AngelEye

What AngelEye does

AngelEye is a privately held Italian technology company specializing in AI-powered drowning detection and aquatic safety systems. Founded in 2006 as a project by Riccardo Casadei and Andrea Marcato, the company was formally incorporated as AngelEye Srl in Bolzano, Italy in 2008. Its core offering consists of patented underwater cameras with integrated LED lighting and AI-based computer vision that continuously scan swimming pools to detect drowning incidents and alert safety personnel via smartwatch and smartphone within a maximum of 10 seconds — outperforming the ISO 20380:2017 standard's 15-second requirement. The product portfolio spans AngelEye LifeGuard (public pools), AngelEye Hotel (hospitality and residential), AngelEye SplashDown (water parks), AngelEye View (private pools and physiotherapy centers), and the AngelEye SafeGuard suite (density control, thermal screening, distancing, and access control outside the water).

AngelEye monetizes through two parallel models: a traditional one-time capital purchase of hardware and software paired with annual or multi-year maintenance contracts, and a monthly service fee subscription that eliminates upfront investment and includes hardware provisioning, software updates, and maintenance. Go-to-market is hybrid: direct enterprise sales to municipalities, hotels, water parks, and sports facilities, complemented by a certified partner network spanning Europe, Asia, Africa, America, and Australia, with exclusive territorial agreements (e.g., AQUA-TEKNIK A/S in Denmark). The company has installed systems in 300+ pools across 20 countries, contributed to the ISO 20380:2017 international standard and local DIN/Afnor standards, and operates from Bolzano with a US subsidiary in Glendale, California. It remains entirely founder-funded with 1-10 employees and no disclosed external investment.

Name

AngelEye

Legal name

AngelEye Srl

Website

https://angeleye.tech

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

AngelEye develops AI-powered underwater camera systems for real-time drowning detection in public pools, hotels, water parks, and physiotherapy centers. The Bolzano-based company sells patented hardware plus software, or subscription service, via direct enterprise sales and an international certified partner network across 20 countries.

Ownership category

akta.pro rank

Product category

Drowning Detection Systems

NAICS

Security Systems Services (56162)

akta.pro primary industry

AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)

Keywords

• Underwater drowning detection
• AI pool safety systems
• Swimming pool monitoring
• Aquatic safety technology
• Computer vision surveillance

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. System Hardware and Software Purchase: Traditional one-time capital purchase of the complete AngelEye system including hardware (underwater cameras, central processing unit, cables) and pre-installed/configured software, combined with minimum annual or multi-year maintenance fees to maintain maximum efficiency.
2. Monthly Service Fee: Monthly fee-based service model that eliminates initial capital investment and hardware/software platform ownership. Includes hardware provisioning, software platform use and updates, failure resolution, and periodic maintenance at no additional cost. Can be activated seasonally for facilities with limited opening periods.
3. Installation Services: Professional installation services provided by AngelEye technicians or certified partners, including design study, hardware installation, configuration, testing, and staff training. Installation can occur in single phases for existing systems or staged with new construction.
4. Maintenance and Support Services: 24/7 technical support, remote assistance, on-site repairs, hardware replacement, software updates, and self-diagnosis monitoring services. Customizable maintenance contracts with various duration and financial modalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

AngelEye develops and sells AI-powered underwater camera systems that continuously monitor swimming pools to detect drowning incidents and notify safety personnel via smartwatch and smartphone within 10 seconds. The company offers a portfolio of drowning detection solutions tailored for public pools, hotels and residential complexes, water parks, and private/physiotherapy pools, complemented by safety solutions outside water (density control, thermal screening) and professional installation and 24/7 maintenance services.

Product overview

AngelEye is a drowning detection and pool safety technology company offering a comprehensive portfolio of AI-powered products. The core offerings include AngelEye LifeGuard (public pools), AngelEye Hotel (hotels and residential), AngelEye SplashDown (water parks), and AngelEye View (private pools and physiotherapy). The AngelEye SafeGuard suite extends safety beyond water with Density Control, Thermal Screening, Distancing Control, and Access Control. All products are built on patented underwater camera technology with AI-based computer vision for drowning detection. The company provides complementary services including professional installation, 24/7 maintenance, and flexible investment plans (purchase or subscription).

Differentiator

Problem solved

Functional benefit

Brands

• AngelEye LifeGuard: Drowning detection system for public swimming pools.
• AngelEye Hotel
• AngelEye SplashDown
• AngelEye View
• AngelEye SafeGuard

Products and services

• AngelEye LifeGuard

Quantifiable outcome

• Drowning detection within 10 seconds maximum (vs ISO standard of 15 seconds)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Axis Communications: Global leader in network video surveillance cameras and analytics used across commercial and public-sector security applications. Comparable underlying technology (AI video analytics, CCTV) but broader scope and could move into pool-safety analytics over time.
• Maytronics: Israeli market leader in residential and commercial pool equipment (cleaning robots, water treatment). Comparable pool-industry channel and customer base, but operates in adjacent pool-product categories rather than AI safety.

Direct peers

• Lynxight: Israeli computer-vision drowning detection startup that uses overhead and underwater AI cameras to detect distressed swimmers in pools. Direct overlap with AngelEye's core AI drowning-detection use case for public and hotel pools.
• SwimEye: Dutch drowning detection system using underwater cameras with AI to alert lifeguards. Comparable product architecture, regulatory positioning and customer segment (public pools, leisure centres).
• AquaEye: Swedish drowning detection technology using sonar/sensor-based underwater detection. Comparable end-market (public pools and aquatic facilities) with a complementary detection modality to AngelEye's camera-based approach.
• Poseidon Technologies: Established French developer of computer-vision drowning detection systems for public pools, now part of Liberty Industries' safety portfolio. Direct competitor with overlapping ISO 20380-aligned product positioning.
• Coral Detection Systems: Israel-based provider of AI-based pool monitoring and drowning detection systems using underwater cameras. Closely comparable offering, customer base and go-to-market in commercial pools.

Emerging players

• SEAL Innovation: French wearable (wristband) drowning detection solution focused on children and recreational swimmers. Targets the same swimmer-safety use case as AngelEye but via a different (wearable) technology approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC22twxe88hlwzLNhFdoJPbg
• Facebookfacebook.com/angeleyetech
• LinkedInlinkedin.com/company/angeleye-srl
• Instagraminstagram.com/angeleyetech
• Xx.com/angeleyetech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AngelEye