PERFORMANCE INSURANCE BENEFITS, INC.

Name

PERFORMANCE INSURANCE BENEFITS, INC.

Legal name

Acrisure, LLC

Website

https://pibaz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Insurance Benefits, Inc. is a Phoenix, Arizona-based independent insurance agency and Acrisure Southwest Region network partner, distributing personal and commercial policies to individuals and small-to-mid-sized businesses via a commission-based brokerage model.

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Employee Benefits

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK), Workers’ Compensation for Small Business & Pay-As-You-Go Programs (FSAJAEAG)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Employee benefits administration
• Personal insurance coverage
• Risk management consulting

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Distribution: Acrisure generates revenue through insurance distribution services, offering multiple lines of business including personal insurance, business insurance, employee benefits, payroll & HR services, cybersecurity, managed IT, risk management, reinsurance, and London wholesale operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Insurance Benefits, Inc. operates as a small (1–10 employee) Phoenix, Arizona-based insurance agency that distributes personal insurance, business insurance, large business solutions, and employee benefit services as part of the Acrisure Southwest Region network of independent agencies. The company provides region-specific insurance solutions addressing Southwest market challenges such as natural disasters, economic volatility, and regional regulatory requirements, leveraging carrier partnerships (e.g., Mercury Insurance) and digital self-service portals for quoting and premium payment.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance
• Business Insurance
• Large Business Solutions
• Employee Benefit Services
• Trucking Insurance
• Mineral Industry Insurance

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alandale Insurance Agency, LLCcoreChannel Partner/ Reseller/ DistributorIndependent insurance agency operating as part of the Acrisure Southwest Region network, providing additional lines of business and specialized insurance services with access to ThinkHR professional resources.
• Allen Lawrence & AssociatescoreChannel Partner/ Reseller/ DistributorIndependent insurance agency partner in the Acrisure Southwest Region network, offering additional insurance lines with integrated ePay payment solutions for client convenience.
• Alvarado Pacific Insurance ServicescoreChannel Partner/ Reseller/ DistributorIndependent insurance agency partner offering specialized coverage through the Acrisure network with ePay policy payment portal integration.
• Armor Insurance ServicescoreChannel Partner/ Reseller/ DistributorIndependent insurance agency partner providing personal insurance solutions including Mercury Insurance products through instant quote capabilities in the Southwest Region.
• Anderson Insurance ConsultantscoreChannel Partner/ Reseller/ DistributorIndependent insurance agency partner in the Acrisure Southwest network, offering additional coverage options with anytime.done.com payment portal integration.
• Mercury InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partnership providing instant quote capabilities for Mercury Insurance products through Armor Insurance Services and the Acrisure Southwest platform.
• Acrisure Truck GroupcoreStrategic or Co-development PartnerSpecialized trucking insurance division of Acrisure providing dedicated commercial trucking coverage solutions across the Southwest region as part of the additional lines of business.

Scale indicators1 record

Direct peers

• Hub International: Large North American insurance brokerage offering personal, commercial, and employee benefits solutions through a network of regional offices and acquired agencies. Directly comparable multi-line brokerage model with similar agency-network distribution strategy.
• Lockton: Independent insurance brokerage with strong commercial, benefits, and risk management practices, particularly serving mid-to-large businesses. Comparable in independent-ownership model and multi-line service breadth.
• USI Insurance Services: Mid-market insurance brokerage with property/casualty, employee benefits, and specialty practices. Comparable regional-agency model with similar mid-market and large-client orientation across multiple U.S. regions.
• Brown & Brown: National insurance brokerage built largely through agency acquisitions, providing commercial P&C, personal lines, and employee benefits. Comparable in regional-agency-roll-up structure and product breadth, especially within Southwest markets.
• Alliant Insurance Services: Specialty insurance brokerage with employee benefits, P&C, and surety practices serving mid-market and large clients. Comparable agency-network distribution model and Southwest regional presence.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with strong employee benefits brokerage and consulting practice. Comparable in offering the same multi-line mix of insurance placement, benefits, and risk advisory services to commercial clients.

Broad incumbents

• Marsh McLennan: Global professional services firm with Marsh (insurance brokerage), Mercer (benefits consulting), and Oliver Wyman. Operates broadly in the same space but at significantly larger scale and with global enterprise focus rather than regional specialization.
• Aon: Global insurance brokerage and advisory firm covering commercial P&C, reinsurance, and employee benefits consulting. Comparable in offering reinsurance and large-business solutions, but at much larger scale with broader portfolio.

Regional players

• Heffernan Insurance Brokers: Mid-sized independent insurance brokerage with strong West Coast and Mountain West presence. Comparable in serving the same Southwestern U.S. geography with similar commercial and personal lines focus.
• Leavitt Group: Network of independent insurance agencies serving the Western United States, including the Southwest region. Comparable in agency-network distribution model focused on regional P&C, benefits, and personal lines.

Market position

Customer concentration

• Facebookfacebook.com/Acrisure
• LinkedInlinkedin.com/company/performance-insurance-benefits-inc.
• Instagraminstagram.com/acrisure/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PERFORMANCE INSURANCE BENEFITS, INC.