WisPolitics.com
- Company typePrivate
- Founded2000
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
WisPolitics.com firmographics
Firmographics- Name
- WisPolitics.com
- Legal name
- WisPolitics.com
- Website
- https://wispolitics.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WisPolitics.com industry classification
Industry- Product category
- Political News and Information Services
- NAICS
- Newspaper Publishers (513110), Broadcasting and Content Providers (516)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
Keywords
Where WisPolitics.com is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WisPolitics.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Others, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Revenue: Premium subscription model providing access to exclusive news stories, subscriber newsletters, podcasts, press releases, and the WisPolitics-State Affairs platform with bill tracking and legislative directory tools.
- Directory Sales: Sale of annual Wisconsin Directory & Government Guide publication containing photos and contact information for state lawmakers, congressional delegation, and top officials.
- Event Sponsorships: Sponsorship and partnership revenue from political events, debates, and luncheons hosted by WisPolitics including collaboration with media stations like WISN 12.
- Advertising Revenue: Digital advertising on the WisPolitics.com website reaching Wisconsin political audience, government professionals, and engaged citizens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | 2026 Directory & Government Guide - $10 per copy |
| Subscription | Monthly | Subscription access with free mobile app included |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
WisPolitics.com product offering
Product offeringCore offering
WisPolitics.com is a Wisconsin-focused political news and information platform that aggregates and publishes state politics news, election coverage, press releases, opinion columns, and podcasts. It offers premium subscription access through the State Affairs Pro platform (mobile app and desktop) with bill tracking, legislative directory, and customizable keyword notifications, complemented by an annual printed Directory & Government Guide sold as a separate product.
Product overview
WisPolitics.com is a single-platform Wisconsin political news aggregator and publisher offering both free and subscriber-gated content. The core product is the WisPolitics News website, which distributes real-time political news, press releases, and opinion columns. The platform bundles several add-on modules including podcasts (Rewind, Capitol Chats, The Insiders), an events calendar, WisOpinion editorial content, and subscriber-only newsletters (AM Update, PM Update, News Summary, Friday Report, Budget). Premium access is delivered through the State Affairs Pro – Wisconsin mobile app (iOS/Android) and the State Affairs Pro desktop platform (pro.stateaffairs.com/wi), both of which provide news, bill tracking, a legislative directory, and customizable keyword notifications. The 2026 WisPolitics Directory & Government Guide is a sold annual print/digital reference publication. Collaborative coverage of major events such as the WISN 12 Democratic gubernatorial primary debate is also offered.
Differentiator
Problem solved
Functional benefit
Products and services
- WisPolitics Premium Subscription
Quantifiable outcome
- 2026 Directory & Government Guide sold at $10 per copy with minimum 5-copy order
- +1 more outcomes
Companies that use WisPolitics.com
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
WisPolitics.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WisPolitics.com partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WISN 12coreTelevision partnership for hosting and broadcasting the Democratic gubernatorial primary debate on July 28, 2026. WisPolitics collaborated as UPFRONT partner for statewide distribution across multiple Wisconsin television stations.
- State AffairscoreWisPolitics content and subscription platform migrated to State Affairs Pro network, providing mobile app and desktop platform for WisPolitics subscriber content including bill tracking and legislative directory.
- WisconsinEyecoreVideo production and streaming partnership for Rewind weekly review show and other WisPolitics video content. WisconsinEye serves as the video platform for WisPolitics political coverage.
- Wisconsin Technology CouncilcoreCo-hosting partner for tech-related events including AI in healthcare panels and broadband discussions. Joint programming on technology and innovation issues affecting Wisconsin.
- Tommy G. Thompson Center on Public LeadershipminorSponsor of WisOpinion The Insiders podcast discussing congressional races, providing support for political analysis content.
- UPFRONT Partner Stations (WBAY, WKOW, WAOW, WQOW, WXOW)coreStatewide broadcast distribution network for WisPolitics-State Affairs debate coverage across Green Bay, Madison, Wausau, Eau Claire, and La Crosse markets.
- Wisconsin Counties AssociationminorSponsor of WisOpinion content including The Insiders podcast on congressional races.
- Medical College of WisconsinminorVenue and program partner for AI in healthcare panel discussions at the Medical College of Wisconsin.
- Marquette UniversitycoreHost venue partner for gubernatorial primary debate held at Weasler Auditorium on Marquette University campus.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
WisPolitics.com competitors and assessment
Company assessmentDirect peers
- MinnPost: Minnesota-based nonprofit online news outlet covering state politics, policy, and civic affairs with a membership model. Comparable to WisPolitics as a Midwest state-focused digital news platform with a professional and engaged-citizen subscriber base.
- State Affairs: Multi-state political news and legislative tracking network whose Pro platform now hosts WisPolitics subscribers. Closely comparable as both a peer (operating in other states) and the technology/infrastructure partner for WisPolitics' subscription product.
- Iowa Starting Line: Iowa-focused political news site covering state government, elections, and progressive politics. Highly comparable to WisPolitics as a neighboring Midwest single-state political news platform with similar newsletter and event-driven audience engagement.
- Michigan Advance: Nonprofit digital news outlet covering Michigan state politics and policy. Direct peer to WisPolitics given similar single-state political news positioning, newsletter-driven audience, and reliance on policy professional readership.
- Minnesota Reformer: Nonprofit digital news organization covering Minnesota state government and politics. Comparable to WisPolitics as a state-focused political news outlet serving a Midwest audience with similar professional and engaged-citizen readership.
- Texas Tribune: Nonprofit digital news outlet covering Texas state politics, government, and policy with a subscription/membership model. Closest direct peer to WisPolitics given the analogous single-state political news focus, professional subscriber base, and event programming.
Broad incumbents
- Politico: National political news organization with state-level editions and a professional subscription product. Comparable to WisPolitics in audience (political professionals) and content mix, but operates at national scale rather than a single state.
- Milwaukee Journal Sentinel: Wisconsin's largest newspaper covering state and Milwaukee-area politics. Comparable coverage overlap with WisPolitics but broader general-interest scope and significantly larger legacy subscriber base.
- Wisconsin State Journal: Madison-based daily newspaper covering Wisconsin politics and government. Adjacent peer sharing the Wisconsin political news beat, with broader general-interest coverage and a larger legacy audience than WisPolitics' niche focus.
Regional players
- WisconsinEye: Wisconsin public affairs television network streaming legislative proceedings and political coverage. Comparable as a Wisconsin political media partner already distributing WisPolitics video content, though operating as a nonprofit cable-style channel rather than a news publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WisPolitics.com social profiles
Digital presenceWisPolitics.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
WisPolitics.com leadership team
Management profileNumber of profiles
Profiles1 record
WisPolitics.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WisPolitics.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WisPolitics.com
What does WisPolitics.com do?
WisPolitics.com is a Wisconsin-focused political news and information platform that aggregates and publishes state politics news, election coverage, press releases, opinion columns, and podcasts. It offers premium subscription access through the State Affairs Pro platform (mobile app and desktop) with bill tracking, legislative directory, and customizable keyword notifications, complemented by an annual printed Directory & Government Guide sold as a separate product.
Is WisPolitics.com a public or private company?
WisPolitics.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WisPolitics.com founded?
WisPolitics.com was founded in 2000. It employs 11 to 50 people.
Where is WisPolitics.com based?
WisPolitics.com is headquartered in Madison, United States, in the North America region.
How does WisPolitics.com make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are directory Sales, event Sponsorships and advertising Revenue.
Who are WisPolitics.com's main competitors?
Direct peers on record are MinnPost, State Affairs, Iowa Starting Line, Michigan Advance, Minnesota Reformer and Texas Tribune. Broad incumbents are Politico, Milwaukee Journal Sentinel and Wisconsin State Journal. WisconsinEye is listed as a regional player.
Does WisPolitics.com have an API?
No public API is recorded for WisPolitics.com.
What industry is WisPolitics.com in?
WisPolitics.com's product category is Political News and Information Services. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of MPAJAEAO, News, Politics & Current Affairs Magazines. Its NAICS code is 513110 and its SIC code is 2711.