COCO-MAT

Name

COCO-MAT

Legal name

COCO-MAT ΜΟΝΟΠΡΟΣΩΠΗ ΑΝΩΝΥΜΗ ΒΙΟΜΗΧΑΝΙΚΗ ΚΑΙ ΕΜΠΟΡΙΚΗ ΕΤΑΙΡΕΙΑ ΟΙΚΙΑΚΟΥ ΚΑΙ ΞΕΝΟΔΟΧΕΙΑΚΟΥ ΕΞΟΠΛΙΣΜΟΥ

Website

https://coco-mat.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

COCO-MAT is a Greek manufacturer founded in 1989 that designs, handcrafts, and retails natural-material, metal-free sleep systems (mattresses, beds, pillows, top-mattresses) and home linen/furniture for individual consumers, hotels, and project customers across 20+ countries.

Ownership category

akta.pro rank

Product category

Natural Sleep Products

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)

akta.pro primary industry

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

akta.pro secondary industry

Sleepwear & Loungewear Cut & Sew (IMAOAEAI)

Keywords

• Natural sleep products
• Handcrafted mattresses
• Bedding and linen
• Natural material furniture
• Hotel sleep solutions

Headquarters

HQ city

Kifissia

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct sales of mattresses, pillows, bed bases, top-mattresses, bedding, furniture, and home accessories through physical retail stores and e-commerce platform. Products are customizable and made-to-order.
2. E-commerce Sales: Online sales of non-customized products including pillows, bed linen, duvets, sleepwear, towels, bathrobes, decoration items, and accessories through the company's eshop.
3. Hotel Business B2B: Supply of sleep products, amenities, and furnishings to hotel partners. Includes mattresses, bedding, and natural personal care products through the B2B division (b2b.coco-mat.com).
4. COCO-MAT Hotels Operations: Company-owned and operated COCO-MAT Hotels in Athens (COCO-MAT Athens BC, COCO-MAT Athens Jumelle, COCO-MAT Hotel Athens, COCO-MAT Hotel Nafsika) and boutique hotel in Santorini, providing hospitality services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

COCO-MAT manufactures and sells handcrafted, metal-free natural sleep products including mattresses, bed bases, top-mattresses, pillows, bedding, and home furniture made from natural materials such as natural latex, coconut fiber, cotton, wool, seaweed, eucalyptus, horsehair, linen, and lavender. The company operates its own 25,000 m² factory in Xanthi, Northern Greece, and distributes products through owned retail stores across 20+ countries, an e-commerce platform, and a dedicated B2B hotel supply division. COCO-MAT also operates four hotels in Athens and one boutique hotel in Santorini under its hospitality brand.

Product overview

COCO-MAT is a Greek natural sleep products company founded in 1989, offering a comprehensive portfolio centered around metal-free, handcrafted sleep systems made from natural materials. The core product portfolio includes Signature Beds (Pythagoras, Triton, Classic 4-Layer), Mattresses (Proteas, Epicurus, Atlas, Perseas, Nefeli, Afroditi, Iraklis, Meliora), Bed Bases (Pyrros, Eas, Kouros, Orestis, Tilemachos, Artemis), Top Mattresses (Iviskos, Selene, Thalassa, Kyriaki, Kamelia), Pillows, Kids Products, Headboards, and Bed Accessories. The Home collection extends the brand into Furniture (Sofas, Armchairs, Bedside Tables, Chairs & Tables), Linen (Bed Linen including Arianna, Persefoni, Oreozili, Emmelia, Leaves; Duvets & Blankets; Bathrobes & Towels), Decoration (Poufs, Throws, Rugs), and Sleepwear (Anesi Collection). Related lifestyle brands include COCO-MAT Hotels (hospitality), COCO-MAT Bike (wooden bicycle rental), Zealots of Nature (natural amenities), COCO-MAT Farms (Greek food products), and Spick & Span (professional laundry). The company operates its own factory in Xanthi, Greece, spanning 25,000m² with a near-carbon-neutral footprint, and retails through stores in over 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• COCO-MAT Hotels: Boutique hotels offering natural sleep experience with COCO-MAT sleep products
• COCO-MAT Bike
• COCO-MAT Farms
• Zealots of Nature
• Spick & Span

Products and services

• Signature Beds (Pythagoras, Triton, Classic 4-Layer) Masterfully crafted complete bed systems combining mattress, base, and headboard layers for premium residential sleep experience.
• Natural Mattresses Handcrafted mattresses (Proteas, Epicurus, Atlas, Perseas, Nefeli, Afroditi, Iraklis, Meliora) made from layers of natural latex, coconut fiber, and other sustainable materials without metal springs, providing orthosomatic body-adaptive support.
• Bed Bases and Bed Frames Wooden bed foundations (Pyrros, Eas, Kouros, Orestis, Tilemachos, Artemis) using eucalyptus wood slats and natural latex rolls for elasticity, air circulation, and ergonomic support.
• Top Mattresses Top mattress layers (Iviskos, Selene, Thalassa, Kyriaki, Kamelia) adding comfort and extending mattress lifespan.
• Pillows (Adult and Kids) Natural pillows in adult and kids sizes, customizable with various natural fillings for different sleeping positions and needs.
• Kids Beds and Baby Crib Mattresses Children's beds (Danai, Bunk Bed Danai, Bed Danai with ceiling) and baby crib mattresses (Skiouros, Arktos) made from natural materials for safety and comfort.
• Headboards Decorative and functional headboards (Ira, Xanthippi, Avgi, Gaia, Erato) in solid wood and natural materials.
• Bed Linen Collections 100% organic cotton bed linen collections (Arianna, Persefoni, Oreozili, Emmelia, Leaves) in 200 thread count with pastel, classic, and earthy tones.
• Duvets and Blankets Down duvets (Alkeos), wool duvets (Kleon, Alkyone), and decorative blankets (Veronica, Valeria, Orsalia, Knitted Flora) for temperature regulation and comfort.
• Bath Linen and Bathrobes Ultra-soft 100% cotton towels, bathrobes (Cassiope line), and beach towels (Nature Needs Rest) and beach blankets (Neda).
• Home Furniture Solid oak furniture including sofa-beds (Simos, Niki), armchairs (Theano, Myrsini, Mariza), sofas (Molly, Lotus, Nirides), bedside tables (Dalida I/II/III, Elea, Xanthippi), dining and coffee tables (Anna, Dalida, Iraklitos, Xanthippi), chairs, benches, chiffoniers, chests of drawers, consoles, and bookcases (Agamemnon).
• Rugs and Carpets Eco-friendly carpets and rugs including Filimon collections (India Pink, Stripe, Persia), Menelaos series (Medallion, Dandelion, Ring, Grey Grid, Royal Rouge, Phoenix, Abstract, Azure, Arirah), and Flokati plush wool rugs.
• Decorative Items and Poufs Natural material poufs (Takis, Bean, Marrow), throws (Dora, Ophelia, Violeta), and decorative pillows (Dora, Dilos, Kleio, Violeta).
• Anesi Sleepwear Collection Comfort-focused sleepwear including t-shirts, tanks, pants, tunics, and shorts for men and women.
• Lifestyle Accessories Travel pillow (Icarus), lavender aromatherapy pillow, maternity and nursing pillow (Lito), dog bed (Hector), bags (Alexia), slippers (Kyriaki), backpacks (Eva), trays (Zefyros), storage baskets (Lady M), and gift cards.
• COCO-MAT Hotels Boutique hospitality operating four Athens properties (Athens BC, Athens Jumelle, Hotel Athens, Hotel Nafsika) and one boutique hotel in Santorini, showcasing the COCO-MAT natural sleep experience with farm-to-table restaurants, spa services, and curated interiors.
• Hotel Business B2B Supply Wholesale supply of mattresses, bedding, amenities, and natural personal care products to hotel and hospitality partners through a dedicated B2B division with sales team and consultation services.
• Spick & Span Laundry Services State-of-the-art professional laundry and bed linen washing service compliant with KEELPNO clothing management guidelines, providing leasing and management services for hotel linen, hospitals, shipping, and catering units.
• Zealots of Nature Amenities Natural personal care and beauty products including virgin Greek olive oil, organic herbs, and natural plant extracts for body, hair, and face, used as amenities in COCO-MAT hotels and B2B partner properties.
• COCO-MAT Farms Food Products Supply and distribution of carefully selected Greek food products emphasizing quality, sustainability, and Greek origin, used in COCO-MAT hotels' farm-to-table philosophy.

Quantifiable outcome

• Over 10,000 women helped through Pillow Positive CSR initiative since 2012

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Oncology Hospitals (Greece, Germany, Belgium, Netherlands)minorOthers · 1 January 2012Pillow Positive Project partners with 7 oncology hospitals in Greece, 3 in Germany, and 2 in Belgium and the Netherlands. COCO-MAT provides heart-shaped pillows made from 100% cotton and virgin wool to women recovering from breast cancer surgery. Since 2012, over 10,000 women have been helped.
• Spick & SpancoreStrategic or Co-development PartnerSpick & Span operates a state-of-the-art clothing and bed linen washing unit in collaboration with COCO-MAT, fully compliant with KEELPNO clothing management guidelines. Provides leasing and comprehensive management services for hotel linen, serving COCO-MAT's hospitality partners including hotels, hospitals, shipping companies, and catering units.
• Zealots of NaturecoreStrategic or Co-development PartnerZealots of Nature provides natural personal care and beauty products including virgin Greek olive oil, organic herbs, and natural plant extracts. Products are sourced from Greek nature and combined with time-honored recipes. COCO-MAT hotels and B2B partners use Zealots of Nature amenities.
• COCO-MAT BikeminorStrategic or Co-development PartnerCOCO-MAT Bike combines traditional knowledge with modern research, dedicated to sustainability and aesthetics. Made from solid ash wood, these wooden bicycles are available for rental at COCO-MAT hotels as a premium guest service.
• COCO-MAT FarmsminorStrategic or Co-development PartnerCOCO-MAT Farms focuses on supply and distribution of carefully selected foods and products from Greek land. Priority is offering pure Greek goods to consumers who appreciate quality and sustainability. COCO-MAT hotels use farm products in their farm-to-table philosophy.
• COCO-MAT HotelscoreStrategic or Co-development PartnerCOCO-MAT Hotels represent the company's hospitality concept, celebrating nature and authenticity. Currently operates 4 locations in Athens (COCO-MAT Athens BC, COCO-MAT Athens Jumelle, COCO-MAT Hotel Athens, COCO-MAT Hotel Nafsika) and a boutique hotel in Santorini. Hotels showcase COCO-MAT sleep products and natural lifestyle philosophy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avocado Green Mattress: Certified organic, GREENGUARD Gold and B Corp mattress brand offering natural latex, wool, and cotton mattresses, bedding, and furniture; strong digital-first D2C overlap with COCO-MAT's natural-material positioning.
• Hypnos Beds: Royal Warrant-holding British heritage mattress and bed manufacturer supplying natural-fill pocket-sprung beds with significant hotel/hospitality channel exposure; comparable premium craftsmanship and B2B hotel model.
• Savvy Rest: U.S.-based organic mattress brand specializing in natural latex, wool, and cotton layered sleep systems with chemical-free certifications; competes for the same eco-conscious premium consumer but operates primarily online.
• Duxiana: Swedish premium bed maker featuring high-end spring-based and natural-material sleep systems sold through own-brand retail showrooms globally; comparable premium positioning, hospitality channel, and European-anchored craftsmanship narrative.
• Vi-Spring: British luxury handmade bed maker using natural fillings (wool, cotton, horsehair, silk, cashmere) in pocket-sprung construction; shares the premium natural-material, made-to-order ethos and strong hospitality/hotel supply channel.
• Hästens: Swedish heritage bed manufacturer known for handcrafted natural-material sleep systems (wool, cotton, flax, pine) with metal-spring or spring-free construction and global flagship retail presence; directly comparable premium-natural positioning and bespoke service model.

Emerging players

• My Green Mattress: Family-run natural mattress brand offering organic Dunlop latex, wool, and cotton mattresses with a craftsmanship narrative; smaller scale and U.S.-centric, narrower assortment but overlapping buyer profile.
• Naturalmat: UK maker of organic natural-fiber mattresses (wool, coir, latex) including a strong baby/crib line and hotel/hospitality channel; directly overlaps on natural materials and B2B hotel supply.

Broad incumbents

• Tempur Sealy International: Global mattress and bedding conglomerate (Tempur-Pedic, Sealy, Stearns & Foster) with massive scale, omnichannel distribution, and broad price-point coverage; relevant as the dominant incumbent in the sleep category against which COCO-MAT competes for share of wallet.
• Magniflex: Italian mattress manufacturer with global presence across viscoelastic foam, latex, and natural-material sleep products with broad hospitality channel; broader mass-market assortment but overlaps in Europe-anchored premium bedding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcH5eJEDpT93MnqEEEqm5TA
• Facebookfacebook.com/cocomat.gr
• LinkedInlinkedin.com/company/coco-mat
• Instagraminstagram.com/cocomatworld
• Pinterestpinterest.com/COCOMATWORLD
• TikToktiktok.com/@cocomatworld?lang=en

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COCO-MAT