Migadu
Migadu is a Swiss, bootstrapped email hosting provider offering flat-rate, standards-based email on customers' own domains with unlimited addresses, serving SMBs, agencies, families, and privacy-conscious users since 2014.
- Company typePrivate
- Founded2014
- HeadquartersSchachen, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Migadu does
Migadu is a Swiss-incorporated, bootstrapped email hosting provider founded in 2014 by Michael Bruderer and Dejan Strbac. The company offers standards-oriented email hosting on customers' own domains using SMTP, IMAP4, POP3, and webmail protocols, with a REST API for programmatic management. Its core differentiator is flat-rate, per-account pricing with unlimited email addresses per domain — in contrast to per-address pricing common among competitors like Google Workspace and Microsoft 365 — making it cost-effective for users with many low-usage addresses such as families, freelancers, agencies managing client domains, startups, and non-profits.
The platform is built entirely on open-source technology, including a custom-built Alps webmail developed in collaboration with SourceHut, replacing the previous RainLoop-based client. Supporting features include built-in DNS with preconfigured email records, SIEVE-based server-side filtering, ManageSieve configuration, plus addressing, subdomain addressing, wildcard sending, multi-admin access with domain-level restrictions, automatic footers, catchalls, and CalDAV calendar synchronization. Servers are located in France, and the company holds GDPR and Swiss DPA compliance with a published Data Processing Agreement.
Migadu is profitable and self-funded, having never taken outside capital, and is operated by a small remote team (11-50 employees). Revenue comes from tiered subscriptions (Micro at $19/year, Mini at $9/month, Standard at $29/month, Maxi at $99/month) plus custom enterprise contracts starting at $5,000/month with SLAs, with payments processed via Stripe, PayPal, and Bitcoin. Distribution is entirely self-serve and word-of-mouth, with no paid advertising, social media, or content marketing; the company invests in open-source contributions in lieu of marketing spend.
Migadu firmographics
Firmographics- Name
- Migadu
- Legal name
- Migadu-Mail GmbH
- Website
- https://migadu.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Migadu is a Swiss, bootstrapped email hosting provider offering flat-rate, standards-based email on customers' own domains with unlimited addresses, serving SMBs, agencies, families, and privacy-conscious users since 2014.
- Ownership category
- akta.pro rank
Where Migadu is headquartered
LocationHeadquarters
- HQ city
- Schachen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Migadu business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Subscription Plans: Flat-rate subscription plans (Micro, Mini, Standard, Maxi) with tiered daily message limits and storage allowances. No per-mailbox or per-address pricing. All plans include unlimited email addresses on hosted domains. Revenue is recurring (monthly or annual billing cycle).
- Custom Enterprise Plans: Custom pricing for enterprise customers requiring more capacity than Maxi plan. Starting from $5,000 monthly for SLA support.
- Prepaid Account Balance: Users can prepay accounts using PayPal or Bitcoin. Balance is consumed toward plan charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Micro: Entry-level plan for basic email usage |
| Subscription | Monthly | Mini: For startups, groups, and power users |
| Subscription | Monthly | Standard: For SMEs, power users, and associations |
| Subscription | Monthly | Maxi: Recommended for agencies and large organizations |
| Subscription | Multi-year contract | Enterprise: Custom high-capacity plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Migadu product offering
Product offeringCore offering
Migadu provides standards-oriented email hosting for domains, delivering SMTP, IMAP4, POP3, and webmail access with unlimited email addresses per hosted domain under flat-rate subscription plans. The service is priced by usage (daily message limits and storage) rather than by address count, and is operated on a 100% open source stack with no proprietary protocols or clients. Supporting capabilities include a REST API, admin panel, built-in DNS, CalDAV calendar, SIEVE filtering, auto-responders, forwarding, aliasing, catchalls, multi-admin access, and automatic footers.
Product overview
Migadu offers a unified email hosting platform centered on its core 'Migadu Email' service, which provides standards-based email hosting (SMTP/IMAP4/POP3) with unlimited address space per domain. The platform includes complementary components: the Migadu Admin Panel for account and domain management, Migadu Webmail for browser-based email access, and the Migadu API for programmatic control. Supporting features include built-in DNS with email records, CalDAV calendar synchronization, SIEVE-based filtering, auto-responders, forwarding, aliasing, and pattern-based rewrites. Pricing is usage-based (daily message limits and storage) rather than address-count-based, with tiered plans (Micro, Mini, Standard, Maxi) and discounts for non-profits and students.
Differentiator
Problem solved
Functional benefit
Products and services
- Migadu Email
Companies that use Migadu
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
Migadu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature16 records
Migadu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- StripecorePayment processor for credit card transactions. Personal data is directly sent to Stripe for payment processing, including transfers to the USA. GDPR-compliant agreements in place. Stripe handles all credit card processing - Migadu never stores credit card information.
- PayPalcoreAlternative payment processor for account prepayments. Users can prepay accounts using PayPal. Personal data sent to PayPal for payment processing with GDPR-compliant agreements.
- SourceHutcoreCollaboration with SourceHut for development of Alps open source webmail. Simon (SourceHut) is author and maintainer of most complete open source Go email libraries. Migadu invested in this collaboration rather than building in-house.
- Stevan RodićminorDesigner who created the Migadu logo concept. Migadu iterated further on his idea internally.
Scale indicators6 records
Recent moves3 records
Expansion highlights4 records
Migadu competitors and assessment
Company assessmentDirect peers
- Proton: Swiss-based privacy-focused email and productivity suite provider offering end-to-end encrypted email, calendar, and storage. Directly comparable to Migadu as a paid, non-BigTech email provider with strong privacy positioning and global user base.
- Tutanota (Tuta Mail): German end-to-end encrypted email service targeting privacy-conscious individuals and businesses. Directly competes with Migadu in the same paid, privacy-first email hosting category with overlapping value proposition and European positioning.
- Fastmail: Long-established paid email hosting provider offering standards-based SMTP/IMAP/POP3 email for individuals and businesses. Closely comparable to Migadu on per-account pricing model and target market of power users and SMEs seeking alternatives to free BigTech providers.
- Zoho Mail: Business email hosting service as part of Zoho's broader productivity suite. Directly competes with Migadu for SME and business customers seeking paid email hosting with custom domain support, calendar, and broader feature set at competitive price points.
- Startmail: Dutch privacy-focused email service owned by Startpage. Directly comparable to Migadu in targeting privacy-conscious individual and SME customers with custom domain email hosting, PGP encryption, and European jurisdiction.
- Runbox: Norwegian email hosting provider offering secure, privacy-focused email on standard protocols with custom domain support. Directly competes with Migadu in the privacy-oriented email hosting space for individuals and small organizations, with similar standards-based architecture.
- Gandi: French domain registrar that offers email hosting as part of its services. Comparable to Migadu as a European provider offering email hosting bundled with domain services, targeting similar individual and SME customers who want domain and email from one vendor.
Broad incumbents
- Rackspace Email: Longstanding business email hosting provider offering Microsoft Exchange and POP/IMAP solutions. Comparable to Migadu's business email hosting tier, but with a broader portfolio of managed hosting, migration, and support services for enterprises.
Emerging players
- Purelymail: Small, privacy-focused email hosting service with flat-rate pricing and custom domain support. Emerging player with overlapping value proposition to Migadu but smaller scale, fewer features, and no open source webmail of its own.
- Hover (Tucows): Domain registrar offering bundled email forwarding and basic email hosting. Adjacent comparable to Migadu for customers seeking domain and email services together, though with limited full email hosting functionality compared to Migadu's platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Migadu social profiles
Digital presenceMigadu compliance and trust
Trust signalCompliance2 records
Migadu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Migadu leadership team
Management profileNumber of profiles
Profiles2 records
Migadu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Migadu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Migadu
What does Migadu do?
Migadu provides standards-oriented email hosting for domains, delivering SMTP, IMAP4, POP3, and webmail access with unlimited email addresses per hosted domain under flat-rate subscription plans. The service is priced by usage (daily message limits and storage) rather than by address count, and is operated on a 100% open source stack with no proprietary protocols or clients. Supporting capabilities include a REST API, admin panel, built-in DNS, CalDAV calendar, SIEVE filtering, auto-responders, forwarding, aliasing, catchalls, multi-admin access, and automatic footers.
Is Migadu a public or private company?
Migadu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Migadu founded?
Migadu was founded in 2014. It employs 11 to 50 people.
Where is Migadu based?
Migadu is headquartered in Schachen, Switzerland, in the Europe region.
How does Migadu make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are custom Enterprise Plans and prepaid Account Balance.
Who are Migadu's main competitors?
Direct peers on record are Proton, Tutanota (Tuta Mail), Fastmail, Zoho Mail, Startmail, Runbox and Gandi. Rackspace Email is listed as a broad incumbent. Emerging players are Purelymail and Hover (Tucows).
Does Migadu have an API?
Yes. Migadu provides a REST API at https://api.migadu.com/v1/ for programmatic management of email domains, mailboxes, identities, forwardings, aliases, and rewrites. The API uses HTTP Basic authentication over HTTPS with JSON request/response format. It supports CRUD operations for domains (including DNS records, diagnostics, activation, and usage tracking), mailboxes (with options for invitation-based password setup, forwarding creation, and internal/private mailbox configuration), identities, forwardings (with confirmation workflow and expiry dates), aliases (with destinations and internal restrictions), and pattern-based rewrites. The API is described as in early beta with not all functionalities exposed. Developer documentation is at api.migadu.com/v1.