Swim With A Mission

What Swim With A Mission does

Swim With A Mission (SWAM), legally Swimming With A Mission Inc., is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Bedford, New Hampshire. The organization operates an event-driven fundraising platform that raises and distributes money to veteran service organizations providing mental health, housing, service dogs, therapeutic, employment, food, and scholarship services. Since formation, SWAM has contributed $13.6 million to vetted veteran service organizations and serves tens of thousands of veterans through funded programs.

SWAM's core "products" are its annual events — including the flagship Swim With A Mission open water swim at Newfound Lake, Paintball With A Mission, Green Beret With A Mission Challenge, Ride With A Mission, Run With A Mission, and the new Mission 250 anniversary event — each led by active Navy SEALs, Special Forces, or Green Berets. Complementary programs include Team SWAM (monthly subscription donations of $25+), Commission With A Mission (corporate commission-donation program), Bourbon With A Mission (charity whiskey raffle), the SWAM Athlete marathon bib program, and the We've Got Your Six weekly podcast. There are no proprietary technology platforms; the organization uses a Squarespace website, Venmo, and Funraise donation pages.

The revenue model is multi-stream: event ticket sales and fundraising, individual one-time and recurring donations, tiered corporate sponsorships (Presenting through Friend of SWAM, with Service Credit Union as the 2026 Presenting Sponsor), transaction-based corporate giving via Commission With A Mission, and raffle proceeds. SWAM markets through its website, social media, quarterly email newsletters, the podcast, and community events, with volunteer recruitment as a key engagement lever. The organization operates with approximately 11 employees, is governed by an independent board, and has no parent company, PE/VC, or institutional ownership.

Name

Swim With A Mission

Legal name

Swimming With A Mission Inc.

Website

https://swam.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swim With A Mission is a 501(c)(3) nonprofit that raises money through military-led events, individual donations, and corporate sponsorships to fund veteran service organizations providing mental health, housing, service dogs, and therapeutic programs in New Hampshire and nationally.

Ownership category

akta.pro rank

Product category

Veteran Services Nonprofit Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132), Grantmaking and Giving Services (81321)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Open Water Swimming Events (OWS Races, Swim Challenges) (MPAKAIAF)

Keywords

• Veteran fundraising events
• Nonprofit veteran services
• Charity marathon fundraising
• Corporate sponsorship programs
• Military community support

Headquarters

HQ city

Bedford, New Hampshire

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event-Based Fundraising: Revenue generated through ticket sales and fundraising from annual events including Swim With A Mission, Paintball With A Mission, Green Beret Challenge, Ride With A Mission, and Run With A Mission. Events feature Navy SEALs and Special Forces leadership.
2. Individual Donations: One-time and monthly recurring donations from individual supporters. Monthly donations of $25 or more enroll donors in Team SWAM subscription campaign with benefits including early event access, merchandise discounts, and quarterly newsletters.
3. Corporate Sponsorships: Sponsorship revenue from businesses at various tiers (Presenting, Five Star Plus, Five Star, Four Star, Three Star, Two Star, One Star, Friend of SWAM). Companies sponsor events and programs to support veteran services.
4. Commission With A Mission: Corporate program where companies and employees donate a portion of commissions to SWAM. Partners like Cohen Closing & Title donate percentage of each transaction, with dollar-for-dollar matching.
5. Bourbon With A Mission Raffle: Charity raffle of rare whiskeys conducted with NH Liquor and Wine Outlet, with proceeds supporting veteran programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Swim With A Mission is a 501(c)(3) nonprofit that operates an event-driven fundraising platform hosting annual Navy SEAL and Special Forces-led events — including an open water swim, paintball challenge, Green Beret fitness challenge, motorcycle ride, and marathon program — to raise money for veteran service organizations. It supplements event revenue with a Team SWAM monthly donor subscription ($25+/month), a Commission With A Mission corporate giving program, and the Bourbon With A Mission charity raffle, directing proceeds to vetted VSOs providing mental health, housing, service dogs, therapeutic, and basic-need services to veterans.

Product overview

Swim With A Mission (SWAM) is a 501(c)(3) nonprofit organization that operates as a multi-event fundraising platform supporting veteran service organizations. The organization hosts annual signature events including the Swim With A Mission open water swim, Paintball With A Mission, Green Beret Challenge, Ride With A Mission, and Run With A Mission marathon program. Additional revenue streams include the Commission With A Mission corporate giving program, Team SWAM monthly subscription donations, and Bourbon With A Mission raffles. The We've Got Your Six podcast provides ongoing veteran community engagement. Through these events and programs, SWAM funds critical veteran support services including wellness/mental health programs, therapeutic programs (art, equine, retreats), service and support K9 programs, housing assistance, food/furniture programs, and employment/education services. Since 2017, SWAM has contributed over $13.6 million to veteran service organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Commission With A Mission: A corporate giving program where companies and employees donate a portion of commissions to support Veteran causes, piloted with Cohen Closing & Title.
• Bourbon With A Mission
• Run With A Mission
• Ride With A Mission
• Paintball With A Mission
• Green Beret With A Mission Challenge
• Mission 250
• SWAM Athlete Program
• Team SWAM

Products and services

• Swim With A Mission (Annual Open Water Swim) Annual open water swim fundraiser across Newfound Lake, NH led by Navy SEALs, with multiple distance and relay categories. Designed for individual swimmers, relay teams, and memorial participants seeking to raise money for veteran service organizations.
• Paintball With A Mission Annual paintball leadership training and team building event led by Navy SEALs, raising funds for veteran services. Designed for corporate teams, groups, and individuals seeking an experiential fundraising activity.
• Green Beret With A Mission Challenge Annual team building fitness challenge led by U.S. Army Special Forces Green Beret Soldiers, raising funds for veteran service organizations. Targeted at teams and individuals seeking a Special Forces-led physical challenge.
• Ride With A Mission Annual motorcycle ride fundraiser partnering with Manchester Harley-Davidson to raise money and awareness for veterans. Designed for motorcyclists, veteran supporters, and community riders.
• Run With A Mission Official charity fundraising effort of the Manchester City Marathon, supporting veteran programs. Designed for marathon runners fundraising on behalf of SWAM.
• Mission 250 Special celebration event for SWAM's 10th Anniversary and America's 250th Birthday, honoring veterans. Targeted at community members, donors, and military supporters.
• Team SWAM (Monthly Subscription Campaign) Monthly recurring giving program ($25+/month) for individual donors, providing early access to ticketed events, merchandise discounts, quarterly newsletters, and anniversary subscription boxes. Designed for repeat donors seeking ongoing engagement with SWAM's veteran mission.
• Commission With A Mission Corporate giving program where companies and their employees donate a portion of commissions to support SWAM's veteran mission. Pilot partner Cohen Closing & Title matches donations dollar-for-dollar. Designed for businesses whose employees earn commissions (real estate, title, financial services).
• Bourbon With A Mission Charity raffle celebrating rare whiskeys, conducted in partnership with NH Liquor and Wine Outlet, with proceeds supporting SWAM's veteran programs. Designed for bourbon enthusiasts and community supporters.
• SWAM Athlete Program Marathon bib fundraising program where runners commit to fundraising goals to support SWAM's veteran programs. Provides personal fundraising pages, guidance, SWAM gear, and a community of purpose-driven runners. Designed for runners seeking a structured peer-to-peer fundraising experience.
• SWAM Donation Program Multi-channel charitable donation program offering one-time gifts, monthly recurring giving, employer matching gifts, donor-advised funds, stock/securities gifts, and qualified charitable distributions from IRAs. Available to individual donors and families supporting SWAM's veteran mission.

Quantifiable outcome

• $13.6 million given to veteran service organizations since 2017
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Manchester Harley-DavidsoncoreGTM or Marketing Partner · 1 January 2026Host venue and partner for 3rd Annual Ride With A Mission motorcycle fundraiser on September 13, 2026. Event begins and ends at Manchester Harley-Davidson with route through Southern New Hampshire.
• Service Credit UnionflagshipGTM or Marketing Partner · 1 January 2026Presenting Sponsor for 2026 events. Major financial partner supporting Swim With A Mission events and programs.
• Cohen Closing & TitlecoreGTM or Marketing Partner · 1 January 2025Pilot partner for Commission With A Mission program launched in 2025. Company and employees donate a portion of commissions to SWAM, with Cohen Closing & Title matching donations dollar-for-dollar. SWAM plans to expand program to additional companies in 2026.
• NH Liquor and Wine OutletcoreGTM or Marketing Partner · 1 January 2025Partner for Bourbon With A Mission charity raffle benefiting SWAM. Raffle celebrates rare whiskeys with proceeds supporting veteran programs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tunnel to Towers Foundation: National veteran-focused nonprofit funding mortgage-free homes, service dogs, and first responder programs. Peer in mission and event-driven fundraising model (e.g., signature runs and rides), with broader national scale.
• Travis Manion Foundation: Veteran service organization focused on character development and community engagement among veterans and families. Comparable regionally-led nonprofit with event-driven fundraising supporting veteran community programs.
• Team Rubicon: Veteran-led disaster response organization that combines volunteer service with veteran reintegration. Peer in mission and event-driven fundraising that leverages military veteran involvement, though their core operational model is disaster response.
• Semper Fi & America's Fund: Provides immediate financial support and lifelong case management to critically wounded, ill, and injured service members. Shares the military-credibility and grantmaking-to-veteran-services model with SWAM.
• Wounded Warrior Project: Large national 501(c)(3) funding veteran mental health, physical wellness, and economic empowerment programs. Comparable as a fundraising-driven nonprofit distributing funds to veteran service programs, but operates at significantly greater scale and national reach than SWAM.
• Hire Heroes USA: Veteran employment nonprofit providing career coaching and job placement. Shares beneficiary overlap with SWAM's Employment, Education & Scholarships programs and similar nonprofit grantmaking/funder ecosystem.
• Gary Sinise Foundation: Funds veteran programs including mental health, service dogs, and adaptive housing. Comparable peer with celebrity/affiliated military credibility and event-driven fundraising, similar SWAM model of channeling donor funds to vetted service organizations.
• Boot Campaign: Veteran-focused nonprofit that funds mental health, housing, and employment programs through community-driven events and apparel. Comparable mid-sized event-driven veteran fundraiser with beneficiary grantmaking model.
• K9s For Warriors: Largest provider of service dogs to military veterans with PTSD/TBI. Direct overlap with SWAM's Service & Support K9 program funding line and shares the donor-funded veteran support model.

Broad incumbents

• USO (United Service Organizations): Large established military-support nonprofit with broad programming and corporate sponsorship base. Comparable in mission and veteran/military audience, but operates at significantly larger scale and broader service portfolio than SWAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/swimwithamission
• Instagraminstagram.com/swimwithamission
• LinkedInlinkedin.com/company/swim-with-a-mission

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swim With A Mission