Upthrust
- Company typePrivate
- Founded2018
- HeadquartersPetite Flandre, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Upthrust does
Upthrust is presented in firmographic records as a digital acceleration firm founded in 2018, headquartered in Petite Flandre, Belgium, with a stated headcount of 51-100 employees and a website at upthrust.eu. The detailed operational data in the input set, however, describes a substantially larger entity: a Benelux-based digital and creative agency operating under the "Fightclub" brand, with a stated team of 150+ experts, offices in Breda (Netherlands) and Antwerp (Belgium), and a customer base exceeding 150 clients. This discrepancy between the Upthrust firmographic record (51-100 staff) and the operational dataset (150+ staff) is a material data gap that cannot be reconciled from the available input and should be flagged before any benchmarking.
The agency's service portfolio spans nine lines: Online Marketing, AI, Strategy, Creative, Tech, Performance, Social, Growth & Experimentation, and Digital Experts Staffing. Customers are predominantly described as challenger brands, with secondary segments in scale-ups and growth companies, plus established corporates; use cases cited include AI-powered virtual try-on for an eyewear client (Odettes Lunettes), online showroom and tech implementation for Vermeulen, and performance marketing for Reynaers Aluminium. Named logos span travel, pet services, technology, retail/eyewear, interior design, aluminum manufacturing, and food and beverage, indicating deliberate vertical diversification.
The revenue model is professional services delivered through direct, sales-led client engagement, with a hybrid segmentation approach across challenger brands, scale-ups, and corporates. Pricing is not publicly disclosed; the Digital Experts Staffing line introduces a staff-augmentation motion that complements project-based work. Leadership disclosed is limited to co-founder Kris Vansanten; ownership, funding history, and financial figures are not present in the source material and constitute data gaps.
Upthrust firmographics
Firmographics- Name
- Upthrust
- Legal name
- Fightclub
- Website
- https://upthrust.eu
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Upthrust industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Public Relations Agencies (541820), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Upthrust is headquartered
LocationHeadquarters
- HQ city
- Petite Flandre
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Upthrust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Professional Services: Full-service digital and creative agency providing strategy, creative, AI, tech, performance, social, and online marketing services. Revenue generated through client engagements and digital experts staffing solutions.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Upthrust product offering
Product offeringCore offering
Upthrust operates as a digital and creative agency offering integrated services including online marketing, AI solutions, strategy, creative design, technology implementation, performance marketing, social media management, growth and experimentation, and digital experts staffing. These services are designed to work together, combining long-term strategy with impactful campaigns and smart experimentation to deliver measurable success for challenger brands, scale-ups, growth companies, and established corporates.
Product overview
Fightclub is a digital and creative agency offering a comprehensive suite of services for challenger brands. The agency provides integrated service offerings including Online Marketing, AI solutions, Strategy, Creative, Tech, Performance, Social, Growth & Experimentation, and Digital Experts (Staffing). The services are designed to work together, combining long-term strategy with impactful campaigns and smart experimentation to deliver measurable success. Clients range from scale-ups and growth companies to established corporates, with the agency serving over 150 clients and maintaining offices in Breda (NL) and Antwerp (B).
Differentiator
Problem solved
Functional benefit
Products and services
- Online Marketing
Companies that use Upthrust
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Upthrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Upthrust partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Upthrust competitors and assessment
Company assessmentEmerging players
- Valley Agency: Rotterdam-based creative agency serving ambitious brands with branding, campaigns, and digital execution. Smaller-scale emerging player with overlapping challenger-brand positioning.
Direct peers
- Dept Agency: Amsterdam-based full-service digital and creative agency offering strategy, creative, performance, technology, and AI services — virtually identical scope to Fightclub across B2B and B2C challenger and enterprise clients. Direct regional competitor in the Benelux market.
- Ace Agency: Rotterdam-headquartered independent creative and digital agency providing strategy, creative, content, and performance services. Comparable size and full-service model targeting ambitious brands in the Netherlands and Belgium.
- Kumpan: Antwerp-based creative and digital agency serving challenger and corporate brands with strategy, branding, content, and digital marketing. Most direct Belgian competitor given shared geography, market positioning, and service mix.
- WeAreBrain: Belgium- and Netherlands-based creative technology agency providing design, AI, digital products, and marketing services. Comparable size, geography, and challenger-brand orientation to Fightclub.
- N=5: Amsterdam-headquartered independent digital agency offering strategy, creative, content, media, and technology. Direct competitor in the Dutch challenger/enterprise segment with similar full-service positioning.
Broad incumbents
- MediaMonks (S4 Capital): Global digital production and creative agency with roots in the Netherlands, offering content, media, data, and technology services at scale. Larger and broader incumbent with overlapping capabilities to Fightclub's creative, tech, and performance lines.
- Dentsu Creative: Global creative and digital agency network within Dentsu, offering brand strategy, creative, CX, and performance marketing. Competes with Fightclub for enterprise accounts across Benelux and beyond.
- Ogilvy: Worldwide advertising, creative, and PR agency network. Overlaps with Fightclub's strategy, creative, social, and performance services but operates at vastly greater scale and breadth.
- Wunderman Thompson: Global digital agency combining creative, data, technology, and commerce services. Comparable end-to-end offering to Fightclub but at network scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Customer concentration
Upthrust social profiles
Digital presenceUpthrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Upthrust leadership team
Management profileNumber of profiles
Profiles1 record
Upthrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Upthrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Upthrust
What does Upthrust do?
Upthrust operates as a digital and creative agency offering integrated services including online marketing, AI solutions, strategy, creative design, technology implementation, performance marketing, social media management, growth and experimentation, and digital experts staffing. These services are designed to work together, combining long-term strategy with impactful campaigns and smart experimentation to deliver measurable success for challenger brands, scale-ups, growth companies, and established corporates.
Is Upthrust a public or private company?
Upthrust is a private company. It is classified as unknown and is currently operating.
When was Upthrust founded?
Upthrust was founded in 2018. It employs 51 to 100 people.
Where is Upthrust based?
Upthrust is headquartered in Petite Flandre, Belgium, in the Europe region.
How does Upthrust make money?
One revenue line is on record: professional Services.
Who are Upthrust's main competitors?
Valley Agency is listed as an emerging player. Direct peers are Dept Agency, Ace Agency, Kumpan, WeAreBrain and N=5. Broad incumbents are MediaMonks (S4 Capital), Dentsu Creative, Ogilvy and Wunderman Thompson.
Does Upthrust have an API?
No public API is recorded for Upthrust.
What industry is Upthrust in?
Upthrust's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 541820 and its SIC code is 7311.