The Kia Stores

What The Kia Stores does

The Kia Stores is a privately-held, authorized Kia automobile dealership group operating four full-service locations across the Louisville, KY metropolitan area and Clarksville, IN. The group sells the full Kia model lineup including sedans (K4, K5, Forte), SUVs (Sportage, Sorento, Telluride, Seltos), minivans (Carnival), and the brand's electrified portfolio (EV6, EV9, Niro EV, and hybrid/PHEV variants), alongside used and certified pre-owned vehicles backed by a 165-point inspection and a 10-year/100,000-mile limited powertrain warranty.

The business operates across the full vehicle ownership lifecycle. New and pre-owned vehicle sales generate the largest revenue share, supplemented by transaction-fee income from arranging financing and leases through Kia Motor Financial and other lenders. Service and maintenance, genuine OEM parts and accessories, tire center operations, and a body shop provide recurring post-sale revenue. Distribution is primarily through four physical storefronts (Kia Store East, Preston, Clarksville, Elizabethtown), with an integrated online channel supporting inventory browsing, finance applications, payment calculation, trade-in valuation, and service scheduling. The dealership employs 51-100 staff and operates with extended sales hours (including evenings and Saturdays) to maximize foot traffic.

The customer base is fragmented across individual consumers, families needing three-row seating, eco-conscious buyers seeking electrified options, and military personnel eligible for the Kia Military Program. Marketing relies on a content-led website (model reviews, competitor comparisons against Toyota, Honda, and Hyundai), social media presence on Twitter, Facebook, and YouTube, and traditional local dealership promotional channels. The company is privately held with no disclosed parent company, institutional investors, or external capital, and operates under a standard franchise dealer model with no public listing.

Name

The Kia Stores

Legal name

The Kia Store

Website

https://kiastore.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Kia Stores is a privately-held authorized Kia dealership group operating four full-service locations across Louisville and Elizabethtown, KY and Clarksville, IN, selling new, used, and certified pre-owned Kia vehicles with financing, service, parts, and body shop operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Revenue from sales of new Kia vehicles including sedans (K4, K5, Forte), SUVs (Sportage, Sorento, Telluride), minivans (Carnival), and electric vehicles (EV6, EV9)
2. Pre-Owned Vehicle Sales: Sales of used vehicles and certified pre-owned (CPO) vehicles with extended warranty coverage
3. Vehicle Financing: Finance department arranges loans and leases through Kia Motor Financial and other lenders, earning finance reserve income
4. Service and Maintenance: Vehicle maintenance and repair services including oil changes, tire services, and complex engine repairs
5. Parts and Accessories: Sales of genuine OEM parts and accessories for vehicle repairs and upgrades
6. Body Shop Services: Collision repair and body work services

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Kia Stores is an authorized Kia dealership group operating four locations across the Louisville, KY metropolitan area that sells new Kia vehicles, certified pre-owned and used vehicles, and provides vehicle financing and leasing through Kia Motor Financial. The dealership also offers vehicle service and maintenance, genuine OEM parts and accessories, and body shop collision repair across all locations. Customers can complete purchases online or in-person, with sales, service, and parts departments at each location.

Product overview

The Kia Store is a Kia automobile dealership offering a comprehensive portfolio of new and pre-owned Kia vehicles across four locations in the Louisville, KY metropolitan area. The dealership sells Kia's full vehicle lineup including sedans (K4, K5, Forte), SUVs (Sportage, Telluride, Sorento, Seltos), minivans (Carnival), and electric vehicles (EV6, EV9, Niro EV). Each model is available in multiple trim levels and configurations, with numerous hybrid and plug-in hybrid variants offered. The dealership also provides certified pre-owned vehicles with extended warranties, along with integrated financing services, vehicle maintenance and repair, and genuine OEM parts and accessories. The product portfolio functions as a unified automotive retail offering where vehicles represent the core products, supplemented by financial services, maintenance programs, and parts department.

Differentiator

Problem solved

Functional benefit

Products and services

• New Kia Vehicles New Kia sedans, SUVs, minivans, and electric/hybrid vehicles including the K4, K4 Hatchback, K5, Forte, Sportage, Telluride, Sorento, Seltos, Carnival, EV6, EV9, Niro Hybrid, Niro EV, Carnival Hybrid, Sorento Hybrid/PHEV, Sportage Hybrid/PHEV, and Telluride Hybrid/PHEV. Sold to individual consumers across four Louisville-area dealership locations with MSRP pricing ranging from approximately $24,165 (K4 LXS) to $77,010 (EV9).
• Pre-Owned Vehicles Used vehicles of various makes and models available across all four dealership locations, including a dedicated priced-under-$10K segment and a pre-owned Kia selection. Inventory includes 351 used vehicles alongside the broader pre-owned program.
• Certified Pre-Owned Vehicles Pre-owned Kia vehicles that pass a 165-point inspection covering engine performance through interior features, bundled with a 10-year/100,000-mile limited powertrain warranty and 24-hour roadside assistance. Priced below new vehicle MSRP.
• Vehicle Financing and Leasing Finance and lease arrangements arranged through Kia Motor Financial and other lenders, with a short secure online finance application for pre-approval, an online payment calculator, trade-in valuation, and leasing versus buying guidance. 72-month terms at 4.9% interest are available for qualified buyers.
• Vehicle Service and Maintenance Kia Extra Mile Service performed by certified technicians using genuine OEM parts, covering oil changes, tire services, scheduled maintenance, preventative maintenance, and complex engine repairs. Express service and online appointment scheduling are available, with service financing offered through Sunbit.
• Parts and Accessories Genuine OEM Kia parts and accessories available for vehicle repairs and upgrades, with online parts ordering supported at each of the four locations.
• Body Shop Services Collision repair and body work services provided through the dealership's body shop, supporting post-accident vehicle restoration for customers.

Quantifiable outcome

• 165-point inspection process for certified pre-owned vehicles ensures quality
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AutoNation: Largest U.S. franchised auto dealer group with hundreds of rooftops across multiple brands. Comparable business model spanning new/used sales, F&I, service, and parts; The Kia Store is a much smaller regional analog with similar revenue mix but concentrated in a single OEM.
• Lithia Motors (Lithia & Driveway): Publicly-traded multi-brand dealer group with a growing nationwide footprint and omnichannel digital retail platform. Directly comparable on revenue mix (new, used, F&I, service, parts) and on digital tooling investments that smaller dealers must match.
• Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle stores alongside new-car franchises. Similar full-service operating model across sales, F&I, service, and parts across multiple brand rooftops.
• Group 1 Automotive: Public multi-brand franchised dealer group with U.S. and U.K. operations. Comparable full-service dealership model including F&I, service, and parts, with growing digital retail capabilities.
• Asbury Automotive Group: Public franchised dealer group operating new and used vehicle sales, F&I, service, and parts across multiple U.S. regions. Directly comparable on revenue mix and customer-financing capture.
• Penske Automotive Group: Public international dealer group with premium-brand franchises and commercial truck operations. Comparable on full-service franchised retail model with diversified brand exposure.
• Hendrick Automotive Group: Largest privately-held U.S. dealer group with deep multi-brand franchise operations. Most comparable in scale ambition and operating model to The Kia Store's multi-roofprint single-OEM approach.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with omnichannel buying and a national footprint. Overlaps with The Kia Store's pre-owned/CPO business and represents a competitive threat on digital used-car buying.
• Carvana: Online-first used vehicle retailer with vehicle vending machines and home delivery. Comparable on digital retail experience for new/used vehicles, and represents an evolving competitive threat to traditional franchised dealers.

Others

• Kia America: OEM supplier/partner; The Kia Store operates as an authorized Kia franchisee. Relevant as the upstream brand owner whose product roadmap, allocation policies, and financing arm (Kia Motor Financial) directly drive dealer economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheKiaStore
• YouTubeyoutube.com/@TheKiaStore
• Facebookfacebook.com/TheKiaStore
• LinkedInlinkedin.com/company/the-kia-stores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kia Stores