Betech Korea

What Betech Korea does

Betech Korea (주식회사 베텍, operating as VETEC) is a privately held Korean industrial automation company headquartered in Daejeon, with over 30 years of industry experience. The company functions as the exclusive Korean distributor for Advantech industrial automation hardware — covering HMIs, WebAccess SCADA/HMI software, remote and wireless I/O, data acquisition modules, embedded automation computers, machine automation controllers, industrial Ethernet switches, protocol gateways, and video/AI edge systems — and assembles Advantech PC systems locally for the Korean market.

Layered on top of the hardware distribution business, VETEC sells proprietary energy management and smart factory solutions. Its flagship software product, BOM CLOUD, is a SaaS-based Energy Management System offered on monthly subscription with AI-driven usage pattern analysis for factories and buildings. VETEC also delivers custom integration projects including MES, FMS, EHS, fire and hazardous chemical monitoring, air compressor energy management, and motor vibration predictive maintenance, sold primarily through direct technical sales to Korean industrial enterprises.

VETEC goes to market via direct enterprise sales and the VETEC Shop e-commerce storefront, targeting industrial manufacturing verticals (automotive, steel, electrical equipment, metal forging) and commercial buildings. The company is founder-led by CEO Choi Young-jun, self-financed with bridge investments from New Paradigm in 2022 and 2024, and operates exclusively within the domestic Korean market.

Name

Betech Korea

Legal name

주식회사 베텍

Website

https://vetec.co.kr

Company type

Private

Founded year

1995

Operating status

Operating

Short description

VETEC (Betech Korea) is a Korean iAutomation distributor and solution provider, reselling Advantech industrial hardware while selling its proprietary BOM CLOUD SaaS energy management platform and custom smart factory integration services to domestic manufacturing and building customers.

Ownership category

akta.pro rank

Product category

Industrial Automation Hardware and Software

NAICS

Relay and Industrial Control Manufacturing (335314), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industries

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), PCB Assembly (PCBA/EMS) (HDAHAOAI)

Keywords

• Industrial automation hardware
• Energy management software
• SCADA HMI solutions
• Smart factory systems
• Embedded IoT platforms

Headquarters

HQ city

Chungnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Industrial Hardware Products: Sales of Advantech-based industrial automation hardware including HMIs, remote I/O modules, embedded computers, industrial Ethernet switches, protocol gateways, and data acquisition equipment. Products sold through direct channels and VETEC Shop e-commerce platform.
2. BOM CLOUD EMS SaaS Subscription: Monthly subscription-based Energy Management System delivered as SaaS. Cloud platform monitors energy consumption from installed measurement devices. Includes AI-driven usage pattern analysis and predictive recommendations.
3. Smart Factory Solutions: Custom solution development and integration services for smart factory implementations including MES, FMS, EHS systems, fire monitoring, and facility management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

VETEC (Betech Korea) distributes and integrates industrial automation hardware — primarily Advantech HMIs, PLCs, embedded computers, panel PCs, industrial Ethernet switches, protocol gateways, and data acquisition modules — alongside its proprietary WebAccess SCADA/HMI software and the BOM CLOUD SaaS Energy Management System. The company sells these combined hardware-plus-software iAutomation solutions, plus smart-factory integration services (MES, FMS, EHS), to industrial manufacturers and commercial building operators in South Korea.

Product overview

Betech Korea (베텍) is a comprehensive iAutomation company with 30+ years of industry experience that serves as a hardware and software all-in-one solution provider, partnering with Advantech (world No.1 in the industrial market). The company offers an extensive portfolio organized into five main categories: (1) Industrial Automation including HMI, WebAccess SCADA software, wireless I/O, data acquisition (DAQ), remote I/O, machine automation, embedded automation computers, automation controllers, panel PCs, and power/energy management products; (2) Intelligent Connectivity solutions including serial/USB communications, fiber/PoE converters, network management software, industrial wireless/gateways, industrial Ethernet switches, protocol gateways (supporting Modbus, OPC UA, PROFINET, EtherNet/IP, EtherCAT), device servers, cellular routers, and telematics converters; (3) Embedded Computing featuring fanless embedded computers, computer on modules (COM), embedded PCs with NVIDIA Jetson AI solutions, single board computers, and embedded software; (4) Intelligent Systems including modular industrial computers, industrial computer peripherals, rackmount chassis, industrial motherboards, and Box IPC; and (5) Video Solutions comprising advanced video appliances, network video recorders with AI capabilities, live streaming platforms with AI vision sensors, and capture/processing cards. Additionally, the company provides industry-specific Solutions (energy management, smart factory) and Services (motor monitoring, power measurement, PC conversion), as well as BOM CLOUD - a SaaS-based EMS service.

Differentiator

Problem solved

Functional benefit

Brands

• BOM CLOUD: Energy management system (EMS) offered as a SaaS platform, providing cloud-based energy monitoring and analytics for factories and buildings.
• VETEC SHOP

Products and services

• BOM CLOUD SaaS Energy Management System Cloud-based Energy Management System delivered as a monthly subscription SaaS that provides real-time energy monitoring, consumption pattern analysis, AI-driven usage pattern learning, and predictive maintenance recommendations for factories and buildings, with no upfront hardware investment required.
• ePEMS Power Management System Power and energy management system for monitoring and controlling electrical power distribution and consumption in industrial facilities.
• Industrial Automation Hardware Portfolio (Advantech-based)

Quantifiable outcome

• 100 million KRW energy cost savings in 3 months through air compressor monitoring
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered strategic and core.

• Epika (에피카)strategicStrategic or Co-development Partner · 19 November 2020MOU signed for smart factory business expansion. Partnership aimed at entering the smart factory market together through combined expertise and solution offerings.
• Advantech (어드밴텍)coreTechnology or IntegrationStrategic partnership as exclusive Korean distributor for Advantech industrial automation products. Advantech is described as the 'world's No.1 company in the industrial market'. VETEC assembles and produces Advantech PC systems, integrating hardware and software solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phoenix Contact: Global industrial connectivity, automation, and I/O vendor with direct Korean sales. Overlaps with VETEC's Ethernet/serial device servers, protocol gateways, and remote I/O offering in industrial comms and infrastructure projects.
• Advantech: VETEC's exclusive Korean distribution and assembly partner for industrial PCs, HMIs, IoT gateways, and protocol gateways. Advantech provides the core hardware catalog that VETEC integrates and resells; conversely, VETEC supplies a localized Korean channel and BOM CLOUD overlay that complements Advantech's global product line, putting them in adjacent — and partially overlapping — go-to-market positions in Korea.
• Wago: German industrial interconnection and automation (PLC, I/O, edge controller) manufacturer with established Korean operations. Competes with VETEC's automation controllers (APAX/AMAX/ADAM-5000), I/O modules, and CODESYS-ready edge controllers in mid-market Korean manufacturers.
• Moxa: Taiwan-based industrial networking, edge connectivity, and serial/IIoT gateway provider selling through Korean distributors. Competes head-on with VETEC's industrial Ethernet switches, protocol gateways, and cellular router product lines in Korean factory projects.
• Beijer Electronics: Sweden-based HMI and industrial automation software (iX, HMI/SCADA) provider with a regional distributor network. Mirrors VETEC's HMI/SCADA/WebAccess positioning and competes for similar Korean and Asian factory customers, especially in operator interfaces and SCADA software.
• LS Electric: Korea-headquartered industrial automation, low-voltage, and smart-factory solution provider with full domestic distribution and OEM presence. Overlaps directly with VETEC's Korean factory customer base across PLCs, drives, HMIs, and energy/power management solutions.

Broad incumbents

• Siemens: Global industrial automation, PLM, and building energy management (Navigator/Desigo) incumbent with deep Korean smart-factory presence. Competes with VETEC at the high end of Korean SCADA, PLC, and EMS deals where Siemens-branded stacks are specified by large enterprises.
• ABB: Global industrial automation, motion, robotics, and energy portfolio with significant Korea operations. Competes for Korean process-industry and factory automation deals where ABB's PLC/DR/Symphony Plus stacks are specified, comparable to VETEC's automation controller line.
• Schneider Electric: Multi-national industrial automation, energy management (EcoStruxure), and process automation incumbent. Most directly comparable to VETEC's BOM CLOUD EMS and smart-factory practice, but at a globally-scaled platform and integration capability level.
• Rockwell Automation: U.S.-based industrial automation, control, and information platform provider (Allen-Bradley, FactoryTalk). Competes for large Korean manufacturer accounts that specify a single global automation standard, putting VETEC's mid-market factory integration work in indirect competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtExc2ccKnNTd_FP7Pe1xtw/featured
• Instagraminstagram.com/vetec_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betech Korea