Prival

Name

Prival

Legal name

Grupo Prival S.A.

Website

https://prival.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199), Investors, Nec (6799)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Investment Management Advisory (RIA) (FSAEAAAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Private banking services
• Wealth management advisory
• Investment banking
• Asset management funds
• Sales and trading

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Private Banking Services: AUM-based wealth management fees from managing client assets under administration. Offers personalized financial advisory services with a single point of contact model for high-net-worth clients.
2. Fund Management Fees: Management fees from operating the family's own investment funds including Prival Bond Fund ($289M AUM), Prival Private Credit Fund ($100.2M AUM), Prival Multi-Asset Fund ($108.8M AUM), Prival Growth Fund ($40M AUM), Prival Real Estate Fund ($81.2M AUM), and third-party administered funds.
3. Trading and Transaction Fees: Commissions from sales and trading activities including distribution of primary securities (bonds, commercial paper, VCNs), fixed income trading, equity trading, and foreign exchange transactions.
4. Investment Banking Advisory: Advisory fees from structuring financial solutions including capital market issuances, syndicated loans, project finance, and M&A transactions. The firm has completed 126 structurizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Prival (Grupo Prival S.A.) is a Panama-based private banking and financial services group that delivers personalized wealth management to high-net-worth individuals and families through Private Banking (Banca Privada), a Family of Proprietary Investment Funds spanning fixed income, alternative credit, real estate, multi-asset, and private equity strategies, Investment Banking advisory services (capital markets, syndicated loans, project finance, M&A), and Sales & Trading execution in fixed income, equities, and foreign exchange across more than 20 currencies, supported by the Prival Online digital banking platform.

Product overview

Prival is a private banking and financial services group offering a comprehensive platform of wealth management products and services. The core offerings include Private Banking (personalized wealth advisory), a Family of Proprietary Funds (fixed income, alternatives, real estate, and venture capital), Investment Banking (structured finance, M&A, capital markets), and Sales & Trading (primary distribution, fixed/variable income, FX). The company operates Prival Online as its digital banking platform. The fund family comprises multiple proprietary funds (Bond Fund, Private Credit Fund, Real Estate Fund, Multi-Asset, Growth Fund) plus third-party administered funds (Insigne, Cervello Holding), with separate Costa Rica-domiciled funds operated through Prival SAFI. Prival serves clients across Panama, Costa Rica, with collaborators in New York and Lima.

Differentiator

Problem solved

Functional benefit

Brands

• Prival Bank: Private banking services under General Banking License in Panama
• Prival Securities
• Prival SAFI
• Welcy Capital Advisors
• Prival Online

Products and services

• Private Banking (Banca Privada) Personalized wealth management and financial advisory service offering tailored solutions for high-net-worth individuals and families, with dedicated relationship managers providing customized investment strategies, multi-generational wealth transfer planning, and integrated family and business financial solutions.
• Family of Proprietary Funds (Familia de Fondos Propios) Diversified family of proprietary investment funds spanning fixed income, alternative credit, real estate, multi-asset venture capital, and private equity strategies designed to accommodate different risk profiles and wealth goals across the client base.
• Prival Bond Fund Fixed income investment fund with over 760 shareholders, approximately 53 portfolio positions, and $289 million in assets under administration, providing diversified fixed income exposure for clients across Latin America.
• Prival Private Credit Fund Diversified real estate alternative credit fund in Panama with over 200 shareholders, managing $100.2 million in assets under administration, focused on alternative credit strategies.
• Prival Real Estate Fund Real estate fund focused on clients seeking attractive cash flows through alternative strategies with recurring income, managing $81.2 million in assets under administration.
• Prival Multi-Asset Fund Closed-ended diversified umbrella venture capital investment company with over 50 shareholders managing $108.8 million in assets under administration.
• Prival Growth Fund Private equity fund focused on fragmented industries in the United States, managed by a Prival strategic partner with $40 million in assets under administration and over 11 shareholders.
• Costa Rica Investment Funds (Prival SAFI) Collection of Costa Rica-based funds operated through Prival SAFI (Prival Sociedad Administradora de Fondos de Inversión) including real estate funds, closed-end sales funds, money market funds in dollars and colones, and closed-end rental funds.
• Insigne (Third-Party Administered Fund) Third-party administered closed-ended umbrella-type venture capital investment company seeking long-term capital growth for investors, with 9 shareholders and $13.2 million in assets under administration.
• Cervello Holding (Third-Party Administered Fund) Third-party administered real estate investment company with over 30 shareholders and $204 million in assets under administration.
• Investment Banking (Banca de Inversión) Tailored financial solutions for companies, institutions, and governments in Latin America including capital markets issuances, syndicated loans, project finance, M&A advisory services, and corporate restructuring. Prival has completed 126 structurizations in this business line.
• Sales and Trading Trading solutions with agile execution and customized strategies offering distribution of primary issuances (bonds, commercial paper, VCNs), fixed and variable income instruments, investment funds, and foreign exchange services across more than 20 currencies.
• Prival Online Online banking platform providing secure digital access for clients in Panama and Costa Rica to manage their accounts, investments, and financial services.

Quantifiable outcome

• 126 successful structurizations completed for investment banking clients
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Welcy Capital AdvisorscoreStrategic or Co-development PartnerAffiliated company based in Miami providing additional advisory capabilities and extending Prival's reach to US-based clients and markets.
• EuroclearsupportingOthersCustodian services provider for securities clearing and settlement operations.
• LatinclearsupportingOthersRegional custodian and clearing house services provider operating in Latin America.
• BNY MelloncoreOthersGlobal custodian and correspondent banking partner providing custody services and banking correspondent relationships.
• Deutsche BanksupportingOthersCorrespondent banking partner providing international banking services and market access.
• JP Morgan ChasesupportingOthersCorrespondent banking partner providing international banking services and treasury operations.
• PricewaterhouseCoopers (PwC)supportingOthersExternal auditor providing independent financial statement audits for Grupo Prival and its subsidiaries.
• PCR (Pacific Credit Rating)supportingOthersRisk rating agency providing credit ratings and financial risk assessments for Prival Bank.
• Moody'ssupportingOthersInternational credit rating agency providing monitoring and risk assessment services for Prival Bank.

Scale indicators11 records

Recent moves3 records

Broad incumbents

• BTG Pactual: The largest Latin American investment bank with integrated wealth management, asset management, and trading — comparable to Prival across investment banking, private banking, and proprietary fund offerings, but at materially greater scale across multiple LatAm geographies.
• SURA Asset Management: Leading Latin American asset manager operating across pensions, mutual funds, and investment management across multiple LatAm countries — comparable to Prival's proprietary fund family and wealth management platform but with broader pension fund and institutional reach.
• Banco Itaú Private Bank: The private banking arm of the largest Brazilian bank, offering wealth management, advisory, and investment solutions to HNW clients across Latin America — comparable to Prival in serving LATAM HNW/family wealth, but with global product breadth and balance-sheet scale Prival cannot match.
• Banco Davivienda: Colombian bank with integrated private banking, wealth management, and securities brokerage across multiple Latin American countries — comparable in serving HNW and family-enterprise clients with banking-plus-investment product stacks.
• J.P. Morgan Private Bank: Global private banking incumbent serving ultra-HNW and family clients across Latin America with discretionary management, lending, and cross-border wealth structuring — comparable to Prival's HNW private banking model but with vastly broader global capabilities.

Direct peers

• Larraín Vial: Chilean-based wealth management and investment banking firm serving HNW individuals and families across Latin America with proprietary funds, advisory, and trading — directly comparable to Prival's integrated private banking and asset management model.
• Credicorp Capital: Peruvian investment bank and asset manager (part of Credicorp group) offering wealth management, asset management, and investment banking across Latin America — comparable to Prival's investment banking structurization franchise and HNW-focused fund offerings.
• GBM (Grupo Bursátil Mexicano): Mexican brokerage and asset manager operating in equities, fixed income, FX, and proprietary funds across Latin America — comparable to Prival Securities' award-winning trading franchise and multi-asset fund management.
• BICE Inversiones: Chilean wealth management and investment banking firm serving HNW individuals, families, and corporates with advisory, proprietary funds, and structured finance — closely analogous to Prival's integrated model in the Southern Cone LatAm segment.

Regional players

• Banistmo: Panamanian universal bank with private banking, corporate banking, and securities services — directly comparable as a Panama-headquartered competitor operating across banking, investment banking, and securities for HNW and corporate clients in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grupoprival

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prival