DriveMyCar

What DriveMyCar does

DriveMyCar is Australia's first and largest peer-to-peer car rental marketplace, founded in 2009 and operated by Carly Car Subscription Pty Ltd (ACN 075 505 494) from Sydney. The platform connects private car owners who list vehicles for free with individual renters, Uber and rideshare drivers, and corporate clients seeking car access for periods of 2 to 365 days. Core technology comprises an online marketplace with integrated identity verification through PeerPass — which validates Australian driver's licences, passports, and other government documents in real time against government agencies, supplemented by credit checks, social media verification, and a global credit-card fraud database — alongside a proprietary APRA-registered Motor Fleet Insurance Policy providing accidental damage and theft cover (with $30M third-party damage cover) that standard comprehensive insurance typically excludes for rental use.

The company monetises through transaction fees on rental bookings and optional damage liability reduction fees ranging from $3.30/day (270-365 day rentals) to $20.00/day (2-6 day rentals), with vehicle pricing spanning approximately $19/day for economy cars to $165/day for luxury models. The platform operates across five Australian states/territories (NSW, VIC, QLD, SA, NT) with dedicated airport rental pages at Melbourne, Brisbane, and Gold Coast airports. Distribution is anchored by a partnership with RACV (Royal Automobile Club of Victoria), which provides free RACV membership to Victorian renters as an acquisition incentive. Go-to-market is direct-to-consumer via the website, search-engine-optimised location pages, earned media in major Australian outlets, and email promotions.

Beyond the core marketplace, DriveMyCar has expanded into adjacent offerings: Carly Car Subscription for 30+ day car subscriptions, iDrive Rentals for short-term rentals, a dedicated Uber marketplace for rideshare drivers, a Manage My Car full-service handover product for owners, and an Owner Guarantee Program offering at least $2,500 in annual earnings for qualifying vehicles. Cumulative metrics reported on the platform include 1,275+ listed vehicles, 49,000+ registered users, 13,300+ completed bookings, 4,000+ managed private car rentals, and $8M paid out to car owners, with the company claiming prices up to 57% cheaper than traditional rental operators.

Name

DriveMyCar

Legal name

Carly Car Subscription Pty Ltd

Website

http://www.drivemycar.com.au/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

DriveMyCar is Australia's first and largest peer-to-peer car rental marketplace, connecting private car owners with renters via an online platform with integrated identity verification and proprietary fleet insurance, serving consumers, Uber drivers, and corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Peer-to-Peer Car Rental Marketplace

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

P2P Car Sharing for Hosts (Owner Supply & Management Tools) (THADABAB)

akta.pro secondary industries

Peer-to-Peer (P2P) Carsharing (TLAFAMAC), Used / Refurbished Vehicle Subscription Programs (THADACAL)

Keywords

• Peer-to-peer car rental
• Car sharing marketplace
• Long-term car hire
• Airport car rental
• Car subscription service

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Rental Transaction Fees: DriveMyCar charges fees to renters for car rental bookings. The platform takes a commission on each transaction between car owners and renters. Rental fees include comprehensive insurance and roadside assistance. Pricing varies by vehicle type, rental duration, and location.
2. Damage Liability Reduction Fees: Optional damage liability reduction fees charged to renters who wish to reduce their liability in case of accident or theft. Rates start from $3.30 per day for longer rentals (270-365 days) up to $20.00 per day for short-term rentals (2-6 days).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

DriveMyCar operates an online peer-to-peer car rental marketplace that connects private car owners listing their idle vehicles with renters seeking short-to-long-term vehicle access (2-365 days) across Australia. The platform vets users via a proprietary identity and credit verification system, processes payments, and provides an exclusive motor fleet insurance policy covering accidental damage and theft during rentals. Owners list vehicles for free and earn rental income; renters access a wider range of vehicles at prices up to 57% cheaper than traditional rental companies.

Differentiator

Problem solved

Functional benefit

Brands

• Carly Car Subscription: Mid to long-term car subscription service for 30 days or more, including insurance, registration, maintenance and roadside assistance.
• iDrive Rentals

Products and services

• DriveMyCar Peer-to-Peer Car Rental Marketplace Australia's first and largest peer-to-peer car rental marketplace connecting private car owners with renters for 2-365 day rentals. Owners list vehicles for free and earn rental income; renters access 1,275+ vehicles at up to 57% cheaper than traditional rental companies, with insurance and roadside assistance included.
• Carly Car Subscription Mid to long-term car subscription service for periods of 30 days or more, with insurance, registration, maintenance, and roadside assistance all included. Operated under Carly Car Subscription Pty Ltd.
• iDrive Rentals Partner brand offering short-term car rental service for customers needing a vehicle for days or weeks, with 10% discount when booking directly through the DriveMyCar website.
• DriveMyCar Business (Corporate Rental) Business car rental solutions for corporate clients and fleets, with dedicated support and terms for commercial vehicle needs, employee travel, and corporate events.
• Uber Marketplace Specialised car rental program for Uber and rideshare drivers, providing vehicles suitable for commercial driving with flexible rental terms and insurance for commercial use.
• Long Term Car Rental Car rental service specialising in extended rental periods from 7 days to 365 days, with pricing that becomes increasingly economical for longer rentals, up to 57% cheaper than traditional car rental companies.
• Airport Car Rental Car rental service with pickup and drop-off at major Australian airports including Melbourne, Brisbane, and Gold Coast, for traveller convenience.
• Manage My Car Full-service offering for car owners who don't have time to handle customer interactions, handovers, or paperwork. DriveMyCar conducts handovers with renters, arranges servicing, and provides secure storage when the vehicle is not being rented.
• Owner Guarantee Program Earnings guarantee program for qualified car owners offering at least $2,500 gross earnings per year for vehicles meeting specific criteria (less than 6 years old, within eligible locations, available for at least 300 days).

Quantifiable outcome

• Up to 57% cheaper than traditional car rental companies
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered major, core and minor.

• RACV (Royal Automobile Club of Victoria)majorChannel Partner/ Reseller/ DistributorDriveMyCar partnered with RACV, Victoria's largest member organisation, to allow more people to rent better cars for less money. Victorian renters receive free RACV membership and associated membership benefits when they rent a car through DriveMyCar. This partnership provides DriveMyCar access to RACV's extensive member base as a distribution channel while offering exclusive benefits to renters.
• PeerPasscoreTechnology or IntegrationPeerPass provides industry-leading identity verification, credit checks, social media verification, and fraud prevention services for DriveMyCar's peer-to-peer marketplace. PeerPass verifies Australian Driver's Licences, Passports and other documents directly with Government Agencies. This is a core technology partnership enabling the trust and security infrastructure of the platform.
• eWAYcoreTechnology or IntegrationeWAY provides secure payment gateway services for DriveMyCar's online transactions. The eWAY Verified Seal is displayed on the DriveMyCar website confirming the payment processing integration.
• Carly Car SubscriptionminorChannel Partner/ Reseller/ DistributorCarly Car Subscription is a related brand offering mid to long-term car subscriptions (30+ days). DriveMyCar refers longer-term rental customers to Carly as a complementary service. Carly is operated by Carly Car Subscription Pty Ltd, the same parent entity as DriveMyCar.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zipcar: Zipcar (owned by Avis Budget Group) is the world's largest station-based car sharing network, serving universities, corporates and urban consumers. While business model differs (fleet-owned vs P2P), it competes for the same short-duration urban rental customer.
• Turo: Turo is the largest global peer-to-peer car sharing marketplace, operating across the US, UK, France, Canada and Australia. While primarily US-centric, it overlaps directly with DriveMyCar's P2P model and has expanded into Australia, representing the most credible global incumbent.

Direct peers

• Uber Carshare: Uber Carshare (formerly Car Next Door) is Australia's other leading peer-to-peer car sharing marketplace, operating in the same cities and customer segments as DriveMyCar. It is the closest direct competitor, leveraging Uber's brand, app and balance sheet.
• Getaround: Getaround is a global peer-to-peer car sharing platform with a similar model to DriveMyCar, including owner supply tools, insurance coverage and instant-booking technology. It acquired Drivy in 2019, becoming the largest European P2P car sharing operator.
• Karshare: Karshare is a UK-based peer-to-peer car sharing marketplace with insurance, verification and owner-earning mechanics closely mirroring DriveMyCar. It is a relevant comparable for product structure and unit economics in a developed English-speaking market.
• GoGet Australia: GoGet is an Australian car sharing service offering station-based round-trip vehicle access to urban consumers and businesses. It targets overlapping urban mobility use cases in the same Australian cities where DriveMyCar operates.
• SnappCar: SnappCar is a Netherlands-headquartered peer-to-peer car sharing platform operating across the Netherlands, Germany, Sweden and Denmark. It uses a similar owner-listing, renter-booking model with insurance bundled in, providing a relevant European comparable.

Emerging players

• HyreCar: HyreCar is a US-based peer-to-peer car sharing marketplace focused specifically on rideshare and delivery drivers needing short-term vehicle access. DriveMyCar's Uber Marketplace offering targets the same rideshare-driver use case in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/drivemycar01

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DriveMyCar