Otto Nemenz International

Name

Otto Nemenz International

Legal name

Otto Nemenz International, Inc.

Website

https://ottonemenz.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motion Picture Camera and Lens Rental

NAICS

Photographic Services (54192)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

Keywords

• Cinema camera rental
• Motion picture lenses
• Film production equipment
• Camera equipment rental
• Cinematography lens rental

Headquarters

HQ city

California

HQ country

El Salvador

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: The company generates revenue through renting motion picture cameras, lenses, and accessories to film and television production companies. Rentals are typically short-term (per-day or per-week basis) serving productions filming on location. The business operates with an extensive inventory of premium cinema equipment from manufacturers including ARRI, Sony, RED, Cooke, and proprietary Ottoblad lenses.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Otto Nemenz International rents motion picture and digital cinema cameras, lenses, and specialty accessories on a short-term (per-day/per-week) basis to professional film and television productions from two physical locations in Los Angeles (Culver City) and Atlanta (Norcross). Its offering combines an extensive inventory of premier-brand gear (ARRI, Sony, RED, Cooke, Zeiss, Angenieux, Fujinon) with the proprietary Ottoblad Series lenses featuring the Optical Tuner, full-service equipment preparation and technical support, and recurring hands-on workshops for cinematographers.

Product overview

Otto Nemenz International is a premier provider of top-tier motion picture digital and film cinema cameras, lenses, and accessories, founded in 1979. The company operates as a rental house with an extensive inventory covering ARRI, Sony, RED digital cameras and comprehensive lens collections. Their proprietary Ottoblad Series lenses represent a proprietary brand re-imagining the Zeiss Hasselblad T* C&CF Series with Optical Tuner technology. The equipment portfolio includes Digital Cameras (ARRI, Sony, RED), Film Cameras (16mm and 35mm), Prime Lenses (Large Format/Full Frame, 16mm, Spherical, Anamorphic, Specialty), Zoom Lenses (Large Format/Full Frame, Anamorphic, 16mm, Spherical), and Specialty Accessories. The company maintains locations in Los Angeles (Culver City) and Atlanta (Norcross, GA), offering equipment rentals along with live workshops and expert technical services for professional filmmakers.

Differentiator

Problem solved

Functional benefit

Brands

• Ottoblad Series: A re-imagining of the Zeiss Hasselblad T* C&CF Series, featuring the Optical Tuner (OT), designed with the team at P+S Technik. These rehoused Hasselblad lenses with the Optical Tuner offer the ability to start with a pristine image and adjust the field resolution to a portrait lens quality.

Products and services

• Digital Cinema Camera Rental Rental of high-end digital cinema cameras including ARRI, Sony, and RED systems for professional film and television production shoots.
• Film Camera Rental Rental of professional 16mm and 35mm film cameras, including Arricam and other cinema film camera systems, for motion picture production.
• Prime Lens Rental Rental of an extensive prime lens collection including Large Format/Full Frame, 16mm, Spherical, Anamorphic, and Specialty primes from Cooke, Zeiss, Leica, and other manufacturers.
• Zoom Lens Rental Rental of professional zoom lenses, including Large Format/Full Frame, Anamorphic, 16mm, and Spherical zooms from Angenieux, Fujinon, and other manufacturers.
• Ottoblad Series Lens Rental Rental of the proprietary Ottoblad Series lenses, a re-imagining of the Zeiss Hasselblad T* C&CF Series featuring the Optical Tuner (OT) dial co-developed with P+S Technik for in-camera adjustment of field resolution.
• Specialty Camera Accessories Rental Rental of specialty camera accessories including the Deakinizer Lens System, Innovision Probe lenses, Century Low Angle Prism, T-Rex Lens System, Revolution Lens System, and Century 2000 MKII Snorkel.
• Live Equipment Workshops Hands-on workshops at both Los Angeles and Atlanta locations providing experience with camera equipment, lens fundamentals, filter exploration, and filmmaking tips and tricks for cinematographers and camera teams.

Quantifiable outcome

• 45+ years in business serving the motion picture industry
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• P+S TechnikcoreStrategic or Co-development PartnerOtto Nemenz collaborated with P+S Technik to design and develop the proprietary Ottoblad Series lenses. The Ottoblad Series represents a re-imagining of the Zeiss Hasselblad T* C&CF Series, featuring the unique Optical Tuner (OT) mechanism that allows cinematographers to adjust field resolution in-camera. This co-development partnership created a differentiated product exclusive to Otto Nemenz's rental inventory.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Abel Cine Tech: New York-based cinema equipment rental, sales, and service house serving feature, episodic, and commercial production on the East Coast — the direct geographic complement to Otto Nemenz's Atlanta location.
• Hand-Held Films: NYC and LA-based boutique cinema equipment rental house specializing in cameras, lenses, and accessories for narrative film, episodic, and commercial clients. Comparable specialty-rental positioning.
• Birns & Sawyer: Hollywood-located cinema equipment rental house founded in 1958, offering cameras, lenses, lighting, and grip packages. Comparable LA-based single-market rental model targeting the same high-end production segment.
• Keslow Camera: Long-established, LA-based cinema camera and lens rental house serving Hollywood features, episodic, and commercial production. Directly comparable product mix (ARRI/Sony/RED, prime/zoom/anamorphic lenses) and identical B2B rental business model.
• Panavision: The largest US cinema equipment rental provider, with proprietary cameras and lenses and deep roots across film and episodic production. Competitor across virtually every high-end production Otto Nemenz serves.
• Band Pro Film & Digital Inc. Authorized ARRI, Sony, and Zeiss reseller with a strong cinema equipment rental and service offering serving professional film production. Comparable product portfolio and customer base of DPs and production companies.
• ARRI Rental: Global rental arm of ARRI, providing cameras, lenses, and full packages for feature and episodic production. Directly competes for ARRI-based productions and ARRI-equipped inventory.
• Clairmont Camera: Hollywood camera and lens rental house with a long Hollywood track record, serving features and television. Similar target customer base of cinematographers and production companies.

Broad incumbents

• ARRI: Manufacturer of Alexa cameras and Signature Prime lenses that anchor much of Otto Nemenz's rental inventory. Adjacent participant in the same cinema ecosystem, with overlapping customer relationships.
• Leica Camera: Manufacturer of premium cinema and still lenses including the Summilux and Summicron series that Otto Nemenz rents. Comparable high-end optics customer base and brand positioning, though distribution model differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ottonemenzintl
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• LinkedInlinkedin.com/company/ottonemenzintl
• Instagraminstagram.com/ottonemenzintl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otto Nemenz International