What coco-mat.bike does

coco-mat.bike (trading as COCO-MATBIKE.UK) is the UK master franchise operator of a niche handcrafted wooden bicycle brand, incorporated in 2021 as ARTC GLOBAL GROUP UK LTD and headquartered in London. The company sells American Ash Wood (Fraxus Americana) bicycles sourced from certified renewable forests and manufactured in Greece, with a product range spanning children's balance bikes (£490), kids' bikes (£990-£1,090), 28-inch city bikes in 2-speed and 7-speed variants (£2,190-£2,690), foldable Mentor models (£2,190-£2,590), and electric Penelope and Odysseus e-bikes (£5,940). Core technology includes Sturmey Archer automatic internal gear systems, drum brakes, integrated lighting, and electric assist with a 40km range; safety is certified to DIN and ISO 4201 mechanical standards by Hermes Hanse Control Group in Hamburg, Germany.

Revenue is generated primarily through direct-to-consumer one-time sales of high-ASP bespoke bicycles via a Shopify-powered e-commerce storefront with UK-wide delivery from Greece, complemented by accessories (£13-£790), an extended warranty product (£175), and personalised engraving (£290). The secondary go-to-market is a UK franchise network offering exclusive territorial rights across up to 15 planned cities, where each site generates revenue from bike sales, rentals, and tours to individuals, corporates, and hotels. The company also participates in the UK Government's Cycle to Work salary-sacrifice scheme via Cyclescheme, enabling 25-39% savings on purchases. A carbon-positive positioning (one tree planted in the UK per bike sold) and zero-emissions claim underpin the brand's eco-conscious consumer proposition, with no institutional funding or disclosed revenue as of the latest available data.

Name

coco-mat.bike

Legal name

ARTC GLOBAL GROUP UK LTD

Website

https://coco-matbike.uk

Company type

Private

Founded year

2021

Operating status

Operating

Short description

coco-mat.bike (COCO-MATBIKE.UK) is a London-based master franchise that sells handcrafted American Ash Wood bicycles and e-bikes direct-to-consumer in the UK, priced from £490 to £5,940, distributed via Shopify e-commerce, Cyclescheme, and a 15-city UK franchise network.

Ownership category

akta.pro rank

Product category

Wooden Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA), E-Bike Retail (CRAMAHAE), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Handcrafted wooden bicycles
• Wooden e-bikes
• Foldable city bikes
• Carbon positive bicycles
• Sustainable bike manufacturing

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Wooden Bicycle Sales: One-time purchase of handcrafted wooden bicycles. Product range spans balance bikes (£490), kids bikes (£990-£1,090), standard city bikes (£2,190-£2,690), folding bikes (£2,190-£2,590), and e-bikes (£5,940). Customisation engraving available for £290.
2. Accessories and Spare Parts: Accessories include lights (£13), saddle lining (£20), bike ring (£100), locker (£95), rear rack/child seat (£290), personalised engraving (£290), wooden box (£250), and bench bike stand (£790).
3. Extended Warranty: Extended warranty available for £175, adding one additional year for frame (4 years total) and one additional year for mechanical parts (2 years total).
4. Franchise Fees and Royalties: Franchise model for opening carbon positive, sustainable wooden bike stores across UK cities. Each franchise has exclusive geographical territory providing bike tours, rentals, and sales to individuals, corporates, and hotels.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Coco-mat.bike (operated by ARTC GLOBAL GROUP UK LTD) is the UK Master Franchise Owner for COCO-MAT.bike, retailing handcrafted wooden bicycles manufactured in Greece from American Ash Wood (Fraxus Americana). The product range spans city bikes (Penelope and Odysseus), folding bikes (Mentor), kids bikes (Telemachus, Telegonus), balance bikes (Argos), electric-assist e-bikes, and accessories such as personalised engraving, lights, and rear racks. Every purchase triggers the planting of a tree in the UK on behalf of the owner, supporting a carbon-positive positioning.

Product overview

Coco-mat.bike is a UK-based retailer of handcrafted wooden bicycles made from American Ash Wood (Fraxus Americana). The product portfolio includes three main adult bike series: Penelope (28-inch city bikes available as E-Bike, 7-Speed, and 2-Speed variants ranging £2,190-£5,940), Odysseus (28-inch city bikes in E-Bike, 7-Speed, and 2-Speed variants ranging £2,190-£5,940), and Mentor (20-inch foldable bikes in 5-Speed and 2-Speed variants ranging £2,190-£2,590). Children's offerings include Telemachus (20-inch, £1,090), Telegonus (16-inch, £990), and Argos (12-inch balance bike, £490). Accessories include lights, personalized engraving, rear rack/child seat combos, bike rings, benches, boxes, and saddle linings. The company emphasizes sustainability with a carbon-positive model: every bike purchased results in a tree planted in the UK on behalf of the owner. Bikes are manufactured in Greece with ergonomic design, drum brakes, and automatic gearing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Penelope E-Bike 28" Electric wooden city bike with 28-inch wheels, white ash wood (Fraxos) frame, 40km battery range, 25 km/h max speed, approximately 3-hour charging time, Sturmey-Archer drum brake, and built-in lighting. Sold for £5,940.
• Penelope 7 Speed 28" Manual wooden city bike with 7-speed internal gearing (Sturmey-Archer S2C) and 28-inch wheels, featuring drum brake, coaster brake, mudguards, front rack, and built-in lighting. Sold for £2,690.
• Penelope 2 Speed 28" Entry-level wooden city bike with automatic 2-speed internal gearing and 28-inch wheels, featuring complete mudguard set, front luggage rack, and built-in lighting. Sold for £2,190.
• Odysseus E-Bike 28" Electric wooden city bike with 28-inch wheels, white ash wood (Fraxos) solid wood framework, Sturmey-Archer drum brake, and built-in lighting system. 40km range, 25 km/h max speed, approximately 3-hour charging. Sold for £5,940.
• Odysseus 7 Speed 28" Manual wooden city bike with 7-speed internal gearing, Sturmey-Archer front brake and coaster rear brake, complete mudguard set, front luggage rack, and built-in lighting. Sold for £2,690.
• Odysseus 2 Speed 28" Automatic 2-speed wooden city bike with 28-inch wheels, ergonomic design, and white ash wood (Fraxos) framework. Dimensions: 200cm length x 130cm height x 55cm width. Sold for £2,190.
• Mentor Foldable 5 Speed 20" Foldable wooden bike with 20-inch wheels, white ash wood frame, and Sturmey Archer S2C 5-speed internal gearing. Open dimensions: 170cm x 160cm x 53cm; folded: 115cm x 80cm x 25cm. Weighs 14kg. Sold for £2,590.
• Mentor Foldable 2 Speed 20" Compact foldable wooden bike with 20-inch wheels and 2-speed automatic internal gearing, designed for easy portability and storage. Sold for £2,190.
• Telemachus 20" Kids wooden bike with 20-inch wheels, single speed, Sturmey-Archer front brake, and white ash wood (Fraxos) framework. Sold for £1,090.
• Telegonus 16" Kids wooden bike with 16-inch wheels and single speed, designed for younger children with white ash wood frame. Sold for £990.
• Argos 12" Balance Bike Wooden balance bike for toddlers with 12-inch wheels, designed to help children develop balance and coordination before transitioning to pedal bikes. Sold for £490.
• Personalised Engraving Service Custom engraving service to add personal names, logos, or brands to wooden bike frames. Priced at £290.
• Rear Rack & Child Seat 2 in 1 Versatile wooden accessory combining rear rack and child seat functionality for the wooden bikes. Priced at £290.
• Bench Bike Stand Bicycle stand made from fraxos wood capable of holding up to 4 bikes. Priced at £790.
• Lights Built-in lighting system accessory for the wooden bikes. Priced at £13.
• Wooden Box Wooden storage box accessory. Priced at £250.
• UK Master Franchise Rights Master franchise for the UK market offering sub-franchise rights with exclusive geographical territories across 15 planned UK cities, encompassing bike sales, rentals, and tours to individuals, corporates, and hotels.
• Extended Warranty Optional extended warranty add-on priced at £175, providing one additional year of frame coverage (4 years total) and one additional year of mechanical parts coverage (2 years total).

Quantifiable outcome

• Every bike purchase plants 1 tree in the UK on behalf of the new owner, creating a 'forest of goodwill'
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• CycleschemecoreChannel Partner/ Reseller/ DistributorCOCO-MATBIKE.UK has partnered with Cyclescheme, the UK's leading provider of tax-free bikes under the Government Cycle to Work initiative. Employees can hire bikes for an agreed period and then purchase them at a fraction of original value with 25-39% savings. Certificates up to £10,000. Sale bikes also permissible through the scheme. After 12 months of salary sacrifice, ownership transfers to employee for a small one-off fee.
• WWF GreeceflagshipStrategic or Co-development PartnerPaul Evmorfidis, founder of COCO-MAT and COCO-MAT.bike, undertook a 7,500km cycling challenge from Athens to Nepal to support WWF Greece's climate action initiatives. The journey crossed Greece, Turkey, Armenia, Georgia, Azerbaijan and India before being cut short due to coronavirus (6,000+ km completed). The challenge aimed to raise awareness about climate change and restore the relationship between humans and nature, aligning with WWF's mission.
• ShopifycoreTechnology or IntegrationThe COCO-MATBIKE.UK online store is powered by Shopify Inc., which provides the e-commerce platform enabling online sales, payment processing (Shopify Payments/Zip), checkout, order management, and analytics. The site uses Shopify's cookie tracking, analytics, and marketing tools.
• Hermes Hanse Control GroupcoreTechnology or IntegrationIndependent testing organisation that conducted both computer simulation and physical laboratory tests on Coco-mat wooden bikes. Successfully passed all tests resulting in DIN and ISO 4201 mechanical safety certifications for the bikes.
• Sturmey ArchercoreTechnology or IntegrationSturmey Archer supplies the automatic internal gear systems (2-speed and 7-speed S2C) and drum brakes used in Coco-mat bikes. Their maintenance-free gear technology enables near-lifetime operation without servicing.
• COCO-MAT.com (Parent Company)flagshipStrategic or Co-development PartnerCOCO-MATBIKE.UK is the Master Franchise Owner for the UK market, licensed by the parent COCO-MAT.com founded by Paul Efmorfidis. The original wooden bike concept and brand originated from COCO-MAT.com, which also produces sustainable furniture and bedding products. COCO-MAT.com's established reputation and sustainability credentials provide brand equity to the bike subsidiary.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cowboy: Belgian premium e-bike brand with connected/app-integrated bicycles sold DTC across European cities. Comparable as a premium urban e-bike DTC brand competing for the same eco-conscious commuter buyer with similar sustainability-led positioning.
• Ampler Bikes: European (Estonia-origin) premium e-bike brand sold DTC with light-weight, integrated designs for urban commuters. Comparable as a premium-positioned e-bike specialist selling direct-to-consumer in Europe with similar price points and eco-conscious branding.
• Raleigh: Long-established UK bicycle brand offering city, folding, and e-bikes through dealer networks and DTC. Comparable as a UK-market bicycle retailer competing for the same urban commuter and family bike buyer with overlapping product categories (city, e-bike, kids).
• Ribble Cycles: UK-based premium bicycle brand offering road, gravel, and e-bikes via custom DTC configuration and dealer network. Comparable as a UK premium bike brand with strong direct-to-consumer e-commerce and custom build-to-order model similar to coco-mat.bike's made-to-order approach.
• Brompton Bicycle: Iconic UK folding bike manufacturer offering premium city and folding bicycles via direct and dealer channels. Directly comparable as a UK-headquartered premium-bike brand with strong design identity, similar DTC-plus-retail distribution, and overlapping urban commuter target customer.
• Bobbin Bicycles: UK-based lifestyle bicycle brand selling city, kids, and folding bikes DTC with strong aesthetic and sustainability positioning. Comparable as a UK DTC-first premium bike brand targeting style-conscious urban commuters in a similar price band.
• Charge Bikes: UK urban commuter bike brand (originally spin-off from Charge) offering simplified, low-maintenance city bikes. Comparable as a UK premium urban commuter bike brand targeting similar hassle-free, design-led city riding use case.

Broad incumbents

• Trek Bicycle Corporation: Global premium bicycle manufacturer with city, road, mountain, and electric bike lines. Comparable as a broad incumbent in the same premium bike category with overlapping e-bike and urban commuter segments.
• Specialized Bicycle Components: Global premium bicycle manufacturer with extensive city, road, mountain, and e-bike ranges sold via dealer network. Comparable as a broad incumbent in the premium bike category with overlapping e-bike and urban commuter offerings.

Others

• COCO-MAT: Parent brand and master licensor of coco-mat.bike; Greek sustainable natural-materials furniture and bedding company. Comparable not as a competitor but as the strategic parent providing brand equity, manufacturing heritage, and cross-promotional access to coco-mat.bike's UK operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/cocomatbike
• YouTubeyoutube.com/watch?v=LMUcSZMxlu4&t=4s&ab_channel=coco-mat.bike
• Facebookfacebook.com/cocomatbike

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coco-mat.bike