Magna Law Firm

What Magna Law Firm does

Magna Law Firm is a privately held trial law firm headquartered at 2915 Wayzata Blvd in Minneapolis, Minnesota, founded in 2009. The firm represents individual plaintiffs in three core practice areas: civil rights violations (police brutality, excessive force, unlawful arrest, prison/jail medical neglect), medical malpractice (including birth injuries such as cerebral palsy, Erb's palsy, HIE, and failure to diagnose cancer), and personal injury (auto accidents, slip and fall, wrongful death). Its underlying capability is attorney-led litigation rather than technology, with a service offering structured around contingency fee engagements in which the firm is paid only on successful client recovery.

The firm's go-to-market is sales-led and direct-to-consumer, acquiring cases through its website, a published phone intake line ((763) 438-3032), free consultations, an attorney referral program that pays referral fees, blog-driven content marketing across more than a dozen topical sub-pages, and earned media coverage including KARE 11 investigations and CNN's Cuomo Prime Time. Revenue mechanics rely entirely on outcome-based contingency fees; there are no subscription or retainer streams disclosed. Geographic focus is Minnesota with active case extension into Wisconsin and Washington State, and the firm has secured admission to practice before the Red Lake Nation Tribal Court.

Notable case outcomes include a $1.5 million jury verdict in a 2024 detox center overdose wrongful death case, a $900,000 settlement for excessive force during the George Floyd protests, and multiple six-figure settlements for inmate medical neglect and medical malpractice matters. Oliver Edward Nelson III, the lead attorney, has been recognized as Outstanding Trial Lawyer of the Year by the Minnesota Association of Justice (2024) and featured in Minnesota Lawyer's POWER 30 for Personal Injury Law (2024). The firm operates as a small boutique team with no disclosed institutional ownership, funding, or subsidiary structure.

Name

Magna Law Firm

Legal name

Magna Law Firm

Website

https://magnalaw.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Magna Law Firm is a Minneapolis-based contingency-fee trial law firm representing individuals in civil rights, medical malpractice, and personal injury matters across Minnesota, Wisconsin, and Washington State, led by attorney Oliver Edward Nelson III.

Ownership category

akta.pro rank

Product category

Trial law services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Civil rights litigation
• Medical malpractice law
• Personal injury law
• Wrongful death litigation
• Birth injury law

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Contingency Fee Legal Representation: Magna Law Firm operates on a contingency fee basis, meaning they only collect payment when their clients receive financial compensation. This aligns the firm's interests with their clients and eliminates upfront legal costs for injured victims seeking justice.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Magna Law Firm is a Minneapolis-based trial law firm providing legal representation to individuals in civil rights, medical malpractice, and personal injury matters on a contingency fee basis. The firm represents victims of police misconduct, inmate medical neglect, birth injuries, wrongful death, and motor vehicle or premises liability accidents. Services are delivered by attorney Oliver Edward Nelson III and a small support team, with free initial consultations and no fees collected unless the client receives compensation.

Product overview

Magna Law Firm is a trial law firm providing legal services in three primary practice areas: civil rights, medical malpractice, and personal injury law. The firm operates as a unified legal services practice rather than a software platform, offering specialized representation for victims of police misconduct, medical negligence, birth injuries, wrongful death, and personal injury cases. The practice areas include sub-specialties such as birth injury litigation, prison/jail medical neglect cases, and wrongful death claims, all handled by attorney Oliver Edward Nelson III and the firm team.

Differentiator

Problem solved

Functional benefit

Products and services

• Civil Rights Legal Services Legal representation for victims of civil rights violations including police brutality, unlawful arrest, excessive force, wrongful imprisonment, and related claims against government entities.
• Medical Malpractice Legal Services Legal representation for victims of medical negligence including misdiagnosis, surgical errors, medication errors, and hospital negligence.
• Personal Injury Legal Services Legal representation for individuals injured in motor vehicle accidents, slip and fall accidents, and other incidents caused by negligence.
• Birth Injury Legal Services Legal representation for families of infants injured during childbirth due to medical negligence, including cerebral palsy, HIE, Erb's Palsy, and other birth-related injuries.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation for deaths caused by negligence, including medical malpractice and civil rights violations.
• Prison/Jail Medical Neglect Legal Services Legal representation for incarcerated individuals denied adequate medical care while in custody.
• Attorney Referral Services Referral services connecting potential clients with qualified attorneys for specific legal needs, with referral fees paid on cases referred to the firm.

Quantifiable outcome

• $1.5 million jury verdict for wrongful death in detox center overdose case
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with national TV-driven marketing budget; competes for personal injury case flow in Minnesota with vastly greater scale and brand spend.
• The Cochran Firm: Nationally branded personal injury and civil rights plaintiff firm with contingency-fee model and historical reputation for high-profile cases; overlaps with Magna's PI and civil rights segments.
• Robins Kaplan LLP: Minneapolis-based litigation firm with a personal injury and mass tort practice; a larger incumbent that competes for similar med mal and catastrophic injury work but operates a much broader national portfolio.
• Faegre Baker Daniels (now Faegre Drinker): Minneapolis-headquartered national firm with personal injury defense and product liability practice that interacts with Magna's plaintiff docket from the defense side and competes for talent and referrals.

Direct peers

• Meshbesher & Spence: Long-standing Minneapolis trial firm handling personal injury, medical malpractice, and civil rights cases — directly comparable practice mix and geographic footprint to Magna.
• Halunen Law: Minneapolis plaintiff-side firm focused on consumer protection, employment, and civil rights cases — closely comparable civil rights practice and Twin Cities geography.
• Sieben Carey: Minnesota personal injury and consumer protection firm with similar contingency-fee model and twin-cities focus, competing for overlapping auto, injury, and civil rights clients.

Regional players

• Greene Ketchum: West Virginia-based personal injury and medical malpractice boutique of similar size and contingency-fee model to Magna; comparable plaintiff-side trial practice but different regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magnalaw
• Facebookfacebook.com/MagnaLawOffice
• LinkedInlinkedin.com/company/magna-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magna Law Firm