SnappCar
SnappCar is a Dutch peer-to-peer car sharing marketplace that connects 10,000+ private vehicle owners with 400,000+ registered renters across major Dutch cities. It monetizes via transaction commissions, with all-risk insurance (Allianz), keyless smartphone access, and mobile booking.
- Company typePrivate
- Founded2011
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SnappCar does
SnappCar operates a peer-to-peer car sharing marketplace headquartered in Utrecht, the Netherlands. The platform enables private vehicle owners to list their cars for rent and allows consumers to find, book, and access vehicles in their local neighborhood through a website and native iOS/Android applications. The company reports 400,000+ registered users and 10,000+ available vehicles, making it the largest car sharing platform in the Netherlands by fleet size, with coverage across Amsterdam, Rotterdam, The Hague, Utrecht, Groningen, Eindhoven, Amersfoort, Nijmegen, and Arnhem.
The core product is a two-sided marketplace supplemented by SnappCar Keyless — smartphone-based vehicle access that removes the need for physical key exchange between owners and renters. All bookings include all-risk insurance through a partnership with Allianz and 24/7 European roadside assistance through Eurocross. The SnappPartner sub-brand serves multi-vehicle owners, while Summerdeals is a seasonal promotional program offering up to €100 in rental discounts. Daily pricing starts at €27 for city cars, €35 for station wagons, and €43 for vans, with additional insurance, breakdown, and service fees layered on top.
SnappCar generates revenue through transaction commissions on each completed rental, with vehicle owners paying a listing fee and renters paying for the booking including insurance and service costs. The company has raised approximately $27M in cumulative equity funding across multiple rounds between 2011 and 2019, with Europcar and Tango as notable strategic and lead investors respectively. Three acquisitions (MinbilDinbil in 2015, FlexiDrive in 2015, tamyca in 2017) supported an early Nordic and German expansion push, though current operations are concentrated in the Dutch home market. The company is B Corp certified and employs 11-50 people.
SnappCar firmographics
Firmographics- Name
- SnappCar
- Legal name
- SnappCar
- Website
- https://SnappCar.nl
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnappCar is a Dutch peer-to-peer car sharing marketplace that connects 10,000+ private vehicle owners with 400,000+ registered renters across major Dutch cities. It monetizes via transaction commissions, with all-risk insurance (Allianz), keyless smartphone access, and mobile booking.
- Ownership category
- akta.pro rank
SnappCar industry classification
Industry- Product category
- Peer-to-peer car sharing marketplace
- NAICS
- Passenger Car Rental and Leasing (53211), Passenger Car Rental (532111), Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industries
- Consumer P2P Car Sharing Marketplaces (THADABAA), Peer-to-Peer (P2P) Carsharing (TLAFAMAC), Round-Trip Carsharing (Station-Based) (TLAFAMAA)
Keywords
Where SnappCar is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SnappCar business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction Commission: SnappCar charges a commission/take rate on each car rental transaction completed through the platform. Vehicle owners pay a fee to list their cars, while renters pay for the booking including insurance and service costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | City car rental starting from €27.00 per day |
| Unit Pricing | Pay-as-you-go | Station wagon rental starting from €35.00 per day |
| Unit Pricing | Pay-as-you-go | Van/busje rental starting from €43.00 per day |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SnappCar product offering
Product offeringCore offering
SnappCar operates a peer-to-peer car sharing marketplace connecting private vehicle owners with consumers seeking short-term vehicle access in the Netherlands. The platform enables owners to list their cars and renters to search, book, and unlock vehicles via a mobile app, with every booking including all-risk insurance through Allianz and 24/7 roadside assistance through Eurocross.
Product overview
SnappCar operates as a peer-to-peer car sharing platform that enables car owners to rent out their vehicles and renters to book affordable cars from neighbors. The core platform is complemented by SnappCar Keyless (keyless entry technology allowing smartphone-based car access), the SnappPartner program for multi-vehicle owners, and a mobile app (iOS/Android) for booking and accessing vehicles. The company also runs promotional programs like Summerdeals offering discounts on rentals. With over 10,000 cars available and more than 400,000 users, the platform connects private car owners with renters seeking convenient, insured transportation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10 million cars in Netherlands sit idle 23 hours per day - shared usage reduces need for multiple vehicles
Companies that use SnappCar
Customer profileSegments4 records
Ideal customer profiles3 records
SnappCar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
SnappCar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AllianzcoreAllianz provides all-risk insurance coverage for every booking made through the SnappCar platform. This partnership ensures comprehensive protection for both vehicle owners and renters during rental periods, covering accidents, damage, and third-party claims.
- EurocrosscoreEurocross provides 24/7 roadside assistance and breakdown coverage across Europe for SnappCar rentals. In case of vehicle issues, the partnership ensures support and replacement transportation when necessary.
- DirectLeaseminorSnappCar partnership with DirectLease allows customers to lease a new private lease vehicle and list it on SnappCar to earn back monthly costs. Customers receive 3,000 km per year free when mentioning SnappCar during DirectLease application.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
SnappCar competitors and assessment
Company assessmentDirect peers
- Getaround: Global peer-to-peer car sharing marketplace operating in Europe (via acquired Drivy), the US, and other markets. Directly comparable to SnappCar in two-sided marketplace model, keyless access technology, and insurance-bundled bookings.
- MyWheels: Dutch car sharing platform operating a mix of round-trip station-based and free-floating vehicles. Directly competes with SnappCar in the Netherlands across private-owner listings and corporate fleet partnerships, with similar target customers and pricing.
- Hygglo: Swedish-origin peer-to-peer rental platform expanding across multiple European countries with a similar neighborhood-based model for cars and other goods. Comparable two-sided marketplace economics and self-serve mobile booking experience to SnappCar.
- Uber Carshare: Uber's peer-to-peer car sharing service (formerly Car Next Door in Australia) offering a comparable consumer-to-owner marketplace model. Leverages Uber's platform for demand generation and applies a similar transaction-fee revenue model.
Regional players
- Turo: Largest P2P car sharing platform in North America with similar consumer-to-consumer marketplace model, keyless access features, and bundled insurance. Operates primarily in US/Canada with limited European presence, making it a regional rather than direct competitor.
Broad incumbents
- Zipcar: Established round-trip and free-floating car sharing service owned by Avis Budget Group, operating across North America and parts of Europe. Overlaps with SnappCar on short-term vehicle access but operates a fleet-owned rather than P2P model.
- Share Now: Major free-floating car sharing joint venture between BMW and Mercedes-Benz operating in European cities. Competes for urban short-trip demand in Dutch and other European cities but differs from SnappCar with fleet ownership and per-minute pricing.
- Europcar Mobility Group: One of Europe's largest car rental groups and a strategic investor in SnappCar (led 2017 Series 2). Overlaps on consumer car rental demand and could launch competing P2P offerings leveraging its fleet, brand, and existing distribution.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
SnappCar social profiles
Digital presenceSnappCar compliance and trust
Trust signalCompliance1 record
SnappCar financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnappCar leadership team
Management profileNumber of profiles
Profiles2 records
SnappCar funding detail
Funding detailFunding overview
Funding rounds11 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnappCar M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnappCar
What does SnappCar do?
SnappCar operates a peer-to-peer car sharing marketplace connecting private vehicle owners with consumers seeking short-term vehicle access in the Netherlands. The platform enables owners to list their cars and renters to search, book, and unlock vehicles via a mobile app, with every booking including all-risk insurance through Allianz and 24/7 roadside assistance through Eurocross.
Is SnappCar a public or private company?
SnappCar is a private company. It is classified as venture growth investor backed and is currently operating.
When was SnappCar founded?
SnappCar was founded in 2011. It employs 11 to 50 people.
Where is SnappCar based?
SnappCar is headquartered in Utrecht, Netherlands, in the Europe region.
How does SnappCar make money?
One revenue line is on record: transaction Commission.
Who are SnappCar's main competitors?
Direct peers on record are Getaround, MyWheels, Hygglo and Uber Carshare. Turo is listed as a regional player. Broad incumbents are Zipcar, Share Now and Europcar Mobility Group.
Does SnappCar have an API?
No public API is recorded for SnappCar.
What industry is SnappCar in?
SnappCar's product category is Peer-to-peer car sharing marketplace. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of THADABAA, Consumer P2P Car Sharing Marketplaces. Its NAICS code is 53211 and its SIC code is 7510.