Prides Corner Farms
Prides Corner Farms is a third-generation, family-owned wholesale plant nursery in Lebanon, Connecticut that supplies container-grown trees, shrubs, perennials, and 20+ branded plant programs exclusively to landscape contractors and independent garden centers across the Northeast.
- Company typePrivate
- Founded1980
- HeadquartersLebanon, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Prides Corner Farms does
Prides Corner Farms is a third-generation, family-owned wholesale plant nursery incorporated in Connecticut and headquartered at 122 Waterman Road in Lebanon. Founded around 1980, the company supplies container-grown trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants exclusively to the nursery and landscape trade - landscape contractors, independent garden centers, and re-wholesale nurseries. Retail consumers are explicitly excluded. Roughly two-thirds of the assortment sits under more than 20 licensed branded programs, including Proven Winners, Knock Out Roses, Drift Roses, David Austin Roses, Encore Azaleas, Endless Summer Hydrangeas, First Editions, Better Boxwood, Bushel and Berry, Raymond Evison Clematis, and American Beauties Native Plants, many of which carry patented plant genetics under federal plant patent and plant variety protection statutes.
The operating footprint comprises three Connecticut sites: the main farm and sales office in Lebanon and two Landscaper Distribution Centers in Cromwell and Lebanon. Distribution runs on Prides Corner's own fleet using dedicated drivers, carts and lift gates, with a same-week delivery guarantee and direct-to-jobsite capability. Sales motion is account-based: named wholesale-account managers such as Chris Valley and Heather Nixon manage relationships; pricing is login-gated with no public disclosure, structured as container-size tiered unit pricing with volume discounts; new accounts are onboarded via a registration flow; a private e-commerce portal supports catalog browsing, custom catalog building, and rack pickup scheduling; weekly Crop Shots highlight current inventory. Mark Sellew is President and Owner.
The business model is a transactional, one-time wholesale plant sale (described in source as one-time license-style revenue) with a smaller special-order service for non-stocked varieties. There is no subscription or recurring revenue component. Customer acquisition is anchored on trade relationships, industry reputation, and partnerships with the branded genetics licensors; supporting marketing channels include the corporate website, YouTube, weekly Crop Shots, and customer testimonials. Corporate structure is privately held with no institutional investors or parent company identified, and Mark Sellew is the named third-generation owner.
Prides Corner Farms firmographics
Firmographics- Name
- Prides Corner Farms
- Legal name
- Prides Corner Farms, Inc.
- Website
- https://pridescorner.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Prides Corner Farms is a third-generation, family-owned wholesale plant nursery in Lebanon, Connecticut that supplies container-grown trees, shrubs, perennials, and 20+ branded plant programs exclusively to landscape contractors and independent garden centers across the Northeast.
- Ownership category
- akta.pro rank
Prides Corner Farms industry classification
Industry- Product category
- Wholesale Nursery Plants
- NAICS
- Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Prides Corner Farms is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Prides Corner Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Plant Sales: Revenue generated through one-time sale of nursery plant material to wholesale customers (landscape professionals and garden centers). Sales are transactional with no recurring component. Pricing is tiered by container size and quantity, with volume discounts available.
- Special Order Services: Special orders for non-stocked plant varieties sourced from quality growers nationwide. May require nonrefundable deposit. This adds additional revenue stream through procurement and fulfillment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Container size-based tiered pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Prides Corner Farms product offering
Product offeringCore offering
Prides Corner Farms is a wholesale plant nursery that grows and distributes trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants to landscape professionals and garden centers across the Northeast United States. It carries over 20 branded plant programs with exclusive patented genetics, supports wholesale customers with an online ordering portal, weekly crop availability updates, a custom catalog builder, and a same-week delivery service backed by its own logistics fleet.
Product overview
Prides Corner Farms is a third-generation family-owned wholesale plant nursery serving the nursery and landscape trade. The company offers a diverse portfolio of over 20 branded plant programs including Proven Winners, Knock Out Roses, Endless Summer Hydrangeas, David Austin Roses, Drift Roses, and specialty programs like Bushel and Berry (edibles), Raymond Evison Clematis, and Encore Azaleas. The core offering encompasses trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants across multiple size categories. The company supports wholesale customers with an e-commerce platform for online ordering, weekly Crop Shots (Picks of the Week) showcasing current inventory, a custom catalog builder tool, and logistics services including same-week delivery and rack pickup scheduling. The business model emphasizes plant diversity, branded program partnerships, and industry-leading logistics for wholesale customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Plant Nursery Wholesale supply of trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants to landscape professionals and garden centers across the Northeast.
- Branded Plant Programs Distribution of over 20 branded plant programs including Proven Winners, Knock Out Roses, Endless Summer Hydrangeas, David Austin Roses, Drift Roses, Encore Azaleas, Bushel and Berry, Raymond Evison Clematis, First Editions, Bloomin' Easy, Better Boxwood, and American Beauties Native Plants, offering patented genetics and marketing support to wholesale buyers.
- Wholesale Online Ordering Portal Login-protected online ordering system for registered wholesale customers to browse availability, view pricing, place orders, and manage wholesale accounts.
- Crop Shots (Picks of the Week) Weekly featured plant selections showcasing current crop availability with photos and growing information to help wholesale customers shop with confidence.
- Custom Catalog Builder Online tool that lets customers create customized plant catalogs filtered by type, exposure, genus, program, hardiness zone, and other criteria.
- Wholesale Logistics and Delivery Services Wholesale delivery services including same-week delivery guarantee, rack and cart pickup scheduling, and professional drivers with carts and lift gates, with direct jobsite delivery capability.
- Special Order Sourcing Service Procurement of non-stocked plant varieties from quality growers nationwide on customer request, with nonrefundable deposit required.
- New Plants for 2026 New annual and perennial plant varieties introduced to the wholesale catalog for the 2026 season, expanding the nursery's branded and proprietary offerings.
Quantifiable outcome
- Same-week delivery guarantee every week
- +1 more outcomes
Companies that use Prides Corner Farms
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Prides Corner Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Prides Corner Farms partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Proven WinnerscoreProven Winners is one of over 20 branded plant programs carried by Prides Corner. These branded programs bring cutting-edge plant genetics, marketing support, and point-of-sale materials to help landscape professionals and garden centers sell more plants at higher margins.
- Drift RosescoreDrift Roses branded program providing patented rose varieties with exclusive genetics for wholesale distribution.
- David Austin RosescoreDavid Austin Roses English shrub rose varieties available through Prides Corner's wholesale distribution.
- Encore AzaleascoreEncore Azalea branded program for reblooming azalea varieties.
- Endless Summer CollectioncoreEndless Summer Collection including Hydrangea macrophylla varieties that bloom on old and new wood.
- Knock Out RosescoreKnock Out Rose branded program providing disease-resistant landscape roses.
- First EditionsmajorFirst Editions branded plant program offering exclusive varieties for wholesale distribution.
- Bushel and BerrymajorBushel and Berry edible ornamental plant program including blueberries and other fruit varieties for home gardens.
- Bloomin' EasymajorBloomin' Easy branded plant program offering user-friendly garden plants.
- Raymond Evison ClematismajorRaymond Evison Clematis program offering patented clematis varieties.
- Better BoxwoodmajorBetter Boxwood branded program featuring blight-resistant boxwood varieties.
- American Beauties Native PlantsmajorAmerican Beauties Native Plants program featuring native species for sustainable landscaping.
- University of Connecticut College of Agriculture, Health and Natural ResourcesminorPrides Corner Farms established two scholarship funds at UConn's College of Agriculture, Health and Natural Resources: the Prides Corner Farms Graduate Scholarship and the Prides Corner Farms Student Success Fund, supporting students pursuing plant science degrees with preference for horticulture. First cohort supported in 2026-27 academic year.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Prides Corner Farms competitors and assessment
Company assessmentDirect peers
- Greenleaf Nursery Company: Large wholesale nursery producing container-grown ornamentals for landscape professionals and retailers across multiple U.S. regions. Comparable in product breadth, B2B channel, and branded genetics partnerships.
- Forrest Keeling Nursery: Wholesale nursery specializing in container-grown native plants, trees, and shrubs for landscape professionals, restoration contractors, and retailers. Comparable in B2B wholesale model, native plant portfolio overlap with American Beauties, and regional distribution strategy.
- Bailey Nurseries: Large multi-generation wholesale grower (Endless Summer, First Editions) distributing to independent garden centers and landscape contractors. Highly comparable in branded-program model, B2B wholesale focus, and Midwest-rooted multi-state distribution.
- Star Roses and Plants (Conard-Pyle): Wholesale breeder and grower specializing in roses, woody ornamentals, and branded genetics (Knock Out, Drift, Bushel and Berry). Comparable as a wholesale nursery supplying the same landscape/garden-center trade and overlapping branded program portfolio with Prides Corner.
- McKay Nursery Company: Long-established wholesale nursery supplying landscape contractors, garden centers, and growers in the Upper Midwest. Comparable as a multi-generation wholesale grower serving trade customers with a wide plant assortment and branded genetics.
- Lancaster Farms: Wholesale nursery on the East Coast producing container shrubs, perennials, and ornamentals for landscape professionals. Comparable in regional wholesale distribution model, customer segments, and product breadth.
- Monrovia Nursery Company: Largest wholesale container nursery in the U.S., growing ornamental plants and distributing to garden centers and landscape professionals nationwide. Direct comparable to Prides Corner in core product mix, B2B wholesale channel, and branded genetics strategy.
- Midwest Groundcovers: Wholesale nursery producing perennials, grasses, groundcovers, and shrubs for landscape professionals and garden centers. Comparable in wholesale-only model, broad product portfolio, and trade-focused customer base.
- Overdevest Nurseries: Northeast wholesale nursery producing branded shrubs and perennials for independent garden centers, with a strong branded-program orientation. Closely comparable in geography (Northeast), channel (B2B garden centers/landscapers), and branded-genetics strategy.
- Spring Meadow Nursery: Wholesale grower and breeder behind the Proven Winners branded program, supplying liners to other growers and finished plants to the trade. Directly comparable as a wholesale nursery operator and Prides Corner's upstream partner for its largest branded program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prides Corner Farms social profiles
Digital presencePrides Corner Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prides Corner Farms leadership team
Management profileNumber of profiles
Profiles1 record
Prides Corner Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prides Corner Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prides Corner Farms
What does Prides Corner Farms do?
Prides Corner Farms is a wholesale plant nursery that grows and distributes trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants to landscape professionals and garden centers across the Northeast United States. It carries over 20 branded plant programs with exclusive patented genetics, supports wholesale customers with an online ordering portal, weekly crop availability updates, a custom catalog builder, and a same-week delivery service backed by its own logistics fleet.
Is Prides Corner Farms a public or private company?
Prides Corner Farms is a private company. It is classified as family owned and is currently operating.
When was Prides Corner Farms founded?
Prides Corner Farms was founded in 1980. It employs 101 to 250 people.
Where is Prides Corner Farms based?
Prides Corner Farms is headquartered in Lebanon, United States, in the North America region.
How does Prides Corner Farms make money?
Two revenue lines are on record. Wholesale Plant Sales are the primary driver. The others are special Order Services.
Who are Prides Corner Farms's main competitors?
Direct peers on record are Greenleaf Nursery Company, Forrest Keeling Nursery, Bailey Nurseries, Star Roses and Plants (Conard-Pyle), McKay Nursery Company, Lancaster Farms, Monrovia Nursery Company, Midwest Groundcovers, Overdevest Nurseries and Spring Meadow Nursery.
Does Prides Corner Farms have an API?
No public API is recorded for Prides Corner Farms.
What industry is Prides Corner Farms in?
Prides Corner Farms's product category is Wholesale Nursery Plants. Its primary akta.pro industry code is AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts), with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 11142 and its SIC code is 100.