Locus
Locus is a Tokyo-based video production and marketing consulting firm founded in 2010, serving large Japanese enterprises, government, and education clients with end-to-end video services, a curated creator network, and YouTube, TVCM, and pharmacy media products.
- Company typePrivate
- Founded2010
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Locus does
Locus (株式会社LOCUS) is a Tokyo-headquartered video production and video marketing consulting firm founded in 2010 that serves large Japanese corporations, government agencies, and educational institutions. The company operates a curated network of 800+ vetted video creators and reports cumulative production of 20,000+ videos for 2,000+ clients, with a stated 1,500+ videos/year production capacity and a 70%+ repeat-customer rate. Its service portfolio spans end-to-end video consulting and production (TVCM, web ads, branding, recruitment, IR, training, and product introduction videos), YouTube channel consulting, FAST CM (data-measured TV commercials starting at 1 million yen), and two specialty media products: Seniorad (シニアー�ド), a pharmacy in-store digital signage network reaching approximately 2 million senior visitors monthly, and PharmacySelect, a pharmacist-led product certification service involving 100+ pharmacists.
Underlying operations are organized around three platform layers: (i) a project-based production service that matches clients to a vetted talent pool, (ii) the Mubisapo (ムビサポ) marketplace connecting freelance creators with clients from a network of 5,000+ video professionals, and (iii) vertical media assets (Seniorad, PharmacySelect). The company does not disclose proprietary software IP, patents, or API products; its primary technology assets are its creator network, production know-how accumulated across 20,000+ projects, and a branded YouTube channel with 500,000+ subscribers used as a marketing and thought-leadership channel.
Locus generates revenue primarily through project-based fees for video production, with stated budgets ranging from 500,000 yen (entry-level) to 5,000,000+ yen (enterprise/high-end) per video, plus retainers or project fees for YouTube consulting and FAST CM engagements. Go-to-market is sales-led and direct, with inbound via website, SEO, content marketing, social, and a free-consultation offer feeding a Tokyo-based direct sales team. The company is privately held, received a disclosed minority investment of approximately $1.7M in October 2014 from Mizuho Capital and Nissay Capital, and has not subsequently announced institutional funding, acquisitions, or public listing.
Locus firmographics
Firmographics- Name
- Locus
- Legal name
- 株式会社LOCUS
- Website
- https://locus-inc.co.jp
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Locus is a Tokyo-based video production and marketing consulting firm founded in 2010, serving large Japanese enterprises, government, and education clients with end-to-end video services, a curated creator network, and YouTube, TVCM, and pharmacy media products.
- Ownership category
- akta.pro rank
Locus industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)
- akta.pro secondary industry
- Creator Talent Management & Representation (MPAAAHAB)
Keywords
Where Locus is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Locus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Professional video production services including TVCM, web videos, branding videos, service introductions, recruitment videos, training videos, PR/IR videos, and more. Pricing varies by project scope, with budgets ranging from 500,000 yen to over 5 million yen per video.
- YouTube Consulting Services: Comprehensive YouTube channel consulting including strategy design, setup, operation outsourcing, content production, and advertising management.
- FAST CM (TV Commercial Service): Television commercial production starting from 1 million yen, with effect measurement and data-driven marketing.
- Mubisapo (Creator Matching): Freelance video creator matching service connecting clients with qualified creators from their 5,000+ creator network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level video production (500,000-999,000 yen) |
| Unit Pricing | Multi-year contract | Mid-range production (1,000,000-2,990,000 yen) |
| Unit Pricing | Multi-year contract | Premium production (3,000,000-4,990,000 yen) |
| Unit Pricing | Multi-year contract | Enterprise/high-end production (5,000,000+ yen) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Locus product offering
Product offeringCore offering
Locus is a Japan-based video production and video marketing consulting company providing end-to-end services from strategy and consulting through production and post-production. The company produces TV commercials, web ads, branding videos, recruitment videos, training content, PR/IR videos, and 3DCG/animation work, supported by a curated network of 800+ video creators and 20,000+ completed projects.
Product overview
LOCUS (株式会社LOCUS) is a video production and video marketing consulting company offering a comprehensive suite of services centered around video content creation and YouTube channel management. The core offerings include video consulting and production services (動画コンサルティング・制作サービス), YouTube consulting services (YouTubeコンサルティングサービス), FAST CM for television advertising, and ムビサポ for creator matching. The company also operates specialty media services including シニアード (pharmacy in-store advertising) and PharmacySelect (pharmacist product certification). Founded in 2010, the company has produced over 20,000 videos for more than 2,000 clients, maintaining a network of 800+ curated video creators.
Differentiator
Problem solved
Functional benefit
Brands
- FAST CM: TV commercial production service starting from 1 million yen, offering measurable TV advertising with data-driven marketing.
- ムビサポ (Movisapo)
- シニアード (Seniorad)
- PharmacySelect
Products and services
- Video Consulting and Production Service (動画コンサルティング・制作サービス) End-to-end video production and consulting service covering strategy, planning, filming, animation, 3DCG, and post-production, delivered through a network of 800+ curated creators for enterprise, government, and educational clients.
- YouTube Consulting Service (YouTubeコンサルティングサービス) Comprehensive YouTube channel consulting and operation outsourcing service including strategy design, channel setup, video content production, and advertising management for corporate clients.
- FAST CM Television commercial production service starting at 1 million yen, offering data-driven marketing with effect measurement and CM delivery effectiveness tracking for brand awareness campaigns.
- Mubisapo (ムビサポ) Creator Matching Service Creator matching service connecting clients with freelance video creators from a curated network of 5,000+ creators, enabling optimal resource assignment per project based on requirements.
- Seniorad (シニアード) Pharmacy In-Store Media In-store pharmacy digital signage advertising service delivering promotional menus and CM content to approximately 2 million health-conscious senior visitors per month.
- PharmacySelect Pharmacist Evaluation Service Pharmacist-led product evaluation and certification service where over 100 pharmacists from listed companies objectively assess products and certify qualifying items as 'Pharmacist Recommended Products.'
Quantifiable outcome
- JALPAK achieved 180% of sales target and 45% complete view rate with YouTube advertising campaign
- +3 more outcomes
Companies that use Locus
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Locus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Locus partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Locus competitors and assessment
Company assessmentEmerging players
- Pepper Content: India-based content and creator marketplace connecting enterprises with freelance creators; comparable to Locus's Mubisapo matching platform in its two-sided marketplace model and SMB-to-enterprise creator matching value proposition.
- VidIQ: YouTube creator analytics and optimization SaaS platform; not a direct video producer but an adjacent competitor for Locus's YouTube consulting revenue stream, particularly for clients building in-house channel capabilities.
Direct peers
- Robot Communications (ロボット): Japanese digital content and video marketing agency producing branded, social, and web video for enterprise clients — directly comparable to Locus's video consulting and digital video production services.
- Demo Duck: Mid-market B2B explainer and brand video production agency; comparable to Locus in service mix (animated and live-action brand, explainer, and recruitment videos) and B2B customer orientation.
- Wyzowl: UK-based video production agency specializing in explainer, animated, and brand videos for B2B clients; serves a similar market positioning to Locus's entry- and mid-tier production offerings.
- Lemonlight: US-based video production agency serving B2B enterprise with explainer, brand, and recruitment videos; mirrors Locus's project-based commercial production model and mid-market enterprise customer focus.
- Pyramid Film (ピラミッドフィルム): Long-established Japanese video production and commercial film company serving enterprise B2B clients with TVCM, web movies, and branded content — closely comparable to Locus's core offering across all video production categories.
Broad incumbents
- Hakuhodo (博報堂): Major Japanese advertising agency with creative production capabilities including video; competes with Locus in enterprise TVCM and corporate video engagements while also offering broader media planning services.
- Tohokushinsha Film Corporation (東北新社): Major Japanese post-production, dubbing, and video production firm with deep enterprise relationships; broader portfolio of services (localization, broadcast) but overlaps heavily with Locus's commercial production and corporate video work.
- Dentsu (電通): Japan's largest advertising and communications group with significant TVCM production capabilities through subsidiaries; not a direct competitor at the SME/mid-market level but represents the ceiling incumbent against whom Locus competes for major enterprise accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Locus social profiles
Digital presenceLocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Locus leadership team
Management profileNumber of profiles
Profiles1 record
Locus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Locus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Locus
What does Locus do?
Locus is a Japan-based video production and video marketing consulting company providing end-to-end services from strategy and consulting through production and post-production. The company produces TV commercials, web ads, branding videos, recruitment videos, training content, PR/IR videos, and 3DCG/animation work, supported by a curated network of 800+ video creators and 20,000+ completed projects.
Is Locus a public or private company?
Locus is a private company. It is classified as venture growth investor backed and is currently operating.
When was Locus founded?
Locus was founded in 2010. It employs 11 to 50 people.
Where is Locus based?
Locus is headquartered in Tokyo, Japan, in the Asia region.
How does Locus make money?
Four revenue lines are on record. Video Production Services are the primary driver. The others are youTube Consulting Services, FAST CM (TV Commercial Service) and mubisapo (Creator Matching).
Who are Locus's main competitors?
Emerging players on record are Pepper Content and VidIQ. Direct peers are Robot Communications (ロボット), Demo Duck, Wyzowl, Lemonlight and Pyramid Film (ピラミッドフィルム). Broad incumbents are Hakuhodo (博報堂), Tohokushinsha Film Corporation (東北新社) and Dentsu (電通).
Does Locus have an API?
No public API is recorded for Locus.
What industry is Locus in?
Locus's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAF, Production & Talent Services (Casting, Crew, Production Management), with a secondary code of MPAAAHAB, Creator Talent Management & Representation. Its NAICS code is 51211 and its SIC code is 7812.