IKIRU

What IKIRU does

IKIRU is an Indian direct-to-consumer e-commerce marketplace for curated home décor, furniture, lighting, kitchenware, and utility products, operated by HANDPICKEDLIFE RETAIL PRIVATE LIMITED and headquartered in Indore, Madhya Pradesh. The platform is built on Shopify and organizes its catalog around 9-10 design themes, including Japandi, Indian, Modern, Rustic, Earthy, Art Deco, Moroccan, Coastal, Bohemian, and Scandinavian, alongside six core product categories (Furniture, Lighting & Lamps, Decor, Kitchenware, Utility, and Kids Corner). Supply is aggregated from 300+ brand partners and 350+ verified Indian artisans and manufacturers, with the platform positioning itself as a multi-vendor marketplace via its "Sell on IKIRU" program.

The business operates a primary D2C storefront at ikiru.in with a secondary B2B channel for bulk and commercial orders, supplemented by a WhatsApp-based AI shopping assistant called ONA that provides personalized product recommendations. Revenue is generated through one-time retail sales of third-party-sourced products at variable price points, ranging from budget accessories (~₹383) to premium furniture pieces (~₹288,526), with frequent promotions (up to 55% off during monsoon sales) and free shipping across India. The company was incorporated in 2023, is privately held with no disclosed funding, and serves individual homeowners (primary), interior designers, and commercial/B2B customers as secondary segments.

Name

IKIRU

Legal name

HANDPICKEDLIFE RETAIL PRIVATE LIMITED

Website

https://ikiru.in

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

IKIRU is an Indore-based, Shopify-powered D2C marketplace that aggregates 300+ home décor brands and 350+ Indian artisans around 9-10 design themes, selling curated furniture, lighting, décor, and kitchenware to Indian consumers and B2B buyers via its website and a WhatsApp AI assistant.

Ownership category

akta.pro rank

Product category

Online Home Decor and Furniture Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Home, Furniture & Appliances C2C (CRAFAKAD)

Keywords

• Home decor retail
• Furniture marketplace
• Online home furnishings
• Curated decor marketplace
• Artisan home goods

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct retail sales of home décor, furniture, lighting, and kitchenware products to consumers through the IKIRU e-commerce platform. Revenue generated from mark-up on products sourced from third-party brands and artisans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IKIRU is an Indian online curated home décor and furniture marketplace, operated by HANDPICKEDLIFE RETAIL PRIVATE LIMITED, that aggregates 300+ brand partners and 350+ verified Indian artisans across 10+ design themes (Japandi, Modern, Art Deco, Indian, Rustic, Earthy, Scandinavian, Moroccan, Bohemian, Coastal). The platform sells furniture, lighting, kitchenware, décor accessories, and utility items direct-to-consumer with PAN India delivery, supported by an ONA AI WhatsApp shopping assistant. A B2B bulk order channel and "Sell on IKIRU" marketplace program extend the offering to commercial buyers and third-party sellers.

Product overview

IKIRU is an Indian online curated home decor and furniture marketplace that operates on Shopify, offering a theme-based shopping experience with 10+ design collections (Japandi, Modern, Art Deco, Indian, Rustic, Earthy, Scandinavian, Moroccan, Bohemian, Coastal). The platform functions as a multi-brand marketplace featuring 300+ brands and 350+ Indian artisans, offering products across six core categories: Furniture (sofas, tables, chairs, storage, beds), Lighting & Lamps (ceiling, wall, table, floor lamps, chandeliers), Decor (wall art, mirrors, vases, showpieces), Kitchenware (dinnerware, drinkware, serveware), Utility (bathroom, storage, bedding), and Gifting. Additional offerings include a Ready to Ship collection for quick delivery, the Designer Collection (IKIRU Selective) for premium items, a Kids Corner, B2B bulk order services, and a marketplace program for sellers. The platform integrates ONA, a WhatsApp-based AI shopping assistant for personalized recommendations, and provides interior consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Core furniture category for home furnishing, including sofas, tables, chairs, seating, storage units, beds, and outdoor furniture for Indian consumers and interior designers.
• Lighting & Lamps Lighting collection featuring ceiling, hanging, wall, table, floor, chandelier, spot, picture, bathroom, flush mount, rechargeable, and outdoor lights for residential and commercial interiors.
• Decor Home decor accessories including wall art, mirrors, vases, dried flowers, planters, clocks, rugs, showpieces, candles, lanterns, pooja essentials, and cushions for themed home styling.
• Kitchenware Kitchen essentials and dining items including storage organizers, dinnerware, barware, kitchen utilities, drinkware, serveware, tableware, and cookware for home kitchens.
• Utility Home organization and utility items including bathroom accessories, storage organizers, wardrobe storage, bedding, bathroom mats, towels, and laundry organizers.
• Theme-Based Collections Curated product collections organized by 10+ interior design themes (Japandi, Modern, Art Deco, Indian, Rustic, Earthy, Scandinavian, Moroccan, Bohemian, Coastal) that allow shoppers to browse by aesthetic.
• Ready to Ship Curated collection of in-stock items available for immediate dispatch within 2-3 days, featuring bestsellers across furniture, lighting, and decor categories.
• Designer Collection (IKIRU Selective) Premium designer collection under the IKIRU Selective sub-brand offering rare finds, premium designer pieces, and exclusive artisan collaborations.
• Kids Corner Furniture, decor, storage, and furnishing items designed for children's rooms, including kids furniture, decor, storage organizers, and kids furnishing.
• Gifting Curated gift selections including festive gifting options and gift cards for special occasions and corporate gifting.
• B2B Bulk Orders and Partnership Program Business partnership program for bulk orders, commercial projects, and interior design collaborations, with dedicated inquiry forms and dedicated B2B support via Airtable forms, email, and WhatsApp.
• Sell on IKIRU (Marketplace Seller Program) Marketplace onboarding program that enables artisans and manufacturers to sell home décor and furniture products through IKIRU's e-commerce platform, currently with 350+ verified manufacturers and Indian artisans.

Quantifiable outcome

• 350+ verified Indian artisans and manufacturers
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Two partnerships are on record, tiered core.

• 350+ Indian Artisans and ManufacturerscoreStrategic or Co-development PartnerIKIRU has established partnerships with 350+ verified Indian artisans and manufacturers to source handcrafted home décor products. These partnerships enable IKIRU to offer unique, artisan-crafted items that differentiate their product selection from mass-produced alternatives.
• 300+ Brand PartnerscoreChannel Partner/ Reseller/ DistributorIKIRU hosts over 300 brands on their platform including De Maison Decor, Orange Tree, Handicrafts Town, House of Trendz, The Home Dekor, Fos Lighting, Arte Casa, and others. These brands sell through IKIRU's marketplace, expanding their reach to IKIRU's customer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wooden Street: Indian online custom and curated furniture marketplace operating in the same home décor space with multi-vendor supply, custom orders, and comparable price-to-mid-AOV positioning.
• Urban Ladder: Indian D2C furniture and home décor retailer (now part of Reliance) targeting the same style-conscious urban consumer with comparable curated home products and category breadth.
• Wakefit: Indian D2C home furniture and sleep-products brand that combines owned manufacturing with marketplace-style breadth, competing for the same online home shopper with a comparable category set.
• Pepperfry: India's largest online furniture and home décor marketplace, offering a comparable multi-category catalog (furniture, lighting, decor) to Indian consumers with a similar curated marketplace model.
• DesignCafe: India-based home interiors and furniture brand serving homeowners and partners with comparable home products plus interior services, overlapping directly on furniture catalog.
• HomeTown: Indian home furniture and décor retailer with overlapping categories (furniture, lighting, decor) and an omni-channel presence targeting Indian households similar to IKIRU.

Emerging players

• DecorTwist: Indian online home décor e-commerce player focused on themed/styled home accessories, sharing IKIRU's curation-led, decorator-friendly niche within the broader Indian home market.
• Furnishka: Indian online furniture and home décor retailer targeting similar mid-market consumers with comparable curated product offerings across furniture and home accents.

Broad incumbents

• Wayfair: Global online home goods pure-play with a comparable marketplace-style catalog across home categories, useful as a scale and category breadth benchmark for an Indian marketplace like IKIRU.
• IKEA India: Global furniture and home furnishings incumbent with growing India presence; offers overlapping categories (furniture, lighting, decor, kitchenware) but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ikiruhomedecor
• LinkedInin.linkedin.com/company/ikiru-home-store
• Instagraminstagram.com/ikiru.in
• Xx.com/ikiru_in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IKIRU