What Pinstripe Media does

Pinstripe Media is an Australian content marketing agency and media publisher headquartered at Level 22, International Tower 3, Barangaroo, Sydney. The company operates Australia's largest network of business, startup, and finance publications, comprising Business Builders (formerly Kochie's Business Builders — Australia's number one small business TV show on Channel 7), Startup Daily (rated number one startup news platform by Startup Muster), Flying Solo (a micro-business community with 120,000+ forum members), Your Money & Your Life, and sister company ausbiz (a finance and investment streaming service). The combined network reaches over 500,000 Australians monthly across digital publications, broadcast television, podcasts, social media, and live events, with a proprietary email database of 100,000+ subscribers achieving above-average open rates.

The company's core offerings span content marketing strategy and production, broadcast-quality video production using an in-house Barangaroo studio equipped with PTZ cameras, full-size green screen, Tricaster switching, professional lighting, and livestream capabilities, native advertising across the owned media network, digital event and webinar production, email marketing, white-label e-learning course development, and network sponsorships. Enterprise clients span banking (NAB since 2011), government logistics (Australia Post), technology (Telstra, Microsoft), legal (Gilbert + Tobin), retail (Officeworks), and financial services (WorldFirst, Moula, Russell Investments, AFA), with campaign budgets ranging from $20k to $100k+. In July 2025, Pinstripe Media was acquired by Private Media (publisher of SmartCompany, Crikey, and The Mandarin), combining two of Australia's leading independent media networks serving small business and startup audiences while Pinstripe's publications retain editorial independence.

The business operates an agency-plus-platform model combining project-based video production fees, branded content and native advertising, network sponsorships across events and TV series, email marketing to the 100,000+ subscriber database, affiliate marketing, and e-learning managed services. Founder David Koch transitioned to a strategic adviser role post-acquisition, with AJ Koch remaining as Managing Director overseeing the 25-person team. The company operates as a private company (Pinstripe Media Pty Ltd, ABN 36 115 619 764) and is now a subsidiary of strategic operating parent Private Media.

Name

Pinstripe Media

Legal name

Pinstripe Media Pty Ltd

Website

https://pinstripemedia.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinstripe Media is an Australian content marketing agency and publisher operating Australia's largest network of small business, startup, and finance publications, delivering video production, native advertising, and digital event services to enterprise clients.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Representatives (541840)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Miscellaneous Publishing (2741)

akta.pro primary industry

Short-Form Video Advertising & Brand Collaboration Platforms (MPACAHAH)

akta.pro secondary industry

Short-Form Video for News, Sports & Highlights Platforms (MPACAHAJ)

Keywords

• Content marketing agency
• Video production services
• Digital media publishing
• Branded content creation
• Video production studio

Headquarters

HQ city

Darlinghurst

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branded Content and Native Advertising: Creating sponsored content and native advertising integrated into Pinstripe's trusted publications for brands looking to reach small business and startup audiences. Content includes articles, videos, and editorial integrations.
2. Video Production Services: Full-service video production for TV and digital content including broadcast quality episodes, corporate videos, branded content, explainer videos, and event coverage. Studio available for dry hire or full production management.
3. Affiliate Marketing: Commission-based marketing where Pinstripe earns revenue for leads, sales, or acquisitions driven for partner products through content and tracking links.
4. Email Marketing Services: Database of 100,000+ subscribers leveraged for e-newsletter sponsorships, solus eDMs, and HTML email takeovers with above-average open rates and click-through rates.
5. Network Sponsorships: Sponsorship packages for events, TV series, digital content initiatives, and competitions reaching hundreds of thousands across the network with multi-channel integration.
6. Online Learning and E-Learning: Course creation and distribution services including white-label learning platforms, content production for courses, and marketing amplification for educational content.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pinstripe Media is a content marketing agency and media production company that creates and distributes inspirational tech, startup, business and finance content across all media channels for enterprise brand clients. Its core offering combines full-service content marketing strategy and production, broadcast-quality video production from an in-house Barangaroo studio, native advertising, digital events and livestreaming, online learning platforms, and lead generation campaigns, monetised through an owned media network reaching 500,000+ Australians monthly.

Product overview

Pinstripe Media operates as a full-service content marketing, publishing, and video production company with a platform-plus-services model. The core offering comprises content marketing strategy and production services, video production (including an owned Barangaroo studio with PTZ cameras and green screen), native advertising, digital marketing strategy, online learning solutions, digital events and livestreaming, lead generation campaigns, and email marketing to a 100,000+ subscriber database. The company also maintains an extensive owned media network of publications including Business Builders (formerly Kochie's Business Builders), Flying Solo, Startup Daily, and Your Money & Your Life, reaching over 300,000 Australians monthly across digital and broadcast television. A sister company, ausbiz, provides finance and investment streaming. The 2025 acquisition by Private Media expanded the combined network to 500,000+ monthly visitors. Key differentiators include access to Australia's largest small business media network, broadcast-quality TV production capabilities, and the owned studio facility for livestreaming and dry hire.

Differentiator

Problem solved

Functional benefit

Brands

• ausbiz: Australia's number one online finance and investment streaming service, founded April 2020.
• Startup Daily
• Flying Solo
• Business Builders (formerly Kochie's Business Builders)
• Your Money & Your Life

Products and services

• Content Marketing Agency Services

Quantifiable outcome

• 60% increase in web traffic for Startup Daily, reaching 100,000+ page views with 73,000 unique visitors in one month
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• Private MediaflagshipStrategic or Co-development Partner · 1 July 2025Private Media, publisher of SmartCompany, acquired Pinstripe Media combining two leading independent media networks focused on small businesses, startups, and entrepreneurs. Brings together daily business journalism, specialist creative services, events, TV production, and shared commitment to helping Australian businesses succeed.
• ausbizflagshipStrategic or Co-development Partner · 1 March 2020Pinstripe Media's sister company providing free TV streaming service for finance and investment content. Startup Daily TV produced daily on ausbiz reaching over 21,000 subscribers and 1.1 million views. Highly complementary business and finance audience.
• NABflagshipStrategic or Co-development Partner · 1 January 2011Long-term sponsorship partnership with Kochie's Business Builders since 2011. NAB features as expert guests, customer case studies, and research across the TV show and digital content. Seven years of successful partnership positioning NAB as a leading supporter of small business.
• Australia PostcoreStrategic or Co-development PartnerThree-year partnership creating informative content helping small business owners navigate a changing world. Multi-channel approach including TV episode integrations, expert interviews, social media amplification, content marketing, and native advertising profiling real Australian businesses.
• WorldFirstcoreGTM or Marketing PartnerContent partnership across Kochie's Business Builders, Startup Daily, and Flying Solo including podcast series with customers and CEO, display media campaigns, and video stories showcasing WorldFirst small business customers and tips.
• DocuSigncoreGTM or Marketing Partner4-part webcast series with Kochie's Business Builders broadcast live to small business sector audience, resulting in over 600 leads engaging with content live or on-demand.
• Gilbert + TobincoreGTM or Marketing PartnerDigital event production partnership hosting livestreamed panel discussions including ACCC Chair Rod Sims from Barangaroo video studio to over 500 registered participants via Webex.
• Telstra muru-DcoreStrategic or Co-development PartnerPartnership to produce The Dream Academy TV series documenting the 6-month journey of startup accelerator participants. Six-part series broadcast nationally on Channel Seven.
• BraintreeminorStrategic or Co-development PartnerCo-partner with Telstra muru-D for The Dream Academy series. Braintree founder featured as mentor to startups throughout the series, sharing experience of founding Braintree and growing it to acquisition by PayPal.
• Association of Financial Advisers (AFA)coreStrategic or Co-development PartnerPartnership to create Your Best Interests digital magazine and content hub - monthly e-magazine helping Australians make right financial choices. Pinstripe handles content strategy, editorial direction, writing, design, production, distribution, and promotion.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Australian Financial Review (AFR): Australia's flagship business newspaper with broad business and finance coverage competing for the same premium advertiser dollars and SMB/startup reader attention as Pinstripe's publications.
• Ogilvy Australia: Global creative and content agency with Australian operations delivering branded content, video, and integrated campaigns for enterprise clients. Direct competitor for the agency/services portion of Pinstripe's offering.

Direct peers

• Pedestrian Group: Australian independent multi-brand digital publisher combining owned sites with branded content and video production for advertisers. Closely aligned platform-plus-services media network model.
• SmartCompany: Australia's leading online publisher for small businesses and startups; now part of the same Private Media group following the 2025 acquisition. Directly comparable audience, content mix, and advertiser base.
• Mumbrella: Australian B2B media brand covering advertising, media, marketing, and tech with proprietary events and editorial. Comparable business model mixing trade publishing, events, and content production for brand audiences.
• Atomic 212°: Australian independent media and creative agency offering content production, branded content, and media buying for enterprise brands. Comparable agency-side competitor for shared client budgets (NAB, Telstra, etc.).
• Junkee Media: Australian youth/culture digital publisher with branded content studio and video production capabilities. Similar agency-plus-publishing hybrid targeting brand advertisers through editorial environments.
• Foundr Magazine: Global startup-focused media brand targeting founders and entrepreneurs via digital content, podcasts, courses, and events. Directly comparable in audience and the startup/SMB publisher category.
• B&T (AdNews): Australian advertising, media, and marketing industry trade publisher serving advertisers and agencies. Overlapping audience of brand marketers and similar sponsorship/sponsored-content revenue model.

Emerging players

• The Fetch: Emerging digital news platform focused on startups, SMBs, and tech ecosystems. Partial overlap with Startup Daily's entrepreneurial audience, though smaller scale and narrower niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pinstripe-media
• Xx.com/pinstripemedia
• Facebookfacebook.com/pinstripemediaau

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinstripe Media