Hero House NW

What Hero House NW does

HERO House NW is the administrative and advocacy organization for four Clubhouses across Washington State (Bellevue, Seattle, Everett, and Skagit County), providing community-based psychosocial rehabilitation to adults living with serious mental illness. Services are delivered under the international Clubhouse Model, in which members and staff work side-by-side in a work-ordered day that operates the clubhouse itself, while members access crisis intervention, employment supports (transitional, supported, and independent), peer-led education, housing programs, wellness programming, daily meals, and social activities. Membership is free, voluntary, and open to any adult living with serious mental illness in the served regions.

The organization is a Washington-registered nonprofit (HERO House NW, Inc.) led by CEO Kailey Fiedler-Gohlke, Ed.D., CRC, who has led the organization since 2012 and spearheaded its expansion from a single Bellevue clubhouse (2005) to four statewide locations. Three of the four clubhouses have earned Clubhouse International Accreditation, certifying compliance with the 37 Standards that govern more than 370 Clubhouses globally. The organization is also a member of Fountain House United, a national network of Clubhouse organizations, and participates on Clubhouse International's Faculty for Clubhouse Development.

Revenue is generated through a mix of Washington State Health Care Authority contracts, individual and corporate donations, donor-advised fund grants, planned giving and an endowment fund, and event-based fundraising (online auctions, pickleball tournaments, block parties, and Dine with a HERO events). Membership and services are provided at no cost to participants. A material near-term risk is the announced 30% reduction in state HCA funding (over $230,000/year) effective July 1, 2026, which the organization has stated it intends to absorb without closing any clubhouse.

Name

Hero House NW

Legal name

HERO House NW, Inc.

Website

https://herohousenw.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HERO House NW is a Washington State nonprofit that operates four accredited Clubhouses delivering free psychosocial rehabilitation, employment, education, housing, and wellness programs to adults living with serious mental illness, funded by state contracts, donations, and fundraising events.

Ownership category

akta.pro rank

Product category

Mental Health Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Psychosocial rehabilitation
• Community mental health
• Supported employment services
• Clubhouse model
• Mental health recovery

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Individual and Corporate Donations: The organization accepts donations from individuals and corporations, with specific mention of $10/month helping with transportation costs and $15/week providing supported employment for 5 members.
2. Government Contracts: Washington State Health Care Authority contracts supporting Clubhouse mental health programs. As of May 2026, facing reductions of $57,629 annually per contract, totaling over $230,000 per year (approximately 30% decrease in state funding).
3. Donor Advised Fund (DAF) Grants: Accepts grants from Fidelity Charitable, Schwab Charitable, Vanguard Charitable, BNY Mellon, National Philanthropic Trust, and local community foundations through donor-advised fund programs.
4. Planned Giving and Endowments: Has an endowment fund dedicated to providing services enabling qualified individuals to reach self-supporting employment. Offers planned giving options for lasting contributions.
5. Event-Based Fundraising: Hosts fundraising events including online auctions, pickleball fundraisers, block parties, and Dine with a HERO events to generate community support and donations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HERO House NW operates four Clubhouse locations in Washington State that deliver community-based psychosocial rehabilitation to adults living with serious mental illness. Members and staff work side-by-side in daily operations, with access to employment support (transitional, supported, and independent), education programs, housing assistance, wellness activities, social programs, crisis intervention, and daily meals. Membership is free, voluntary, and open to all eligible adults, with services delivered in-person at each Clubhouse.

Product overview

HERO House NW is a nonprofit organization operating four Clubhouses across Washington State (Bellevue, Seattle, Everett, and Skagit County), providing community-based mental health rehabilitation through the internationally recognized Clubhouse model. The organization offers an integrated suite of programs including Employment Programs (transitional, supported, and independent employment), Education Programs, Housing Programs, Wellness Programs, and Social Programs. Each Clubhouse serves adults living with serious mental illness through a work-ordered day where members and staff collaborate side-by-side, supported by crisis intervention services and basic needs resources. The organization also conducts virtual and in-person fundraising events including an annual Online Auction.

Differentiator

Problem solved

Functional benefit

Products and services

• Clubhouse Model Program A community-based psychosocial rehabilitation program for adults living with serious mental illness, delivered through a work-ordered day where members and staff collaborate side-by-side. Includes access to crisis intervention, employment support, education, housing, and daily meals.
• Employment Programs
• Education Programs
• Housing Programs
• Wellness Programs
• Social Programs
• HERO House Bellevue Clubhouse location established in 2005 in Bellevue, WA, providing Clubhouse programs and services to adults living with serious mental illness in the Eastside region.
• HERO House Seattle Clubhouse location established in 2017 in Seattle, WA, providing Clubhouse programs and services to adults living with serious mental illness.
• HERO House Everett Clubhouse location established in 2018 in Everett, WA, providing Clubhouse programs to adults living with serious mental illness in Snohomish County.
• Skagit Clubhouse Clubhouse location established in 2024 in Mount Vernon, WA, providing Clubhouse programs to adults living with serious mental illness in Skagit County.

Quantifiable outcome

• Clubhouses save the U.S. nearly $700 million a year by reducing costs from untreated mental illness including lost wages, disability benefits, repeat emergency room visits, and criminal justice impacts.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Fountain House UnitedcoreStrategic or Co-development PartnerHERO House NW partners with Fountain House United, a national network of Clubhouse organizations. This partnership enables collaboration nationally with peer organizations, access to training and research, amplified advocacy efforts, and contribution to a broader movement transforming mental health understanding and support.
• Clubhouse InternationalcoreStrategic or Co-development PartnerClubhouse International develops and maintains the 37 Standards used by over 370 Clubhouses worldwide. HERO House NW operates accredited Clubhouses that must meet these international standards. The organization also participates in Clubhouse International's Faculty for Clubhouse Development, reviewing Clubhouses worldwide for accreditation.
• 100 Women Who Care Seattle-EastsideminorGTM or Marketing PartnerSince their formation in 2022, 100 Women Who Care has awarded several local charities including Bellevue Clubhouse. They represent a donor network that supports HERO House NW through collective giving.
• Fidelity Charitable, Schwab Charitable, Vanguard Charitable, BNY Mellon, National Philanthropic TrustsupportingOthersMajor donor-advised fund providers through which supporters can recommend grants to HERO House NW. Also accepts grants from local community foundations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fountain House: The founding Clubhouse in New York City that originated the psychosocial rehabilitation model used by Hero House NW. Operates the same work-ordered-day model, helped launch Fountain House United (Hero House NW's national partner), and is the most direct comparability anchor for program design and accreditation.
• Bridgehaven: Louisville, Kentucky-based Clubhouse affiliated with Clubhouse International, offering the same work-ordered-day psychosocial rehabilitation model for adults with mental illness. Closely aligned in program design, accreditation, and member-driven service model.
• Thresholds: Large Chicago-based Clubhouse-affiliated psychosocial rehabilitation and behavioral health provider serving adults with serious mental illness. Comparable service mix combining housing, employment, education, and clinical supports within a community-based model.
• Horizon House: Seattle-based Clubhouse and behavioral health provider operating the same Clubhouse International model. Local geographic peer in the Pacific Northwest with overlapping employment, housing, and community integration programs for adults with mental illness.

Regional players

• Navos: Washington State behavioral health provider offering mental health and substance use services in the Puget Sound region. Regional peer with overlapping customer base (adults with serious mental illness) and similar state-contract funding exposure.
• Sound Health: Washington State nonprofit behavioral health organization providing mental health and substance use treatment across multiple counties. Comparable in funding structure (state contracts) and target population, with overlapping referral networks in the Pacific Northwest.

Broad incumbents

• Telecare Corporation: Established behavioral health operator providing acute psychiatric, residential, and community-based mental health services across multiple U.S. states. Comparable in serving the same population (adults with serious mental illness) under public-payer contracts, though with a broader portfolio than a single-model Clubhouse operator.
• Stewart-Marchman-Act (SMA) Behavioral Healthcare: Florida-based behavioral health nonprofit operating residential, outpatient, and community programs for individuals with mental health and substance use disorders. Comparable in nonprofit funding mix, target population, and reliance on state government contracts.

Others

• NAMI (National Alliance on Mental Illness): National mental health advocacy and education organization rather than a direct service peer. Comparable in serving the same population and ecosystem, and a relevant referral and policy partner for Hero House NW's programs.
• Clubhouse International: International accrediting body and standards-setter for the Clubhouse model. Not a direct service competitor, but the central ecosystem institution governing Hero House NW's accreditation and providing training, research, and global network access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HEROHouseNW
• YouTubeyoutube.com/channel/UCbqez7xZdCKlu_ASEfyKr_w
• Facebookfacebook.com/HEROHouseNW
• LinkedInlinkedin.com/company/hero-house
• Instagraminstagram.com/herohousenw
• Pinterestpin.it/2iqEfEo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero House NW