Industry Today

What Industry Today does

Industry Today is a privately held B2B digital media platform founded in 1998 and headquartered in Charleston, South Carolina. The company publishes authoritative editorial content across 28 industry verticals covering manufacturing, industrial automation, supply chain, aerospace, energy, automotive, and related sectors, targeting manufacturing leaders, industrial professionals, and C-suite executives globally. Its stated audience footprint spans 100+ countries and territories, served through a website platform, targeted e-newsletters, social media (LinkedIn, X, Facebook), the Industry Insights podcast, webinars, and LinkTree.

The company's product portfolio centers on the Industry Today Digital Media Platform, with a series of add-on modules: e-newsletters, sponsored content packages, whitepaper and industry research submission services ($274.99 per submission including a free press release and permanent archiving), video and infographic submission services, industry-focused podcasts, digital advertising (banners, newsletter sponsorships), and gated lead-generation services with behavioral targeting. Underlying technology is a web-based CMS that publishes articles, case studies, e-books, whitepapers, infographics, videos, podcasts, and webinars; no proprietary AI/ML systems, APIs, SDKs, or patents are disclosed.

Industry Today monetizes through four primary streams: one-time content submission fees, digital advertising, newsletter sponsorships, and paid content promotion services. Revenue is not publicly disclosed and the company is independently owned with no parent, institutional investor, or venture capital backing identified. Operations are lean, with 11–50 employees and a Charleston-based headquarters plus a general phone contact line.

Name

Industry Today

Legal name

Industry Today

Website

https://industrytoday.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Digital Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Manufacturing, Quality & Industrial Operations Reference (Lean, Six Sigma, QA/QC) (EDAGAGAI)

akta.pro secondary industries

Corporate Leadership & Management (EDAGANAA), Industry-Specific Technical & Certification Prep (e.g., Construction, Manufacturing, Energy) (EDAGANAN)

Keywords

• B2B digital media
• Industrial publishing
• Manufacturing news
• Content marketing services
• Sponsored content distribution

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Submission Fees: Industry Today charges $274.99 for whitepaper and industry research submissions, which includes free press release distribution with no expiry date. Content is promoted on the website, in newsletters, across social media (LinkedIn, X, Facebook), on LinkTree, and permanently archived.
2. Digital Advertising: The platform generates revenue through digital advertising placements including newsletter sponsorships, banner advertisements, and display ads. Media campaigns are handled by Susan Poeton ([email protected]).
3. Newsletter Sponsorship: Companies can sponsor Industry Today's e-newsletters to reach the targeted manufacturing and industrial audience. Sponsorship inquiries are directed to [email protected].
4. Content Promotion Services: Paid promotion services for case studies, e-books, industry research, infographics, videos, and whitepapers. Content creators pay for distribution and promotion services including gating for lead generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Industry Today is a digital media platform that publishes authoritative content covering manufacturing and industrial industry trends, market shifts, and technology innovations. It offers paid content submission services, newsletter sponsorships, digital advertising, and lead generation services aimed at B2B marketers seeking to reach manufacturing leaders, industrial professionals, and C-suite executives across the global industrial sector.

Product overview

Industry Today is a B2B digital media platform serving the manufacturing and industrial sector. The core offering is the Industry Today Digital Media Platform, which publishes authoritative content covering industry trends, technology innovations, and market shifts. Supporting this platform are integrated marketing solutions including: E-Newsletters for targeted audience delivery, Sponsored Content Packages for paid content promotion (whitepapers, case studies, industry research), Video and Infographic Submission Services for multimedia content distribution, Industry-Focused Podcasts featuring executive interviews and thought leadership discussions, and Digital Advertising solutions including banner ads and newsletter sponsorships. An optional Lead Generation Services add-on enables gated content with behavioral targeting and lead capture. Content submission services operate on a paid promotion model ($274.99 per submission) with permanent archiving and cross-platform distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Industry Today Digital Media Platform A digital media platform publishing authoritative content covering industry trends, market shifts, and technology innovations shaping the future of manufacturing, serving manufacturing leaders, industrial professionals, and C-suite executives seeking insights into automation, digital transformation, supply chain innovation, smart manufacturing, and emerging technologies.
• Whitepaper Submission Service Paid promotion service for whitepapers at $274.99 per submission, including a free press release with no expiry date, with content promoted across the website, newsletters, social media (LinkedIn, X, Facebook), LinkTree, and permanently archived.
• Industry Research Submission Service Paid promotion service for industry research at $274.99 per submission, including a free press release with no expiry date, with content promoted across the website, newsletters, social media, LinkTree, and permanently archived.
• Video Submission Service Video content submission and promotion service where videos can be placed in advertisements or articles, watched in popup video players or via YouTube channel pages.
• Infographic Submission Service Infographic content submission and promotion service where submitted infographics are reviewed and, if accepted, published on the platform.
• Industry-Focused Podcasts (Industry Insights) Industry podcasts featuring executive interviews, company profiles, and discussions with influential thought leaders on topics including automation, digital transformation, and emerging technologies.
• Digital Advertising Digital advertising solutions including banner advertisements, newsletter sponsorships, and targeted ad placements across the platform and its distribution channels; media campaigns are handled by Susan Poeton.
• Lead Generation Services Gated content services that incorporate behavioral triggers, target users based on behaviors and demographics, and capture lead details using integrated popups and inline targeting forms, with customized download forms available at additional rates upon inquiry.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IndustryWeek: IndustryWeek is a long-established manufacturing trade publication covering manufacturing management, technology, and operations — directly comparable to Industry Today in target audience (manufacturing leaders/C-suite) and content categories. It is a larger, more established incumbent with deeper editorial resources.
• Thomas Publishing: Thomas Publishing operates Thomasnet, a leading B2B industrial sourcing and content platform serving manufacturers and industrial buyers. It is comparable as a digital media and advertising platform targeting the same manufacturing decision-maker audience as Industry Today.

Emerging players

• Packaging Digest: Packaging Digest is a vertical-specific trade publication covering the packaging industry — overlapping with Industry Today's Packaging & Paper vertical but specializing in a narrower niche with deeper editorial coverage of that segment.
• Supply Chain Management Review: Supply Chain Management Review is a niche trade publication focused on supply chain strategy and technology — overlapping with Industry Today's Supply Chain vertical while operating as a deeper specialist competitor in that category.

Direct peers

• Manufacturing.net: Manufacturing.net is a digital media publication covering manufacturing news, technology, and operations — closely matching Industry Today's core offering of authoritative manufacturing content, e-newsletters, and digital advertising aimed at industrial professionals.
• Design World: Design World covers engineering, design, and manufacturing technologies — a peer trade publication serving similar industrial audiences with content, e-newsletters, and sponsored editorial in adjacent manufacturing verticals to Industry Today.
• TradePub: TradePub operates a content distribution and lead generation platform for whitepapers, eBooks, and industry research — directly comparable to Industry Today's paid content submission and lead generation services as a competing distribution channel for the same B2B industrial content.
• Automation World: Automation World covers industrial automation, smart manufacturing, and digital transformation — overlapping directly with Industry Today's Industrial Automation and Technology verticals and serving a similar manufacturing engineering/management audience.
• Plant Engineering (Endeavor Business Media): Plant Engineering is an established manufacturing trade publication covering plant operations, maintenance, and industrial technology — directly competing with Industry Today for advertising dollars from manufacturers seeking to reach plant-level decision-makers and engineers.
• Control Engineering (CFE Media): Control Engineering is a B2B media brand covering automation, control systems, and instrumentation — comparable as a niche vertical trade publication with e-newsletters, sponsored content, and digital advertising targeting manufacturing engineers and decision-makers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Ind_today
• Facebookfacebook.com/IndustryTodayMedia
• LinkedInlinkedin.com/company/industry-today-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Today