The National Navy Udt Seal Museum

Name

The National Navy Udt Seal Museum

Legal name

National Navy UDT-SEAL Museum

Website

https://navysealmuseum.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Military History Museum

NAICS

Museums (712110)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

Keywords

• Military history museum
• Naval special warfare exhibits
• Veterans family support
• Memorial preservation programs
• Nonprofit educational institution

Headquarters

HQ city

Fort Pierce

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership program with Individual ($50/year) and Family ($100/year) tiers. Members receive complimentary admission, bi-annual Fire in the Hole magazine, and 10% store discount. Membership renewals occur each January.
2. Museum Admission: Standard admission fees: guests 12 and under $5, guests 13 and over $10, children 5 and under free. Saver Thursday offers discounted admission on first Thursday of each month.
3. Gift Shop Sales: On-site gift shop and online store selling novelties, jewelry, drinkware, apparel, outdoor gear, toys, books, and games. No admission required to shop. Store hours Tuesday-Saturday 10AM-4PM, Sunday 12PM-4PM.
4. Event Sponsorships and Fundraising: Major events including Muster, Legends Invitational, Navy SEALs Take on Cincinnati, and travel tours generate sponsorship revenue through tiered packages ranging from $250 to $10,000+.
5. Donations and Charitable Contributions: Tax-deductible donations through website, memorial/tribute gifts, securities donations, donor-advised funds, and memorial brick program.
6. Travel Tours: Co-branded travel programs such as Paris to Pointe du Hoc (in collaboration with The National WWII Museum) offering all-inclusive tours at premium pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The National Navy UDT-SEAL Museum operates physical museum locations in Fort Pierce, FL and San Diego, CA dedicated to preserving the history of U.S. Navy SEALs and their predecessors. It offers interactive exhibits, memorials (Memorial Wall, Living Beach, K9 Memorial), the Trident House Charities Program supporting Naval Special Warfare families through scholarships and the K9 Project, an annual membership program, a gift shop, flagship fundraising events, and co-branded educational travel tours.

Product overview

The National Navy SEAL Museum operates as a physical museum organization with two locations (Fort Pierce, FL and San Diego, CA) dedicated to preserving the history and heritage of U.S. Navy SEALs and their predecessors. The museum offers interactive exhibits, memorials (including Memorial Wall, Living Beach, Memorial Garden, and K9 Memorial), the Trident House Charities Program (family support, scholarships, K9 Project), and publishes Fire in the Hole magazine. Key public events include the annual Muster and Music Festival, Legends Invitational Golf Tournament, Navy SEALs Take on Cincinnati, Paris to Pointe du Hoc educational tours, and Swim With A Mission. The museum maintains an Online Collections Database and operates a gift shop. Membership programs provide complimentary admission and discounts.

Differentiator

Problem solved

Functional benefit

Brands

• Navy SEAL Museum Fort Pierce: The original museum location in Fort Pierce, Florida, dedicated to preserving the history and heritage of Navy SEALs and their predecessors.
• Navy SEAL Museum San Diego
• Trident House Charities Program

Products and services

• Navy SEAL Museum Fort Pierce The original museum location in Fort Pierce, Florida, dedicated to preserving the history and heritage of U.S. Navy SEALs and their predecessors (UDT/Frogmen). Built on the original training grounds of the Navy's first combat divers and open to the public for general admission visits.
• Navy SEAL Museum San Diego The museum's second location in San Diego, California, opened in October 2025 to extend the museum's mission to the West Coast Naval Special Warfare community and visiting public.
• Onsite Exhibits Interactive exhibits showcasing artifacts and history of Navy SEAL Teams and their predecessors, providing visitors with an educational window into Naval Special Warfare.
• Navy SEAL Museum Memorial Sacred memorial area including the Memorial Wall, Living Beach, Memorial Garden, and Naval Special Warfare K9 Memorial, honoring fallen Frogmen from WWII to present.
• Trident House Charities Program Comprehensive charitable support to the Special Operations community including Family Support for additional medical needs, Scholarship Program for children of the Special Operations community, Trident House respite home, and K9 Project providing service dogs to veterans.
• Museum Membership Program Individual Annual Membership ($50/year) and Family Annual Membership ($100/year), providing complimentary admission, Fire in the Hole publication, and 10% discount on merchandise; renews each January.
• Museum Gift Shop In-house ship store and online store offering Navy SEAL memorabilia, novelties, jewelry, drinkware, apparel, outdoor gear, toys, books, and games for all ages; no admission required to shop.
• Online Collections Database Online database hosting the museum's collection of Navy SEAL artifacts and memorabilia for public access and research purposes via PastPerfect Online.
• Muster and Music Festival Annual flagship event celebrating Navy SEAL history with music, fellowship, and community engagement for SEAL community members and supporters.
• Legends Invitational Golf Tournament Annual golf tournament held at Pebble Beach featuring NFL Legends, Sports Greats, and Navy SEALs as Celebrity Captains; recognized as one of the most prestigious and longest-running privately owned tournaments at Pebble Beach.
• Navy SEALs Take on Cincinnati Biennial fundraising event hosted by SEAL Team Cincinnati featuring a sporting clay event and auction/dinner to support the Navy SEAL Museum Charities program.
• Paris to Pointe du Hoc Tour Premium all-inclusive 9-day educational tour along the Seine River and Normandy D-Day sites, conducted in collaboration with The National WWII Museum, featuring expert historians and 5-star accommodations.
• Swim With A Mission Annual swimming event benefiting veterans across the country, founded by Museum Board Members Julie and Phil Taub, with the Navy SEAL Museum as a primary beneficiary.
• Palm Beach Evening of Tribute Annual high-profile fundraising event at The Breakers Palm Beach featuring cocktail reception, dinner, canine demonstration, and keynote speakers in partnership with the Navy SEAL Foundation.
• Obstacle Course Physical training obstacle course at the museum grounds, offering visitors an interactive fitness experience tied to SEAL selection training heritage.
• Naked Warrior Statue Program UDT statue monuments located at four geographic sites (Fort Pierce FL, Oahu HI, Coronado CA, and Virginia Beach VA), honoring the original Navy combat divers as physical landmarks and memorial tributes.
• Naval Special Warfare K9 Memorial Memorial honoring Combat Assault Dogs who have sacrificed their lives in service to country, supporting the museum's K9 Project programming.
• Fire in the Hole Magazine The official bi-annual magazine of the National Navy SEAL Museum published for members and supporters, featuring collection items, event coverage, notable people profiles, and insider perspectives on Naval Special Warfare.
• The Art of the Operator Exhibition A first-of-its-kind Naval Special Operations art exhibition featuring original works created by members of the Naval Special Operations community across metalwork, painting, sculpture, photography, poetry, woodworking, ceramics, glasswork, and mixed media.

Quantifiable outcome

• Serving nationwide since 2015
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Navy SEAL FoundationcoreStrategic or Co-development Partner · 15 January 2026Partnership for Palm Beach Evening of Tribute event and ongoing collaboration to amplify impact to the Naval Special Warfare community. The Navy SEAL Foundation provides critical support for warriors, veterans, and families of NSW under four pillars: Community, Health, Education, and Legacy. Charity Navigator 4-star rated since 2009 with 94 cents of every dollar funding programs.
• The National WWII MuseumcoreStrategic or Co-development Partner · 1 January 2025Collaboration on Paris to Pointe du Hoc tour program, combining The National WWII Museum's expertise with Navy SEAL Museum's connection to Naval Special Warfare history. The 9-day Seine River cruise and Normandy D-Day sites tour features expert historians Ben Milligan (retired Navy SEAL) and James Holland (WWII historian), providing a comprehensive educational experience about WWII operations including D-Day and Naval Combat Demolition Units.
• Museums for AllminorOthersNationwide initiative with over 1,500 participating museums. The Navy SEAL Museum joined to provide free or reduced admission for those receiving food assistance (SNAP/Bridge Card), increasing accessibility for all visitors to galleries.
• Swim With A MissioncoreGTM or Marketing PartnerFounded by Museum Board Members Julie and Phil Taub, Swim With A Mission serves veterans across the country. The Navy SEAL Museum is a beneficiary of the 10th Annual Swim With A Mission event held at Wellington State Park, Bristol, NH.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Museum of the United States Army: The official U.S. Army museum located at Fort Belvoir, VA. Comparable as a single-service military heritage museum with exhibits, memorials, educational programming, gift shop, and event-based fundraising, and overlapping visitor/donor audiences with the Navy SEAL Museum.
• Patriots Point Naval & Maritime Museum: A naval heritage museum in Mount Pleasant, SC built around the USS Yorktown and other vessels. Comparable as a Naval/maritime-themed heritage museum with admissions, memberships, events, and gift shop revenue, and overlapping naval-history enthusiast audience.
• National Naval Aviation Museum: A U.S. Navy-themed museum in Pensacola, FL operated by the Naval Aviation Museum Foundation. Closely comparable in subject (Naval heritage), operating model (foundation-run museum with admissions, gift shop, and donor programs), and Florida Gulf Coast tourism exposure.
• National Veterans Memorial and Museum: A Columbus, OH-based nonprofit museum and memorial dedicated to the stories of U.S. veterans across services. Comparable as a veteran-focused nonprofit museum with admissions, memberships, and donor-driven programming that intersects with the Navy SEAL Museum's NSW community audience.
• The National WWII Museum: A New Orleans-based nonprofit museum dedicated to a specific U.S. military community in WWII. Closely comparable to the Navy SEAL Museum as a mission-driven military heritage museum with admissions, memberships, events, and co-branded travel programming — in fact, an active partner on the Paris to Pointe du Hoc tour.
• USS Midway Museum: A San Diego-based aircraft carrier museum. Highly comparable in operating model (admissions, membership, gift shop, donor events) and now a direct geographic neighbor following the Navy SEAL Museum's October 2025 expansion to San Diego, with overlapping naval heritage audience.
• National Museum of the Marine Corps: A 501(c)(3) museum in Triangle, VA dedicated to the history of the U.S. Marine Corps. Operates the same model: a single-mission military museum with interactive exhibits, memorials, gift shop, and donor/membership programs, serving as a direct analogue within the broader special operations / armed forces museum category.

Broad incumbents

• National Museum of the United States Air Force: The official U.S. Air Force museum at Wright-Patterson AFB, OH. Comparable as a single-service heritage museum with exhibits, memorials, and educational programming, though larger in scale and federally operated rather than independent nonprofit.
• Intrepid Museum: A larger New York City museum built on the aircraft carrier Intrepid, covering sea, air, and space. Comparable as a naval/maritime heritage museum but with a broader scope and significantly larger scale, drawing overlapping naval-history visitors nationwide.

Others

• Special Operations Warrior Foundation: A nonprofit that provides educational and financial support to families of fallen and wounded special operations personnel. Not a museum, but a peer in the NSW family-support ecosystem alongside the museum's Trident House Charities Program, sharing donor audiences and partnership opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NavySEALMuseum
• YouTubeyoutube.com/user/TheNavySEALMuseum
• Facebookfacebook.com/NavySEALMuseum
• LinkedInlinkedin.com/company/the-national-navy-udt-seal-museum
• Instagraminstagram.com/navyudtsealmuseum
• Pinterestpinterest.com/navysealmuseum

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The National Navy Udt Seal Museum