Adiem

What Adiem does

Adiem is a Barcelona-based private company founded in 2021 that develops an Apple Watch application delivering haptic therapy for anxiety management and social confidence. The company serves individuals with social anxiety, high-stress professionals who cannot visibly practice mindfulness, users who struggle with traditional meditation techniques, and data-driven wellness consumers seeking objective physiological feedback. The product is targeted exclusively at owners of Apple Watch Series 4 and later, leveraging the device's Taptic Engine and optical heart rate sensor (photoplethysmography/PPG) to deliver therapy and measure response simultaneously.

The product architecture consists of two tiers on a single technical base: Adiem Sense, a free tier providing five haptic therapy sessions, and Adiem Attune, a paid subscription at $4.99/month with unlimited sessions and full analytics. The core therapy uses deterministic haptic rhythm patterns — 60 seconds of gentle vibration followed by 180 seconds of rest in 240-second cycles — designed to activate the parasympathetic nervous system via neural entrainment. The application samples heart rate and HRV in real time, computing proprietary per-user metrics including the Haptic Effectiveness Index (comparing heart rate during haptic-on vs. haptic-off windows) and a Variability Index tracking HRV trends over sessions.

Adiem operates a pure self-serve, product-led growth model with distribution exclusively through the Apple Watch App Store, monetizing via freemium-to-subscription conversion. Marketing is executed entirely through an educational content blog covering HRV, haptic therapy science, social anxiety management, and competitive comparisons (e.g., Apollo Neuro). The company appears to be founder-owned and bootstrapped under CEO Victor Anastasiu, with no disclosed institutional funding, no partnerships, and a team of 1-10 employees. A conceptual sub-brand, Synerative Art, has been articulated describing heart-driven flows of visuals, sounds, and haptics for human-to-human communication, signaling future product surface expansion beyond individual anxiety management.

Name

Adiem

Legal name

Adiem

Website

https://adiem.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Adiem is a Barcelona-based consumer health company that sells an Apple Watch app using deterministic haptic vibration rhythms and optical heart rate sensing to help users manage social anxiety and stress discreetly, monetizing through a $4.99/month subscription (Attune) with a free tier (Sense).

Ownership category

akta.pro rank

Product category

Mental Wellness Wearable Apps

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

ECG/EKG & Heart Rhythm Monitors (Consumer) (CRACAQAC)

Keywords

• Haptic therapy app
• Social anxiety management
• Wearable wellness software
• Heart rate variability tracking
• Parasympathetic activation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Attune Tier: Monthly subscription at $4.99/month providing unlimited haptic sessions and full dashboard analytics including heart rate trends, calm scores, and session history. The free tier (Sense) includes 5 haptic sessions.
2. Freemium Entry: Free tier (Sense) provides 5 haptic sessions with unlimited non-haptic sessions to explore the interface and see heart rate data. Serves as a conversion funnel to paid Attune subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Adiem develops an Apple Watch application that delivers haptic therapy through deterministic rhythmic vibrations designed to activate the parasympathetic nervous system and reduce anxiety. The app simultaneously monitors heart rate and HRV via Apple Watch's optical PPG sensor, providing personalized effectiveness metrics. It is offered as a freemium product with a free Sense tier (five haptic sessions) and a $4.99/month Attune subscription tier with unlimited sessions and full dashboard analytics.

Product overview

Adiem is an Apple Watch app that delivers haptic therapy through rhythmic vibrations. The product consists of two tiers built on the same core technology: Adiem Sense (free, 5 sessions) provides an entry point to haptic calming, while Adiem Attune ($4.99/month) unlocks unlimited sessions and full physiological analytics. Both tiers use the Apple Watch's built-in haptic motor and optical heart rate sensor to deliver timed vibration patterns that activate the parasympathetic nervous system.

Differentiator

Problem solved

Functional benefit

Brands

• Sense: Free tier of the Adiem app offering five haptic sessions
• Attune
• Synerative Art

Products and services

• Adiem Sense Free tier of the Adiem Apple Watch app providing 5 haptic therapy sessions using rhythmic vibrations to activate the parasympathetic nervous system for calm and social confidence, with unlimited non-haptic sessions and heart rate data access.
• Adiem Attune Paid subscription at $4.99/month offering unlimited haptic therapy sessions and full dashboard analytics including heart rate trends, calm scores, Variability Index, and session-over-session progress for Apple Watch users seeking ongoing anxiety and stress management.

Quantifiable outcome

• Measurable heart rate decrease within 2 minutes of haptic stimulation onset
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Headspace: Headspace is a major subscription wellness app offering guided meditation, sleep, and focus content; like Calm, it overlaps Adiem's anxiety-management value proposition through traditional mindfulness rather than haptic stimulation.
• Insight Timer: Insight Timer is the largest free meditation and wellness app marketplace; it pursues the same anxiety, sleep, and stress personas as Adiem through guided audio/meditation content rather than haptic therapy.
• Garmin Connect: Garmin offers HRV-based stress, Body Battery, and wellness tracking across its smartwatch line; it is an established incumbent that competes for health-conscious wearable users and could expand native calming features similar to what Adiem sells as a third-party app.
• Whoop: Whoop is a subscription wearable focused on HRV, strain, and recovery; while broader and hardware-based, it competes with Adiem for users who want continuous heart-rhythm-driven stress insight via a wrist device.
• Calm: Calm is the leading consumer meditation and sleep app with a broad subscription catalog; it competes for the same stress/anxiety audience as Adiem via guided audio rather than haptic therapy, and dwarfs Adiem in scale and marketing firepower.

Emerging players

• Welltory: Welltory is an HRV-driven wellness app that measures stress and recovery using phone camera PPG and wearables; it overlaps Adiem on the HRV-measurement and actionable-stress-feedback side, though it omits haptic therapy delivery.
• Sanvello: Sanvello is a mental-wellness app offering CBT, peer support, and coaching; it overlaps Adiem's social-anxiety user segment with a different delivery (digital therapy community) at similar subscription price points.

Direct peers

• Dare: Dare is a subscription anxiety-management app based on CBT and behavioral techniques; Adiem explicitly compares against it in its blog content, indicating both target Apple Watch/phone users seeking non-pharmaceutical anxiety relief.
• Apollo Neuro: Apollo Neuro sells a dedicated $349+ haptic-therapy wearable for stress and sleep improvement, the most direct alternative to Adiem's Apple-Watch-based haptic approach; both deliver patterned vibrations to activate the parasympathetic nervous system and compete for the same anxious-user persona.
• Bloom CBT: Bloom CBT is a clinically-oriented CBT-based anxiety app; it is named alongside Adiem in competitive comparison content and targets overlapping anxiety-management use cases through digital therapy rather than haptic wearables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adiem