ReadyFUND$

What ReadyFUND$ does

ReadyFUND$ is a payroll card program offered by Performance Benefits, Inc., a Colorado-based private corporation that has operated the program since 2005. The company issues a VISA-branded prepaid debit card through Partner Colorado Credit Union (NCUA-insured), enabling employers to deliver wages electronically to all employees, including unbanked and underbanked workers who cannot receive traditional direct deposit. ReadyFUND$ serves employers ranging from small businesses with five employees to large enterprises with 5,000+ employees, with named customers spanning fast-food franchises (Jimmy John's, Tanner Management-McDonald's), healthcare (Haven Nursing Center), and nonprofit sectors (L.I.F.E., Inc.).

The company's core technology is the eZsuite platform: the ReadyFUND$ Client Portal for employer program management, eZpay for ACH-free payroll loading, eZtransfer for card-to-bank transfers, eZalert for text alerts and balance inquiries, and supporting eZbenefits (health discount plan via WellCard Health) and eZaccess (pay advance up to $500, MO and LA only, 15% fee). Cards are issued instantly at employer sites or personalized and mailed, with 24x7 bilingual cardholder support.

ReadyFUND$ generates revenue primarily through cardholder transaction fees, interchange, program licensing via Performance Benefits, Inc., and the 15% eZaccess pay advance fee, with the employer-facing program itself offered at no cost. Go-to-market is sales-led, with direct employer outreach, cold calling, and integration with any payroll processor. The company has 11-50 employees, operates only within the United States, and has no disclosed external funding, making it a small, mature, privately held niche player in the payroll card market.

Name

ReadyFUND$

Legal name

Performance Benefits, Inc.

Website

https://readyfunds.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ReadyFUND$, offered by Performance Benefits, Inc., provides VISA-branded prepaid payroll debit cards that enable employers to deliver electronic pay to all employees, including unbanked workers. Its eZsuite platform supports businesses of 5 to 5,000+ employees across the US.

Ownership category

akta.pro rank

Product category

Payroll Card Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Finance Services (6199)

akta.pro primary industry

Payroll Cards & Salary Prepaid (FSAMANAE)

akta.pro secondary industries

Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA), Instant Payouts & Earned Wage Access (EWA) (FSAMAKAM), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Payroll card program
• Prepaid debit cards
• Electronic payroll distribution
• Payroll disbursement services
• Employee payment solutions

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employer Program Fees: ReadyFUND$ payroll card program has no cost to employers, suggesting revenue is generated from transaction fees and interchange rather than direct employer charges
2. Cardholder Transaction Fees: Free access to wages including POS purchases and bank teller withdrawals after payroll. Some fees may apply for ATM surcharges (third party), express delivery, and personalized card requests
3. eZaccess Pay Advance: 15% fee added to approved pay advance amounts for cardholders in MO or LA
4. Program Licensing: ReadyFUND$ Premier Access Card program and eZsuite is licensed through Performance Benefits, Inc., generating revenue through licensing arrangements

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

ReadyFUND$ is a payroll card program that provides employers with VISA-branded prepaid debit cards to deliver wages electronically to employees, particularly those without traditional bank accounts. Operated by Performance Benefits, Inc. and issued through Partner Colorado Credit Union, the program eliminates paper paychecks and includes a proprietary eZsuite of financial tools covering payroll loading, card-to-bank transfers, text alerts, health discounts, and pay advances. The program serves businesses of any size from 5 to 5,000+ employees at no cost to employers.

Product overview

ReadyFUND$ is a payroll card program offered by Performance Benefits, Inc., established in 2005. The core offering is the ReadyFUND$ Payroll Card (Visa-branded, issued by Partner Colorado Credit Union), a prepaid debit card that allows employers to provide electronic pay to employees without bank accounts. The eZsuite platform encompasses the Client Portal for employer program management, eZpay for ACH-free payroll funding, and cardholder tools including eZtransfer, eZalert text alerts, eZbenefits health discount plan, and eZaccess pay advance. The program serves businesses of any size (5 to 5,000+ employees) with no cost to employers.

Differentiator

Problem solved

Functional benefit

Brands

• ReadyFUND$ Premier Access VISA Payroll Card: The main payroll card product offering VISA prepaid debit cards for electronic payroll distribution.
• eZpay
• eZtransfer
• eZbenefits
• eZaccess Pay Advance
• eZsuite

Products and services

• ReadyFUND$ Payroll Card A prepaid VISA payroll card that enables employees to receive their pay electronically without needing a traditional bank account. The card allows direct deposit of primary and secondary payroll, point-of-sale purchases, ATM withdrawals, cash back at POS, and online purchasing. Issued by Partner Colorado Credit Union, member NCUA, pursuant to a license from VISA U.S.A. Inc.
• eZbenefits Health Discount Plan Health discount program available to ReadyFUND$ cardholders through WellCard Health (AccessOne Consumer Health, Inc.), providing savings on prescriptions, vision care, hearing services, lab tests, imaging, and 24/7 doctor consultations. Access to a nationwide network of 59,000+ pharmacies and 350,000+ physicians.
• eZaccess Pay Advance Pay advance solution allowing cardholders in MO or LA to request up to $500 before their next payroll deposit. A 15% fee is added to the approved amount. Provided in partnership with Rapid PayDay Loans, Inc. (DBA eZaccess).

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Performance Benefits, Inc.coreOEM/ Whitelabel/ Licensing PartnerLicensor of ReadyFUND$ Premier Access Card program and eZsuite of financial services. Offers the ReadyFUND$ program and is responsible for operation and administration of products and services.
• WellCard Health / AccessOne Consumer Health, Inc.minorStrategic or Co-development PartnerHealth discount plan provider offering eZbenefits to ReadyFUND$ cardholders. Provides discounts on pharmacies, vision, hearing, lab tests, and imaging through a nationwide network. WellCard Health empowers members to reduce healthcare costs.
• Co-Op Credit Union Financial ServicesminorChannel Partner/ Reseller/ DistributorSurcharge-free ATM network partner. Allows ReadyFUND$ cardholders to withdraw cash without ATM surcharges at Co-Op ATM locations.
• Rapid PayDay Loans, Inc (DBA eZaccess)minorStrategic or Co-development PartnerLending company providing the eZaccess Pay Advance feature. Cardholders in MO or LA can request up to $500 before next payroll deposit with 15% fee added to approved amount.
• VISA U.S.A Inc.coreTechnology or IntegrationCard network license provider. ReadyFUND$ cards operate on the VISA network, enabling wide merchant acceptance and ATM access globally.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Paychex: Major payroll and HR solutions provider with payroll card / pay-on-demand offerings bundled into its platform. Competes at the employer-relationship level rather than as a pure card issuer, but is a key distribution channel/competitor for ReadyFUND$.
• Green Dot Corporation: Large fintech prepaid card issuer (including NetSpend brand) serving both consumer and employer/payroll-card use cases. A much larger incumbent that competes broadly in prepaid, including payroll cards, with greater scale and capital.
• Comdata: Payments and card issuer focused on workforce and commercial prepaid solutions, including payroll cards. Larger incumbent with corporate-treasury-grade infrastructure and broader product set than ReadyFUND$.
• ADP TotalPay Card: ADP's legacy payroll card offering (predecessor/companion to Wisely) distributed through ADP's payroll-processor footprint. A broad incumbent with vastly greater scale, embedded into the largest U.S. payroll platform.

Direct peers

• Wisely by ADP: ADP's branded prepaid card and digital wallet that delivers pay, benefits, and EWA to employees. Directly competes with ReadyFUND$ in the employer-sponsored payroll card category and benefits from ADP's massive payroll-processor distribution.
• Brink's Money Prepaid Mastercard: Payroll and prepaid card product from The Brink's Company aimed at unbanked/underbanked employees. Similar employer-distribution model and fee-based cardholder revenue mechanics.
• PaySign: Public company offering prepaid card programs including payroll cards distributed via employer/payroll-processor channels. Competes in the same niche with similar employer-side value proposition and ancillary features (bill pay, EWA-style add-ons).
• Rapid! PayCard: Prepaid Visa payroll card product for employers and unbanked/underbanked workers, offered through a network of payroll partners. Closely overlaps ReadyFUND$'s customer base (small/mid-market employers, employees without bank accounts) and free-to-employer pricing model.
• Money Network: Provides prepaid payroll card and check-cashing solutions distributed through employers and payroll providers. Directly comparable in target customer (unbanked employees, employer-mandated electronic pay) and product structure.

Emerging players

• Walmart MoneyCard: Prepaid debit card distributed through Walmart's retail footprint; serves many of the same unbanked/underbanked consumers that ReadyFUND$ targets via employer payroll, but reaches them through a different (consumer retail) channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadyFUND$