What Forest Restaurant Supply does

Forest Restaurant Supply is a privately held restaurant supplies distributor founded in 2007 and headquartered in San Francisco, California. The company serves independent restaurant owners across the San Francisco Bay Area, supplying restaurant equipment, furniture, dinnerware, smallware, disposable products, and eco-friendly packaging. Its core product mix is heavily weighted toward disposables, including Clear PET plastic cups in multiple sizes, matching flat, sippy, and dome lids, kraft and white paper take-out boxes (#1–#8), kraft paper shopping bags, and an extensive bagasse-based compostable line that includes clamshell containers, round plates, oval plates, and bowls in 1- and 3-compartment configurations. No proprietary software or platform technology is disclosed; the company's order and delivery infrastructure is built around a Wix-based e-commerce site, a dedicated Forest Delivery portal (forestdelivery.com), and standard phone, email, text, and will-call channels.

The company operates a hybrid distribution model combining a physical Cash & Carry storefront and showroom at 2010 Cesar Chavez St in San Francisco with a warehouse and will-call location at 1635 Rollins Rd in Burlingame. Distribution is supported by a proprietary local delivery fleet that provides free Bay Area delivery, which the company identifies as its primary convenience differentiator versus larger national distributors. Revenue is generated through B2B and B2C one-time sales of case-quantity product to restaurant operators, with pricing structured as quote-based unit pricing supplemented by promotional volume discounts (e.g., Buy 6 Get 1 Free on take-out boxes, 15–20% off promotional SKUs). The GTM motion is consultative and sales-led, assigning dedicated project consultants to new restaurant openings, while customer acquisition is supported by organic social media presence across Instagram, Facebook, Threads, YouTube, Pinterest, TikTok, and Yelp plus email marketing and in-store promotions.

Forest Restaurant Supply is founder-operated and independently owned, with no disclosed venture capital, private equity, or institutional ownership. The company reports no subsidiaries, no M&A activity, no patents, no partnerships, and no public certifications or awards. There is no disclosed management team in the available data, and revenue figures are not publicly reported. Geographic reach is strictly regional, limited to the San Francisco Bay Area, and the product assortment skews toward commodity disposables with a growing eco-friendly bagasse segment rather than differentiated or technology-enabled offerings.

Name

Forest Restaurant Supply

Legal name

Forest Restaurant Supply

Website

https://forestrestaurantsupply.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Forest Restaurant Supply is a privately held San Francisco-based distributor founded in 2007 that supplies restaurant equipment, furniture, and disposable and eco-friendly packaging to independent restaurant owners across the San Francisco Bay Area via a storefront, warehouse, online portal, and own delivery fleet.

Ownership category

akta.pro rank

Product category

Foodservice Distribution

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Bar & Beverage Service Supplies Wholesale (AFAIALAG)

Keywords

• Restaurant supplies
• Restaurant equipment
• Disposable packaging
• Foodservice distribution
• Eco-friendly packaging

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant supplies wholesale/retail: B2B and B2C sales of restaurant equipment, furniture, and disposable supplies to independent restaurant owners. Products include bagasse containers, paper bags, take-out boxes, and plastic cups sold in bulk case quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Forest Restaurant Supply distributes restaurant equipment, furniture, dinnerware, small-wares, disposable products, and eco-friendly packaging to independent restaurant owners in the San Francisco Bay Area. The company operates a Cash & Carry Store and Showroom in San Francisco plus a Burlingame warehouse, and delivers supplies via its own delivery fleet supported by phone, text, email, and online ordering channels.

Product overview

Forest Restaurant Supply is a restaurant equipment and supplies provider serving the San Francisco Bay Area since 2007. The company offers a broad line of disposable products including Clear PET Plastic Cups (10oz-24oz) with matching flat, sippy, and dome lids, Kraft and White Paper Take-Out Boxes in multiple sizes (#1-#4), Kraft Paper Shopping Bags with twisted handles, and an extensive Bagasse product line featuring clamshell containers, round plates, oval plates, and bowls. The Bagasse products are available in both natural and white variants, in various compartment configurations (1-compartment, 3-compartment) and sizes (6" to 12"). The company also provides a digital disposables catalog and a multi-channel delivery platform supporting in-store pick-up, will call, call, email, text, and online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Clear PET Plastic Cups

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Restaurant Depot: Cash-and-carry wholesale restaurant supply chain that sells equipment, disposables, and food items to foodservice operators via membership. Operates physical stores (including multiple Bay Area locations) that compete directly with Forest's Cash & Carry model for the same independent-restaurant base.
• The Restaurant Store: Cash-and-carry restaurant supply retailer serving independent restaurants with disposables, smallwares, and equipment. Competes with Forest's Cash & Carry store format on similar assortment for the same customer segment.
• WebstaurantStore: Largest online restaurant supply retailer in the US with a deep disposables, equipment, and smallwares catalog. Directly competes with Forest on disposable SKUs (cups, take-out containers, bags) for Bay Area restaurant customers, though it lacks the local showroom, store, and own-delivery model.
• Tiger Chef: Online restaurant supply retailer carrying commercial equipment and disposables. Compares to Forest on the disposables and smallwares assortment, though without the consultative local service layer.
• Central Restaurant Products: Restaurant supply retailer offering equipment, furnishings, disposables, and smallwares to independent operators. Direct overlap with Forest's product mix and B2B/B2C go-to-market.
• KaTom Restaurant Supply: Full-line restaurant supply company selling equipment, smallwares, disposables, and tabletop supplies via catalog and e-commerce. Competes with Forest on the same disposable product categories for small and mid-size restaurant accounts.
• Wasserstrom Company: Restaurant supply company distributing equipment, supplies, and disposables to restaurant and foodservice operators. Comparable mix of products and similar consultative supply relationships to independent restaurants.
• Boelter Companies: Regional broad-line foodservice distributor serving independent restaurants with equipment, smallwares, and disposables. Highly comparable to Forest in GTM and customer mix, though typically larger and serving broader geographies.

Broad incumbents

• US Foods: One of the largest US broadline foodservice distributors; while primarily food, it also supplies equipment and disposables to independent restaurants. Represents the broader incumbent competitive frame for any regional supply distributor.
• Edward Don & Company: One of the largest US foodservice equipment distributors serving restaurants and institutional customers. Overlaps with Forest on the equipment and supply side but operates at much larger scale and serves chain restaurants more heavily.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@forestrestaurantsupply?si=dhgMmALaLCdJaQWz
• Facebookfacebook.com/forestrestaurantsupply
• Instagraminstagram.com/forestrestaurantsupply
• Pinterestpin.it/2NNMnos
• TikToktiktok.com/@forestrestaurantsupply_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forest Restaurant Supply