsored placements.
- Austin Monthly Events and Experiential Activations Live, brand-led events and experiential activations produced for Austin-area audiences, monetized through event sponsorships and providing advertisers with direct consumer engagement opportunities.
Companies that use Austin Monthly
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Austin Monthly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Austin Monthly partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered major and supporting.
- Modelo BeermajorMain sponsor of Austin Monthly's fourth annual Burger Bash 2026 event at Moody Amphitheater at Waterloo Park. Burger Bash featured over 25 local restaurants and 1,500+ attendees.
- Lady Bird SodasupportingAdditional sponsor of Burger Bash 2026, providing beverages alongside Topo Chico and Bloom Nutrition.
- Topo ChicosupportingBeverage sponsor at Burger Bash 2026, supporting the annual food festival.
- Banger's Sausage House & Beer GardensupportingSponsor of Burger Bash 2026, participating in the annual burger festival.
- GRAZAsupportingSponsor of Burger Bash 2026, supporting Austin Monthly's signature food event.
- Bloom NutritionsupportingSponsor of Burger Bash 2026, providing complimentary beverages alongside Topo Chico and Lady Bird Soda.
- Covert ATX (Cadillac, Buick, GMC)supportingSponsor of Burger Bash 2026, supporting Austin's signature burger festival.
- CintassupportingSponsor of Burger Bash 2026.
- Power Home RemodelingsupportingSponsor of Burger Bash 2026.
- Limestone Moving Co.supportingSponsor of Burger Bash 2026.
- Made In CookwaresupportingSponsor of Burger Bash 2026.
- Cowboy PoolssupportingSponsor of Burger Bash 2026, providing pool facilities for attendees to cool off.
- Misc. RentalssupportingSponsor of Burger Bash 2026.
- Hope Full FarmsupportingNonprofit partner at Burger Bash 2026, participating alongside Les Dames d'Escoffier and Sloan Seasonings.
- Canyon RoadsupportingSponsored content partner featuring Santa Fe travel content.
- Hyatt Regency Hill Country Resort and VillassupportingSponsored content partner featuring holiday season content.
- Twin LiquorssupportingFeatured in Faces of ATX 2025 sponsored content section highlighting Twin Liquors as Faces of Wine and Spirits.
- Austin Dental SpasupportingFeatured in Faces of ATX 2025 as Face of Cosmetic Dentistry, with sponsored content featuring Dr. Mark Sweeney.
- Window NationsupportingFeatured in Faces of ATX 2025 as Face of Custom Windows.
- AESA Prep AcademysupportingFeatured in Faces of ATX 2025 as Face of the Future of Education.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Austin Monthly competitors and assessment
Company assessmentDirect peers
- D Magazine: Dallas-based city magazine publishing local lifestyle content, annual directories, and signature events with an analogous advertising-led, SMB-focused revenue model.
- Philadelphia Magazine: Metro city magazine covering Philadelphia with print, digital, signature events (e.g., Best of Philly), and directories — directly analogous to Austin Monthly's positioning in its home city.
- San Antonio Magazine: A fellow Hearst-owned Texas city lifestyle magazine covering San Antonio, operating an analogous model of bimonthly print, digital, directories, and sponsored content targeting a local advertiser base.
- Boston Magazine: City magazine covering Boston with bimonthly print, digital, annual directories (Top Doctors, Top Lawyers), and events — a direct operational and structural analog.
- Houstonia Magazine: Houston-based city lifestyle magazine with bimonthly print, directories (Top Doctors, Top Attorneys), and signature events. Closely comparable business model and revenue mix to Austin Monthly.
- Atlanta Magazine: Emory/Emmis-owned Atlanta city lifestyle magazine with print, digital, and directory products targeting local advertisers and readers in a comparable metro market.
- Los Angeles Magazine: Emmis-owned LA city lifestyle magazine with bimonthly print, signature events (e.g., LA Food Event), and directories — directly comparable format and advertiser base.
- San Francisco Magazine: Hearst-owned San Francisco city magazine with bimonthly print, digital, and Best of the City directories — a particularly close structural and ownership analog.
Broad incumbents
- Texas Monthly: Statewide Texas lifestyle/culture magazine with deeper editorial resources, larger audience, and broader geographic reach. Overlaps with Austin Monthly on Austin-area coverage and competes for the same regional advertisers.
Emerging players
- Austin Food Magazine: Austin-focused digital and social media outlet covering the local restaurant and bar scene, competing for the same Eat & Drink advertisers and reader attention as Austin Monthly's eat-and-drink vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Austin Monthly social profiles
Digital presenceAustin Monthly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austin Monthly leadership team
Management profileNumber of profiles
Austin Monthly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austin Monthly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austin Monthly
What does Austin Monthly do?
Austin Monthly is a bimonthly city magazine covering Austin, Texas lifestyle, dining, culture, and local events, published in both print and digital formats. The publication serves local readers with editorial content while generating revenue through advertising sales to area businesses seeking exposure to Austin-area consumers.
Is Austin Monthly a public or private company?
Austin Monthly is a private company. It is classified as corporate owned and is currently operating.
When was Austin Monthly founded?
Austin Monthly was founded in 1992. It employs 11 to 50 people.
Where is Austin Monthly based?
Austin Monthly is headquartered in Austin, United States, in the North America region.
How does Austin Monthly make money?
Four revenue lines are on record. Advertising is the primary driver. The others are subscriptions, sponsored Content and events.
Who are Austin Monthly's main competitors?
Direct peers on record are D Magazine, Philadelphia Magazine, San Antonio Magazine, Boston Magazine, Houstonia Magazine, Atlanta Magazine, Los Angeles Magazine and San Francisco Magazine. Texas Monthly is listed as a broad incumbent. Austin Food Magazine is listed as an emerging player.
Does Austin Monthly have an API?
No public API is recorded for Austin Monthly.
What industry is Austin Monthly in?
Austin Monthly's product category is City Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAGAFAO, Local Community & Multi-Category Fairs. Its NAICS code is 513120 and its SIC code is 2721.