MoneyMatiX
MoneyMatiX is a UK-based financial education company headquartered in Edinburgh, offering books, digital tools, coaching, community programs, and youth camps targeting migrants, international students, women, and youth aged 12-18.
- Company typePrivate
- Founded2022
- HeadquartersEdinburgh, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MoneyMatiX does
MoneyMatiX is a privately held UK-based financial education company headquartered in Edinburgh, Scotland, founded by Tynah Matembe. The company delivers an integrated ecosystem of educational content, digital tools, coaching services, and live programs targeting four primary customer segments: migrants and international students new to the UK financial system, youth aged 12-18, women seeking financial empowerment, and general adults seeking improved financial literacy. Its flagship product is the book "Conquer Your Financial Giants," which implements the proprietary 70-10-10-10 Budget Principle (70% spending, 10% investing, 10% saving, 10% giving). Complementary offerings include the "Thriving Beyond Borders" guide for newcomers, the free Girl Money Geeks masterclass series, the Grow Your Money Podcast, the 10-week Grow Your Money Challenge, and in-person Youth Money Camps held in Edinburgh and Glasgow.
The company's technology footprint is modest and built on a Wix-based website (moneymatix.com) that hosts an e-commerce storefront, an online booking calendar for coaching services, the MoneyMatiX Community forum platform with sub-groups (Make Your Money Grow Cohorts, International Students), and proprietary interactive tools including the 70-10-10-10 Budget Tool and a Benefit Calculator. There are no disclosed APIs, third-party integrations, native mobile apps, or AI/ML capabilities. Distribution is direct-to-consumer through the company's own website and Amazon, supplemented by earned media coverage across major UK outlets (ITV Good Morning Britain, BBC Scotland, STV, The Scotsman, The Herald) and active social channels (YouTube, TikTok, Instagram, LinkedIn, Facebook).
The revenue model blends low-ticket one-time purchases (books £13.50-£21.99, digital toolkits £9.99-£14.99, workbooks), unit-priced services (youth camps £129-£199 per participant, coaching packages at £150/£280/£625 for 1/2/5 hours), and free community-building assets (masterclasses, podcast, forum). The company operates with a small team of approximately 8 named individuals including the founder/CEO, a software developer, a strategic advisor, a PR & communications manager, community engagement staff, and a marketing intern. There is no disclosed external funding, no parent company, and no reported revenue.
MoneyMatiX firmographics
Firmographics- Name
- MoneyMatiX
- Legal name
- MoneyMatix Ltd
- Website
- https://moneymatix.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MoneyMatiX is a UK-based financial education company headquartered in Edinburgh, offering books, digital tools, coaching, community programs, and youth camps targeting migrants, international students, women, and youth aged 12-18.
- Ownership category
- akta.pro rank
MoneyMatiX industry classification
Industry- Product category
- Financial Education
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH)
- akta.pro secondary industries
- Budgeting & Cash-Flow Management (FSAGADAA), Personal Finance & Financial Literacy for Students (EDAMAIAH), Budgeting & Cash-Flow Management (EDAAAJAA)
Keywords
Where MoneyMatiX is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MoneyMatiX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Book Sales: Sale of financial education books including Conquer Your Financial Giants (paperback £14.99, hardback £16.99), Thriving Beyond Borders (£13.50-£14.50), and related workbooks
- Youth Money Camp Programs: Immersive 2-3 day camps for youth aged 12-18 teaching financial literacy and entrepreneurship skills at £129-£199 per participant
- Money Coaching Services: One-on-one coaching sessions at £150 (1 hour), £280 (2 hours), and £625 (5 hours) for personalized financial guidance
- Digital Products: Sale of digital financial toolkit products including Your Ultimate Money Plan (£9.99-£14.99) and workbooks for self-paced financial education
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Conquer Your Financial Giants paperback book |
| One time/ perpetual license | Pay-as-you-go | Conquer Your Financial Giants hardback book |
| One time/ perpetual license | Pay-as-you-go | Youth Money Camp book |
| One time/ perpetual license | Pay-as-you-go | Conquer Your Giants Workbook |
| One time/ perpetual license | Pay-as-you-go | Your Ultimate Money Plan digital toolkit |
| Unit Pricing | Pay-as-you-go | Youth Money & Business Camp 2024 |
| Unit Pricing | Pay-as-you-go | Youth Money Camp 2026 |
| Unit Pricing | Pay-as-you-go | 1 hour Money Coaching session |
| Unit Pricing | Pay-as-you-go | 2 hour Money Coaching session |
| Unit Pricing | Pay-as-you-go | 5 hour Money Coaching package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
MoneyMatiX product offering
Product offeringCore offering
MoneyMatiX provides inclusive personal financial education through published books, paid digital toolkits, free interactive budgeting and benefit calculators, one-on-one money coaching, immersive youth camps, and an online community platform. The company also delivers the Girl Money Geeks masterclass series for women and the Grow Your Money Podcast, serving individuals (migrants, youth, women, international students) plus selected schools, nonprofits, and employer groups through Money Clinics workshops.
Product overview
MoneyMatiX is a financial education company offering a comprehensive ecosystem of products and services designed to transform relationships with money. The portfolio centers on educational content (books including Conquer Your Financial Giants and Thriving Beyond Borders), immersive programs (Youth Money Camps, Grow Your Money Challenge), digital tools (70-10-10-10 Budget Tool, Benefit Calculator, Your Ultimate Money Plan toolkit), and community platforms. Additional offerings include the Grow Your Money Podcast, Girl Money Geeks masterclass series for women, money coaching services (1, 2, and 5 hour sessions), and Money Clinics for group and corporate workshops. The company operates from Edinburgh, Scotland, and primarily serves the UK market with a focus on financial inclusion for migrants, youth, and underserved communities.
Differentiator
Problem solved
Functional benefit
Brands
- Girl Money Geeks: Free online masterclass series for women covering financial topics including mortgages, investing, retirement planning, and debt management.
- MoneyMatiX Community
- Youth Money Camp
- Grow Your Money Podcast
- Grow Your Money Challenge
Products and services
- Conquer Your Financial Giants Award-winning personal finance book by Tynah Matembe revealing a system to spot, unmask, and overcome financial giants, covering debt management, investing, budgeting, and wealth-building using the 70-10-10-10 framework. Available in paperback and hardback editions for general adult readers.
- THE WORKBOOK – Conquer Your Giants Practical companion workbook to Conquer Your Financial Giants, featuring guided exercises, money challenges, and reflection prompts to build financial habits and confidence for general adult readers and book purchasers.
- Thriving Beyond Borders Personal finance guide book based on the heritage and lived experiences of ten migrants, offering perspectives on starting fresh and succeeding financially in the UK. Covers career advancement, alternative finance, budgeting, and investing for migrants, expats, and newcomers to the UK.
- Youth Money Camp A 2-3 day immersive camp for teenagers aged 12-18 teaching budgeting, saving, entrepreneurship, and financial confidence through expert mentors, workshops, and a Dragons' Den-style Pitch Competition. Delivered in Edinburgh and Glasgow at £129-£199 per participant.
- Grow Your Money Challenge A free 10-week money management challenge providing personalised goals, expert advice, a resource toolkit, interactive workshops, a community network, and a rewards system for financial literacy, aimed at general adult consumers.
- Grow Your Money Podcast A finance and money podcast featuring transformational money conversations with dynamic fireside chats, inspirational guests, and diverse real-world experiences, distributed on YouTube, Spotify, and Apple Music to a broad consumer audience.
- Girl Money Geeks A free online masterclass series for women providing expert, jargon-free financial guidance across topics including mortgages, credit scores, investing, retirement planning, inheritance, and cryptocurrency, delivered via seasonal online webinars.
- Your Ultimate Money Plan A comprehensive paid digital financial toolkit including a smart budget spreadsheet, 70-10-10-10 calculator, debt payoff planner, Grow Your Money Challenge workbook, eBooks, net worth calculator, sinking funds calculator, and benefits checker for individuals seeking self-paced financial education.
- 70-10-10-10 Budget Tool Standalone interactive budgeting tool implementing the 70 Triple 10 Budget Principle that allocates 70% of income to daily expenses, 10% to investing, 10% to saving, and 10% to giving for individual personal financial management.
- Benefit Calculator Standalone eligibility assessment tool that analyses household situation, income, and special needs to determine UK financial support eligibility for individuals.
- Money Coaching One-on-one personalised financial coaching sessions offered in 1-hour (£150), 2-hour (£280), and 5-hour (£625) packages, providing tailored guidance and strategic planning for individuals seeking to manage and improve their personal finances.
- Money Clinics Expert-led financial guidance services delivered through workshops and consultations for individuals, groups, employer teams, and students, serving both consumer and institutional buyers such as schools and nonprofits.
Quantifiable outcome
- Financial empowerment and improved financial confidence for workshop participants
- +1 more outcomes
Companies that use MoneyMatiX
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
MoneyMatiX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MoneyMatiX partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Financial Inclusion ForumcoreCollaboration to tackle financial challenges for international students in the UK. Joint initiative addressing the specific financial needs and challenges faced by international students through workshops and resources.
- SCORE ScotlandcorePartnership for Scottish Youth Money Camps. SCORE Scotland and MoneyMatiX collaborated to deliver financial education camps for youth, combining SCORE Scotland's community network with MoneyMatiX's financial education expertise.
- Edinburgh University Business SchoolcoreAcademic partnership hosting Youth Money Camp events at the University of Edinburgh Business School location, providing venue and academic credibility to the youth financial education program.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MoneyMatiX competitors and assessment
Company assessmentDirect peers
- MyBnk: UK charity delivering financial education directly to young people (including ages 12–18). Most direct comparability on the Youth Money Camps product line, target demographic, and money education mission.
- The Money Charity: UK financial education charity providing workshops, resources, and training to young people and adults. Comparable on educational delivery model and UK charitable / purpose-led positioning.
- GoHenry: UK fintech focused on youth financial literacy and money management for under-18s. Comparable on target demographic (youth/parents) and education-first brand positioning.
- Young Enterprise: UK charity focused on financial education and enterprise skills for young people, including Dragons' Den-style competitions. Closely overlaps with MoneyMatiX's Youth Money Camp entrepreneurship pitch format.
Broad incumbents
- StepChange Debt Charity: Large UK debt advice and financial education provider. Comparable on the debt management, budgeting coaching, and adult financial wellbeing use cases MoneyMatiX's coaching serves.
- MoneySavingExpert: The dominant UK consumer finance education brand founded by Martin Lewis. Directly comparable product/mission (financial education, money tips, media presence) at much larger scale; MoneyMatiX even employs Murray Harkin from MSE, making it the natural benchmark peer.
Emerging players
- Cleo: AI-driven PFM and financial coaching app targeting younger, underbanked users. Comparable on digitally-delivered budgeting coaching but as a software app rather than MoneyMatiX's content/coaching stack.
- Moneyhub: UK open finance / PFM platform with financial wellness tools for consumers and employers. Comparable on the budget tooling and employer-facing financial wellbeing potential.
- The Investing Coach (Toby Newbatt) / Plain English Finance: UK independent financial coaching practices serving similar adult coaching segments. Comparable on the 1:1 paid coaching model and personal finance education positioning.
- Greenlight: US-focused fintech and financial education product for kids and teens. Comparable on youth financial education mission and parent-child money learning use cases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MoneyMatiX social profiles
Digital presenceMoneyMatiX financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyMatiX leadership team
Management profileNumber of profiles
Profiles9 records
MoneyMatiX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyMatiX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyMatiX
What does MoneyMatiX do?
MoneyMatiX provides inclusive personal financial education through published books, paid digital toolkits, free interactive budgeting and benefit calculators, one-on-one money coaching, immersive youth camps, and an online community platform. The company also delivers the Girl Money Geeks masterclass series for women and the Grow Your Money Podcast, serving individuals (migrants, youth, women, international students) plus selected schools, nonprofits, and employer groups through Money Clinics workshops.
Is MoneyMatiX a public or private company?
MoneyMatiX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoneyMatiX founded?
MoneyMatiX was founded in 2022. It employs 1 to 10 people.
Where is MoneyMatiX based?
MoneyMatiX is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does MoneyMatiX make money?
Four revenue lines are on record. Book Sales are the primary driver. The others are youth Money Camp Programs, money Coaching Services and digital Products.
Who are MoneyMatiX's main competitors?
Direct peers on record are MyBnk, The Money Charity, GoHenry and Young Enterprise. Broad incumbents are StepChange Debt Charity and MoneySavingExpert. Emerging players are Cleo, Moneyhub, The Investing Coach (Toby Newbatt) / Plain English Finance and Greenlight.
Does MoneyMatiX have an API?
No public API is recorded for MoneyMatiX.
What industry is MoneyMatiX in?
MoneyMatiX's product category is Financial Education. Its primary akta.pro industry code is FSAGADAH, Financial Education & Coaching (Digital Programs, Tools), with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its SIC code is 7372.