Sound Health And Wellness, Llc

What Sound Health And Wellness, Llc does

Sound Health and Wellness, LLC is a Connecticut-domiciled private therapy practice headquartered at 64 Thompson Street, A106, East Haven, CT, founded and owned by Suzanne McColl, LPC, an EMDRIA-approved consultant. The practice delivers trauma-informed mental health services across the lifespan, with a clinical team of approximately 15 licensed clinicians and support staff offering EMDR Therapy, Adult Therapy, Child & Adolescent Therapy, Young Adults Therapy, Couples and Family Therapy, Teletherapy, and the Wellness Circle coaching/support group program. Its core therapeutic modality is EMDR (Eye Movement Desensitization and Reprocessing), supplemented by CBT, DBT, Polyvagal Theory, Ego States Therapy, and IFS-informed approaches, all grounded in a trauma-informed care framework. Services are delivered in-person at the East Haven office and remotely via teletherapy across Connecticut.

The practice operates a hybrid insurance-based and self-pay revenue model, accepting nine major carriers (Anthem, Cigna, Aetna, United Healthcare/Optum, Connecticare, Magellan, Medicare, and Husky Medicaid) while also offering sliding scale fees and out-of-pocket rates set at $200 for intake sessions, $175 for 55-minute sessions, and $90 for 30-minute sessions. Booking flows through a third-party therapy portal (Therapy Portal), and the go-to-market motion is sales-led via direct patient acquisition, supplemented by content marketing (educational blog, SEO, email newsletter) and community engagement (EMDR Walk in the Park, AFSP Out of the Darkness Walks, THRIVE women's workshop series).

The business is structured as an LLC with no disclosed external funding, no parent company, and no subsidiaries; ownership commentary indicates an independent founder-led private practice. The practice competes on clinical specialization (EMDR focus, EMDRIA-certified consultants) and breadth of in-network access rather than on technology or scale, with no AI/ML capabilities, proprietary software products, patents, or app infrastructure disclosed. Geographic reach is statewide Connecticut via teletherapy, anchored by a single physical office.

Name

Sound Health And Wellness, Llc

Legal name

Sound Health and Wellness, LLC

Website

https://shealthandwellness.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound Health and Wellness, LLC is a Connecticut-based private therapy practice specializing in EMDR and trauma-informed care for children, adolescents, adults, couples, and families, delivering in-person services in East Haven and teletherapy statewide.

Ownership category

akta.pro rank

Product category

Mental Health Therapy Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Mental health therapy
• EMDR trauma therapy
• Counseling services
• Child adolescent therapy
• Telehealth counseling

Headquarters

HQ city

East Haven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Therapy: The practice accepts multiple insurance plans and bills insurance directly for therapy sessions. Clients pay co-pays, deductibles, or co-insurance as determined by their insurance plan.
2. Self-Pay / Out-of-Pocket: Clients without insurance coverage or who prefer out-of-network benefits pay directly. The practice provides superbills for reimbursement from insurance companies.
3. Sliding Scale / Discounted Fees: A discounted/sliding scale fee schedule is available based on family size and income for those who cannot afford standard rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sound Health and Wellness is a trauma-focused mental health therapy practice that delivers EMDR therapy, individual counseling, child and adolescent therapy, young adult therapy, couples and family therapy, wellness coaching, and teletherapy services. The practice treats anxiety, depression, PTSD, grief, trauma, and life transitions for clients age 5 and older, accepting multiple insurance plans as well as self-pay and sliding-scale fees.

Product overview

Sound Health and Wellness is a trauma-focused therapy practice offering a coordinated suite of mental health services across the lifespan. The core offerings include EMDR Therapy (the primary evidence-based trauma treatment), Adult Therapy, Child & Adolescent Therapy, Young Adults Therapy, Wellness Circle coaching groups, and Couples/Family Therapy. Services are delivered both in-person at their East Haven, CT office and via teletherapy. The practice specializes in anxiety, trauma, depression, and life transitions using approaches including EMDR, CBT, DBT, Polyvagal Theory, and mindfulness-based interventions.

Differentiator

Problem solved

Functional benefit

Products and services

• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy — an evidence-based trauma treatment that helps clients resolve distressing memories through bilateral stimulation, offered for individuals across the lifespan.
• Adult Therapy Individual psychotherapy for adults using CBT, anxiety management, depression therapy, stress reduction, relationship management, and other evidence-based approaches.
• Child & Adolescent Therapy Therapy services for children (age 5+) and adolescents using age-appropriate tools to address social, academic, behavioral, and emotional regulation challenges.
• Young Adults Therapy Therapy services tailored for emerging adults navigating life transitions, identity development, career concerns, and early adult challenges.
• Wellness Circle Group coaching and support program providing social connection, skill-building workshops, and holistic wellness support for personal growth and lifestyle development.
• Couples and Family Therapy Therapy services for couples and families that improve communication, resolve relationship conflicts, and address family dynamics, with experienced LMFT clinicians.
• Teletherapy Remote therapy sessions delivered via secure video platform to clients throughout Connecticut who cannot attend the East Haven office in person.
• THRIVE Workshop Experiential workshop series for women in their 50s-70s focused on personal growth, life transitions, and self-discovery through therapeutic coaching.

Quantifiable outcome

• 91% of participants no longer meeting criteria for PTSD after receiving EMDR treatment (NIMH study cited)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core.

• American Foundation for Suicide Prevention (AFSP)coreStrategic or Co-development Partner · 11 September 2025Sound Health and Wellness participates in the Out of the Darkness Walks, a nationwide effort by AFSP to prevent suicide and change the conversation about mental health. Annual community walks held at Hamden Town Center Park.
• EMDR Humanitarian Assistance Program (HAP)coreStrategic or Co-development Partner · 12 June 2025Sound Health and Wellness participates in the annual Virtual EMDR Walk in the Park organized by HAP in Hamden, CT. HAP brings trauma treatment to communities in need. The walk honors Francine Shapiro's legacy and the power of EMDR therapy.
• AnthemcoreChannel Partner/ Reseller/ DistributorIn-network insurance provider. Clients with Anthem coverage can access therapy services with in-network copays and benefits.
• CignacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider.
• AetnacoreChannel Partner/ Reseller/ DistributorIn-network insurance provider.
• United HealthcarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider including Optum plans.
• ConnecticarecoreChannel Partner/ Reseller/ DistributorIn-network insurance provider.
• MagellancoreChannel Partner/ Reseller/ DistributorIn-network insurance provider.
• MedicarecoreChannel Partner/ Reseller/ DistributorIn-network government insurance provider.
• Husky Health (Medicaid)coreChannel Partner/ Reseller/ DistributorIn-network Medicaid plan for Connecticut residents.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NOCD: NOCD is a virtual therapy company specializing in OCD and anxiety using evidence-based modalities including EMDR and ERP. Highly comparable to Sound Health's evidence-based, modality-led trauma and anxiety focus delivered via teletherapy.
• Octave: Octave runs in-person and virtual therapy clinics with insurance partnerships across multiple states. Comparable to Sound Health's hybrid clinic + insurance-panel model serving broad populations including trauma and life transitions.
• Two Chairs: Two Chairs operates hybrid in-person + teletherapy clinics focused on quality therapist matching and evidence-based care. Comparable to Sound Health's hybrid delivery model and emphasis on matched, in-network clinician quality.

Broad incumbents

• Lyra Health: Lyra Health is a mental health benefits platform offering therapy and coaching through employer-sponsored plans. Comparable to Sound Health on insurance-driven access and evidence-based therapy, though delivered via employer contracts rather than direct consumer.
• BetterHelp: BetterHelp (Teladoc Health) is the largest direct-to-consumer online therapy subscription service. Comparable to Sound Health's self-pay and teletherapy offerings, though operates at vastly larger scale and broader scope.
• Talkspace: Talkspace is a large online therapy platform accepting many of the same insurance plans as Sound Health. Comparable as a therapy delivery competitor for Connecticut clients seeking teletherapy, though at much broader scale.

Emerging players

• Charlie Health: Charlie Health provides virtual intensive outpatient mental health programs primarily for teens, young adults, and families. Comparable to Sound Health's child/adolescent and family therapy segments and trauma-informed virtual delivery.
• Grow Therapy: Grow Therapy is an in-network insurance-enabled therapist platform that helps independent practices accept insurance and get referrals. Highly comparable insurance-based operating model and Connecticut-relevant therapist panel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soundhealthandwellness
• LinkedInlinkedin.com/company/sound-health-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound Health And Wellness, Llc