Planters' Choice Nursery
- Company typePrivate
- Founded1970
- HeadquartersNewtown, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Planters' Choice Nursery firmographics
Firmographics- Name
- Planters' Choice Nursery
- Legal name
- Planters' Choice, LLC
- Website
- https://planterschoice.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Planters' Choice Nursery industry classification
Industry- Product category
- Wholesale Nursery Stock
- NAICS
- Nursery and Floriculture Production (11142), Nursery and Tree Production (111421)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industries
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Tree Nursery Stock Production (Seedlings, Saplings, Clonal Material) (AFAMACAA), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
Keywords
Where Planters' Choice Nursery is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Planters' Choice Nursery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Nursery Stock Sales: Wholesale nursery selling trees, shrubs, perennials, grasses, ferns, groundcovers, and native plants exclusively to landscaping trade professionals through two sales yards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale nursery stock - pricing by quote |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Planters' Choice Nursery product offering
Product offeringCore offering
Planters' Choice Nursery is a wholesale grower and seller of nursery stock exclusively serving the landscaping trade. It produces and supplies trees, shrubs, perennials, grasses, ferns, groundcovers, native plants, and ecotype plugs from 150+ acres of field production across five farms in Watertown and Woodbury, CT, plus 200+ hoop houses and propagation facilities, sold through two physical sales yards in Newtown and Watertown.
Product overview
Planters' Choice Nursery is a wholesale nursery business serving the landscaping trade. They offer a comprehensive catalog of nursery stock including trees (flowering, ornamental, shade, and specialty conifers), evergreen and deciduous shrubs, perennials, ornamental grasses, ferns, ground covers, and native plants. Their offerings span various categories including plants suited for specific conditions (wet sites, dry sites, seashore sites, shade), deer-resistant varieties, and ecotype plugs for pollinator habitat restoration through CT NOFA's Ecotype Project. The company operates sales yards in Newtown and Watertown, Connecticut, and sells exclusively to landscaping professionals and contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Flowering, Ornamental, and Shade Trees Wholesale flowering, ornamental, shade, and specialty conifer trees grown field-grown and in containers, sold to landscaping trade professionals from the Newtown and Watertown sales yards.
- Evergreen and Deciduous Shrubs Wholesale evergreen and deciduous shrubs including screening varieties, sold to landscaping trade professionals.
- Perennials Wholesale perennial plants produced on 8 acres in Watertown, CT and sold to landscaping trade professionals, with dedicated perennial sales support.
- Ornamental Grasses, Ferns, and Ground Covers Wholesale ornamental grasses, ferns, and ground covers for landscaping trade projects.
- Native Plants and Ecotype Plugs Truly native plants and ecotype plugs from EPA Ecoregion 59, grown from sustainably harvested wild-collected seed through the CT NOFA Ecotype Project, sold to landscaping trade professionals for pollinator habitat restoration projects.
- Hard Goods Diverse hard goods line stocked at the Newtown sales yard alongside nursery stock, sold wholesale to landscaping trade customers.
Companies that use Planters' Choice Nursery
Customer profileSegments1 record
Ideal customer profiles1 record
Planters' Choice Nursery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planters' Choice Nursery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CT NOFA (Connecticut Northeast Organic Farming Association)coreProud partner of CT NOFA's Ecotype Project. Growing truly native plants from EPA Ecoregion 59 using sustainably harvested seed from wild-collected botanist partners. Producing critical plants to restore native pollinator habitat, supporting food systems and creating carbon sinks to combat climate change.
Scale indicators6 records
Recent moves10 records
Expansion highlights3 records
Planters' Choice Nursery competitors and assessment
Company assessmentBroad incumbents
- Monrovia Nursery Company: Nationwide wholesale grower of containerized nursery stock selling through garden centers and landscape professionals; much larger scale but competes for the same landscaper buyer for branded plant material.
- Bailey Nurseries: Large multi-state wholesale nursery grower producing shrubs, trees, and perennials for the landscape trade; substantially larger scale but overlapping customer base with regional wholesale nurseries like Planters' Choice.
- Greenleaf Nursery Company: Large wholesale container nursery supplying landscape professionals with broad ornamental lines; overlaps with Planters' Choice product mix but at meaningfully larger geographic and volume scale.
Direct peers
- Star Roses and Plants (Conard-Pyle): Wholesale nursery producing woody ornamentals, perennials, and branded plant lines for the landscape trade; comparable grower-wholesaler serving similar contractor customers.
- Imperial Nurseries: Wholesale nursery in Granby, CT with broad container and field-grown production serving landscape professionals in the Northeast; shares talent pipeline with Planters' Choice (former employer of Propagation Manager Dan Demers).
- Spring Meadow Nursery: Wholesale grower of woody ornamentals, flowering shrubs, and liners sold to landscape professionals and garden centers across North America; directly comparable grower-to-trade model.
- Prides Corner Farms: Largest wholesale nursery in Connecticut serving the same landscaping trade through sales yards with a comparable mix of trees, shrubs, perennials, and nursery stock grown in the Northeast.
- Heritage Evergreens (Benz's): Wholesale grower of evergreen nursery stock and field-dug B&B trees serving landscape contractors in the Northeast and Mid-Atlantic; directly comparable field-grown tree production.
Emerging players
- Brent and Becky's Bulbs: Specialty bulb and perennial grower/wholesaler serving landscape professionals in the Northeast; smaller in scale but overlap in customer segments and product category.
Regional players
- Midwest Groundcovers: Midwest-based wholesale grower of perennials, ornamental grasses, groundcovers, and native plants serving landscape professionals; comparable product mix but operates in a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Planters' Choice Nursery social profiles
Digital presencePlanters' Choice Nursery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planters' Choice Nursery leadership team
Management profileNumber of profiles
Profiles8 records
Planters' Choice Nursery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planters' Choice Nursery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planters' Choice Nursery
What does Planters' Choice Nursery do?
Planters' Choice Nursery is a wholesale grower and seller of nursery stock exclusively serving the landscaping trade. It produces and supplies trees, shrubs, perennials, grasses, ferns, groundcovers, native plants, and ecotype plugs from 150+ acres of field production across five farms in Watertown and Woodbury, CT, plus 200+ hoop houses and propagation facilities, sold through two physical sales yards in Newtown and Watertown.
Is Planters' Choice Nursery a public or private company?
Planters' Choice Nursery is a private company. It is classified as family owned and is currently operating.
When was Planters' Choice Nursery founded?
Planters' Choice Nursery was founded in 1970. It employs 51 to 100 people.
Where is Planters' Choice Nursery based?
Planters' Choice Nursery is headquartered in Newtown, United States, in the North America region.
How does Planters' Choice Nursery make money?
One revenue line is on record: wholesale Nursery Stock Sales.
Who are Planters' Choice Nursery's main competitors?
Broad incumbents on record are Monrovia Nursery Company, Bailey Nurseries and Greenleaf Nursery Company. Direct peers are Star Roses and Plants (Conard-Pyle), Imperial Nurseries, Spring Meadow Nursery, Prides Corner Farms and Heritage Evergreens (Benz's). Brent and Becky's Bulbs is listed as an emerging player. Midwest Groundcovers is listed as a regional player.
Does Planters' Choice Nursery have an API?
No public API is recorded for Planters' Choice Nursery.
What industry is Planters' Choice Nursery in?
Planters' Choice Nursery's product category is Wholesale Nursery Stock. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 11142 and its SIC code is 100.