SwimEye
SwimEye is a Stavanger, Norway-based provider of computer vision drowning detection systems for swimming pools, serving municipalities, hotels, fitness centers, healthcare facilities, and schools in Norway and select European markets through direct sales and channel partners.
- Company typePrivate
- Founded2005
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SwimEye does
SwimEye is a Norwegian technology company headquartered in Stavanger that has developed a computer vision-based drowning detection system for public and commercial swimming pools. Founded in 2005, the company addresses aquatic safety through AI-driven video analysis, combining underwater and ceiling-mounted cameras to monitor swimmers in real time and raise alerts within approximately 15 seconds of a potential incident. Its core product uses 3D trajectory analysis and anomaly detection on locally-processed video, eliminating the need for cloud transmission and aligning with GDPR requirements. The platform conforms to ISO 20380, the international safety standard for drowning detection systems, and SwimEye is participating in the ongoing development of related standards within ISO/TC 83/WG 11.
The company sells a bundled hardware-plus-software solution, with revenue derived from one-time installation of camera infrastructure and recurring annual software licensing, supplemented by training and professional services. Pricing is quote-based and not publicly disclosed. SwimEye primarily serves Norwegian public-sector customers including municipalities (Stavanger, Austevoll, Sauda), a children's hospital (Haukeland), and a school (Kirkebygden), with additional deployments in hotels, fitness centers, and therapy facilities. The company has expanded its geographic reach beyond Norway into Iceland, Sweden, the UK, Switzerland, Poland, and Lithuania through a network of channel partners including JOMATEC AG, AquaScapes Ltd, Altas IT, SportIS, and Konica Minolta. Leadership comprises co-founders Torodd Buer and Oral Sjøflot (who returned as CTO following tenure at Quorum Software), with Ole Jørgen Engelsvoll serving as CEO. The firm operates with a small team of 1-10 employees and has remained privately held and bootstrapped since inception.
SwimEye firmographics
Firmographics- Name
- SwimEye
- Legal name
- SwimEye AS
- Website
- https://swimeye.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SwimEye is a Stavanger, Norway-based provider of computer vision drowning detection systems for swimming pools, serving municipalities, hotels, fitness centers, healthcare facilities, and schools in Norway and select European markets through direct sales and channel partners.
- Ownership category
- akta.pro rank
SwimEye industry classification
Industry- Product category
- Pool Safety / Drowning Detection Systems
- akta.pro primary industry
- Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)
- akta.pro secondary industries
- Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)
Keywords
Where SwimEye is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
SwimEye business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware and Installation: One-time cost for hardware including underwater cameras, monitoring equipment, and professional installation by certified technicians. Pricing varies based on pool size and number of cameras required.
- Annual Software License and Support: Annual user license covering software updates, 24/7 technical support, and service agreements including regular maintenance. Payment arrangements agreed upon during quotation process.
- Professional Services: Staff training for correct system use included with license, as well as access to digital resources and support. Installation performed by certified technicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom-tailored pricing based on facility assessment |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
SwimEye product offering
Product offeringCore offering
SwimEye designs and sells an AI-powered drowning detection system for swimming pools. It combines underwater (and optionally ceiling-mounted) cameras with computer vision and 3D trajectory analysis to continuously monitor swimmers, detect abnormal motion patterns indicating drowning in under 15 seconds, and trigger immediate alerts to lifeguards. Customers pay a one-time hardware and installation fee plus an annual software license that includes 24/7 support and updates.
Product overview
SwimEye offers a drowning detection system architecture consisting of a core AI-powered detection product combined with modular add-ons. The core SwimEye system uses underwater cameras and real-time computer vision algorithms with 3D trajectory analysis to continuously track swimmers and detect abnormal motion patterns indicating drowning. SwimEye Assist extends the system with ceiling-mounted cameras providing CCTV functionality and people-counting features. The Monitoring & Control Station serves as the central alert hub where lifeguards receive and respond to drowning alarms. The system supports multiple alarm delivery methods including radios, smartwatches, tablets, light towers, and smartphones, and can identify critical situations in less than 15 seconds.
Differentiator
Problem solved
Functional benefit
Brands
- SwimEye Assist: Ceiling-mounted camera system that provides enhanced pool visibility, CCTV functionality, and optional people-counting features to improve accident prevention alongside the core drowning detection system.
Products and services
- SwimEye Drowning Detection System AI-powered drowning detection and prevention system for swimming pools, using underwater cameras with computer vision and 3D trajectory analysis to monitor swimmers and alert lifeguards within 15 seconds of distress. Sold to municipal pools, hotels, fitness centers, therapy pools, schools, and hospitals.
- SwimEye Assist Ceiling-mounted camera system that integrates with SwimEye to provide CCTV functionality and optional people-counting features for improved pool visibility and accident prevention.
- SwimEye Version 5 Major upgrade release of the SwimEye drowning detection system with a redesigned user interface, expanded multi-channel alerting, integrated ceiling-camera support, and enhanced alarm zone management.
Quantifiable outcome
- Critical situations can be identified in less than 15 seconds
- +2 more outcomes
Companies that use SwimEye
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
SwimEye technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
SwimEye partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- JOMATEC AGcoreSwiss channel partner handling sales and support for SwimEye drowning detection systems in Switzerland. Located at Altsagenstrasse 14, 6048 Horw, Switzerland. Contact: [email protected], +41 41 854 32 32. Also operates website detektionrettetleben.ch for Swiss market.
- AquaScapes LtdcoreUK channel partner handling sales and support for SwimEye drowning detection systems. Located at Unit 13, Brook Road Industrial Centre, Rayleigh, Essex, SS6 7XL, UK. Contact: [email protected], +44 01268 768 555.
- Altas ITcoreLithuanian channel partner handling sales and support for SwimEye drowning detection systems. Located at 4A Perkūno str. Avižieniai, Vilnius, Lithuania. Contact: [email protected], +370 5 233 7700.
- SportIScoreIcelandic channel partner handling sales and support for SwimEye drowning detection systems. Located at Skeifan 11, 108 Reykjavík, Iceland. Contact: [email protected], +354 520 1000. Successfully installed systems at Sundhöllin swimming facility in Reykjavik.
- Konica MinoltacorePolish channel partner handling sales and support for SwimEye drowning detection systems. Located at The Park Warsaw, ul. Krakowiaków 44 (building 7), 02-255 Warszawa, Poland. Contact: [email protected], +48 882781102.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SwimEye competitors and assessment
Company assessmentEmerging players
- iMagic: China-based drowning-detection and pool-safety systems provider. Competes in the same product category with AI-based underwater detection, but primarily serves the Chinese and broader APAC market — a geography where SwimEye has no disclosed presence.
- Coral Smart Pool: Emerging AI drowning-detection company focused on swimming pools. Comparable computer-vision drowning-detection value proposition targeting a similar commercial and municipal pool customer base, but with a less established installed base than SwimEye.
Broad incumbents
- Hayward Holdings: Major North American and global pool equipment manufacturer. Comparable in addressing the commercial pool operator with safety, automation, and monitoring solutions, but drowning detection is not a primary category — relevant as a strategic acquirer for international expansion.
- Maytronics: Global market leader in pool-cleaning robotics and broader residential/commercial pool equipment. Comparable in serving the same pool-operator buyers with adjacent safety/maintenance technology, but does not specialize in drowning detection — represents a potential acquirer or channel-adjacent incumbent.
- Fluidra: Large global pool and wellness equipment manufacturer and distributor. Comparable end-customer base (municipal and commercial pool operators) and adjacent safety/maintenance portfolio, but drowning detection is not a core product category — relevant as a strategic acquirer or channel partner.
Direct peers
- Lynxight: Israel-based AI drowning-detection startup using computer vision over existing pool CCTV cameras. Direct peer to SwimEye — same end-customer (public/commercial pools), same AI anomaly-detection value proposition, but with a software-only deployment model that competes with SwimEye's hardware-heavy architecture.
- Poseidon Technologies: French pioneer of underwater-camera-based drowning detection for public pools. Direct competitor offering the same core technology stack as SwimEye — underwater cameras, real-time video analysis, lifeguard alerting — to a largely overlapping European municipal and commercial customer base.
- AngelEye: Czech-based drowning-detection system for public swimming pools. Direct peer using computer vision over underwater cameras with lifeguard alert integration, competing head-to-head with SwimEye across Central and Eastern European markets.
- Sentag: UK-based drowning-prevention technology provider. Direct peer targeting the same UK and European public-pool customers as SwimEye's AquaScapes channel, with a complementary wearable/band-based alerting approach rather than purely camera-based.
Others
- AquaEye: Provider of handheld sonar/diver-held sonar devices used to locate submerged drowning victims during search-and-rescue. Not a real-time detection competitor, but operates in the drowning-prevention safety ecosystem and shares the same end-mission of reducing drowning fatalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SwimEye social profiles
Digital presenceSwimEye compliance and trust
Trust signalCompliance2 records
SwimEye financial estimates
Financial estimateRevenue estimate
Valuation estimate
SwimEye leadership team
Management profileNumber of profiles
Profiles5 records
SwimEye funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SwimEye M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SwimEye
What does SwimEye do?
SwimEye designs and sells an AI-powered drowning detection system for swimming pools. It combines underwater (and optionally ceiling-mounted) cameras with computer vision and 3D trajectory analysis to continuously monitor swimmers, detect abnormal motion patterns indicating drowning in under 15 seconds, and trigger immediate alerts to lifeguards. Customers pay a one-time hardware and installation fee plus an annual software license that includes 24/7 support and updates.
Is SwimEye a public or private company?
SwimEye is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SwimEye founded?
SwimEye was founded in 2005. It employs 1 to 10 people.
Where is SwimEye based?
SwimEye is headquartered in Stavanger, Norway, in the Europe region.
How does SwimEye make money?
Three revenue lines are on record. Hardware and Installation is the primary driver. The others are annual Software License and Support and professional Services.
Who are SwimEye's main competitors?
Emerging players on record are iMagic and Coral Smart Pool. Broad incumbents are Hayward Holdings, Maytronics and Fluidra. Direct peers are Lynxight, Poseidon Technologies, AngelEye and Sentag. AquaEye is listed as an others.
Does SwimEye have an API?
No public API is recorded for SwimEye.
What industry is SwimEye in?
SwimEye's product category is Pool Safety / Drowning Detection Systems. Its primary akta.pro industry code is THAAABAL, Water Safety, Lifeguarding & Training Services (Staffing, Certification), with a secondary code of THAAABAA, Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides).