The Conservative Party

What The Conservative Party does

The Conservative and Unionist Party (commonly the Conservative Party or 'Tories') is the historic centre-right political party in the United Kingdom, founded in 1834 and currently the main opposition party in Parliament under Leader Kemi Badenoch (since November 2024) and Chairman Kevin Hollinrake. It is a non-profit membership organisation registered with the UK Electoral Commission (PP52), headquartered at 4 Matthew Parker Street, London (CCHQ), with a secondary Member Services office in Leeds (10 Wellington Place) and an annual conference hosted in Birmingham. Its core 'product' is fielding candidates for elected office at local, devolved, and Westminster levels, supported by a nationwide infrastructure of 721+ constituency associations, regional and area officer structures, the National Convention, and ten-plus recognised affiliate organisations (Young Conservatives, Conservative Women's Organisation, Conservatives Abroad, Conservative Policy Forum, Conservative Councillors' Association, and diaspora/demographic groups).

The party's technology stack centres on the conservatives.com ecosystem (policy, membership, complaints, shop, lottery subdomains), the proprietary VoteSource canvasser mobile application for doorstep data collection, and a marketing stack built on Facebook Pixel, GA4, Cloudflare, and Jotform, with voter profiling enriched by Experian data-broker services and the monthly electoral/marked registers supplied by local authorities. Paid CCHQ headcount stood at 350 in April 2024 (up 39% from 252 in April 2023), with a 72/28 male/female split.

Revenue is generated through tiered annual membership subscriptions (£12 Under-30, £41 Standard or £4/month, £27 Armed Forces), donations and loans reportable to the Electoral Commission above £500, conference ticket sales and commercial exhibition space, merchandise e-commerce, and the National Conservative Draws Society lottery. The current operating period is defined by electoral contraction in local government (300+ council seats lost in May 2025), high-profile defections to Reform UK in January 2026 (Braverman, Jenrick, Zahawi), offset by early signs of recovery including the June 2026 Aberdeen South by-election win and a refreshed policy platform headlined by ECHR exit and a £47bn public spending savings plan.

Name

The Conservative Party

Legal name

The Conservative and Unionist Party

Website

https://conservatives.com

Company type

Private

Founded year

1834

Operating status

Operating

Headcount range

251–500 employees

Short description

The Conservative and Unionist Party is the historic UK centre-right political party, founded 1834 and currently the main opposition party under Leader Kemi Badenoch. It campaigns for votes through 721+ constituency associations, a paid CCHQ staff of 350, and a digital platform spanning conservatives.com, VoteSource canvassing app, and the National Conservative Draws Society lottery.

Ownership category

akta.pro rank

Product category

Political Party Operations

NAICS

Political Organizations (81394), Civic and Social Organizations (81341)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

akta.pro secondary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Political party services
• Political campaign management
• Membership subscriptions
• Voter outreach
• Political fundraising

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: The party generates recurring revenue from annual membership subscriptions at tiered rates: Under 30 at £12/year, Standard at £41/year (or £4/month), Armed Forces at £27/year. Members receive voting rights, access to Conference, exclusive updates, and the ability to influence party policy. All subscription revenue goes towards party campaigns.
2. Donations and Contributions: The party receives donations and loans from supporters, reported to the Electoral Commission for sums over £500. Donations are processed through the website and reported per Parts IV and 4A of the Political Parties, Elections and Referendums Act 2000. Significant donations have been received from financial backers including Christopher Harborne (£3m and a record £12m donation).
3. Event Revenue (Conference and Tickets): The party sells tickets and commercial exhibition space at its annual Conservative Party Conference in Birmingham. The conference is a major revenue-generating event with ticket tiers and commercial sponsorship opportunities.
4. Merchandise and Shop Sales: The party operates an online shop (shop.conservatives.com) selling merchandise, generating revenue from the sale of goods to supporters and members.
5. Lottery and Gaming: The National Conservative Draws Society operates a lottery programme (lottery.conservatives.com) as a fundraising mechanism for the party.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels14 records

Core offering

The Conservative Party (formally the Conservative and Unionist Party) is a UK political party that campaigns for electoral support, develops and advocates policy platforms, manages a nationwide membership organisation, and operates political infrastructure including CCHQ, over 721 constituency associations, an annual Party Conference, and affiliated volunteer organisations. It sells party memberships, raises donations, runs a merchandise shop, and operates the National Conservative Draws Society lottery to fund its political operations.

Product overview

The Conservative Party is a UK political party that operates digital services for political campaigning, membership management, and party organization rather than a technology product company. Its digital offerings consist of a website platform supporting membership subscriptions, donations, volunteering sign-ups, campaign news, event ticketing (Party Conference), an online merchandise shop, and a party lottery. Additional party organizations include the Young Conservatives, Conservative Women's Organisation, Conservatives Abroad, Conservative Policy Forum, and affiliated community groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Conservative Party Membership Annual or monthly subscription programme providing party membership benefits including voting rights, Conference access, policy input, and local Association involvement. Available in three tiers: Under 30 (£12/year), Standard (£41/year or £4/month), and Armed Forces (£27/year). Targeted at individuals who wish to formally join and participate in Conservative Party governance and campaigning.
• Conservative Party Conference Annual multi-day political conference in Birmingham featuring main exhibition, fringe programme, keynote speeches, and networking events. Tickets are sold separately with tiered pricing to party members, registered supporters, and accredited attendees.
• Conservative Party Shop (Merchandise) Online e-commerce store selling Conservative Party-branded merchandise and memorabilia to supporters and members. Generates revenue for the party through direct sales of goods.
• National Conservative Draws Society (Lottery) Lottery and gaming draws operated by the National Conservative Draws Society as a fundraising mechanism for the party. Available to members and supporters via an online platform.
• Conservative Policy Forum (CPF) Formal policy-engagement programme for all party members to contribute to the Party's policy-making via local discussion groups and digital engagement. Operates as a Recognised Organisation under the Party Constitution and feeds member input into national policy development.
• Conservative Party Donations Programme

Quantifiable outcome

• £47 billion in public spending savings identified through policy proposals
• +12 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Young ConservativescoreChannel Partner/ Reseller/ DistributorThe youth wing of the Conservative Party, automatically enrolling all party members aged 25 and under into local branches within their constituencies. Organised at local level within Associations, it drives youth membership recruitment, engagement, and leadership development.
• Conservative Women's Organisation (CWO)coreChannel Partner/ Reseller/ DistributorRepresents women members of the Conservative Party, providing training, mentoring, speaking opportunities, and supporting women who wish to become involved at all levels of public life and in their local community. A Recognised Organisation with special recognition in the Party Constitution.
• Conservatives AbroadcoreChannel Partner/ Reseller/ DistributorThe global network of the Conservative Party for members and supporters living permanently or temporarily abroad. Has members and branches across Europe, Asia, Africa, the Americas, and Australasia. Administratively linked to Cities of London and Westminster Conservative Association. A Recognised Organisation under the Party Constitution.
• Conservative Policy Forum (CPF)coreChannel Partner/ Reseller/ DistributorEnables all party members to contribute directly to the Party's policy-making. Every Association or Federation should have an active CPF discussion group. A Recognised Organisation under the Party Constitution that feeds into party policy development.
• Conservative Councillors' Association (CCA)coreChannel Partner/ Reseller/ DistributorThe driving force within the Conservative Party for councillors, candidates, and those interested in local government. Amplifies their voice, powers their campaigns, provides training, hosts events, and supports Conservative policies in local government. Every Conservative councillor is a member.
• National Conservative ConventioncoreChannel Partner/ Reseller/ DistributorThe 'parliament of the Voluntary Party,' comprised of all Association Chairmen, officers from Areas and Regions, and representatives from the Conservative Women's Organisation. Meets at least twice yearly at Spring Forum and Party Conference. The most senior volunteers represent the Voluntary Party to the party leadership.
• British Tamil ConservativesminorChannel Partner/ Reseller/ DistributorAffiliate community group of the Conservative Party representing and engaging the British Tamil community. One of several diaspora community groups that extend the party's reach into specific ethnic and cultural communities.
• Conservative Friends of Bangladesh (CFoB)minorChannel Partner/ Reseller/ DistributorAffiliate community group engaging the British Bangladeshi community with the Conservative Party.
• Conservative Friends of India (CFI)minorChannel Partner/ Reseller/ DistributorAffiliate community group representing and engaging the British Indian community with the Conservative Party.
• Conservative Friends of Pakistan (CFOP)minorChannel Partner/ Reseller/ DistributorAffiliate community group engaging the British Pakistani community with the Conservative Party.
• Conservative Friends of the NHSminorChannel Partner/ Reseller/ DistributorAffiliate community group focused on engaging healthcare professionals and NHS supporters with Conservative policies.
• Conservative Friends of UkraineminorChannel Partner/ Reseller/ DistributorAffiliate community group supporting Ukraine-related policies and engaging the British Ukrainian community.
• Conservative Friends of the Republic of KoreaminorChannel Partner/ Reseller/ DistributorAffiliate community group engaging British supporters of the Republic of Korea.
• Conservative Friends of Small Business (CFoSB)minorChannel Partner/ Reseller/ DistributorAffiliate group representing and engaging small business owners and entrepreneurs with the Conservative Party.
• Conservative Muslim ForumminorChannel Partner/ Reseller/ DistributorAffiliate community group engaging British Muslim voters and community members with the Conservative Party.
• LGBT+ ConservativesminorChannel Partner/ Reseller/ DistributorAffiliate community group representing and engaging LGBT+ members and supporters within the Conservative Party.
• National Conservative Draws SocietycoreChannel Partner/ Reseller/ DistributorAffiliate organisation operating the party's lottery programme (lottery.conservatives.com) as a fundraising mechanism. One of the party's official affiliate draw/gaming organisations.
• Lord Wolfson of TredegarcoreStrategic or Co-development PartnerLord Wolfson conducted the authoritative legal analysis (Wolfson Final Report) on issues regarding ECHR exit, concluding that ECHR membership places significant practical limits on the UK's ability to maintain border control. His detailed legal and policy work underpins the Conservative Party's flagship policy of leaving the ECHR.
• Andrew Dinsmore (Barrister)coreStrategic or Co-development PartnerProminent barrister who provided detailed legal advice on repealing the Public Sector Equality Duty. His analysis concluded that the duty encourages public bodies to prioritise process and paperwork over outcomes, driving bureaucratic compliance culture. This work underpins the party's public sector reform agenda.
• Ian Acheson (Former Prison Governor)minorStrategic or Co-development PartnerFormer Prison Governor supporting the Integration Commission led by Shadow Home Secretary Chris Philp and Shadow Justice Secretary Nick Timothy. Part of the team developing policies to root out Islamist extremism and end separatism.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Labour Party: The UK's other major political party and currently the party of government. Direct competitor for votes, members, donors, and parliamentary seats across all UK constituencies, operating with a comparable national headquarters structure, constituency association network, and digital campaign infrastructure.
• Reform UK: Emerging right-wing political party that has overtaken the Conservatives in many local-election strongholds since 2024 and attracted multiple Conservative defections. Competes directly for the same right-of-centre voter, donor, and activist pool.
• Liberal Democrats: UK-wide centre-to-centre-left party and long-standing third party in British politics. Operates a parallel membership and constituency-association model and competes for the same parliamentary seats under first-past-the-post.

Regional players

• Scottish National Party (SNP): Scotland's principal party of government until 2024 and dominant pro-independence force. Competes head-to-head with Scottish Conservatives in every Scottish constituency and shares structural similarities in membership, donations, and conference-driven organisation.
• Democratic Unionist Party (DUP): Northern Ireland's largest unionist party and historic ally of the Conservatives at Westminster. Competes with the party in Northern Ireland constituencies and shares ideological overlap on unionism, sovereignty, and ECHR positioning.
• Plaid Cymru: Wales's principal pro-independence party and main competitor to Welsh Conservatives in Welsh constituencies. Operates a parallel regional association structure and conference model within the broader UK political ecosystem.

Others

• UK Electoral Commission: Statutory regulator of UK political parties, including donation reporting and compliance under PPER Act 2000. A key counterparty relationship for the Conservative Party given the ongoing investigations referenced in the data.
• UK Independence Party (UKIP): Historical predecessor of Reform UK on the UK right. Provides a precedent for insurgent right-wing parties displacing Conservative voters, making it a relevant comparative case for the trajectory currently being lived out by Reform UK.
• Conservative Political Action Conference (CPAC): Adjacent international conference and movement infrastructure for centre-right politics. Provides a comparative reference point for the Conservative Party Conference as a MICE and donor-engagement asset.

Emerging players

• Green Party of England and Wales: Smaller UK-wide party with growing local-government footprint. Operates with a similar membership-and-conference model and competes with Conservatives in metropolitan and student-heavy constituencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/conservatives
• YouTubeyoutube.com/@Conservatives
• Facebookfacebook.com/conservatives
• LinkedInlinkedin.com/company/conservative-party
• Instagraminstagram.com/conservatives

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Conservative Party