Turnstone
Turnstone is a private Grand Rapids-based furniture company founded in 1993 that designs and delivers inspiring workspace furniture and interior solutions, operating within the Steelcase family of brands and targeting entrepreneurial and small business customers.
- Company typePublic
- Founded1912
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Turnstone does
Turnstone is a private furniture company founded in 1993 and headquartered in Grand Rapids, Michigan, operating with 11-50 employees. Its stated mission centers on the belief that "space matters & entrepreneurs deserve a fan club," positioning it as a provider of inspiring furniture and workspace solutions targeted at entrepreneurial and small business customers.
Per its own self-description, Turnstone operates within a broader portfolio that includes office furniture, interior architecture, and space solutions for offices, hospitals, and classrooms. The input does not enumerate Turnstone's specific product SKUs or proprietary technology stack; the available distribution and marketing signals (dealer network, e-commerce storefront, multi-platform social media, regional websites, and email/newsletter) are documented at the Steelcase family-of-brands level rather than at the Turnstone brand level, which limits confidence in their direct applicability.
The revenue model is not disclosed in the input: there are no pricing models, no publicly available pricing data, no revenue figures, no funding rounds, and no named customers for Turnstone. Its go-to-market appears to inherit characteristics from its position in the Steelcase brand family — multi-channel distribution spanning enterprise dealer sales and SMB/consumer e-commerce — but no Turnstone-specific commercial mechanics (margin structure, contract value, channel mix) are documented.
Turnstone firmographics
Firmographics- Name
- Turnstone
- Legal name
- Steelcase Inc.
- Website
- https://myturnstone.com
- Company type
- Public
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turnstone is a private Grand Rapids-based furniture company founded in 1993 that designs and delivers inspiring workspace furniture and interior solutions, operating within the Steelcase family of brands and targeting entrepreneurial and small business customers.
- Ownership category
- akta.pro rank
Turnstone industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Turnstone is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Markets served
Turnstone business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels3 records
Turnstone product offering
Product offeringCore offering
Turnstone designs and provides office furniture and workspace solutions aimed at entrepreneurs and small businesses, operating as part of the Steelcase family of brands. Its offering centers on inspiring furniture and interior solutions for offices and commercial spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnstone Office Furniture
Companies that use Turnstone
Customer profileIdeal customer profiles1 record
Turnstone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Turnstone partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- AMQ SolutionsminorPart of Steelcase family of brands. AMQ Solutions offers office furniture solutions.
- Coalesse Premium Office FurnitureminorPart of Steelcase family of brands. Coalesse focuses on premium office furniture.
- Designtex Textiles and WallcoveringsminorPart of Steelcase family of brands. Designtex specializes in textiles and wallcoverings.
- HalconminorPart of Steelcase family of brands. Halcon is an office furniture manufacturer.
- OrangeboxminorPart of Steelcase family of brands. Orangebox offers office seating and workspace solutions.
- Smith SystemminorPart of Steelcase family of brands. Smith System focuses on educational furniture.
- ViccarbeminorPart of Steelcase family of brands. Viccarbe is a contemporary office furniture brand.
Scale indicators1 record
Recent moves1 record
Expansion highlights3 records
Turnstone competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Turnstone's parent company and global enterprise office furniture leader, also offering broader portfolio across multiple verticals. As the parent, Steelcase shares the same design language, dealer network, and product families while serving a wider audience.
- Herman Miller: Premium office furniture manufacturer (now part of MillerKnoll) serving enterprises and smaller customers with iconic designs like Aeron and Eames. Comparable to Turnstone through overlapping office seating and workspace categories, but at enterprise scale.
- Haworth: Privately-held global office furniture manufacturer offering workstations, seating, and architectural interiors. Comparable to Turnstone/Steelcase via shared office furniture category and B2B contract sales motion.
- Knoll: Now part of MillerKnoll, Knoll manufactures premium modern office furniture and textile products for commercial and residential customers. Comparable via shared office furniture category and design-led brand positioning.
Direct peers
- Branch: A direct-to-consumer office furniture brand focused on small businesses, startups, and hybrid teams, selling desks, seating, and partitions online. Branch directly competes with Turnstone for the same SMB/startup customer base with a pure-DTC model.
- Poppin: DTC office furniture and supplies brand targeting small businesses and modern workplaces. Poppin competes directly with Turnstone on design-led, price-accessible office furniture for SMB customers.
- Fully: DTC ergonomic office furniture brand known for standing desks and accessories targeting small business and remote workers. Direct competitor to Turnstone in the SMB e-commerce furniture segment.
- Burrow: DTC furniture brand with growing office furniture line targeting small businesses and modern professionals. Comparable to Turnstone as a digitally native SMB-focused office furniture seller.
- West Elm Workspace: Commercial furnishings arm of West Elm targeting small and mid-size businesses with design-forward office furniture. Directly comparable to Turnstone's SMB and design-led positioning.
Others
- Designtex: A Steelcase sister brand specializing in textiles, surface materials, and wallcoverings used across commercial interiors including office furniture. Related as a corporate sibling and shared ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Turnstone social profiles
Digital presenceTurnstone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turnstone leadership team
Management profileNumber of profiles
Turnstone subsidiaries and ownership
Company hierarchySubsidiaries7 records
Turnstone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turnstone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turnstone
What does Turnstone do?
Turnstone designs and provides office furniture and workspace solutions aimed at entrepreneurs and small businesses, operating as part of the Steelcase family of brands. Its offering centers on inspiring furniture and interior solutions for offices and commercial spaces.
Is Turnstone a public or private company?
Turnstone is a public company. It is classified as corporate owned and is currently operating.
When was Turnstone founded?
Turnstone was founded in 1912. It employs 11 to 50 people.
Where is Turnstone based?
Turnstone is headquartered in Grand Rapids, United States, in the North America region.
Who are Turnstone's main competitors?
Broad incumbents on record are Steelcase, Herman Miller, Haworth and Knoll. Direct peers are Branch, Poppin, Fully, Burrow and West Elm Workspace. Designtex is listed as an others.
Does Turnstone have an API?
No public API is recorded for Turnstone.
What industry is Turnstone in?
Turnstone's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 33721 and its SIC code is 2520.