DecorTwist
DecorTwist is an India-based D2C home decor brand founded in 2022, selling 1,100+ affordable products across decor, kitchen, storage, pooja, and gifting categories through its own Shopify storefront, Amazon, and quick-commerce channels.
- Company typePrivate
- Founded2022
- HeadquartersNoida, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What DecorTwist does
DecorTwist is an India-based direct-to-consumer home decor brand founded in March 2022 and headquartered in Noida, Uttar Pradesh, operating a Shopify-powered e-commerce storefront at decortwist.com. It sells over 1,100 SKUs across eight categories — Decor, Kitchen & Dining, Storage & Organisation, Pooja Essentials, Wall Decor, Garden, Bath, and Gifting — with prices ranging from ₹119 to ₹13,999 and most products priced between ₹200 and ₹1,500, supported by tiered discounts and free shipping above ₹999. Distribution spans the owned storefront, the Amazon marketplace, WhatsApp-driven B2B bulk ordering, and a recently launched quick-commerce channel, with same-day delivery available in Delhi NCR.
The company claims 100K+ customers and 450+ reviews and markets through Facebook, Instagram, YouTube, and an influencer program. It has raised $450,000 across two angel-led rounds — a $250,000 seed in September 2023 led by Adhvith Dhuddu and a $200,000 bridge pre-Series A in October 2025 led by Tejas Paresh Lodaya — with disclosed use of proceeds covering inventory, new product introductions, B2B expansion, and quick-commerce rollout. The team is small (1–10 employees) and no proprietary technology beyond the standard Shopify stack, no AI/ML capabilities, no patents or trademarks, and no named management or institutional investors are disclosed in the available data, indicating an early-stage, capital-light retail business with concentration in the Indian domestic market.
DecorTwist firmographics
Firmographics- Name
- DecorTwist
- Legal name
- DecorTwist
- Website
- https://decortwist.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DecorTwist is an India-based D2C home decor brand founded in 2022, selling 1,100+ affordable products across decor, kitchen, storage, pooja, and gifting categories through its own Shopify storefront, Amazon, and quick-commerce channels.
- Ownership category
- akta.pro rank
Where DecorTwist is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
DecorTwist business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of home decor products through the company's e-commerce website, offering products across categories including decor, kitchen, storage, pooja essentials, garden, and bath items.
- B2B Bulk Orders: Corporate and bulk ordering for B2B customers including businesses, event planners, and wedding/gifting需求的客户
- Quick Commerce: Sales through quick commerce platforms for faster delivery, expanding distribution beyond traditional e-commerce
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
DecorTwist product offering
Product offeringCore offering
DecorTwist is a direct-to-consumer home decor e-commerce brand that sells over 1,138 affordable home decor products across multiple categories including decor, kitchen and dining, storage and organization, pooja essentials, wall decor, garden, bath, and gifting items. The company operates primarily through its Shopify-based website with same-day delivery in Delhi NCR, and offers B2B wholesale/bulk ordering via WhatsApp.
Product overview
DecorTwist is a D2C (Direct-to-Consumer) home decor brand founded in March 2022, operating as an e-commerce platform selling affordable home decor products across seven main categories: Decor (including artificial plants, vases, photo frames, table accents), Kitchen & Dining (drinkware, serving, cooking, storage), Storage & Organisation (boxes, baskets, laundry baskets, watch boxes), Pooja Essentials (god idols, diyas, pooja decor, Urlis), Wall Decor (frames, mirrors), Garden (planters, artificial plants), and Bath products. The platform offers 1,138+ products with additional collections for Best Sellers, Budget Deals, and Premium Deals, alongside B2B wholesale and bulk ordering services. Products range from ₹119 to ₹13,999, targeting budget-conscious to premium consumers across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Decor (Home Decor) General home decor items including artificial plants and flowers, vases, photo frames, and table accents for living spaces. Targets individual consumers styling their homes.
- Kitchen & Dining Kitchen and dining products including drinkware, serving items, cooking essentials, water bottles, kitchen storage, and organizers. Targets individual consumers and households.
- Storage & Organisation Storage and organization solutions including boxes, baskets, shoe storage, watch storage boxes, laundry baskets, and closet organizers. Targets individual consumers and households.
- Pooja Essentials Religious and spiritual decor items including god idols, diyas, pooja decor, incense holders, Urli bowls, and puja thalis. Targets Indian consumers practicing Hindu rituals.
- Wall Decor
Companies that use DecorTwist
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
DecorTwist technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DecorTwist partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
DecorTwist competitors and assessment
Company assessmentDirect peers
- Pepperfry: India's largest online furniture and home decor marketplace, offering a comparable assortment across decor, lighting, storage, and kitchen categories with D2C and B2B channels. Directly competes with DecorTwist on home decor e-commerce in India.
- Urban Ladder: Indian D2C home furniture and decor brand selling decor, kitchen, storage, and furnishing products online. Operates an overlapping category mix and customer base in the same market as DecorTwist.
- Wakefit: Indian D2C home and sleep products brand that has expanded from mattresses into decor, kitchen, and storage categories. Comparable D2C model, India-only focus, and cross-category home strategy.
- Chumbak: India-based design-led home decor and lifestyle D2C brand selling through own site and marketplaces. Competes in the same affordable-to-mid-premium home decor segment with similar price points.
- Nestasia: Indian online home decor and kitchen D2C brand with broad assortments of vases, planters, dinnerware, and pooja items. Closely mirrors DecorTwist's category mix and Indian cultural focus.
- WoodenStreet: Indian online furniture and home decor retailer with categories including wall decor, storage, kitchen, and garden. Overlapping assortment and D2C e-commerce-first model targeting Indian consumers.
Broad incumbents
- FabIndia: Established Indian home and lifestyle retailer with a broad portfolio including home textiles, decor, and pooja items. Sells through own stores and online, serving the same Indian cultural home decor demand.
- Amazon India Home: Massive marketplace where DecorTwist already lists and competes head-to-head on home decor, kitchen, garden, and bath categories. Sets the baseline on price, assortment, and delivery.
- Meesho: Indian value-commerce marketplace heavily used for affordable home decor and gifting purchases. Competes with DecorTwist on the budget-deals tier of the same customers.
Emerging players
- The Souled Store: Indian D2C lifestyle brand that has expanded into home decor, cushions, and furnishing alongside apparel. Comparable D2C e-commerce and influencer-led marketing approach in India.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DecorTwist social profiles
Digital presenceDecorTwist financial estimates
Financial estimateRevenue estimate
Valuation estimate
DecorTwist leadership team
Management profileNumber of profiles
DecorTwist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DecorTwist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DecorTwist
What does DecorTwist do?
DecorTwist is a direct-to-consumer home decor e-commerce brand that sells over 1,138 affordable home decor products across multiple categories including decor, kitchen and dining, storage and organization, pooja essentials, wall decor, garden, bath, and gifting items. The company operates primarily through its Shopify-based website with same-day delivery in Delhi NCR, and offers B2B wholesale/bulk ordering via WhatsApp.
Is DecorTwist a public or private company?
DecorTwist is a private company. It is classified as venture growth investor backed and is currently operating.
When was DecorTwist founded?
DecorTwist was founded in 2022. It employs 1 to 10 people.
Where is DecorTwist based?
DecorTwist is headquartered in Noida, India, in the Asia region.
How does DecorTwist make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are B2B Bulk Orders and quick Commerce.
Who are DecorTwist's main competitors?
Direct peers on record are Pepperfry, Urban Ladder, Wakefit, Chumbak, Nestasia and WoodenStreet. Broad incumbents are FabIndia, Amazon India Home and Meesho. The Souled Store is listed as an emerging player.
Does DecorTwist have an API?
No public API is recorded for DecorTwist.