Madison Club

What Madison Club does

The Madison Club is a private social club established in 1909 in Madison, Wisconsin, operating from a single historic facility at 5 East Wilson Street, two blocks from the Wisconsin State Capitol on Lake Monona. The club serves over 700 member families and provides dining, beverage, event hosting, wedding, and business meeting services across 10+ distinct venue spaces accommodating groups from 10 to 225+ guests, including The Atrium, The Lake Room, The Roosevelt Room, The Terrace Room, and the Clementine Dining Room and Churchill's Lounge. Core products include three membership tiers (Standard at $1,500 initiation, Young Professionals at $750, and Churchill's), award-winning dining, full-service wedding packages with professional event planning, executive meeting room rentals with video conferencing, off-site catering, and a Kids Club babysitting service.

The business operates a hybrid revenue model combining recurring subscription revenue (annual membership dues, initiation fees, capital fund assessments, monthly parking passes) with transaction-based revenue (F&B sales, event venue rentals, à la carte dining, snowglobe experiential dining at $30/person, merchandise). Technology infrastructure is limited to a custom iPhone/Android mobile app for member reservations and ordering, a Clubhouse Online member portal, and standard point-of-sale and event management systems. There is no proprietary technology platform, no AI/ML capabilities, and no public API. Go-to-market is sales-led through a Membership Director who manages guest pass requests, member referrals, and community reputation; secondary acquisition channels include weddings, corporate event inquiries, and a listing on The Knot wedding marketplace (Best of Weddings 2022, 2023). The club is governed by a Board of Directors and member-owned in the traditional private club sense, with no venture capital or external investor ownership identified.

Name

Madison Club

Legal name

Madison Club

Website

https://madisonclub.org

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

101–250 employees

Short description

The Madison Club is a 115-year-old private social club in Madison, Wisconsin, serving 700+ member families with dining, event hosting, weddings, and business meeting facilities across a historic downtown facility with 10+ event spaces.

Ownership category

akta.pro rank

Product category

Private Social Club & Event Venue Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private club services
• Social club membership
• Event and wedding venue
• Fine dining services
• Catering and banquets

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Dues and Initiation Fees: The club generates revenue through initiation fees ($1,500 for standard memberships, $750 for Young Professional memberships), monthly membership dues with minimum spending requirements, and annual capital fund assessments.
2. Food and Beverage Sales: Revenue from dining in Clementine Dining Room, Churchill's Lounge, Five East Tap Room, and private events. Includes lunch, dinner, brunch services, happy hour, and special dining events.
3. Event Venue Rental and Catering: Revenue from hosting private events including weddings, corporate meetings, social gatherings, rehearsal dinners, and special occasions. The club offers comprehensive event packages including event planner services, food, beverage, setup, and breakdown.
4. Parking: Monthly parking fees for reserved spots in the adjacent Hilton parking ramp. One parking pass: $42/month with $25 deposit. Two parking passes: $52/month with $35 deposit.
5. Snowglobe Rentals: Heated snowglobe dining experiences available for rental in two-hour time blocks at $30 per person, including house cocktail or beverage and cheese board. Maximum capacity of six people.
6. Club Merchandise: Sale of Madison Club branded merchandise to members and guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Madison Club is a private social and dining club located in Madison, Wisconsin, established in 1909. The club sells membership access across tiers such as Standard, Young Professional, and Churchill's, and operates full-service dining venues, multiple event and banquet spaces, and dedicated wedding services. It also runs ancillary amenities including a Kids Club childcare service and a Snowglobe dining experience, supported by a mobile app for reservations and member services.

Product overview

Madison Club is a private social club established in 1909 offering a comprehensive portfolio of services centered around its historic downtown Madison facility. The club provides multiple membership tiers (Standard, Churchill's, and Young Professionals) with initiation fees starting at $750. Core offerings include award-winning dining through the Clementine Dining Room and Churchill's Lounge, extensive event and wedding services across 10+ distinct venue spaces accommodating 10-225+ guests, and executive meeting facilities with video conferencing. The club also operates seasonal experiences including Snowglobe Dining and diverse programming such as Kids Club, cooking classes, wine tastings, and networking events. A proprietary mobile app supports member engagement for reservations and communications. The Madison Club Charitable Foundation extends the club's community impact through annual charitable events.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Membership Core private club membership tier providing individual members access to Madison Club dining rooms, lounge areas, social events, and club amenities. Targeted at adult members seeking traditional club participation.

Quantifiable outcome

• Over 700 families currently members of the Madison Club community
• +4 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hilton Madison Monona TerracecoreStrategic or Co-development PartnerAdjacent hotel partnership providing convenience for wedding guests and event attendees. The Madison Club has 40 reserved parking spots in the Hilton parking ramp for member use. The hotel is recommended for out-of-town wedding guests and offers discounted rates as part of Madison Club wedding packages.
• The Tasting RoomminorStrategic or Co-development PartnerPartner for the Annual Cigar Dinner event, providing complimentary spirit tastings and perfectly paired drinks with cigars during the member-favorite annual event.
• Carnelian Art GalleryminorGTM or Marketing PartnerLocal art gallery located two blocks from the club, offering exclusive private showings for Madison Club members featuring current exhibits and visiting artists.
• WisPoliticscoreStrategic or Co-development PartnerOngoing partnership hosting political luncheons and panel discussions featuring Wisconsin politicians including Governor Tony Evers, U.S. Senator Tammy Baldwin, Assembly Speaker Robin Vos, and others. Events are sponsored by HB Strategies, American Family Insurance, Wisconsin Hospital Association, Xcel Energy, Walmart, and WEC Energy Group.
• Concerts on the Square / Dane DancesminorStrategic or Co-development PartnerPartnership providing VIP table experiences at Wisconsin Chamber Orchestra Concerts on the Square. Madison Club members enjoy premium seating near the stage with catered dining and beverage service during summer concert series.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Milwaukee Club: Historic private city social club in Milwaukee offering dining, event venues, weddings, and business networking in a downtown Midwestern setting — the closest functional and geographic comparable to Madison Club.
• The Wisconsin Club: Private city club in Milwaukee with dining, banquet/wedding venues, meeting space, and a membership-based business networking model — directly comparable in product mix and member economics.
• The Cosmos Club: Washington DC private social club offering dining, lodging, events, and intellectual programming to a member community of professionals — a larger but structurally analogous reference for a private dining/events/social club.
• The University Club of New York: Long-established private city club in Manhattan with multiple dining outlets, overnight rooms, event venues, and a member-business-leader focus — a benchmark for the operating model Madison Club is pursuing.
• The Jonathan Club: Historic downtown Los Angeles private social club with dining, ballrooms, meeting rooms, and a reciprocal-club network — a directly comparable multi-generational private city club.
• The Union League Club of Chicago: Chicago private club with multiple dining venues, banquet/event spaces, library, and civic programming — comparable as a legacy downtown social and business networking club.
• The University Club of Chicago: Private city club in Chicago offering dining, lodging, athletic facilities, weddings, and corporate events — comparable in scale and breadth of services anchored by a downtown landmark building.
• The Metropolitan Club (New York): Iconic NYC private social club with multiple dining rooms, ballrooms, and reciprocal-club privileges — a reference benchmark for premium positioning and event-driven revenue.
• The Minnesota Club: Private downtown St. Paul business and social club with dining, banquets, weddings, and meeting space — a same-region Midwest comparable with similar member composition and venue mix.
• The California Club: Downtown Los Angeles private social club with full-service dining, ballrooms, and member networking — comparable as a legacy urban club relying on membership dues plus event-driven F&B revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themadisonclub
• Instagraminstagram.com/themadisonclubwi
• LinkedInlinkedin.com/company/the-madison-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Club