What Exim Tours does

EXIM tours is a Czech travel agency brand, operated by DER Touristik CZ a.s. — itself part of DERTOUR Group and ultimately REWE Group, the largest Central European travel group. Founded in 1993 and headquartered in Prague, the company sells packaged holidays (flight + hotel bundles) plus ancillary travel services to Czech consumers, with departures from six Czech airports (Prague, Brno, Ostrava, Pardubice, Karlovy Vary, České Budějovice) to 35+ destinations across Europe, North Africa, the Middle East, and long-haul markets including Thailand, Vietnam, Cambodia, the Maldives, Mexico, and the Dominican Republic. The product portfolio includes Last Minute and First Minute packages, the Mango Club and Motion in-resort animation clubs, the DERCLUB loyalty program, and add-ons such as Flexi Travel (flexible booking), travel insurance, airport transfers, lounge access, FastTrack, business-class upgrades, eSIM data, and gift vouchers. The company is positioned as the #1 travel agency brand in the Czech Republic.

The core operating platform is the eximtours.cz e-commerce site, which integrates flight schedules, hotel availability, and package pricing. Distribution is multi-channel: a network of physical branches across the Czech Republic, the online storefront, a call center operating seven days a week from 7am to 10pm, and a WhatsApp sales/support channel. The primary airline partner for charter flights is Smartwings. Customer segments span families with children, couples, seniors, solo travelers, exotic/long-haul travelers, and golf enthusiasts, served through tailored product lines (Platinum premium tier, private villas, all-inclusive resorts, singles packages). Revenue is generated primarily from one-time package bookings (one-time license model) plus ancillary transaction fees (insurance, transfers, upgrades, eSIM). Pricing is publicly listed, with unit prices ranging from roughly 25,580 CZK to 132,560 CZK per person for 7-night stays depending on destination and hotel tier; DERCLUB loyalty discounts of up to 1,500 CZK per package and employee benefit voucher acceptance (Benefity, Edenred/Pluxee, eBenefit) up to 50% of package price broaden the accessible customer base. The go-to-market motion is sales-led, with consumer marketing across Facebook, Instagram, YouTube, LinkedIn, WhatsApp, and email.

Name

Exim Tours

Legal name

DER Touristik CZ a.s.

Website

https://eximtours.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

EXIM tours is a Czech B2C travel agency brand (part of DER Touristik CZ / REWE Group's DERTOUR) selling packaged holidays from six Czech airports to 35+ destinations via branches, eximtours.cz, call center, and WhatsApp, with loyalty and ancillary services.

Ownership category

akta.pro rank

Product category

Travel Agency / Package Tour Operator

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC), Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

Keywords

• Package holiday tours
• Travel agency services
• Charter flight booking
• Beach vacation packages
• Czech travel market

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Packaged Holiday Tours: Core revenue from bundled travel packages combining flights (charter flights from Czech airports) and hotel accommodations in destinations across Europe, North Africa, Middle East, and Asia. Sold via website, branches, and call center.
2. Ancillary Travel Services: Add-on services including travel insurance, airport parking, airport hotel accommodation, online check-in, airport transfers, business class upgrades, seat reservations, in-flight service, eSIM data plans, and optional excursions in destination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Exim Tours is a Czech travel agency that sells bundled vacation packages combining charter flights from six Czech airports with hotel accommodations in 35+ destinations across Europe, North Africa, the Middle East, and Asia. It also offers ancillary travel services such as travel insurance, airport transfers, lounge access, online check-in, eSIM data plans, gift vouchers, and the DERCLUB loyalty program, distributed through physical branches, an online booking platform, and a call center.

Product overview

EXIM Tours is a Czech travel agency operated by DER Touristik CZ a.s., offering a comprehensive portfolio of vacation packages and travel services. The product lineup includes core package holidays under the Exim Tours brand with Last Minute and First Minute booking options, children's animation clubs (Mango Club), the DERCLUB loyalty program, and various add-on services including travel insurance, flexible booking (Flexi Travel), direct airport transfers, airport lounge access, and eSIM data services. The company offers vacations to over 30 destinations across Europe, North Africa, Middle East, and exotic locations with departures from 6 Czech airports (Prague, Brno, Ostrava, Pardubice, Karlovy Vary, České Budějovice).

Differentiator

Problem solved

Functional benefit

Products and services

• Package Holiday Tours (Exim Tours) Bundled flight + hotel vacation packages sold to Czech consumers via branches, website, and call center. Includes budget, mid-range, and premium tier options.
• Last Minute Holidays Discounted package holidays sold close to the departure date for travelers with flexible schedules.
• First Minute Holidays Early-bird discounted package holidays for exotic long-haul and winter beach destinations.
• Mango Club (Children's Animation Club) Children's animation program staffed with Czech-speaking animators at select partner hotels, bundled with family package holidays.
• DERCLUB Loyalty Program Free loyalty program rewarding returning customers with per-booking discounts, early access to sales, and special offers.
• Flexi Travel Optional add-on enabling flexible changes to a booking before departure.
• Travel Insurance Travel insurance policy add-on available for any trip booked through Exim Tours.
• Direct Transfer (Individual Transfer) Direct airport-to-hotel transfer service bundled with package holidays to select club hotels.
• Airport Services (Lounges, FastTrack, Assistance) Add-on airport services including lounge access, FastTrack security, assistance for travelers with disabilities, and baggage handling.
• Online Check-in Online flight check-in service for travelers on Exim Tours bookings.
• eSIM Data Service Standalone mobile data eSIM provisioning for travelers at a promotional price of 1 GB for 1 CZK.
• Optional Excursions in Destination Optional excursion activities bookable in destination as add-ons to package holidays.
• Business Class Upgrade Upgraded business class seating available as an add-on to package holiday flights.
• MOTION Active Holiday Program Active-holiday animation program offered in select partner hotels, including a winter MOTION variant, bundled with package stays.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DER Touristik CZcoreOthersEXIM tours is a brand of DER Touristik CZ a.s., which is the Czech operating entity of the DERTOUR Group. DER Touristik CZ operates multiple travel agency brands (EXIM tours, Fischer, NEV DAMA) and is part of the REWE Group / DERTOUR Group — the largest Central European travel group.
• DERTOUR GroupcoreStrategic or Co-development PartnerEXIM tours is integrated within the DERTOUR Group, the largest Central European travel group, providing access to a broad supplier network, bulk purchasing power for hotel and flight contracts, and shared technology and operational infrastructure.
• REWE GroupcoreOthersREWE Group is the parent company of DERTOUR Group, which owns DER Touristik CZ and therefore EXIM tours. EXIM tours operates as part of this large European retail and travel conglomerate.
• Fischer (CK Fischer)minorOthersFischer is a sister brand under DER Touristik CZ. The Funtazie children's animation club from Fischer is cross-promoted on EXIM tours hotel pages. Customers are referred between brands. Gift vouchers and vouchers from DER Touristik group brands are accepted across all brands.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alexandria: Long-standing Czech tour operator offering package holidays to Egypt, Greece, Turkey, and other destinations with charter flights from Czech airports. Direct competitor in the Czech B2C package holiday segment.
• Fischer (CK Fischer): Sister brand under DER Touristik CZ alongside EXIM tours and NEV DAMA. Operates overlapping Czech package holiday offerings including the Funtazie children's animation club, sharing group infrastructure and supplier contracts.
• CK Blue Style: Czech tour operator offering package beach holidays with charter flights from Czech airports to Mediterranean, North African, and other warm-weather destinations. Direct competitor with similar product structure targeting Czech families and couples.
• Čedok: One of the oldest and largest Czech travel agencies (founded 1929), offering package holidays to similar beach and city destinations. Direct competitor to EXIM tours in the Czech B2C package holiday market with comparable charter-flight and hotel-bundle product.
• Firo Tour: Czech tour operator offering packaged holidays from Czech airports to European and exotic destinations. Also part of the broader DER Touristik ecosystem; competes head-to-head with EXIM tours in the Czech package holiday market.
• ETI (European Travel International): Czech tour operator offering package holidays with charter flights from Czech airports to Mediterranean and exotic destinations. Direct competitor in the Czech market with similar product positioning.
• Pelikan.cz: Czech online travel agency offering package holidays, last-minute deals, and travel services. Comparable in target customer (Czech leisure travelers) and product mix, competing particularly on digital UX and last-minute inventory.
• Invia.cz: One of the largest online travel agencies in the Czech Republic, part of Invia Group. Competes directly with EXIM tours on package holiday sales via a digital-first marketplace model, aggregating offers from multiple tour operators including EXIM tours itself.

Broad incumbents

• TUI Czech Republic: Subsidiary of TUI Group, the world's largest integrated tourism group. Operates Czech tour operator and retail travel agency offering package holidays, hotel concepts, and cruises. Larger, globally diversified incumbent competing for the same Czech package-holiday customer base.
• DERTOUR Group: Parent of DER Touristik CZ (and thus EXIM tours, Fischer, NEV DAMA, Firo Tour). Largest Central European travel group with operations across tour operators, OTAs, destination services, and hotel concepts. Provides group-level scale and supplier leverage to its constituent brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eximtourscz
• YouTubeyoutube.com/user/CKEXIMtube
• Facebookfacebook.com/eximtours
• LinkedInlinkedin.com/company/exim-tours-a.s.
• Instagraminstagram.com/eximtoursck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exim Tours