Del Mar Blue Print

What Del Mar Blue Print does

Del Mar Blue Print (legal entity: Del Mar Blue Print Company Inc.) is a family-owned reprographics and printing services company founded in 1978 and headquartered in a single location at 2201 San Dieguito Drive, Del Mar, California. The company serves architects, engineers, general contractors, and adjacent design and construction professionals primarily across San Diego County, with selective nationwide shipping via FedEx, UPS, USPS, and courier services. Ownership has rested with Michael and Kelli Kraus since 2005, and the firm operates with 11-50 employees and over 200 years of combined in-house experience in reprographic services.

The core offering spans large-format black-and-white and color printing, small-format copying and scanning, full commercial offset printing, sign and banner printing (using HP Latex R1000 Plus and Roland VersaUV LEJ-640 equipment), document scanning, mounting and laminating, vinyl lettering, book binding, and graphic design. Two wholly-owned sub-brands extend the platform beyond physical print: Convert2AutoCAD, which converts PDFs, JPGs, and TIFs into layered AutoCAD DWG files, and Del Mar Planroom, a secure online platform for construction document management, electronic bidding, plan distribution, and billing. A proprietary cloud file-sharing service called DrawBridge and a PDF hyperlinking service round out the digital toolkit. The company is bonded with every municipality in San Diego County and operates a 7-vehicle GPS-tracked delivery fleet offering free local delivery within 5 miles.

The business model is primarily transactional and quote-based, with subscription/recurring revenue from the Online Planroom service. Customer segments span enterprise accounts (Qualcomm, Gensler, UCSD, Berkshire Hathaway HomeServices, Del Mar Fairgrounds) and SMB/consumer work (restaurants, retail, real estate signs, wedding invitations). Go-to-market combines inside sales via phone and website, direct local delivery and pickup throughout San Diego County, self-serve online ordering, and industry-association relationships (IRGA, Building Industry Association, local chambers of commerce). Distribution advantages, long-tenured operating history at the same location, and embedded planroom usage for AEC clients form the basis of the company's competitive position.

Name

Del Mar Blue Print

Legal name

Del Mar Blue Print Company Inc.

Website

https://delmarblue.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Del Mar Blue Print is a family-owned reprographics and printing services firm founded in 1978 in Del Mar, California, serving architects, engineers, contractors, and SMBs across San Diego County with large-format printing, signage, AutoCAD conversion, and the Del Mar Planroom platform.

Ownership category

akta.pro rank

Product category

Reprographics and Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311), Printing and Related Support Activities (323)

SIC

Commercial Printing (2750)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Reprographics services
• Large format printing
• Construction document management
• AutoCAD conversion services
• Sign and banner printing

Headquarters

HQ city

Del Mar

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Reprographic Services: Large-format black and white and color printing, scanning, and plotting services for architectural and engineering documents. Includes printing on various media types and sizes.
2. AutoCAD Conversion Services: Conversion of PDF, JPG, TIF, and other formats to fully layered AutoCAD DWG files. Also offers redline markup updates and standardization of drawings. Provided through Convert2AutoCAD brand.
3. Online Planroom Services: Subscription-based online planroom for construction document management, bidding, and distribution. Includes secure storage, bidding management, and billing services.
4. Commercial Printing: Full commercial offset printing including business cards, stationary, envelopes, brochures, catalogs, newsletters, menus, flyers, folders, reports, and greeting cards.
5. Sign and Banner Printing: Custom sign printing on various media including coroplast, gator board, Sintra, acrylic, and more. Also includes custom banner printing with various media options.
6. Graphics and Design Services: Custom graphic design including logos, business cards, stationary, brochures, newsletters, and menus. Design consultation and layout services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Del Mar Blue Print is a reprographics and document services company that produces large-format and small-format black-and-white and color prints, blueprints, signs, banners, vinyl graphics, business cards, and commercial offset print materials for architecture, engineering, construction, real estate, retail, restaurant, and government customers. It also offers AutoCAD conversion, drafting and graphics design, document scanning, mounting/laminating, book binding, and secure online planroom-based construction document management with electronic bidding. Services are delivered through a local GPS-tracked delivery fleet, online ordering, and national courier shipping.

Product overview

Del Mar Blue Print is a reprographics and printing services company offering a comprehensive portfolio of document solutions for architects, engineers, developers, and construction professionals. The core offering centers on large-format printing services (black & white and color plotting), document scanning, and AutoCAD conversion. The Online Planroom serves as a centralized platform for construction document management and bidding. Additional services include sign printing (using HP Latex and Roland VersaUV printers), custom banners, vinyl lettering, business cards, commercial printing, graphics design, mounting/laminating, and book binding. The company operates a delivery fleet and offers DrawBridge for secure file sharing. Services range from small-format document printing to wide-format displays, with a focus on the San Diego County construction and design industry.

Differentiator

Problem solved

Functional benefit

Brands

• Convert2AutoCAD: PDF to AutoCAD conversion service that converts scanned blueprints and plans to fully layered DWG CAD files.
• Del Mar Planroom
• DrawBridge

Products and services

• Custom Banner Printing Custom full-color banner printing for POP displays, construction sites, sports teams, real estate, conventions, and special events, produced on the Roland VersaUV printer with UV ink for long-lasting, fade-resistant output.
• Sign Printing Wide-format sign printing on the Roland VersaUV LEJ-640 flatbed UV printer with spot UV gloss/matte, white ink, and ADA braille embossing, supporting media up to 64 inches wide and 1/2 inch thick for businesses needing durable signage.
• Vinyl Lettering Vinyl cutting service for logos and text applied to doors, windows, signs, banners, vehicles, and smooth surfaces, including graphic design and installation for car/truck lettering, lobby signs, exhibits, and trade shows.
• Large Black & White Printing Large-format black-and-white printing for architectural and engineering documents, running at 22 pages per minute (24x36) on media from 12x18 to 36x62 inches, supporting high-volume blueprint and document reproduction.
• Large Format Color Printing Large-format color plotting, scanning, and printing service at 60-inch high speed, with color correction, mounting, and laminating capabilities targeted at architects, engineers, and designers.
• Small B&W Printing High-volume small-format black-and-white copying and scanning service at 110 pages per minute, with binding options including comb, spiral, velobind, and saddle staple for office document production.
• Small Color Printing Small-format color printing on high-volume color laser copiers producing up to 65 copies per minute, supporting sheet sizes up to 12x18 inches with various finishing options for office and commercial needs.
• Full Commercial Printing Offset commercial printing for business cards, stationery, envelopes, brochures, catalogs, newsletters, menus, flyers, and greeting cards, with specialty finishing services including stamping, die-cutting, foil stamping, and embossing.
• Business Cards Business card printing in runs from 100 to 100,000 cards with bulk discounts, supporting spot UV gloss, foil stamping, embossing, debossing, multiple paper stocks (matte, linen, pearl, glossy, recycled), and one-to-four-color printing.
• Flyer and Mailer Printing Custom flyer and mailer printing service with options for UV gloss, foil embossing, and special die-cut paper across various paper stocks and sizes for marketing and direct mail needs.
• Document Scanning Document scanning service for any size document ranging from receipts to large plans, output to JPG, PDF, TIF, or TLC formats at resolutions from 100 to 800 DPI, delivered via email, CD, DVD, or USB.
• Mounting & Laminating Mounting and laminating services for images on foam core, gator-board, plexiglass, sintra, styrene, and plywood, with single or double-sided lamination in gloss, luster, or matte finishes and optional dry-erase capability.
• Book Binding Book binding services including 3-hole binder, velo, comb, coil, and wire binding, plus stapling and saddle-staple folding for booklets with various paper stock options.
• Graphics Services Graphic design and consultation services including custom logos, business cards, stationery, brochures, newsletters, and menus, plus publication concept, design, layout, and illustration.
• Drafting Services Drafting and design services including remodels, additions, as-built drawings, floor plans, elevations, conceptual drawings, office layout design, and conversion of old paper drawings to CAD output.
• Convert to AutoCAD Conversion of PDF, JPG, TIF, and other formats to fully layered AutoCAD DWG files, including redline markup updates and drawing standardization, delivered under the Convert2AutoCAD brand with next-business-day turnaround and bulk discounts for municipalities and large projects.
• DrawBridge Exclusive cloud-based digital file sharing service that provides secure, SSL-encrypted links for sharing scanned documents and plans with business partners, with links remaining valid for 20 months and allowing recipients to view, download, or request prints.
• PDF Hyperlinking Service that converts multi-page PDF files into interactive documents by linking index pages to corresponding sections, particularly useful for navigating construction documents on mobile devices.
• Online Planroom Secure, password-protected online planroom for construction document management that enables posting plans for viewing, downloading and printing, bidding management, and electronic bidding with sealed bid documents, with data backed up on secure servers and accessible at delmarplanroom.com.
• Floor Decals for Social Distancing Custom printed social distancing floor decals with puncture- and tear-resistant textured non-slip surface, priced starting at $5.40 each, targeted at businesses needing COVID-19 compliance floor graphics.
• Custom Wall Vinyl Service Custom wall vinyl/wallpaper printing and installation service for retail and commercial locations, enabling branded wall murals and decorative graphics for stores, restaurants, and venues.
• Custom Wedding Invitations Custom wedding invitation printing service offering various card stocks, envelopes, and graphic design assistance, covering save-the-date cards, bridal shower invitations, and event cards for weddings and related celebrations.
• Full Delivery Services Delivery service through a fleet of 7 GPS-equipped vehicles operating throughout San Diego County from 8am to 5pm Monday through Friday, with free local delivery within 5 miles for orders over $17, plus FedEx, UPS, USPS, and courier shipping nationwide.

Quantifiable outcome

• Free local delivery within 5 miles
• +2 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Convert2AutoCADcoreStrategic or Co-development PartnerConvert2AutoCAD is a sister brand/affiliate of Del Mar Blue Print that specializes in converting PDF, JPG, TIF, and other formats to fully layered AutoCAD DWG files. Del Mar Blue refers customers to Convert2AutoCAD for CAD conversion services.
• International Reprographics Association (IRGA)minorOthersDel Mar Blue Print is a member of the International Reprographics Association to stay current on new information regarding technology and best practices in the reprographics industry.
• Building Industry Association San DiegominorOthersBIA San Diego is a trade association for the building industry. Del Mar Blue Print is affiliated with BIA to network and serve construction industry members.
• Del Mar Chamber of CommerceminorOthersLocal chamber of commerce affiliation for community networking and visibility in Del Mar.
• Solana Beach Chamber of CommerceminorOthersLocal chamber of commerce affiliation for community networking in Solana Beach.
• Encinitas Chamber of CommerceminorOthersLocal chamber of commerce affiliation for community networking in Encinitas.
• Mr. TintChannel Partner/ Reseller/ DistributorMr. Tint is a window tinting and graphics installation company that partnered with Del Mar Blue Print for the Municipal Taco wall vinyl installation project. Del Mar Blue handled printing while Mr. Tint performed the installation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARC Document Solutions: Largest US reprographics and document management company serving AEC and government. Direct competitor in large-format printing, planroom services, and managed document services — same customer base (architects, engineers, contractors, municipalities) and same core technology stack.
• SpeedPro Imaging: Franchise network focused on large-format and specialty printing (signs, banners, vehicle wraps, wall murals). Comparable product portfolio to Del Mar Blue Print's wide-format and Roland VersaUV-driven services, though distributed across a national franchise system rather than a single site.

Broad incumbents

• FedEx Office: National retail print chain offering commercial printing, large-format, signage, and document services at scale. Overlaps Del Mar Blue Print on commercial printing, signs, and document reproduction, but operates as a broad logistics/office-services incumbent rather than an AEC-specialist.
• AlphaGraphics: Franchise commercial printing and marketing-services network offering digital, offset, large-format, and signage. Closely comparable product mix to Del Mar Blue Print's commercial printing and sign services, with a multi-location franchise footprint versus a single shop.
• Minuteman Press: International franchise printing network providing commercial printing, signage, and marketing materials to SMBs. Competes with Del Mar Blue Print on business cards, brochures, flyers, and signs, but lacks AEC-specific reprographics and planroom depth.
• Sir Speedy: Franchise printing and marketing-services brand offering commercial printing, signs, and direct mail. Comparable on general commercial print and signage, differentiated by its franchise-driven multi-market reach.
• Cimpress (Vistaprint): Mass-customization platform (Vistaprint, National Pen, BuildASign) dominating online business cards, marketing materials, and signage. Competes with Del Mar Blue Print on commodity small-format and signage SKUs at scale, but lacks local AEC reprographics and planroom capability.
• Office Depot: National office-products retailer offering in-store and online printing services including copies, signs, and marketing materials. Broad incumbent competing on commodity small-format printing and basic signage.
• The UPS Store: Franchise network offering basic printing, copying, and shipping services to SMBs and consumers. Adjacent competitor on small-format print, copies, and basic signage, but limited large-format or AEC-specialized capability.

Emerging players

• MOO: Digital-native premium print brand focused on business cards, marketing materials, and short-run commercial printing. Competes with Del Mar Blue Print on premium business cards and small-run commercial print, but ships only nationally without local delivery/AEC specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/delmarblue
• Facebookfacebook.com/delmarblueprint
• Instagraminstagram.com/delmarblue

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Del Mar Blue Print