Farmatrix

What Farmatrix does

Farmatrix is a Nigerian agri-tech company, founded in 2020 and headquartered in Kaduna, that operates a digital marketplace connecting smallholder farmers, agricultural aggregators, and commercial buyers (merchants, manufacturers, off-takers) across African commodity markets. The platform addresses structurally fragmented agricultural supply chains in which smallholder farmers face limited market access, exploitative intermediary pricing, and material post-harvest losses, by automating procurement through smart contracts that handle pricing, terms, and compliance; tracking shipments in real time; and securing payments via escrow that releases funds to farmers only on confirmed delivery. The company reports 10,000+ farmers connected, 50+ partner organizations, and a 30% reduction in post-harvest losses across its network.

The product suite comprises three integrated tools: the Farmatrix Platform (the core transaction engine for procurement automation with smart contracts and escrow payments), Agrovault (a digital storage and logistics network that enables farmers to store, valorize, and collateralize their produce), and FarmLearn (a digital education platform delivering climate-smart agriculture and post-harvest management training). The platform supports trading across more than 20 commodities — including maize, paddy rice, cocoa beans, soybeans, sesame seeds, groundnut, palm oil, sorghum, and millet — and exposes a live market-data interface with best-buy/best-sell prices, 24-hour change, and buyer/seller depth denominated in Nigerian Naira. There is no public mobile application; distribution is digital-first through the self-serve web platform at platform.farmatrix.com.ng.

Farmatrix pursues a product-led and community-led go-to-market, with free self-serve signup and revenue generated from transaction fees on completed trades. Specific pricing tiers, fee percentages, contract terms, funding amounts, revenue figures, and employee counts are not publicly disclosed (headcount is stated as '1–10'). The company is backed by the Tony Elumelu Foundation, Acumen, Seedstars, the Mastercard Foundation, and Tropicana, reflecting a mix of impact-investment, philanthropy, and venture capital support typical of early-stage African agri-tech.

Name

Farmatrix

Legal name

Farmatrix

Website

https://farmatrix.com.ng

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmatrix is a Nigerian agri-tech platform that connects smallholder farmers, aggregators, and commercial buyers through smart contracts, escrow payments, and real-time shipment tracking, supporting trade across 20+ commodities and 10,000+ farmers.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Marketplace

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Product Warehousing and Storage (49313), Oilseed and Grain Farming (1111)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)

Keywords

• Agricultural commodity marketplace
• Agri-tech platform
• Smart contract trading
• Farm-to-buyer procurement
• Agricultural supply chain

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Transaction Fees: The platform facilitates commodity transactions between farmers and buyers through smart contracts, with escrow-based payments. Revenue is generated through transaction fees on trades facilitated on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Farmatrix operates an AI-driven online marketplace that digitizes agricultural commodity procurement in Nigeria, connecting smallholder farmers, aggregators, and commercial buyers (merchants, manufacturers, off-takers). Transactions are executed via smart contracts with automated pricing, escrow-secured payments released on confirmed delivery, and real-time shipment tracking. Complementary offerings include Agrovault (digital storage, logistics, and collateralization) and FarmLearn (digital farmer training in climate-smart agriculture).

Product overview

Farmatrix is an agri-tech platform comprising a unified core product (Farmatrix Platform) supplemented by two complementary tools: Agrovault for digital storage, logistics, and collateralization services, and FarmLearn for agricultural education and training. The platform automates commodity procurement through smart contracts, real-time shipment tracking, and secure digital payments, connecting farmers and buyers across Africa's agricultural supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Agrovault: Digital storage and logistics network connecting smallholder farmers to storage and collateralization services for their produce.
• Farmatrix Platform
• FarmLearn

Products and services

• Farmatrix Platform

Quantifiable outcome

• 10,000+ farmers connected to markets
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Tulaa: Tulaa is a Kenya-based mobile commerce platform that combines input financing, agronomic advice, and offtake marketplace services for smallholders. It is comparable to Farmatrix as an emerging African platform bundling procurement, advisory, and buyer linkage in a single mobile experience.
• Pula Advisors: Pula is a Kenya-based agricultural insurance and advisory firm that designs and distributes crop and livestock insurance products for smallholder farmers across Africa. It is comparable to Farmatrix's risk-reduction and farmer-enablement value proposition, particularly in financial services adjacent to farm production.
• AgroStar: AgroStar is an India-based agri-tech platform serving farmers with advisory, input procurement, and market access via a mobile-first marketplace. While regionally distinct, it is comparable to Farmatrix as a digital commerce and advisory layer between smallholders and the broader agricultural value chain.
• Apollo Agriculture: Apollo Agriculture is a Kenya-based agri-tech company that uses data and mobile tools to finance and source inputs from smallholder farmers, then links them to commercial offtake markets. Its farmer-financing and offtake linkage model overlaps with Farmatrix's contract-creation and escrow payment features.
• CropIn: CropIn is an India-headquartered farm management and decision-support SaaS platform offering digital recordkeeping, traceability, and analytics for agribusinesses. It is comparable to Farmatrix's data and traceability layer (real-time tracking, supply-chain visibility) for buyers and farmers.

Regional players

• Hello Tractor: Hello Tractor is a Nigeria-headquartered digital platform connecting smallholder farmers to mechanization services via a tractor-sharing marketplace. It operates in the same Nigerian smallholder ecosystem and represents a comparable digital marketplace approach to a different layer of the agricultural value chain.

Direct peers

• ThriveAgric: ThriveAgric is a Nigeria-based agri-tech platform that connects smallholder farmers to finance, input suppliers, and offtake buyers. It operates in the same Nigerian smallholder market as Farmatrix and shares a model of aggregating farmer supply and linking it to commercial buyers via digital tooling.
• Twiga Foods: Twiga Foods is a Kenya-based B2B agri-marketplace connecting smallholder farmers to retailers and food service vendors via a digital procurement platform with logistics and payments — the closest analog to Farmatrix in East Africa. Both platforms digitize commodity trade, aggregate fragmented supply, and aim to disintermediate traditional middlemen in African food systems.
• Farmcrowdy: Farmcrowdy is one of Nigeria's earliest agri-tech platforms, originally a crowd-farming model that has since pivoted toward digital marketplace and input-procurement services for smallholders. It targets the same smallholder-farmer / Nigerian buyer ecosystem that Farmatrix serves with its procurement platform.

Broad incumbents

• DeHaat: DeHaat is one of India's largest full-stack agri-marketplaces, offering inputs, advisory, financing, and offtake linkage to millions of farmers through a dense agent network. It represents the scaled, full-stack version of what Farmatrix is building in Nigeria and a benchmark for the addressable opportunity and operational complexity.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmatrixng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmatrix