Memphis Area Association of REALTORS

What Memphis Area Association of REALTORS does

The Memphis Area Association of REALTORS (MAAR) is a private nonprofit professional trade association founded in November 1910, headquartered at 6393 Poplar Avenue, Memphis, Tennessee. It serves licensed REALTOR members, affiliate members (lenders, title companies, home warranty providers), commercial real estate professionals, and consumers across Shelby, Fayette, Tipton, Hardin, Hardeman, and McNairy Counties. MAAR is one of Tennessee's largest local REALTOR associations and operates as a chapter of the National Association of REALTORS, holding rights to the federally registered REALTOR® collective membership mark and enforcing a Code of Ethics. In April 2025, the State of Tennessee's Department of Economic & Community Development formally recognized MAAR for over 100 years of dedicated service.

MAAR's core technology and product surface centers on the Paragon Multiple Listing Service (MLS) platform, which provides IDX, MLS Maps, and comprehensive property listing access; MAARdata, a proprietary property records and market statistics database; and supporting infrastructure including SentriLock electronic lockbox services, CREXi Data Exchange for commercial listings, RPR property analytics, Transaction Desk/Authentisign for e-signature, and CE Broker for continuing education tracking. Member-facing programs include the Commercial Council, Pinnacle Awards (25th annual in 2025), Leadership MAAR, MAAR Excellence, continuing education, the Multi Million Dollar Club, and a Benevolent Fund. MAARdata recorded 15,047 total home sales and $4.13B year-to-date sales volume in 2025, with the Commercial Council's Pinnacle Producers Club completing $2.01B in commercial real estate transactions in 2025.

MAAR's revenue model is subscription-recurring, derived primarily from annual REALTOR, affiliate, and commercial council membership dues, plus MLS access fees (Paragon), continuing education and professional designation programs, and event-driven revenue from the Pinnacle Awards gala, Commercial Summit, and the Make-A-Wish Foundation golf tournament (which has raised over $1M to date). The association's go-to-market is community-led, with member acquisition through enrollment, continuing education requirements, local chapters, and advocacy programming. Distribution is delivered via the MyAccount self-serve member portal, the web-based Paragon MLS, and in-person services at the Memphis headquarters (Mon–Fri, 8:30 a.m.–5:00 p.m.). Leadership rotates annually, with Tim O'Hare serving as 2026 President, Greg Renfrow as 2025 President, Scott Bettis as 2024 President, and James McCraw as Commercial Council President.

Name

Memphis Area Association of REALTORS

Legal name

Memphis Area Association of REALTORS

Website

https://maar.org

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphis Area Association of REALTORS (MAAR) is a 1910-founded nonprofit professional REALTOR association serving six Tennessee counties, operating the Paragon MLS, MAARdata property records platform, and a Commercial Council with annual Pinnacle Awards for its residential and commercial real estate members.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate association
• Multiple listing service
• Realtor membership services
• Real estate education
• Commercial real estate

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues from REALTOR members, affiliate members, and commercial council members. The association also generates revenue from member services, education courses, and MLS access fees.
2. MLS Services: Paragon MLS platform access and support services for members.
3. Education and Training: Continuing education courses, designations, certifications, and leadership programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Memphis Area Association of REALTORS provides member REALTORS with multiple listing service access via Paragon MLS, market data through MAARdata, continuing education classes, and a Commercial Council. The association also advocates for private property rights, enforces the REALTOR Code of Ethics, and supports community programs including the Benevolent Fund and Pinnacle Awards.

Product overview

Memphis Area Association of REALTORS® (MAAR) operates as a professional trade association offering a unified platform of real estate services centered around its Paragon MLS system and MAARdata market statistics database. The core offerings include MLS property listing services, comprehensive market statistics and reporting, and a Find a REALTOR® directory. Additional modules encompass Continuing Education and MAAR Excellence professional development programs, a Commercial Council with CREXi integration and Pinnacle Awards, a Benevolent Fund for member support, and advocacy services through RPAC. The association serves Shelby, Fayette, Tipton, Hardin, Hardeman, and McNairy Counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Paragon MLS

Quantifiable outcome

• $2.01 billion in commercial real estate transactions facilitated through Pinnacle Producers Club in 2025
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FOREWARNcoreGTM or Marketing Partner · 19 February 2026FOREWARN has partnered with Memphis Area Association of REALTORS to provide safety and verification services to members. The partnership enables MAAR members to access FOREWARN's real estate safety and verification tools as a member benefit.
• Tennessee REALTORScoreStrategic or Co-development PartnerState-level association partnership providing legal hotline, tech support, forms, and professional development resources to MAAR members.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational parent organization providing research, statistics, professional development, and standards for the REALTOR brand.
• Tennessee Real Estate Commission (TREC)minorOthersState regulatory agency for real estate licensing and professional conduct standards.
• Tennessee Housing Development Agency (THDA)minorOthersState housing finance agency providing down payment assistance and foreclosure prevention programs.
• Realtor.comminorGTM or Marketing PartnerRealtor.com+ online training provided as a member benefit to MAAR members.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta REALTORS Association: Regional REALTOR trade association serving the Atlanta metro with MLS, education, advocacy, and member services. Comparable to MAAR as a peer metro association in the Southeast U.S. with a similar multi-county service area.
• Chicago Association of REALTORS: Major-metro REALTOR trade association providing MLS, education, advocacy, and member services for the Chicago area. Comparable to MAAR as a large urban regional REALTOR association with similar service portfolio and member base structure.
• Greater Nashville REALTORS: Tennessee-based regional REALTOR association operating MLS, education, and advocacy services for the Nashville metro. Most directly comparable peer given similar regional scope, MLS operation, and member services portfolio in the same state association system.
• Houston Association of REALTORS (HAR): One of the largest local REALTOR associations in the U.S., operating its own MLS (HAR.com) and providing member services across a major metro. Comparable to MAAR as a large metro-scale association with proprietary MLS and consumer-facing property portal.
• Tennessee REALTORS: State-level REALTOR trade association providing legal hotline, forms, tech support, and professional development. MAAR explicitly partners with Tennessee REALTORS for member services, making it a direct tier-above peer in the same three-tier REALTOR association hierarchy.

Emerging players

• Bright MLS: Large multi-state MLS serving the Mid-Atlantic. Comparable to MAAR's Paragon MLS as a competing MLS platform offering shared listings across large geographies — an emerging competitive threat to single-metro MLS operations.
• Stellar MLS: Large regional MLS serving Florida and adjacent markets. Comparable as a multi-region MLS competing for brokerage technology partnerships; relevant as an alternative listing platform that could pressure single-metro MLS providers like MAAR's Paragon.

Broad incumbents

• National Association of REALTORS (NAR): The national parent trade association for REALTORS, of which MAAR is a local affiliate. NAR provides research, standards, advocacy, and the REALTOR® mark; comparable as the umbrella membership organization governing MAAR's brand and code of ethics.
• Florida REALTORS: State-level REALTOR association with comprehensive MLS, education, and advocacy services. Comparable to MAAR as a scaled state-tier trade association operating member services across multiple regional chapters.
• California Association of REALTORS (C.A.R.): Large state-level REALTOR association operating MLS, education, advocacy, and proprietary technology products. Comparable as a scaled-up institutional peer providing the same trade association services across a much larger geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/memphisrealtors
• Facebookfacebook.com/memphisrealtors/photos_albums
• Xx.com/MemphisRealtors

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Area Association of REALTORS