Greenworks

What Greenworks does

Greenworks is a Stockholm-based private company founded in 2009 that provides vertical gardens and living furniture, operating at the intersection of three disciplines: industrial design, botany, and irrigation technology. According to the available source data, the company's product proposition centers on physical garden and furniture systems rather than software, with the stated differentiator being the integration of horticultural knowledge, hardware/product design, and water-management engineering into a single offering.

The company operates as a for-profit, privately held business with a headcount in the 11–50 range and a website (greenworks.se) registered in Sweden. No further corporate details were extractable: the website returned only a verification/loading page, and source fields for products and services, pricing, customer segments, leadership, partnerships, certifications, and financials were uniformly empty. The only documented funding event is a 2022 round from Sting, a Swedish accelerator and early-stage investor; the disclosed round value is effectively zero/not stated.

Based on the evidence, Greenworks appears to be a small, design-and-hardware-led business serving demand for living green installations — likely targeting both consumer and commercial/interior-design buyers — though absence of primary disclosures on revenue, go-to-market, and product specifics limits further triangulation.

Name

Greenworks

Website

https://greenworks.se

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Greenworks is a Stockholm-based, privately held company founded in 2009 that provides vertical gardens and living furniture, integrating industrial design, botany, and irrigation technology. It serves customers seeking physical living-plant installations, likely across consumer and commercial/interior-design segments.

Ownership category

akta.pro rank

Product category

Indoor Landscaping and Living Furniture

NAICS

Landscape Architectural Services (54132), Landscape Architectural Services (541320)

akta.pro primary industry

Commercial Landscape Design & Installation (HSAIABAJ)

akta.pro secondary industries

Landscape Architecture & Site Design (BPAHAKAC), Residential Landscape Design (HSAIABAA)

Keywords

• Vertical gardens
• Living furniture
• Irrigation technology
• Indoor landscaping
• Green interior design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D

Core offering

Greenworks designs, produces, and installs vertical gardens and living furniture for interior spaces, combining industrial design with botanical knowledge and irrigation technology. The company delivers integrated green installations that embed plants into walls and furniture pieces for built environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertical gardens Designed and installed green-wall systems that integrate living plants into interior spaces, combining industrial design with irrigation and botanical expertise. Targeted at organizations outfitting commercial, public, or residential interiors.
• Living furniture Furniture pieces that incorporate live plants as integral design elements, leveraging Greenworks' industrial design, botany, and irrigation capabilities. Intended for interior spaces in commercial or residential settings.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Plantwall: Plantwall delivers bespoke living walls for offices, hospitality, and residential clients in the UK. It mirrors Greenworks's project-based installation model and design-led approach to vertical greenery.
• Biotecture: Biotecture is a UK-based specialist in design, installation, and maintenance of living walls and green facades. It is a direct peer to Greenworks in vertical-garden project delivery and recurring horticultural maintenance.
• Sagegreenlife: Sagegreenlife designs, manufactures, and installs living wall systems in North America. It overlaps directly with Greenworks on vertical-garden installation projects, design services, and irrigation integration.
• Hydroflora: Hydroflora is a Scandinavian provider of living walls and green installations, often referenced alongside Greenworks in Nordic biophilic-design projects. Highly comparable on geography, offering, and customer base.
• Sempergreen: Sempergreen supplies green walls, green roofs, and ground-cover solutions across Europe. It overlaps with Greenworks on vertical-garden system supply and installation, with a broader product portfolio.
• Green Fortune: Green Fortune is a Dutch provider of living-wall systems and green facades for commercial and residential projects. Comparable to Greenworks in offering modular vertical-garden installations across European markets.

Broad incumbents

• Ambius: Ambius is a large interior plantscaping and ambient services provider operating across many geographies. It competes with Greenworks on interior plant installations and offers a broader portfolio of services than Greenworks's vertical-garden specialty.

Emerging players

• TreeBox: TreeBox develops modular urban greening and planting systems, including living-wall products. Comparable to Greenworks in plant-based modular greenery and Nordic market presence.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/greenworks.se
• LinkedInlinkedin.com/company/greenworks_3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenworks